Saturday, December 2, 2023

Guy Fieri and Two Roads Brewing Co. Launch Alcoholic Beverage Brand: Flavortown Spiked

Debuting with a fruit punch recipe and crafted in partnership with Two Roads Brewing Co., the canned adult beverages are borne of real fruit, bold flavors and better ingredients; now available for purchase

STRATFORD, Conn., Nov. 29, 2023 /PRNewswire/ -- Guy Fieri is bringing his fervor for flavor and signature spikey hair to the adult beverage game with the launch of Flavortown Spiked, a new line of premium, flavored malt beverages.

The line's debut recipe, Flavortown Spiked Fruit Punch, is a next-level boozy refresher that delivers a liquid symphony of fruit sensations and bold, out-of-this-world taste. Inspired by classic fruit punch and made with real cranberry and orange juices, its bright notes of fresh berries and fruit infuse every sip at 6% ABV.

Flavortown Spiked Fruit Punch is just the start, as the line will expand to include a variety pack of additional spiked punch and hard tea recipes in early 2024, all inspired by Fieri's favorite drinks.

When Fieri is in the kitchen, real ingredients with bold, fresh flavors aren't limited to what's on a plate. They are the foundation for every recipe he makes and served as his inspiration for Flavortown Spiked. Fieri long wanted to create shareable versions of his favorite drink recipes that tasted like they came from his own kitchen. With a relentless focus on real fruit, better ingredients, and bolder flavors, Guy teamed up with a brewery that shares his unwavering commitment to quality and big flavor to bring his vision to life—award-winning Two Roads Brewing Co. The partnership was facilitated by Flavortown's licensing representative IMG.

"It's happy hour in Flavortown and we've got real-deal fresh flavors that pack a punch," said Fieri. "Just like I'd make in my own kitchen, we use real fruit juices and high quality ingredients to deliver fast fresh flavor every time. So, grab a Flavortown Spiked and get the party started!"

"No one knows flavor like Guy Fieri. When our team first started working with him on recipe ideas, it was a no-brainer for both of us to insist on using real and high-quality ingredients.   Fans will instantly taste his influence in every Flavortown Spiked recipe – and we couldn't be more honored to help him deliver that and more," said Brad Hittle, Two Roads' CEO and co-founder.

For fans looking to pair their Flavortown Spiked Fruit Punch with something chef-approved, Fieri suggests spicy dishes, like jalapeƱo pig poppers or cheese and andouille stuffed jalapeƱos wrapped in bacon and glazed with barbecue sauce.

Flavortown Spiked Fruit Punch is now available to enjoy responsibly this fall everywhere Two Roads is sold. Available to start in 6-packs of 12 oz. cans for $11.99 with large-format 19.2 oz. cans rolling out in early 2024.

To learn more about Flavortown Spiked and find it near you, visit

Guy Fieri is represented by WME, part of the Endeavor network alongside IMG.

About Guy Fieri

Chef, restaurateur and Emmy Award-winning television host Guy Fieri, a native of Columbus, Ohio, is one of the world's most recognizable and influential culinary stars. With a star on the Hollywood Walk of Fame, he is best known as the Mayor of Flavortown and the face of Food Network favorites Diners, Drive-Ins & DivesGuy's Grocery Games, and the iconic culinary competition Tournament of Champions. His thriving business empire has grown to include over 80 restaurants worldwide, Flavortown Kitchen, Hunt & Ryde Vineyard, Santo Tequila, and Knuckle Sandwich Cigars.

Faribault Mill and Fulton Brewing Introduce Collaboration Winter Warmer Ale

Dec. 7th Taproom Release Party Celebrates One Year Anniversary of the Spread The Warmth Campaign

MINNEAPOLIS, Nov. 27, 2023 /PRNewswire/ -- Faribault Mill, the esteemed American heritage brand renowned for its handcrafted, Made in USA wool and cotton throw blankets, bed blankets and accessories, announces the debut of a craft beer brewed in collaboration with award-winning, Minneapolis-based Fulton Brewing commemorating the first anniversary of Spread The Warmth – a national philanthropic campaign launched by Faribault Mill in November 2022 to donate a wool bed blanket for every one purchased to organizations serving youth experiencing homelessness in cities across the country.

Spread The Warmth Winter Warmer Ale will have limited distribution throughout Minnesota beginning the week of December 4. The 4-pack of 16oz cans feature four classic and collectable Faribault Mill blanket designs on the labels.

