Rod J BeerVentures

Khisha Asubuhi Joins Urban Artifact

New year’s top transfer! Khisha Asubuhi joins Cincinnati’s most innovative craft brewery as Marketing Manager

Cincinnati, OH – Khisha Asubuhi has been a headliner and team player throughout the entirety of her career. After developing her skill set at Indiana University and the University of Cincinnati, she moved to the United States Post Office where she has spent the last 16 years focused on business development and customer service. Khisha is also a small business owner; in 2009 she started Originalitees – one of Cincinnati’s hugely successful small businesses – where she was a finalist in Artworks’ Big Pitch competition. Over the years, Khisha has built a strong career as a community and relationship partner; bringing businesses and people together by teaching, coaching, and forging new connections. She will take Urban Artifact to the next level as their new Marketing Manager.

Urban Artifact has focused on brewing world-class Fruit Tarts since 2015, showcasing their signature beer style – the Midwest Fruit Tart. They dove headfirst into the fruit niche and now use more real fruit than any other brewery in the world. The brewery resides in Cincinnati’s Northside neighborhood; operating out of the historic St. Patrick’s church facility with a taproom, event space, live music venue, and radio station. The brewery is focused specifically on owning the fruit beer market – offering retail distribution in 12 states and shipping direct to 10. Starting 2022 off by bringing Khisha on board is a part of the brewery’s goal to share their story and to build community within the craft beer space. Khisha will be responsible for refining and growing the company's overall communication strategy, enabling even more people to explore perfectly balanced beers and seltzers that can be made only with real fruit.

Hazelnut Brownie Imperial Porter | Whole Hog Brewery

MadTree Brewing Company Joins New Distribution Network For Ohio

CINCINNATI (January 18, 2022) – Effective immediately, MadTree Brewing Company has joined a new distribution network in Ohio, after spending the past eight years with Cavalier Distribution. The new strategic agreement includes the following Ohio territory distributors: Stagnaro Distributing, Superior Beverage Group, Bonbright Distributors, and NWO Beverage Co. MadTree will maintain their existing distribution partnerships in Kentucky (Beer House Distributors) and Tennessee (Ajax Turner and Lipman Brothers).

“As MadTree enters its 9th year of business, the future could not be brighter - we are excited for this partnership to amplify our growth,” said Brady Duncan, co-founder of MadTree, “All four organizations have the talent, emotional intelligence, and common drive to work together and take our businesses to new heights.”

Stagnaro Distributing is Cincinnati’s most diverse beer and non-alcoholic beverage distributor. They will play a key role in not only growing MadTree’s brand, but building into their home town as they both are passionate about giving back to the community. Stagnaro gives back a minimum of 2% of their net income to local organizations and MadTree is a member of 1% For The Planet, donating 1% of all sales to local nonprofits focused on sustainability.

"On behalf of our entire company, we are so proud and excited about this partnership with MadTree. MadTree & Stagnaro Distributing are two locally based companies that share a passionate commitment to our cultures, our people and our communities. Together, we live and work right here in greater Cincinnati - we are your neighbors, customers and friends," said Mike Stagnaro, CEO of Stagnaro Distributing. "We both take tremendous pride in our long-standing commitment of partnering with local events, supporting community-based charities and organizations, and contributing to the overall economic development of our region."

MadTree kicks off the year with the launch of a brand new, year-round beer, Tropical PsycHOPathy. With passion fruit, orange, and guava flavors, this is a tropical twist on a classic India Pale Ale. A juicy variant on the already well-established brand is available all throughout Ohio, Kentucky, and Tennessee.

The teams are eager to see the amazing opportunities this partnership will take them, anchored by their strong desire to grow. Stay tuned for new products and offerings on the horizon and follow:

@madtreebrewing

@stagnarodistributing

@superiorbeveragegroup

@bonbrightbeer

@nwobeverage

About MadTree Brewing Company

When MadTree was started 9 years ago, we were driven to craft great beer - but more importantly - to build something bigger than ourselves and the high-quality beer we produce. Since the beginning, we have cared deeply about creating meaningful connections with our communities. We embrace our name MadTree and work to celebrate and protect nature while reducing our impact on the environment. We are proud members of 1% For The Planet, with a commitment to donate 1% of our sales to non-profits focused on environmental sustainability. The craftspeople at MadTree wake up every day to connect people to nature and each other.

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Rhinegeist to Introduce New Line of Hard Craft Beverages in 2022

CINCINNATI—Cincinnati-based Rhinegeist Brewery is excited to announce a new line of full-flavored Hard Craft Beverages—called RGBevs—that will be hitting taps and shelves in early 2022!

RGBevs (short for Rhinegeist Beverages) features an array of exciting fruit combinations and natural flavors. Drawing from years of innovation and experimentation with fruit-focused alternatives to beer, RGBevs will feature updated staples from Rhinegeist’s Fruited Ale family alongside some new additions. Bubbles, a longtime fan favorite, will anchor the lineup, joined by Wowie Colada, Zango Crush and Rhinegeist’s first Hard Lemonade, Lemmy Nade.

Not beer, not seltzer, these new Hard Craft Beverages are uniquely crafted from a clear malt base with blends of real fruit and natural flavors to showcase a range of bright, fruity, juicy profiles that deliver refreshing and intense real fruit flavor. “RGBevs are all about bringing flavor back!” says Tracey Ireland, Director of Marketing at Rhinegeist. “Through a series of consumer panels and employee trials, it was clear that people are looking for more flavorful alternatives in the ‘beyond beer’ space. By delivering an intense, full flavor experience, RGBevs, are breaking the rules of flavor! These are bound to make waves, and we’re really excited to get them out into the world.”

Concurrently with the RGBevs launch, Rhinegeist will be releasing Geist Tea, an all new Hard Tea. At 5% ABV, Geist Tea uses real black tea concentrate and other natural flavors to capture the spirit and taste of classic, sun-brewed iced tea. “We have wanted to add a Hard Tea to our portfolio for years. As we increased innovation in the beyond beer space, the production team was challenged with adding a tea to the mix. They delivered a wonderfully balanced, uncarbonated product that blew us away, and we knew we had to add it to our lineup.” notes Matt Steinke, Vice President of Sales at Rhinegeist.

In addition to RGBevs and Geist Tea, Rhinegeist has been working on some other exciting releases that will hit the market in 2022, including a brand-new fruited wheat beer and a variety pack containing crowd-sourced fan favorites from the brewery’s past releases. “The future has never been more clear—people are searching for delightful and flavorful innovation, and we’re excited to deliver on this front with a wide spectrum of new offerings in the coming year,” exclaims Bryant Goulding, co-founder of Rhinegeist. “2022 is looking bright, refreshing and delicious!” RGBevs and Geist Tea will be available beginning in early March.

Rhinegeist Brewery was founded in 2013. Its name translates to “Ghost of the Rhine” and refers to its location in the historic Over-the-Rhine Brewery District in Cincinnati, Ohio. Located in the skeleton of an old brewery built before Prohibition, Rhinegeist aims to brew beers that sing with flavor. The Rhinegeist team believes in the power of beer to bring great people together, foment fantastic ideas and build a community that values craft beer and one another.