Saturday, December 2, 2023

Urban Artifact Takes a Bold Step into Non-Alcoholic Beverages with "Seedless"

 Cincinnati, OH – Urban Artifact, Cincinnati’s craft brewery specializing in brewing with real fruit, is excited to diversify with the introduction of Seedless, their first non-alcoholic Fruit Tart. This expansion into non-alcoholic beverages underscores Urban Artifact's commitment to providing real fruit experiences to a broader audience.

Urban Artifact is world-renowned for their Fruit Tarts, a style of craft beer they developed to highlight the real fruit used in each recipe. Seedless now brings that experience to folks without the alcohol. Two initial Seedless flavors are available at launch: Strawberry and Mango. Both are brewed, carbonated, and available in 6-pack, 12-oz cans. These will be available throughout the Urban Artifact distribution network at select retailers, bars, and restaurants. It will also be available on their online store and in their Northside, Cincinnati taproom. Seedless can be found in the non-alcoholic beer section of your local shop.

Scott Hand, Co-founder and Chief Brand Officer at Urban Artifact, expressed enthusiasm about this exciting product expansion, stating, "Our journey creating Fruit Tarts with real fruit always keeps us innovating. A delicious non-alcoholic option has been a goal for our team and our fans for a long time. Seedless embodies the dedication to quality and flavor that is synonymous with Urban Artifact."

Urban Artifact Seedless will be available for purchase at select retailers, online, and at Urban Artifact's Cincinnati location. To stay updated with the latest news, consumers are encouraged to follow Urban Artifact on social media and visit the company's website at

Key Features of Seedless Non-Alcoholic Fruit Tart

  1. Crafted with real fruit: Drawing from their extensive experience with real fruit, Urban Artifact has masterfully crafted Seedless using the finest natural fruit ingredients, ensuring an authentic and vibrant flavor profile.

  2. Non-alcoholic excellence: Urban Artifact's dedication to fresh ingredients remains steadfast in Seedless, a beverage designed to cater to individuals of all lifestyles. It delivers exceptional taste, just like the rest of their fruit-specific portfolio, without any alcohol content.

  3. Naturally invigorating: Seedless strikes a balance between sweetness and tart fruit flavor, delivering a refreshingly vibrant and palate-pleasing experience.

  4. No artificial additives: Urban Artifact maintains its dedication to natural ingredients. Aligning with their mission to offer healthier choices, Seedless is free from artificial flavors, colors, and preservatives. The color and flavor in the can is always real fruit.

Non-Alcoholic Trend Stats

Recent trends in the non-alcoholic beverage market highlight a growing demand for flavorful and healthier alternatives:

  • According to a report by Global Market Insights, the global non-alcoholic beverage market is expected to experience significant growth, with a CAGR (Compound Annual Growth Rate) of over 5.5% from 2023 to 2032.

  • In 2022, per Forbes the volume of sales for non-alcoholic and low-alcohol beverages experienced a growth of over 7% across ten significant global markets, exceeding a market value of $11 billion. These figures represent a notable increase from the $8 billion reported in 2018, as revealed by the IWSR Drinks Market Analysis.

  • A survey conducted by Amplyfi revealed that 41% of respondents are actively seeking non-alcoholic alternatives, driven by health-conscious choices, productivity and public image.

About Urban Artifact

Urban Artifact is a Cincinnati, Ohio brewery dedicated to producing world class Fruit Tarts and Epicureans that celebrate creativity, imagination and the spirit of adventure. With a commitment to pushing boundaries and redefining the beer landscape, Urban Artifact offers a diverse portfolio of exceptional beers crafted with a fusion of traditional brewing techniques and inventive ingredients. Based in Cincinnati, OH, Urban Artifact has expanded its reach across 20 states, captivating beer enthusiasts with its unique flavor profiles and unparalleled craftsmanship.

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