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Genesee 12 Horse Ale is Back for a Limited Time! Fan Favorite Emerges from the Genesee Vault by Popular Demand

ROCHESTER, N.Y., Oct. 29, 2024 /PRNewswire/ -- Genesee Brewery announced that a true fan favorite is galloping back to shelves. Genesee 12 Horse Ale is finally making its long-awaited return! Thanks to an overwhelming wave of demand from fans on social media, the return of 12 Horse Ale marks the first release from the "Genesee Vault," a new initiative that celebrates the brewery's storied past by reintroducing its most beloved brews.

The Genesee Vault: Unlocking Nostalgia, One Brew at a Time, with 12 Horse Ale Leading the Charge

Through the "Genesee Vault," the brewery plans to take fans on a nostalgic journey through the brewery's rich heritage with each Vault release. Beer enthusiasts can expect to rediscover the timeless flavors that have shaped Genesee's legacy. When there's mention of the "Genesee Vault," fans can expect the return of an iconic brew that celebrates Genesee's past.

"The Genesee Vault is a long time coming," said Tiffany Bowman, brand manager for Genesee. "There are so many delicious legacy recipes from Genesee's past. It only felt right that 12 Horse Ale leads the charge as the first release from the Genesee Vault."

12 Horse Ale, first brewed in 1933 just as Prohibition came to an end, quickly became a staple for beer lovers across generations. 12 Horse Ale is brewed with six-row barley malt, hops from the Yakima Valley, and Genesee's proprietary top-fermenting ale yeast. This yeast was brough to the brewery in 1933 from England and has been used in brewing Genesee ales ever since.

"For this Genesee Vault release, we've brewed 1,500 barrels of 12 Horse Ale to meet the high demand," said Bowman.

Genesee Superfans Flood Social Media with Hundreds of Comments Demanding 12 Horse Ale

Since 1878, Genesee has nurtured a cult-like following of loyal drinkers who have kept the brand alive and thriving. This passionate community doesn't just enjoy Genesee beer —they actively rally for the return of their all-time favorites. Superfans have consistently filled the brewery's social feeds with calls for 12 Horse Ale to make a comeback. Hundreds of comments requesting 12 Horse Ale have been posted in the past year alone.

"At Genesee, we're always listening to what our fans have to say," said Tiffany Bowman, brand manager for Genesee. "Seeing the continuous outpour of love for this beer, we knew we had to bring it back. We're so grateful for the opportunity to connect today's Genesee beer drinkers with our older recipes."

12 Horse Ale will be available in stores as early as this week in 12 packs of 12-ounce cans and on draft at select locations. Genesee fans can also explore a wealth of 12 Horse Ale memorabilia, history, and exclusive merchandise at the Genesee Brew House in Rochester, NY.

About Genesee Brewing Company

Established in 1878, the Genesee Brewery—New York state's oldest brewery—makes the classic Genesee line of beers, Cream Ale and the Original Honey Brown Lager, as well as Seagram's Escapes. The Genesee Brewing Company is owned by FIFCO USA. For more information, please go to: https://www.fifcousa.com/ For more information, visit www.geneseebeer.com

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Genesee 12 Horse Ale makes its triumphant return to market

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Warped Wing Brewing Company To Launch Esther’s Li’l Secret Collaboration Beer With Dayton’s Esther Price Candies

DAYTON, OH, 10/15/2024 - Mark Your Calendars for the Big Reveal: Esther’s Li’l Secret Returns on Thursday, November 7th!

Join Warped Wing at the Dayton Taproom for the highly anticipated Esther's Li'l Secret Launch Party, & Reveal, where this year’s mystery brew will be unveiled. In collaboration with Dayton's own Esther Price Candies, this annual favorite will be available in both 4pk cans and limited-edition barrel aged bottles. Of course, both versions of the beer will be on tap for you to enjoy at the party.

“We’ve said it before, but it truly is our favorite time of year!" said Nick Bowman, VP/Sales & Marketing and Managing Partner at Warped Wing. “For us, this collaboration is the perfect blend of local craft and creativity. Partnering with Esther Price has allowed us to combine their rich, handcrafted chocolates with our passion for brewing, resulting in a

truly unique beer experience. We're excited to share this one-of-a-kind creation with our community and celebrate the incredible flavors our local artisans bring to the table” said Bowman.

Curious about Esther's Li’l Secret flavors of years past? From rich chocolatey stouts to decadent brown ales and porters - each year brings a unique twist. Can you guess what this year's "li’l secret" will be?

