MadTree Launching New Can: Luna Lux - Dark Winter Beer
Alternative
Luna Lux white IPA
launch party features portable planetarium to raise money for space education
CINCINNATI
(November 21, 2017)
MadTree Brewing is launching a new seasonal canned beer,
Luna Lux white IPA, next week to complement Thundersnow and other traditional
dark winter beers. While the brewery loves their spiced winter ales, they
wanted to make something that could stand up to the cold weather but was still
crisp and easy to drink. A white IPA brewed with coriander and lemon peel, Luna
Lux’s name translates to ‘moon light’ as a nod to the beer’s style and color.
Craft beer drinkers can expect light fruit flavors from the coriander, lemon
peel, and hops, along with a crisp clove finish from the Belgian yeast.
To
celebrate the new seasonal offering, MadTree is partnering with local
not-for-profit, Drake Planetarium & Science Center, to bring a portable
planetarium to the taproom launch party. The portable planetarium will take
thirty people at a time on a 15-minute journey to space and the moon. A portion
of all Luna Lux cans and merchandise sold in the MadTree Taproom on Tuesday,
November 28 will be donated to the Drake Planetarium.
“We
wanted to make a cold weather beer for those times when you’re not in the mood
from something dark and heavy,” said Brady Duncan, MadTree co-founder. “The
hops and coriander really shine in Luna Lux while the Belgian yeast character
make it robust enough to carry you through the winter chill.”
The
not-for-profit Drake Planetarium & Science Center’s mission is to provide a
wide range of supplemental, active learning science programs that stress the
learned use of higher order thinking skills necessary to function in today’s
society. They are committed to offering age-appropriate, hands-on, fun oriented
student participation in lab experiences that stress higher order thinking
skills. Drake Science Center houses the Engineering and Lego® Labs, Summer
Camps, Saturday Lego® Programs, and Lego® Birthday Parties.
The
launch party and portable planetarium shows will be held from 4PM to 8PM on
Tuesday, November 28 in the MadTree taproom at 3301 Madison Rd, Cincinnati, OH
45209. The taproom launch party is the first opportunity to purchase six-packs
priced at $10.50 each (tax included). Six-packs and draft Luna Lux will be
available throughout Ohio and Kentucky beginning the week of December 4th.
About MadTree Brewing
Company
Cincinnati’s
MadTree Brewing made history when they opened in 2013 by becoming the first
modern craft brewery to can its beer in Ohio. In February 2017 they opened a
new $18M brewery, taproom, beer garden, and private event spaces in
Cincinnati’s Oakley neighborhood. MadTree is known for focusing more on great
tasting beers rather than following traditional brewing style guidelines. Their
award-winning beers are distributed throughout Ohio by Cavalier Distributing
and throughout Kentucky by Beer House Distributing. For more information about
the beers, brewery, and taproom, visit madtreebrewing.com or connect with them on Facebook, Twitter,
Instagram, and Snapchat.
About Drake
Planetarium & Science Center
Drake
Planetarium & Science Center is operated by Tri-State Education &
Technology Foundation, a 501(c)3 nonprofit educational organization with the
mission to provide exceptional STEM (science, technology, engineering, and
mathematics) learning experiences for the youth of Greater Cincinnati. This is
accomplished through Drake Planetarium, Drake Science Center, Environmental
Education at Lindner Park, and outreach programs for area schools.
