Cheapskates or Brilliant Marketers? Dogfish Head Craft Brewery Breaks into the Big Game with One of the Year's Smallest Ad Buys

Off-centered brewery to air first-ever Big Game commercial in a super small way, spending 1,000 times less than some advertisers

MILTON, Del., Jan. 24, 2023 /PRNewswire/ -- Bringing its off-centered ethos to the football field, Dogfish Head Craft Brewery sprints into next month's Big Game with one of the year's smallest ad buys. With some advertisers reportedly spending up to $7 million for a 30-second commercial during the Big Game this year, Dogfish Head is spending 1,000 times less. Airing exclusively in the Delmarva (Delaware, Maryland, Virginia) area, a subset of the Salisbury Designated Market Area (DMA), which is ranked 137 out of 210 – and the region Dogfish Head calls home – the brewery's 30-second spot will cost just $7,000 to air. Dogfish Head's spot – its first ever Big Game commercial – pokes a little fun at Big Game marketing hoopla, and instead of highlighting professional football, it highlights Electric Football. Featuring the brewery's Founder & Brewer, Sam Calagione, the commercial pays homage to his use of Tudor Games' iconic Electric Football game to invent the brewing method of continual hopping, from which the brewery's beloved beers, 60 Minute IPA, 90 Minute Imperial IPA and 120 Minute IPA, were born. By rigging an Electric Football game over a brew kettle, Calagione was able to cascade hops into his beers at a consistent rate to create a lineup of IPAs that are outrageously hoppy, without being crushingly bitter. To honor this invention's impact on the craft brewing community, Dogfish Head's original continual hopping mechanism now sits in the permanent collections of the Smithsonian Museum. "Throughout our 27+ years in business, our only game plan has been venturing off the beaten path, and this commercial, as well as our partnership with Tudor are perfect examples of that overarching passion for off-centered exploration," said Calagione. "From one of the smallest craft breweries in America to one of the smallest Big Game commercial spends, we felt it only fitting to air our spot featuring a tiny football game exclusively in our slight but mighty backyard, coastal Delaware. At Dogfish, we take what we do seriously … ourselves? Not so much." Continuing its longtime relationship with Tudor Games, Dogfish Head recently announced its exclusive beer sponsorship of the "not-so" big game, the Electric Football World Championships. Slated for Saturday, Feb. 4, and Sunday, Feb. 5, the only weekend of the professional football season without any live games, the Electric Football World Championships is expected to draw elite coaches from across the country to battle for one coveted title. Taking place at Dogfish Head's Tasting Room & Kitchen in Milton, Del., the brewery will livestream the event's most anticipated moments on its YouTube channel for those unable to attend. To complement the brewery's big game spot and sponsorship of the Electric Football World Championships, Dogfish Head will launch a custom beer-themed edition of Tudor Games' Electric Football game. Later this month, boards will be available at www.dogfish.com/shop for $110 each. Supplies are limited. For more on Dogfish Head, visit www.dogfish.com. To learn about Tudor Games, check out www.tudorgames.com. Dogfish Head: Dogfish Head has focused on brewing beers with culinary ingredients outside the Reinheitsgebot since the day it opened as one of the smallest American craft breweries more than 27 years ago. A Delaware-based brand and supporter of the Independent Craft Brewing Seal, Dogfish consists of Brewings & Eats®, an off-centered brewpub, Chesapeake & Maine®, a seafood and cocktail spot, Dogfish Inn®, a beer-themed hotel and Dogfish Head Craft Brewery®, a production brewery and distillery featuring the Tasting Room & Kitchen and Dogfish Head Distilling Co.® For more, visit www.dogfish.com. Tudor Games: Since 1949, Tudor Games has sold over 40 million Electric Football games, igniting the imagination of football fans young and old. Since buying the company in 2012, we have been re-imagining and re-designing Electric Football. Our amazing new products bring kids and adults of all ages together for healthy play. What could be more fun than that? SOURCE Dogfish Head Craft Brewery

Offici-ALE Weather Report: Dogfish Head Tracks Progression of Citrus Squall

MILTON, Del., Jan. 26, 2023 /PRNewswire/ -- Coming to you from Dogfish Head Craft Brewery in coastal Delaware. National weather reports confirm there's a squall (of the delicious kind!) brewing and it's set to touch down in cities from coast to coast. Our best advice? Grab your ponchos … er, pint glasses and get ready!

