Wednesday, March 23, 2016

What You Didn't Know About the Boom in Craft Beer

It is good to see that the expansion of craft beer is continuing.  There has been a lot of success over the years so despite what you may be hearing; it doesn't seem as if the bubble is ready to burst yet.










What You Didn't Know About the Boom in Craft Beer

Monday, March 21, 2016

Give Me Five with Tröegs Independent Brewing

Located in Hershey, Pennsylvania is one little gem of a company and I'm not talking about the one that made their name from candy, but it is just as sweet. Growing up in Southern New Jersey, I can remember the trips as a child that we used to make to Hershey, Pennsylvania to visit Hersey Park. Man, the fun we had. It was a blast. And to recognize Hershey again later in life, I must say there is a fondness for sure. It seems that good stuff just comes from or just happens there. So once again, it has proven to be home to another success: Tröegs Independent Brewing.

Tröegs is doing some good things on the craft beer scene, yet it seems the word is still getting about them. So hopefully, I am able to help shed some light on them and peak your curiosity. I recently had the opportunity to meet Jim Lampe with Tröegs. Jim is the one of their sales representatives and has the responsibility of working with Ohio as his territory. We initially discussed the company during the Cincy Beerfest that took place in February and in follow-up to that discussion, I now present to you another "Give Me Five" on Tröegs Independent Brewing.

So here we go...

1. When did the brewery become established?

"We opened shop in 1996 in Harrisburg, PA. We relocated to our current facility in Hershey in 2011 to expand."

2. How did the brewery come about being started?

"After attending various brewing schools (at home and abroad) our owners, Chris and John Trogner, decided to return to Pennsylvania to put their business plan in action. They had lived in Colorado at the time, and had originally wanted to open a brewery there. After careful consideration, they decided the PA market would be a better place to launch and so returned home!

3. What makes the brewery unique?

"Brewing is an art form. We don't pigeonhole ourselves into one category or another. We're not an English ale brewery, we're not a German lager brewery, we're not just testing the limits of new-age hop varietals. We take aspects of all these influences and put our spin on them. You might notice with many of our beers when it comes down to style, the lines are blurred. The Scratch Beer Series is emblematic of that mantra."

 4. Where do you envision the brewery heading in the future?

"Tröegs is vehemently independent, as stated on every bottle cap. We plan to stay that way and feel that we can do so while remaining competitive amidst an extreme population of craft breweries. No matter how big we become, no matter how many barrels we send into the market, quality, consistency and innovation will be the engines of our progress. We'll grow methodically, hoping to add more states to our current 10 state distribution map as our operations allow."

5. How many offerings does the brewery provide?

"Currently we offer 8 year-round beers, 4 HopCycle (seasonal) beers, 3 (soon to be 4) once-a-year beers, and the Anthology 12-pack. That's roughly 16 packages, with a couple more limited beers on the way. Then we have the Scratch Batch Series, which are brewery one-offs that we brew as much as a couple times per month. You can find these in our new Anthology packs. "

I appreciate Jim taking the time to provide this information, and it is good to hear that so many good things are taking place at the brewery. Personally, I don't see anything slowing them down as they seemed poised for great or should I say greater success.

Jim mentioned the limited distribution currently, so where can you find Tröegs Independent Brewing currently? Here is a list of the 10 states where their beers are currently available: CT, DC, DE, MA, MD, NC, NJ, NY, OH, PA and VA. Sadly, no KY, but that's okay for me as I am on the border of OH and I will be checking them out some more for sure, and you should too.

Again thank you Jim Lampe for your time and input and for helping to spread the word about Tröegs Independent Brewing. For those of you that would like to visit their website then here is there link as well: http://www.troegs.com.

Thank you for checking out another "Give Me Five" and remember, keep drinking good craft beer!

Cheers! 

Beer Review: My Take On Molotov Cocktail

Sunday, March 13, 2016

Give Me Five With Atwater Brewery

During a recent beer festival, I happened to catch up with Jeff Janisse who serves in the role of Director of National Accounts for Atwater Brewery which is based out of Detroit, Michigan. We were able to have a great conversation with the brewery which led to me being placed in contact with Chelsea Iadipaolo. With her help and input, here is a new Give Me Five with Atwater Brewery.



1. When did the brewery become established?

The brewery was established in 1997. The current owner Mark Rieth took over outright in 2007.

2.  How did you come about starting the brewery?

After Mark's time working in a corporate environment with Toyota, he had the opportunity to come back to Michigan and take his passion for brewing to the next level.

3. What makes the brewery unique?

Our traditional German lagers and boutique ales mean that we have a strong and DIVERSE portfolio. We've been making lagers for almost 20 years, even before it was cool. On the other hand, we've never been afraid to experiment i.e. our extremely popular Blueberry Cobbler Ale.

4. Where do you envision the brewery heading in the future?

We see continued expansion into markets that make sense for us like Georgia, New York and New Jersey, while maintaining our presence in our home state of Michigan.

5. How many offerings does the brewery provide?

There are 28 unique craft beers in the market with the flagships being Dirty Blonde, Vanilla Java Porter and Going Steady IPA.  

Wow, so as you can see, Atwater Brewery has a lot of good things taking place and they are positioned for even more growth. Two of their newer beers that have just been recently launched are Cash For Gold and Tunnel Ram. As one that has had the opportunity to taste them, both are worthy of consideration.

I want to thank Jeff and Chelsea for sharing a lot of this information and make sure to keep an eye out for their beers. Have you had them already? Comment and let me know what you think below at the end of the post. I always love hearing feedback.

Cheers and remember to keep drinking good craft beers!



 

 

 

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