● 2014 - Caramel Scotch Ale (draft only)

● 2015 - Milk Chocolate Brown Ale

● 2016 - Chocolate Peanut Brittle Porter

● 2017 - Winter White Ale with Chocolate & Vanilla Cream

● 2018 - Chocolate Cherry Cordial Stout

● 2019 - Chocolate Caramel Sea Salt Scotch Ale

● 2020 - Double Fudge Cream Stout

● 2021 - Chocolate Almond Bark Brown Ale

● 2022 - Caramel Pecan Scotch Ale with Boston Stoker Highlander Grogg Coffee

● 2023 - Coconut Cream Milk Stout

Esther’s Li’l Secret beer reveal will take place at 4pm on Thursday, November 7th at the Dayton Taproom only. Both versions of this years’ beer will launch at a later date at Warped Wing’s Springboro, Mason, and Huber Heights Taprooms.

Warped Wing Brewing Co. is a Dayton craft brewery inspired by Ohio’s rich history of innovation and invention. We are committed to carrying that spirit forward by brewing new proprietary beer styles along with original “warped” interpretations.

Tiger® Beer Becomes the Official Beer Partner of Manchester United

SINGAPORE, Oct. 17, 2024 /PRNewswire/ -- Tiger^®Beer becomes the Official Beer Partner of Manchester United, bringing together the iconic Asian Brewer and one of the most popular and successful sports teams in the world, to enhance experiences and deepen engagement with United fans globally.

The partnership launches at an exciting moment in Tiger^® Beer's bold brand evolution, heralding a new era for the company and its football-loving consumers. In its initial stage the focus will be on connecting with the large Manchester United supporter base in Asia, where Tiger^® is the number one premium beer among consumers, providing an unparalleled platform to activate the partnership.

Ahead of the launch, Tiger^® Beer conducted a survey with 2,000 football fans in Asia and results revealed that 70% of supporters view fan engagement activities as an essential way to deepen their connection with their chosen club and 95% expressed that football has the capability to unite and build long-lasting community bonds.

Harnessing the insight from the survey, Tiger^® Beer and Southeast Asia's #1 football team, Manchester United, have committed to delivering exciting and innovative experiences to deepen the connection between the fans and the club. These events include co-branded watch parties, opportunities to win prizes to travel to Manchester to experience a matchday at Old Trafford, as well as bringing a first-of-its-kind street football event to the Asia region - providing local talent with training and mentorship advice from Manchester United coaches and club legends.

Sean O'Donnell, Global Brand Director of Tiger^® Beer, expressed his excitement: "We are thrilled to announce our partnership with Manchester United, a club that shares our passion for creating unforgettable moments and connecting fans worldwide. Football has always been a natural association for Tiger^®—it's a sport that ignites passion, brings people together, and celebrates the same energy that drives our brand. We believe that when we uncage our inner Tiger and roar together with our tribe, we unlock the potential for great things. This partnership reflects our shared belief that progress is driven by collective strength and courage. As we prepare to reveal an exciting new chapter for Tiger^® in the upcoming weeks, we look forward to bringing the electrifying energy of matchday at Old Trafford to fans across the globe."

Florence Lafaye, Commercial Director at Manchester United, added: "Tiger^® Beer's dedication to connecting fans globally aligns perfectly with our goal to bring our fanbase closer to the club than ever before. Together, leveraging the power and reach of Tiger^® Beer, we look forward to creating unique and unforgettable experiences for our fans all around the world, especially those in Asia who are such a vital part of the Manchester United community."

The partnership is announced ahead of Manchester United's English Premier League match against Brentford FC where Tiger^® Beer's brand will be showcased for the first time in Old Trafford on LED boards within the famous stadium.

Fans are invited to join the journey as Tiger^® Beer and Manchester United come together to create unforgettable, legendary experiences. Fans can follow @tigerbeer and @manchesterunited on Instagram for exclusive events, promotions, and opportunities to engage with their favourite club like never before.

About Tiger^®:

Tiger^®was born in 1932 on the streets of Singapore. Today, Tiger^® is the number one international premium beer from Asia and is available in more than 60 markets across the globe. Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger^® has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. Tiger^® believes that there is a tiger inside each of us, a version of ourselves that knows no limits to what is possible. However, we often succumb to the status quo because, unlike a tiger, we fear failure.

For more information, please visit www.tigerbeer.com

About Manchester United:

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 146-year heritage we have won 69 major trophies, enabling us to develop the world's leading sports brand and a global community of 1.1 billion fans and followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.

Ohio Craft Brewers Win at Great American Beer Festival

Ohio Breweries Earn Awards at Great American Beer Festival

Ohio’s independent craft breweries combine for seven medals.

Brink Brewing accepts
their bronze medal for Moozie

DENVER – Ohio’s independent craft breweries once again proved the Buckeye State to be a beer destination, tallying seven awards at the prestigious Great American Beer Festival competition. Held annually, more than 1,800 breweries from across the country submitted 9,200 of their best beers in hopes of earning national recognition.

