Melvin Brewing Finds Out What Happens When Joke Goes Wrong

So just recently, Melvin Brewing has found themselves caught up in a snafu as to what they thought was a joke has now seemed to go wrong. Social media has been fast in responding to what they see as an issue, but I am not going to get into that as much here. There are plenty of pieces now addressing this on the internet so much can be found for sure. But, my question to address in responding is more about what still seems to be a mistake that keeps on happening, and that is that not knowing what can happen from “on” or “over” the line marketing.