Monday, June 6, 2022

North Coast Brewing Company Releases Pacific Magic IPA

FORT BRAGG, Calif., May 27, 2022 /PRNewswire/ -- North Coast Brewing Company (NCBC), an independent American craft brewery producing award-winning beers since 1988, is pleased to announce the latest addition to its beer line-up.

Developed in conjunction with NCBC's field teams, the brewmasters experimented with a multitude of modern hop varieties and hopping regimens to bring you their latest take on an American IPA.

In the spirit of reaching for an icy bottle or a fresh pint at the end of a day spent trekking the rugged Pacific Coast, the aim is total satisfaction: refreshment without sacrificing complex flavor.

"We are excited to introduce our latest India Pale Ale to the world. The flavors will wake up your tastebuds and leave you wanting more. West Coast IPA fans won't be disappointed."- Jennifer Owen, CEO/CFO.

Tasting Notes: Golden straw in color with a dense thick head of foam. Very aromatic from heavy doses of dry-hops lending to tropical fruit aromas reminiscent of mango, papaya, and pineapple. The flavor reflects the tropical nose while adding hints of citrus and berry fruits. It wraps up with a clean, crisp finish that invites another sip.

  • Style: West Coast IPA
  • Straw in color
  • 6.8% ABV
  • 58 IBU's
  • Hops: Azacca, Citra, Mosaic, Centennial, & Strata
  • Certified Non-GMO
  • Available in 4/6/12oz bottles, as well as 15.5- & 5.16-gallon kegs

The label art was created by Michael Zontos, a local denizen of California's North Coast, talented artist, and active fisheries biologist.

"One of our team members has been collecting his art, and when we contacted Michael to see if he would be interested in working on our next label, he was thrilled to be a part of the Pacific Magic IPA story"- Marty Compton, VP of Sales, and Marketing.

About North Coast Brewing Company:

Founded in 1988, NCBC, a certified B Corp, crafts a wide range of exceptional, award-winning beers, including ScrimshawOld Rasputin Russian Imperial StoutPranqsterLe Merle, and Brother Thelonious. NCBC beers are available in 48 U.S. states and internationally.

NCBC's mission: "Making the World a Better Place, One Pint at a Time"

For NCBC's sustainability report, visit: https://northcoastbrewing.com

Samuel Adams Calls on Craft Breweries to Become Safer and More Inclusive Spaces for All

BOSTON, June 1, 2022 /PRNewswire/ -- As Pride celebrations make a hopeful return, Samuel Adams is reinforcing its commitment to creating safe and inclusive spaces that bring people together to share a beer, celebrate Pride, and support the LGBTQ+ community.

Now more than ever, Samuel Adams recognizes the importance of implementing actionable resources for coworkers, drinkers, and LGBTQ+ community members at large, which is why the brewer is prioritizing inclusivity and taking its active allyship a step further. In partnership with GLAAD, Samuel Adams has identified, committed and signed the Safe Bars P.A.C.T. (Promise of Awareness, Compassion, and Trust) – a code of conduct for professional beverage organizations, trade associations, and non-professional beverage groups to sign and commit to – and is now calling on other craft breweries to do the same. 

"Beer has a powerful way of bringing people together, and with that power comes responsibility. I believe craft brewers can play a critical role in providing safe and inclusive spaces for everyone to enjoy great beer, starting with our own taprooms and breweries," says Jim Koch, Samuel Adams Founder and Brewer. "Known for our revolutionary spirit, Samuel Adams is calling on craft breweries everywhere to join us in signing the Safe Bars P.A.C.T. so we can show our Pride everyday."

Samuel Adams will also donate $100,000 to Safe Bars* to further support the organization's P.A.C.T. initiative and training programs in bars and craft breweries nationwide, with the goal of creating welcoming spaces for guests and safe and respectful workplaces for staff.

"It's human nature to come together and celebrate. Everyone deserves to do that where they're safe, respected, and valued," says Lauren R. Taylor, Director of Safe Bars. "Safe Bars exists to train the hospitality industry in making nightlife safer and more inclusive, and we're thrilled to partner with Boston Beer and GLAAD to strengthen the craft beer community. Cheers to our diversity, and cheers to our pride."

Boston Beer Company, makers of Samuel Adams, has already begun implementing Safe Bars de-escalation and bystander trainings as part of the Safe Bars P.A.C.T. commitment across its local breweries and taprooms. With continued support from GLAAD and Safe Bars, Samuel Adams invites all drinkers, no matter who they are, who they love, or how they express themselves, to celebrate Pride in bars and on parade routes across the country.

"Gathering with community, laughing, dreaming, and enjoying a beer has the ability to change the world. As LGBTQ communities gather in safe spaces with our friends and allies, we recognize how our community has come through so much, with so much more work ahead of us," says Ross Murray, Vice President of the GLAAD Media Institute. "GLAAD is proud to join with Samuel Adams and Safe Bars to ensure that those gatherings are safe and welcoming."

Craft breweries looking to commit to the Safe Bars P.A.C.T. can learn more by visiting www.safebarspact.com.

BREWED BY AND FOR THE LGBTQ+ COMMUNITY: LOVE CONQUERS ALE

First created by Samuel Adams LGBTQ+ coworkers and allies in 2017, Love Conquers Ale is brewed annually as a way to represent and showcase Samuel Adams' Pride, serving as a platform for togetherness, love, and inclusion wherever it is enjoyed and whoever it is shared with. This year's Love Conquers Ale brew is a welcoming beer with hints of hibiscus and yuzu for bright citrus and prickly pear creating a bold, pinkish hue that captures the joy and expression of Pride.

