Garage Beer Conjures "Garage Fear," a Halloween Horror Takeover with Legendary Illustrator Tim Jacobus

COLUMBUS, Ohio, Aug. 11, 2025 /PRNewswire/ -- Garage Beer — the crisp, uncomplicated small-batch light beer is taking over Halloween. We're teaming up with legendary horror-comic illustrator Tim Jacobus for a collaboration that can only be described as frightfully good (we thought of that ourselves) and unlike anything the beer world has seen before.

Introducing: Garage Fear. An animated/comic horror-verse takeover featuring limited-edition 12-packs of Garage Beer (original and lime) illustrated by Jacobus that depict Garage Beer co-owner Jason Kelce alongside a bloodied, masked companion. The campaign will leak out like a sawed off limb, fast and exciting at first (not for the bleeder) and then more meticulously. The fastest-growing light beer company continues to thrill fans, this time with an epic transformation of its instantly recognizable 12-packs. "It was a blast to take the classic, oozing, slimed cover formula and conjure up a nightmare where Jason Kelce is fighting for the last beer while defending the haunted garage!" says Jacobus. "Totally ridiculous concept… but, I can honestly say, I've been in worse places to get a beer!" An exclusive adult comic book – Garage Fear: The Cursed Can, will be available for purchase and online in mid to late August. Only 100 copies will be available with consumers able to purchase through Garage Beer's merch site. The adult comic tells the story of an eerie encounter in Jason's garage where the last beer is up for grabs, monsters are invading and all out chaos ensues. In addition to the LTO packaging and adult comic, Garage Beer will release a full adult animated short featuring both Kelce brothers sometime in September. And for the diehard freaks out there, they can keep chasing the thrill by purchasing 11x17 posters with Jacobus' original art. And it doesn't stop there, guests can go full freak mode by visiting the Garage Fear pop-up haunted house in St. Louis, MO at Field of Screams. If you're worried about having to ingest pumpkin beer this fall, don't worry, Garage Fear is just as horrifying, but actually tastes good... a taste that can only be described as beer. (Nothing's changed about the beer itself). Still 95 calories. Still 4%. So good, it's literally striking fear into the seltzer industry. Want to learn more about the collaboration or connect with the Garage Beer team? Just give us a shout @drinkgaragebeer or email jmasello@drinkgaragebeer.com. If we don't hear you, please give us a scream. If we still don't hear you, you're probably dead. Happy Halloween. About: Garage Beer is America's fastest-growing light beer, now available in all 50 states. Crisp, crushable, and brewed for good times, Garage Beer is a no-nonsense 4% ABV lager with just 95 calories and 3g of carbs. It comes in two crowd-favorite varieties: Classic and Lime. Beer finder locater here and follow the ride at www.drinkgaragebeer.com, Instagram, and X.