Noble Beast Brewing in Cleveland captured a gold medal for Eau Rouge in the Belgian-style Sour Ale category. The brewery is no stranger to the Great American Beer Festival stage, earning silver and bronze medals for their Murder Ballads Baltic porter in previous competitions.

Streetside Brewery in Cincinnati earned a gold medal for Black Cats in the English-style Brown Ale category, the brewery's first honor in the Great American Beer Festival competition. Black Cats was also honored at the 2023 World Beer Cup, earning a silver award in that contest.

Cincinnati’s seemingly unstoppable Brink Brewing continued their medal streak with a bronze for Moozie in the Sweet Stout or Cream Stout category. Moozie is one of Ohio's most decorated beers, earning three gold and two bronze medals at the annual competition, in addition to a World Beer Cup bronze award in 2018. Brink has won at least one medal in each year of Great American Beer Festival competition since the brewery’s founding in 2017.

Also returning to the medal stand in 2024 were The Brew Brothers of Columbus and Masthead Brewing of Cleveland. In addition to Streetside, breweries earning their first Great American Beer Festival awards include Three Tigers Brewing of Granville and Wandering Monsters Brewing of Cincinnati..

Since 1987, 63 Ohio craft breweries have combined to win 209 medals – 72 gold – at the Great American Beer Festival.

"If you're making a map of top American craft beer destinations, Ohio has to be on it," said Mary MacDonald, executive director of the Ohio Craft Brewers Association. "Breweries are crafting award winning, world-class beer in all corners of our state, while making positive impacts on the communities they serve."

2024 medal-winning Ohio craft beers:

Noble Beast Brewing (Cleveland)
- Eau Rouge — Belgian-style Sour Ale — Gold medal
  Streetside Brewery's Black Cats brown ale
  with its gold medal
Streetside Brewery (Cincinnati)
- Black Cats — English-style Brown Ale — Gold medal
The Brew Brothers (Columbus)
- Toasty — English Mild or Bitter — Bronze medal
Brink Brewing (Cincinnati)
- Moozie — Sweet Stout or Cream Stout — Bronze medal
Masthead Brewing (Cleveland)
- IPA for Aliens — West Coast-style India Pale Ale — Bronze medal
Three Tigers Brewing (Granville)
- Brother Sam — Oatmeal Stout — Bronze medal
Wandering Monsters Brewing (Cincinnati)
- Triple Chocolate Viator Obscura — Chocolate Beer ë Bronze medal

Founded in 2007, the Ohio Craft Brewers Association is a nonprofit guild that exists to promote, preserve and unify Ohio’s craft brewing industry. We aspire to be recognized as the industry leader at both state and national levels for preserving the art of making high-quality, unique craft beer; to serve as the unified voice for craft brewers across the state; to advocate on behalf of the Ohio craft beer industry; to contribute to systemic, local community development by driving economic and job growth, while creating experiences that bring people together; to promote safe, responsible enjoyment of Ohio craft beer; and to serve as a beacon for local production and manufacturing through craft beer, resulting in diverse choices for consumers.

Birra Moretti Brings Back 20L Kegs to U.S. Market

Award-winning Italian lager now available for draught

STAMFORD, Conn., Oct. 9, 2024 /PRNewswire/ -- US Beverage, LLC, (USB) one of America's leading beverage companies, announced today that Birra Moretti, the world-renowned Italian lager will now be available in 20L slim kegs in the U.S.

"After acquiring the import rights to Birra Moretti in 2023, USB has seen double-digit growth for the brand month after month across the U.S.," said Tim Ruehl, Brand Manager. "As a result of the continued success and increasing demand for Birra Moretti bottles, we are proud to announce the return of Birra Moretti Draught to U.S. bars and restaurants."

Birra Moretti, which was founded by Luigi Moretti more than a century ago, is a world-renowned Italian lager beer brewed with the highest quality traditional ingredients and craftsmanship since 1859. The production process has remained unchanged, as only the best raw materials are sourced to create the award winning Birra Moretti. The special blend of high-quality hops gives Moretti a unique taste and fragrance, enhancing its perfectly balanced bitter taste.

Birra Moretti (4.6% ABV) is a Euro Pale Lager style with a crisp, balanced and earthy taste. It is available nationwide through the U.S. Beverage network.