Starting June 1 through August 31, Love Conquers Ale will be available in 6-pack 12oz cans for drinkers to purchase in select key markets including Boston, Cincinnati, Chicago, Washington, D.C., New York, and Philadelphia. The brew will also be available on tap at the following locations:

  • Samuel Adams Boston Brewery
  • Samuel Adams Boston Tap Room
  • Samuel Adams Cincinnati Tap Room

Also starting in June, Samuel Adams and Safe Bars will be hosting local kickoff events in cities where Love Conquers Ale is available, including around DC's Queer Beer Fest and Chicago's Pride in the Park, to welcome drinkers back to bars and encourage safe and welcoming Pride celebrations.

To learn more and find Love Conquers Ale in a city near you, visit: www.samueladams.com/loveconquersale

ABOUT SAMUEL ADAMS

Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation's founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world's most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit www.SamuelAdams.com or follow @SamuelAdamsBeer.

ABOUT SAFE BARS

Safe Bars was born to help make bars, restaurants, breweries, other alcohol-serving establishments safe and welcoming for patrons, and safe, respectful workplaces for staff, ultimately changing industry culture. Drawing on our cadre of expert instructors with experience in hospitality and in ending gender-based violence, Safe Bars trains hospitality and alcohol professionals to prevent and interrupt sexual harassment and other violence. Safe Bars programs become part of the fabric of a community's nightlife — creating safe, welcoming, and fun spaces. Safe Bars does that by offering training in three areas: active bystander skills, empowerment and self-defense, and de-escalation. For more information, visit www.safebars.org or @safebarshq on Twitter, Instagram, and Facebook.

ABOUT GLAAD

GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love. For more information, please visit www.glaad.org or connect with @GLAAD on Facebook and Twitter.

*Donations are from Samuel Adams to Safe Bars. Safe Bars is a Section 501(c)(3) charitable organization under U.S. law. For more information on Safe Bars, please visit https://safebars.org/.

Labatt USA Celebrates 75th Anniversary of Michigan Boating by Donating Portion of Summer Sales

Department of Natural Resources to Receive $1 for Each Labatt Case Sold; Community Will Vote Online to Fund Improvements of Michigan's Trails and Waterways

BUFFALO, N.Y. , June 6, 2022 /PRNewswire/ --  L­abatt USA today announced that it will donate a portion of its summer sales of Labatt Blue and Labatt Blue Light to support cleanup efforts and improvements around boat launches, harbors and water trails throughout Michigan. From June 1 to August 31, 2022, Labatt USA will donate $1.00 per case from every 15-pack and 24-pack and $0.50 from every 16 oz pint, up to $15,000, of Labatt Blue and Labatt Blue Light purchased in the state of Michigan to the Michigan Department of Natural Resources.

"For nearly 15 years, Labatt has supported local nonprofit and community improvement projects in Michigan," said Scott Suppes, trade marketing manager, Labatt USA.  "Our Labatt team is committed to bringing families and friends together while positively impacting the environment in local communities that we serve."  The summer of 2022 is the 75th anniversary of the Michigan State Waterways Commission, which has been integral to providing safe, public access to Michigan's freshwaters since 1947. The Labatt donation will support boating-specific sustainability efforts throughout the state.

By visiting Michigan.gov/DNR/CelebrateBoating, people can vote to designate these funds to specific areas of need including:

  • Community grants to support paddling improvements
  • Improved water trail signage
  • Aquatic invasive species removal
  • On-the-go recycling at boating access sites

"Labatt has been a great partner in years past, and this is just another example of how the brand and the employees fully embrace the importance of clean and accessible public lands and waters," said Maia Turek, engagement and innovations specialist for the MDNR. "We are also excited to host Labatt staff during a river clean-up volunteer event and are humbled by the donation that will make a big impact for boaters, no matter how the votes are tallied."

About Labatt's Commitment to Michigan

From financially supporting state park clean-ups to providing meals to families in need, Labatt has a longstanding commitment across Michigan. In past years, Labatt has partnered with the Michigan Department of Natural Resources to launch the "Great State of Mine" campaign to support the upkeep of Michigan state parks, trails and waterways. The brand has teamed with the Detroit Red Wings to provide volunteer manpower and financial support to renovating ice hockey rinks. Labatt has also invested in the Grand Traverse Baykeeper's efforts to preserve the water quality of Grand Traverse Bay's watershed. And, in the wake of the lead crisis in Flint, Labatt invested in The Community Foundation of Greater Flint and local Michigan nonprofits along with partnering with area wholesalers to provide 77,000 meals to families in need.

Anyone interested in participating in or donating to Michigan's boating program can visit Michigan.gov/DNR/CelebrateBoating.

About FIFCO USA Triple Bottom Line Commitment

FIFCO USA, parent company of Labatt USA, is a triple bottom line company committed to impacting the community and environment. In partnership with its stakeholders, FIFCO USA seeks opportunities to create sustainable impact in the areas where we operate. The company focuses on promoting smart consumption; building strong communities; improving waterways, trails and parks, and workforce development. Additionally, FIFCO USA partners with grassroots, charitable organizations that create sustainable impact. Visit https://www.fifcousa.com/smart-consumption/ to learn more or to submit a program or project for consideration.

About Labatt USA

Proudly headquartered in Buffalo, New York, Labatt USA has imported Labatt Blue and Labatt Blue Light from Canada since 1951. Today, Labatt Blue is America's top-selling Canadian beer. With a clean, refreshing taste, good balance and slight hop aroma, Labatt Blue has become the premier Canadian pilsener in the Great Lakes region. First brewed in Canada in 1847, Labatt continues to carry on the tradition and heritage of the great outdoors.

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