LAGUNITAS BREWING COMPANY LAUNCHES SEARCH FOR FIRST-EVER 'PARTY LEGEND' TO SAVE AMERICA'S PARTY CRISIS
With party culture at an all time low, Lagunitas wants to honor the ones still turning up with a namesake beer, a statue, and $5K to keep the party going. PETALUMA, Calif., July 24, 2025 /PRNewswire/ -- Party culture is on the decline. Social events are down 35% since 2004*, and even birthdays are getting ghosted.** Lagunitas Brewing Company is calling it what it is: the Great American Party Crisis . And they're doing something about it. Starting today, Lagunitas is launching a nationwide search for its first-ever Party Legend : someone known for their great energy and everything-is-worth- celebrating mentality. The winner will receive: A statue in their honor, one sent to the winner, and another installed at The Lagunitas Loft —an iconic party space at their Petaluma Brewery A trip to Lagunitas' brewery in Petaluma, CA to celebrate and crash one of Lagunitas' legendary...
