Tuesday, November 21, 2017

Press Release: MadTree Launching New Can: Luna Lux - Dark Winter Beer Alternative

MadTree Launching New Can: Luna Lux - Dark Winter Beer Alternative

Luna Lux white IPA launch party features portable planetarium to raise money for space education

CINCINNATI (November 21, 2017)

MadTree Brewing is launching a new seasonal canned beer, Luna Lux white IPA, next week to complement Thundersnow and other traditional dark winter beers. While the brewery loves their spiced winter ales, they wanted to make something that could stand up to the cold weather but was still crisp and easy to drink. A white IPA brewed with coriander and lemon peel, Luna Lux’s name translates to ‘moon light’ as a nod to the beer’s style and color. Craft beer drinkers can expect light fruit flavors from the coriander, lemon peel, and hops, along with a crisp clove finish from the Belgian yeast.

To celebrate the new seasonal offering, MadTree is partnering with local not-for-profit, Drake Planetarium & Science Center, to bring a portable planetarium to the taproom launch party. The portable planetarium will take thirty people at a time on a 15-minute journey to space and the moon. A portion of all Luna Lux cans and merchandise sold in the MadTree Taproom on Tuesday, November 28 will be donated to the Drake Planetarium.

“We wanted to make a cold weather beer for those times when you’re not in the mood from something dark and heavy,” said Brady Duncan, MadTree co-founder. “The hops and coriander really shine in Luna Lux while the Belgian yeast character make it robust enough to carry you through the winter chill.”

The not-for-profit Drake Planetarium & Science Center’s mission is to provide a wide range of supplemental, active learning science programs that stress the learned use of higher order thinking skills necessary to function in today’s society. They are committed to offering age-appropriate, hands-on, fun oriented student participation in lab experiences that stress higher order thinking skills. Drake Science Center houses the Engineering and Lego® Labs, Summer Camps, Saturday Lego® Programs, and Lego® Birthday Parties. 

The launch party and portable planetarium shows will be held from 4PM to 8PM on Tuesday, November 28 in the MadTree taproom at 3301 Madison Rd, Cincinnati, OH 45209. The taproom launch party is the first opportunity to purchase six-packs priced at $10.50 each (tax included). Six-packs and draft Luna Lux will be available throughout Ohio and Kentucky beginning the week of December 4th.

About MadTree Brewing Company

Cincinnati’s MadTree Brewing made history when they opened in 2013 by becoming the first modern craft brewery to can its beer in Ohio. In February 2017 they opened a new $18M brewery, taproom, beer garden, and private event spaces in Cincinnati’s Oakley neighborhood. MadTree is known for focusing more on great tasting beers rather than following traditional brewing style guidelines. Their award-winning beers are distributed throughout Ohio by Cavalier Distributing and throughout Kentucky by Beer House Distributing. For more information about the beers, brewery, and taproom, visit madtreebrewing.com or connect with them on Facebook, Twitter, Instagram, and Snapchat.

About Drake Planetarium & Science Center

Drake Planetarium & Science Center is operated by Tri-State Education & Technology Foundation, a 501(c)3 nonprofit educational organization with the mission to provide exceptional STEM (science, technology, engineering, and mathematics) learning experiences for the youth of Greater Cincinnati. This is accomplished through Drake Planetarium, Drake Science Center, Environmental Education at Lindner Park, and outreach programs for area schools.

Rod J BeerVentures Swag