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Thoughts On My First Time Attending CBC...Finally

This is a long overdue piece, but time and life always bring surprises, delays, and all kinds of unexpected curveballs. This being said, I am finally getting time to get caught up and share some of the great happenings over the last few months and the first half of the year. This piece is just that, and a big thanks to the Brewers Association for the recent Craft Brewers Conference that took place in Indianapolis from April 28-May 1st this year. Attending the event as a media presence was a great opportunity to get behind the scenes with the many companies that are bringing success to the craft brewing industry. From the breweries to the suppliers and marketers, and all that make it happen…it was a worthwhile experience. I had the honor to meet and talk with some legendary folks from the beer world, and here, just like many of the events that I have been a part of, the beer industry is one of the most welcoming and community-building ones that I have ever seen. It is something to see. ...

Beer Review: Platform Speed Merchant

Speed Merchant is a White IPA from Platform Beer Company out of Cleveland, Ohio and comes in with an ABV of 6.6% along with an IBU level of 60. Being in the Cincinnati area, most of the times things said about Cleveland aren’t nice. That is not the case here. Speed Merchant proved to be a nice offering from Platform and provided for me a nice pleasurable experience.


As I mentioned, it is a White IPA bringing in the use of White Wheat to really provide that pale color. This one did well providing fruity, piney and tropical notes as often expected of the style, along with a nice smoothness despite the bittering level. All in all I found this one decent enough to score this one at an 84. I am looking forward to checking out more of their beers and happy to see they are also adding a tasting room here in Cincinnati. Beer bringing cities together…even Cleveland and Cincinnati. Well maybe not yet, baby steps.

Have you had this beer yet? If so then let me know your thoughts as well on it, and check out my video for more about my other thoughts around this beer. Cheers and remember, there’s always time…Get Your Beer On!



Appearance: 12
Aroma: 12
Flavor: 12
Palate: 13
Overall: 35

Total Score: 84