About United States Beverage

United States Beverage LLC (USB) is a leading independent beverage company in the United States, specializing in imported and U.S. craft beer, and specialty beverages. US Beverage provides sales, marketing and distribution services for a diverse portfolio which includes UINTA Brewing Co., acquired by USB in 2022, as well as a global portfolio of premium brands such as Moosehead Lager, Erdinger, Malibu® Splash sparkling malt beverages, Captain Lawrence, Innis & Gunn, the Damm portfolio of brands: Estrella Damm Lager, INEDIT, DAURA and DAURA IPA, Czechvar, Dewey Crush, Superior Cerveza, Birra Moretti, Dragon Stout, Alfa Beer, Sagres, Krusovice, Zagorka, and Zajecarsko. USB is headquartered in Stamford, Connecticut. Visit www.unitedstatesbeverage.com

Cleveland's Craft Beverage Scene Shines with Tapster

Jordan Kay Brings Self-Pour Innovation to Lakewood Community; Tapster Tasting Room Empowers Guests to Pour-Their-Own Beer, Wine, Craft Cocktails and More

CLEVELAND, Oct. 9, 2024 /PRNewswire/ -- In the heart of Lakewood, Jordan Kay of Tapster Cleveland is redefining how locals experience their favorite drinks. Since opening the doors to Tapster in 2023, Kay has introduced Cleveland to a unique self-pour concept that allows guests to sample a variety of beers, wines, craft cocktails, kombuchas, and more—all at their own pace.

But for Kay, the journey to opening his own self-pour tasting room started long before the doors opened in Lakewood. Prior to opening Tapster Cleveland, Kay lived in Chicago for four years and became a regular at Tapster's second Chicago tasting room, located in the Lincoln Park neighborhood. What began as a favorite hangout spot quickly became a source of inspiration. Upon his return to Cleveland, the itch to bring the unique self-pour experience to his hometown pushed the 20-something, marketing/PR professional into the driver's seat of his career. He set out on a mission to make Tapster part of the local social scene and, in 2023, he did just that and became Tapster's first franchisee.

"Tapster was my favorite bar in Chicago, hands down," said Kay. "I loved the freedom it gave guests to explore new drinks in a laid-back atmosphere. When I moved back to Cleveland, I knew it was just the kind of experience I wanted to share with my hometown."

The Go-To Place for Sampling Local Flavor

Tapster Cleveland is committed to providing an experience that feels both new and familiar to locals. With 30+ rotating taps that change often, Tapster allows guests to pour as little or as much they want, all while exploring the best beverages Cleveland has to offer.

What sets Tapster Cleveland apart is Kay's dedication to reflecting local culture. His vision with Tapster was to provide the community with more than just a bar—he wanted the tasting room to be a reflection of Cleveland's unique culture and a welcoming place to celebrate local talent. Plus, the taps often feature drinks from local breweries, ensuring the offerings speak directly to the community's tastes. "My goal was to make Tapster the place where Clevelanders can come together and try local beverages they may have never heard of before," explained Kay. "It's about discovery, but it's also about supporting local brewers and making Tapster a real part of the neighborhood."

Community-Driven and Guest-Focused

Tapster Cleveland is much more than just a place to grab a drink. Kay has built meaningful relationships with local vendors artists, and the neighborhood, hosting everything from flash tattoo events to pop-up markets and much more at his Lakewood tasting room. Tapster is also a regular supporter of neighborhood events like street festivals and crawls, ensuring that it remains a vital part of Lakewood's social fabric.

"We've embraced the community, and they've embraced us right back," said Kay. "Whether it's through our weekly trivia nights, Daddy & Me Saturday mornings, monthly Book club, local collaborations, or just being part of Lakewood Alive's events, we've found that locals enjoy the individualized approach we take here."

A Space for All Occasions

More than a tasting room, Tapster Cleveland serves as a vibrant social space where the community comes together to unwind, discover something new they like and make lasting memories. Through partnerships with local food vendors like Spice Kitchen, Orale, Nosh, The Pierogi Lady, Pizza Bagel Lady, and Tradesman Pretzels, Tapster offers food options that reflect its craft roots. It's the perfect venue for any occasion—whether you're hosting a birthday party, engagement party, company happy hour, or baby shower, Tapster provides a welcoming environment with a huge drink selection.

For more information about Tapster Cleveland, visit https://tapstertastingroom.com/sublocation/cleveland/ or follow them on Facebook and Instagram.

To learn more about the Tapster franchise opportunity, visit https://tapsterfranchise.com.

About Tapster:

Tapster is a pioneering force, revolutionizing the social drinking experience. The innovative, self-pour bar concept offers 40-plus taps with a wide variety of beer, craft cocktails, wine, cider, hard seltzer, kombucha, cold brew coffee, and craft sodas. Guests sample a wide variety, at their own pace, and enjoy the welcoming atmosphere. Founded on core values surrounding environment, empowerment, and education, Tapster opened its first tasting room in 2017 and has five locations across the United States. With a proven business model focused on simplicity, profitability, and community engagement, Tapster offers owner-operator franchisees the opportunity to be part of a dynamic brand that is poised to reshape the way people experience and enjoy their favorite brews and cocktails. For more information, visit https://tapstertastingroom.com/ or https://tapsterfranchise.com.