"This Winter Warmer Ale is a collaboration of craftsmanship and compassion forged between two Minnesota manufacturers to embrace the dropping thermometer," said Ryan Petz, Fulton Brewing founder and CEO.  A marriage of tradition and surprise, a subtle malt presence mingles with the holiday comforts of citrus and cherry with hints of ginger and juniper to create an iconic 7% ABV beverage that wraps you up like an ageless Frontier wool blanket.

A portion of proceeds from every 4-pack supports Spread The Warmth, locally benefitting YouthLink, which serves homeless youth ages 16-24 in Minneapolis.

"For 158 years, Faribault Mill has kept Americans warm," said Ross Widmoyer, President and CEO of Faribault Mill. "The holiday season is a celebration of family, traditions, gratitude and giving, and this collaboration between two local brands with shared values serves as an opportunity to raise awareness for a cause close to our hearts." To-date, Faribault's Spread The Warmth campaign has donated over 10,000 blankets nationwide, far exceeding its goal for year one…and the campaign is here to stay, becoming a permanent fixture for Faribault Mill.

A launch party will take place at the Fulton taproom at 5 pm on Thursday, Dec. 7 with Faribault Mill giveaways, live music, and fresh crowlers to-go. In addition, Faribault Mill blankets and co-branded merchandise will be available for purchase.

Media samples will be available for distribution beginning the week of November 27. 

About Faribault Mill:

Founded in 1865, Faribault Mill is renowned for producing timeless, handcrafted blankets, decorative throws, apparel, and accessories. Throughout its storied history, the company has provided woolen blankets to pioneers heading west and comforted our troops through two world wars. Today, Faribault Mill continues to create products that are built to stand the test of time, with a commitment to 100% Made in USA manufacturing using naturally sustainable fibers like wool and cotton. The company and its workers are woven into American history, so please visit us online at or at retail stores in Faribault, Edina, and Excelsior, MN, as well as a brand new store in Portland, ME, to learn more about our iconic brand.

About Fulton Brewing:

Fulton Beer was founded by four home brewers in a Southwest Minneapolis garage in 2009 with the mantra, "Ordinary Guys Brewing Extraordinary Beer." When Fulton opened the very first taproom in the North Loop neighborhood of Minneapolis, they laid the foundation for the philosophy of 'Minnesota Made.' Since then, Fulton has been making a name for itself as one of the most authentic, approachable, and community-driven breweries in Minnesota. Their commitment to quality laid the groundwork for making award-winning craft beers. From best-known brands like Sweet Child of Vine — one of Minnesota's first IPAs, and Lonely Blonde — an easy-drinking Blonde Ale, to Hop Kingdom — an unforgettable family of award-winning Minnesota-inspired IPAs, Fulton is restless and relentless in its drive to meet and beat expectations. The iconic Hop Star logo is a calling card for unforgettable experiences and surprising innovations from a local brewery built on the trust, enthusiasm, and integrity of its founders.

Shiner Beer Announces New Entry Into Non-Alcoholic Category With Rode0 line

SHINER, Texas, Nov. 20, 2023 /PRNewswire/ -- Today, the independent, family-owned makers of the iconic Shiner Bock introduce its first-ever non-alcoholic series, Shiner Rode0, beginning with the launch of Rode0 Golden Brew. Rode0 Golden Brew is hitting shelves just in time for Dry January, marking a historic new chapter for the brewery. The Rode0 line will expand in 2024 with additional non-alcoholic brews.

Shiner Rode0 Golden Brew has an ABV of less than 0.5 percent. Styled after a classic American lager, this light and refreshing brew offers crisp and malty notes that are perfectly balanced by delicate esters and a gentle hop profile. Despite the lack of alcohol, the taste and aroma Shiner is known for are not compromised.

In 2023, sales of non-alcoholic beer increased by over seventeen percent in Texas and 23% percent in the U.S from the year prior (IRI: 7/16/2023). Noticing the increase in demand for non-alcoholic alternatives, Shiner became inspired to expand into the non-alcoholic space and develop a full line of craft-brewed styles. The Rode0 collection will expand next year first with the introduction of a red amber non-alcoholic beer.

"Fans of Shiner have consistently requested non-alcoholic options to complement our more traditional beers," says Tom FiorenziDirector of Brewery & Distillery Operations. "We're proud to introduce the first of three non-alcoholic brews to our fans. Brewed using the same method as our iconic Shiner beers, the Shiner Rode0 line is authentically Shiner, just without the alcohol."