Dogfish Head proudly introduces Citrus Squall, the perfect storm of a double golden ale and a paloma cocktail brewed with grapefruit juice, blue agave nectar, lime peels and a touch of sea salt. At 8.0% ABV, Citrus Squall brings strong gusts of citrusy hop and grapefruit aromas, counterbalanced by a downpouring of bright and tart grapefruit flavor and a blue agave nectar sweetness. Starting on the East Coast, Citrus Squall will quickly billow out and roll its way to taps and shelves across the nation both on draft and in 6pk/12oz cans, expected to hit ground in early spring. Ahead of its arrival, Dogfish suggests the following preparation plan. How to Spot (& Enjoy) a Citrus Squall: Visit your favorite local store, beer distributor, bar or restaurant. Quickly make your way to the craft beer section of the location or menu. Calmly seek out Citrus Squall's bright magenta-pink packaging or tap handle. Get ready for a delicious storm of tequila-inspired grapefruit flavor! Using Dogfish Head's weather tracker, folks are encouraged to keep an eye on the weather conditions emerging at Citrus Squall's impetus point in coastal Delaware. From Feb. 1, through Apr. 1, upon detection of rainfall within the Milton city limits, Dogfish will unlock chances for fans to win daily giveaways, offers and experiences. When asked for comment, Dogfish Head Founder & Brewer, Sam Calagione, cited, "When it Rains, We Pour!" For more on Dogfish Head Craft Brewery, visit www.dogfish.com. To chase down the closest Citrus Squall, check out Dogfish Head's Fish Finder. Dogfish Head Craft Brewery: Dogfish Head has focused on brewing beers with culinary ingredients outside the Reinheitsgebot since the day it opened as one of the smallest American craft breweries more than 27 years ago. A Delaware-based brand and supporter of the Independent Craft Brewing Seal, Dogfish consists of Brewings & Eats®, an off-centered brewpub, Chesapeake & Maine®, a seafood and cocktail spot, Dogfish Inn®, a beer-themed hotel and Dogfish Head Craft Brewery®, a production brewery and distillery featuring the Tasting Room & Kitchen and Dogfish Head Distilling Co.® For more, visit www.dogfish.com.

The Makers of HORMEL® Chili and Modist Brewing Co. Collaborate on Limited Edition Beer for the Big Game

AUSTIN, Minn., Jan. 24, 2023 /PRNewswire/ -- The makers of HORMEL® chili today launched the first-ever HORMEL® Chili Cheese Brew, a sippable beer inspired by the dippable chili cheese dip. The makers of HORMEL® chili are leveling up your gameday snacks with the perfect chip dip partner – an effervescent and flavorful HORMEL® Chili Cheese Brew. The makers of HORMEL® chili teamed up with brewers at award-winning, Minneapolis-based Modist Brewing Co. to create an unexpected sip inspired by everybody's favorite dip for this real-life, totally delicious collaboration. With a little bit of madness and a serious amount of chili-inspired spices, the beer is now ready for fans' taste buds. Starting today, Jan. 24 at 8 a.m. ET, four-packs are available at www.HormelChiliCheeseBrew.com while supplies last. The party friendly four-packs are available for $24, which includes shipping and handling. HORMEL® Chili Cheese Brew will ship in time for fans to enjoy when watching the Big Game on Feb. 12.  "Football season is just as much about the delicious food and drinks as it is about the game and the people you enjoy watching it with," said Jason Hron, HORMEL® chili brand manager. "This year we were inspired to bring fans together and create something everyone can agree on – an irresistible sip that unites the best flavors of our famous HORMEL® Chili Cheese Dip." How can beer taste like chili cheese dip? The crushable American lager features Minnesota Pilsner barley malt and flaked corn. With this delicious corn chip-flavored base, Modist Brewing Co. added a mix of savory spices and hints of cheddar cheese powder to bring the flavors of HORMEL® Chili Cheese Dip to life. To learn more about the HORMEL® Chili Cheese Brew, watch the video here. Whether sipping on the HORMEL® Chili Cheese Brew, or whipping up the famous HORMEL® Chili Cheese Dip, any snack sesh can have an extra dose of excitement with HORMEL® chili. For more information about HORMEL® chili, including recipes for any occasion and a store locator, visit www.hormel.com/brands/hormelchili or follow the brand on social media at www.facebook.com/hormel.chili, www.twitter.com/hormelchili, www.instagram.com/hormelchili, and www.pinterest.com/hormelchili.  ABOUT HORMEL FOODS – INSPIRED PEOPLE. INSPIRED FOOD.™  Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®, SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin's®, WHOLLY®, Hormel® Black Label®, Columbus®, Jennie-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the "Global 2000 World's Best Employers" list by Forbes magazine for three years, is one of Fortune magazine's most admired companies, has appeared on the "100 Best Corporate Citizens" list by 3BL Media 13 times, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and http://csr.hormelfoods.com/. ABOUT MODIST BREWING COMPANY: Modist Brewing Co., based in the North Loop neighborhood of Minneapolis, MN, opened in April of 2016 aiming to push past traditional brewing to create unconventional beers through unconstrained experimentation. Utilizing the region's only mash filter-powered brewing system, Modist has risen to become one of Minnesota's most well-recognized and fastest-growing breweries. In their brief history, Modist has received a multitude of awards including the Best New Brewery in Minnesota by Growler Magazine, BeerAdvocate's list of "The 50 Best Breweries in the United States, Most Innovative Brewery by the MN Craft Brewers Guild, and were recently named one of Brewbound's Rising Stars of 2022. For more information, visit www.modistbrewing.com.

