CINCINNATI BREWERY CROWNED GLOBAL IPA CHAMPION: MADTREE'S 'HOLLY DAYS' NAMED #1 IPA WORLDWIDE

CINCINNATI (July 2024) – Cincinnati's own MadTree Brewing has claimed the prestigious title of "#1 IPA on the planet" cementing its place among the world's brewing elite.  At the esteemed Tasting Alliance World Beer Competition their seasonal masterpiece, Holly Days, a spruce tip IPA, triumphed over thousands of entries to secure the top spot, as reported by Forbes Magazine!

"This isn't just a win for MadTree; it's a win for Cincinnati and the entire Midwest brewing scene," says Kenny McNutt, MadTree Co-Founder.  “This award is also a testament to the passion, creativity, and skill of our brewers."

While beer enthusiasts will have to wait until October to taste the champion Holly Days, MadTree isn't resting on its laurels. Their year-round offering, Seeing Colors, is currently the fastest-growing IPA in Greater Cincinnati, giving locals a taste of MadTree's award-winning craftsmanship any day of the year.

Behind this success is a dynamic duo reshaping MadTree's future:

• Brittany Frey, newly promoted Head Brewer, is one of Ohio's few female head brewers in a male-dominated industry. A Cincinnati State Brewing Science honors graduate, Frey is not only crafting award-winning beers but also championing diversity in brewing through initiatives like International Women's Day celebrations and Pink Boots Society collaborations. Earlier this year, she was also recognized in “Modern Brewsters,” a portrait series of female craft brewers in Ohio by Kaitlin Owens.

• Ryan Blevins, elevated to Brewing Operations Director, has been with MadTree since day one. His expertise will drive production and innovation, ensuring MadTree remains at the forefront of craft brewing.

"We're not just making beer; we're crafting experiences and challenging perceptions," says Frey. "At MadTree, we're proving that we can create beers that stand toe-to-toe with the best in the world."

As MadTree continues to grow, they invite everyone to visit their taproom and experience firsthand why they're making waves in the global brewing scene. With a commitment to quality, innovation, and community, MadTree is not just a local favorite – they're now a world-renowned brewing powerhouse.

For more information, to plan your visit or host an event, check out madtree.com.

 

About MadTree Brewing Company

Founded in 2013, MadTree is an award-winning brewery that’s rooted in Cincinnati and planted in purpose. Driven to craft great beer - but more importantly - to build a business dedicated to doing good, MadTree protects and celebrates nature while reducing impact on the environment. MadTree is a B Corp certified company and proud member of 1% for the Planet with a commitment to donate 1% of sales to local, sustainable nonprofits. MadTree strives to create warm and welcoming experiences, exceed expectations, and most importantly, plant a better community. They put purpose in every pour, and raise a glass to doing things differently. Cheers.

CARLSBERG AND BROOKLYN BREWERY LAUNCH FIRST EVER LAGER WHERE ALL BARLEY IS REPLACED WITH DROUGHT-RESISTANT FONIO GRAIN

COPENHAGEN, Denmark , July 25, 2024 /PRNewswire/ -- Carlsberg has created a brand new beer, using drought resistant fonio crops, in collaboration with Brooklyn Brewery.

The Fonio beer is created using Carlsberg yeast and fonio grains, without the use of any bittering hops or barley, demonstrating what can be achieved when new brewing techniques and ingredients meet curiosity, a mindset that has been at the forefront of everything Carlsberg has done since it opened the brewery doors in 1847.   The new Fonio beer was brewed in collaboration with Brooklyn Brewery as part of its 'Brewing for Impact' campaign. The campaign was launched by Brooklyn Brewmaster, Garrett Oliver, to celebrate 30 years with the Brewery. Its aim is to spotlight the ancient West African grain and its untapped brewing potential and ability to drive positive change in the industry.  The resulting limited-edition lager, brewed in the Carlsberg Research Laboratory, is clean, with soft aromas of apricots, white peaches, and melon with an underlying sweetness and lingering bitterness giving a vibrant and delicate finish. The unique Fonio bottle design was created by Kevin Bongang, a commercial muralist, designer and painter who was born in Cameroon, West Africa, with each of the bottles of Fonio beer having a unique section of the artwork included on the iconic Carlsberg hop leaf. Zoran Gojkovic, Director of Brewing Science & Technology, Carlsberg said, "Carlsberg is constantly working to invigorate curiosity and I firmly believe that all progress in the world starts with a spark of curiosity. When Garrett Oliver, Brewmaster at Brooklyn Brewery, approached me to discuss what we could create with fonio, the first thing I thought was why has no one made a beer that is completely fonio? Pairing this innovative brew with such a unique menu, created by an incredible chef, demonstrates the potential of this grain. Not only for the beer industry, but beyond." To launch the new brew, Carlsberg has teamed up with Michelin starred chef, Adejoké Bakare of London's Chishuru restaurant to create a unique five course tasting menu, showcasing the lager's impressive pairing capabilities whilst paying homage to fonio's West African roots. Carlsberg's Fonio beer will be available in limited quantities from the Home of Carlsberg in Copenhagen from August.