The Brewery Taproom Business Model Is Changing
The taproom is not dead. The idea that beer alone can carry one is. Endeavor Brewing & Spirits announced that its Grandview taproom in Columbus will close after nearly a decade, with October 29 set as the final day of regular service. The company says private events will continue through the holidays and that its separate Barrel & Bloom location in Linworth will remain open. That last detail is what makes this more than another brewery-closing headline. Barrel & Bloom combines coffee, beer, spirits and cocktails in a space that can serve customers across more of the day. Endeavor has not publicly said that this format caused one location to continue while the other closes, and we should not invent a financial explanation. But the contrast points toward a question every taproom operator should be asking: How many different reasons do customers have to use this space? One closure inside a larger central Ohio correction Endeavor is one more familiar name in a difficult y...