Yuengling and Keep Texas Beautiful Announce Official Partnership

Yuengling Rolls Out Special Texas Packaging To Promote $1 per Lager Case Sold Donation, Up To $50,000, to Keep Texas Beautiful

POTTSVILLE, Pa., Jan. 11, 2023 /PRNewswire/ -- Today, The Yuengling Company announced a partnership with Keep Texas Beautiful (KTB)—a nonprofit Texas organization that inspires and equips Texans to keep our communities clean and beautiful.  As part of the partnership, Yuengling is donating $1 per Yuengling Traditional Lager case sold, up to $50,000, to KTB. The partnership comes as part of the family-owned brewery's dedication to giving back to Texas—the latest state to be brewing Yuengling's 194-year-old iconic portfolio of beer. Now through March 2023, Texans will see special promotional packaging on 12-pack, 12-ounce cans of Yuengling Lager throughout Texas. Emblazoned with the Lone Star State's symbol, each can will feature a unique QR code. When scanned, consumers will learn more about Keep Texas Beautiful, a Yuengling Clean-up Day, and how to make a donation. Yuengling.com/KeepTexasBeautiful "As a family-owned and operated company from Pennsylvania, we are proud to brew Yuengling in Texas and more so, give back to Texas," said Debbie Yuengling, Employee Engagement & Culture Manager and 6th generation family member, D.G. Yuengling & Son, Inc. "As America's Oldest Brewery, our commitment to having a beer for every taste on every occasion reflects our love of bringing people together and making a positive impact on our communities. That is why today, we are honored to work alongside Keep Texas Beautiful and give back to the state and people that embody the meaning of community." Brewed in Fort Worth, Texas, Yuengling arrived in the state with much fanfare in August 2021. Today, Yuengling's Keep Texas Beautiful campaign marks the brewery's first Texas-specific initiative to give back to the Texas community. To deepen its relationships with Texas fans, and honor its new partnership with Keep Texas Beautiful, Yuengling will be hosting exclusive sampling events at grocery and liquor stores where the limited-edition cans will be available for purchase. "The Yuengling Company is excited to launch our first Texas-specific campaign. We are proudly brewed in Texas and believe in the importance of giving back to the community," said Pat Pikunas, General Manager, The Yuengling Company. "We are grateful to receive the generous support of Yuengling with the launch of this campaign through the promotional case and can packaging," said Suzanne Kho, Executive Director of Keep Texas Beautiful. "These donations will enable us to continue to make Texas the best place to live, work and play." For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com/KeepTexasBeautiful.  About D.G. Yuengling & Son, Inc. D.G. Yuengling & Son, Inc., America's Oldest Brewery®, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey's Chocolate Porter, FLIGHT by Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was recently established with Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 23 states and will expand into Kansas, Missouri, and Oklahoma in 2023. Get news, updates, and access media images at https://www.yuengling.com/news. For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com.  About Keep Texas Beautiful Keep Texas Beautiful (KTB) is a network of dedicated Texans working together to make our state the best place to live, work and play. KTB equips local partners and affiliates with the tools they need to build vibrant, engaged communities. KTB sponsors and coordinates education, cleanup programs, and provides recycling access to rural and underserved communities across the state. A 501(c)3 nonprofit, KTB leads nearly 300 affiliates and reach 17 million Texans annually.