The introduction of this new non-alcoholic line is the latest move from the ever-evolving Shiner brand. Other recent innovations include Shiner's TexHex IPA line brewed with cactus water, and a craft spirits distillery with tours and tastings now open to the public. Tours of the Spoetzl Brewery and Distillery are available seven days a week. For more information please visit

About Shiner, the K. Spoetzl Brewery, and the K. Spoetzl Distillery:

The K. Spoetzl Brewery was founded in Shiner, Texas (population 2,127), in 1909, by Czech and German immigrants brewing beer with old-world traditions and recipes for South Central Texas. Since then, the brewery has grown to be one of the largest independent craft brewers in the country with beers available in all 50 states, Puerto Rico, Mexico, and U.S. military bases around the world. In 2023, the Spoetzl Brewery expanded to include the K. Spoetzl Distillery with its line of Shiner Craft Spirits. To this day, every drop of the award-winning beer is brewed right in Shiner, TX, where it all started 114 years ago.

Urban Artifact Takes a Bold Step into Non-Alcoholic Beverages with "Seedless"

 Cincinnati, OH – Urban Artifact, Cincinnati’s craft brewery specializing in brewing with real fruit, is excited to diversify with the introduction of Seedless, their first non-alcoholic Fruit Tart. This expansion into non-alcoholic beverages underscores Urban Artifact's commitment to providing real fruit experiences to a broader audience.

Urban Artifact is world-renowned for their Fruit Tarts, a style of craft beer they developed to highlight the real fruit used in each recipe. Seedless now brings that experience to folks without the alcohol. Two initial Seedless flavors are available at launch: Strawberry and Mango. Both are brewed, carbonated, and available in 6-pack, 12-oz cans. These will be available throughout the Urban Artifact distribution network at select retailers, bars, and restaurants. It will also be available on their online store and in their Northside, Cincinnati taproom. Seedless can be found in the non-alcoholic beer section of your local shop.

Scott Hand, Co-founder and Chief Brand Officer at Urban Artifact, expressed enthusiasm about this exciting product expansion, stating, "Our journey creating Fruit Tarts with real fruit always keeps us innovating. A delicious non-alcoholic option has been a goal for our team and our fans for a long time. Seedless embodies the dedication to quality and flavor that is synonymous with Urban Artifact."

Urban Artifact Seedless will be available for purchase at select retailers, online, and at Urban Artifact's Cincinnati location. To stay updated with the latest news, consumers are encouraged to follow Urban Artifact on social media and visit the company's website at

Key Features of Seedless Non-Alcoholic Fruit Tart

  1. Crafted with real fruit: Drawing from their extensive experience with real fruit, Urban Artifact has masterfully crafted Seedless using the finest natural fruit ingredients, ensuring an authentic and vibrant flavor profile.

  2. Non-alcoholic excellence: Urban Artifact's dedication to fresh ingredients remains steadfast in Seedless, a beverage designed to cater to individuals of all lifestyles. It delivers exceptional taste, just like the rest of their fruit-specific portfolio, without any alcohol content.

  3. Naturally invigorating: Seedless strikes a balance between sweetness and tart fruit flavor, delivering a refreshingly vibrant and palate-pleasing experience.

  4. No artificial additives: Urban Artifact maintains its dedication to natural ingredients. Aligning with their mission to offer healthier choices, Seedless is free from artificial flavors, colors, and preservatives. The color and flavor in the can is always real fruit.

Non-Alcoholic Trend Stats

Recent trends in the non-alcoholic beverage market highlight a growing demand for flavorful and healthier alternatives:

  • According to a report by Global Market Insights, the global non-alcoholic beverage market is expected to experience significant growth, with a CAGR (Compound Annual Growth Rate) of over 5.5% from 2023 to 2032.

  • In 2022, per Forbes the volume of sales for non-alcoholic and low-alcohol beverages experienced a growth of over 7% across ten significant global markets, exceeding a market value of $11 billion. These figures represent a notable increase from the $8 billion reported in 2018, as revealed by the IWSR Drinks Market Analysis.

  • A survey conducted by Amplyfi revealed that 41% of respondents are actively seeking non-alcoholic alternatives, driven by health-conscious choices, productivity and public image.

About Urban Artifact

Urban Artifact is a Cincinnati, Ohio brewery dedicated to producing world class Fruit Tarts and Epicureans that celebrate creativity, imagination and the spirit of adventure. With a commitment to pushing boundaries and redefining the beer landscape, Urban Artifact offers a diverse portfolio of exceptional beers crafted with a fusion of traditional brewing techniques and inventive ingredients. Based in Cincinnati, OH, Urban Artifact has expanded its reach across 20 states, captivating beer enthusiasts with its unique flavor profiles and unparalleled craftsmanship.

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