Partake Brewing, Category Leader in the Non-Alcoholic Beer Space, Incorporates Hazy IPA Varietal into Wider Portfolio Due to Consumer Demand in Select Markets

CALGARY, AB, Jan. 10, 2023 /PRNewswire/ -- Partake Brewing, a category leader in the non-alcoholic beer space, announced today the incorporation of their Hazy IPA Varietal into the company's wider portfolio as a result of consumer demand.

The Partake team was determined to develop a great-tasting, low calorie, non-alcoholic IPA in response to general customer interest in the varietal in addition to category trends which led to the original launch of Partake's Hazy IPA that debuted in March of 2022 as a small batch offering on their online store. The limited time product quickly became a favorite with Partake drinkers as well as their top selling limited-edition beer this past year. Since having sold out online, the team received many requests to bring it back and make it available in retail. The latest varietal is now available to purchase via the Partake website in addition to select retailers across the country including Target, Binny's Beverage Depot, BevMo, Wegmans (in select locations) and as a standalone pack in Total Wine & More. Ted Fleming, Founder and CEO of Partake Brewing states, "I couldn't be more excited that we've decided to incorporate our Hazy IPA into our wider line-up of ongoing innovative product offerings." Fleming continues, "The integration of the IPA also speaks to our continued focus on listening to our consumers and working to provide them with what they want." Partake Hazy IPA is a low calorie, low carbohydrate beer with just 25 calories and 4g of carbohydrates per can. The beer is bursting with flavor and low on bitterness. Generously dry-hopped with notes of ripe apricot, sweet mango, and luscious berries, this Hazy IPA is juicy, smooth and fit for everyday enjoyment. About Partake Brewing: At Partake, we are beer lovers first. We're on a mission to transform the non-alcoholic beer experience so fellow beer lovers can enjoy great tasting beer that pairs perfectly with every occasion, no matter the reason for cutting back on alcohol. Partake Brewing has become a leader in non-alcoholic beer in North America with distribution in major retailers across Canada and the United States. Brewed using a proprietary process, Partake Brewing is praised by customers for its unique combination of exceptional flavor, classic styles, and game-changing nutritionals. For more information about Partake Brewing and its non-alcoholic beers, please visit https://drinkpartake.com or follow along on Instagram at @PartakeBrewing or on Facebook at https://www.facebook.com/DrinkPartake.

MEET ROXIE: THE ZERO-PROOF CANNED COCKTAIL SHAKING UP DRY JANUARY

With 100% attitude and 0% alcohol, Roxie is the perfect drink for every moment

CHICAGO, Jan. 10, 2023 /PRNewswire/ -- Has your Dry January started to feel like Drab January? Fear not. Just because you're taking a break from the booze doesn't mean you can't let loose. Molson Coors Beverage Company is serving up a new reason to join the party with the release of Roxie, a zero-proof canned cocktail jumping onto the scene and straight to your doorstep just in time for Dry January. Inspired by craft cocktails with a twist, Roxie is packed with flavor, a hint of intrigue, and a whole lot of attitude – without the booze. The launch of Roxie is Molson Coors' latest venture in the beyond beer space and marks their first-ever direct-to-consumer line of zero-proof cocktails. Roxie is right on trend with people who are craving satisfying sips they can take to the party sans spirits. Recent data from IWSR shows that the non-alcoholic beverage category is expected to grow by 27.6% among 21- to 25-year-olds [1]. Roxie is designed for consumers seeking non-alc beverages that make them feel good about their choice to participate in drinking occasions with or without the alcohol. "Roxie is the brand that empowers people to be a part of the moment, celebrating the choice to drink and not drink alcohol," says Jamie Wideman, Vice President of Innovation at Molson Coors Beverage Company. "That's where Roxie shines, it packs layers of flavorful complexity, delivering a line of zero-proof cocktails built for those who want to moderate their drinking, abstain or simply sip on something fantastic." Roxie comes in three premium crafted flavors meant to be enjoyed straight from the can, on the rocks, or if you want to be fancy, dressed up with your favorite garnish. With flavors as alluring as these, you won't believe they're zero-proof!  Ripe with Passionfruit: Bold, zesty, and so lush with passionfruit…it's almost indecent. Forbidden Pineapple: Juicy, tangy, and drenched in vibrant flavors that dare to go there. Lost in Mango: Rich and aromatic, with a full-bodied finish and a dash of intrigue. Now available straight to your doorstep, Roxie is available for purchase online at drinkroxie.com. You can try each flavor in a 12-pack variety pack or pick your favorite and go all-in on a single-flavor 4-pack. Roxie will join a portfolio of brands that welcome all drinkers to the table. From their favorite beers to their go-to hard seltzers, Roxie offers another route for Molson Coors to attract new consumers. Executed in partnership at LA Libations, Roxie is the only Molson Coors brand sold exclusively online. Roxie is designed for the next generation of drinkers who are redefining what it means to drink in social settings. To learn more about Roxie and how you can order a pack to try this Dry January, visit drinkroxie.com and follow the brand on social @letsdrinkRoxie. About Molson Coors Beverage Company For over two centuries Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White Belgian-Style Wheat Ale, Leinenkugel's Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more. Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company's commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

Warped Wing Launches Their New Look

The Ohio-based brewing company refreshes its brand in celebration of their

expanding offerings and timelessly balanced beer.

DAYTON, OH – Warped Wing Brewing Company, headquartered in the heart of downtown Dayton with additional

Taproom locations across Southwest Ohio, is excited to announce the launch of their new brand identity, refreshing their design across all products, Taprooms, content, and merchandise. The redesign is in service to the brewery's ongoing expansion and continued celebration of making timelessly balanced beer, seltzers, and sodas for every consumer and every occasion.

Warped Wing is proud to make beer for all the moments that become timeless experiences and to be the pint you

share amongst friends. This is more than just a sentiment championed by their leadership, it’s the blueprint for their brand. From beer-making to culinary offerings, Warped Wing is determined to invest in people and products that create inclusive atmospheres and authentic connection. This commitment served as the foundation of the brand’s new design and messaging.

“We’ve always wanted to honor this area’s rich history of invention because of the spirit it inspires in people and how it connects us,” said Nick Bowman, Co-owner and Vice President of Sales and Marketing for Warped Wing. “We wanted to refresh our brand for exactly this reason — to be more reflective of that spirit and really celebrate the classic and simple elements that feel authentic to who we are and that differentiates us from other breweries.”

The brand’s new design will be seen across cans and packaging of their full lineup of beers and sodas and the upcoming launch of canned hard seltzers. The design comes with a refreshed Warped Wing icon that honors the original wing design, but with subtle changes to ensure it stands the test of time and remains a signature staple to Warped Wing’s origins. This design intent matches the spirit of the company.

“We’re certainly responding to what people want so that we have products for every consumer, but we challenge ourselves to create new products that you’ll want to come back to time and time again,” said John Haggerty, Co-owner and Brewmaster for Warped Wing. “We’re always working to perfect that balance of curiosity and reliability people love from craft beer.”

Consumers will begin to see the new Warped Wing brand in the Taprooms and on store shelves in January of 2023 and as new and seasonal products are released throughout the year. The first new can launch of the year, Hop Chill Cold IPA, will take place on Thursday, January 5th at all Warped Wing locations. Anyone interested in finding additional Warped Wing products, merchandise, or Taproom information is encouraged to visit www.warpedwing.com. And as always, share a pint, make a friend — and stay warped.

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Warped Wing Brewing Co. is a Dayton craft brewery inspired by Ohio’s rich history of innovation and invention. We are committed to carrying that spirit forward by brewing new proprietary beer styles along with our original “warped” interpretations. To find out more, visit www.warpedwing.com.