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GUINNESS AND VAN LEEUWEN CHURN OUT THE ULTIMATE LOVELY DAY ICE CREAM COLLAB

From scoop shops to surf shops, Guinness is bringing lovely days across the country all summer long! NEW YORK, July 21, 2025 /PRNewswire/ -- Two icons. One delicious collaboration. Guinness and Van Leeuwen are serving up lovely days by the scoop! The brands have teamed up to churn out the ultimate ice cream collab of the summer and prove that Guinness was made for sunny days too. The launch of the "Lovely Day for a Guinness" ice cream combines Van Leeuwen's ultra-creamy ice cream with the unforgettable flavor of Guinness mixed with rich chocolate chunks. It's bold. It's unexpected. And it's everything a summer treat should be! Inspired by the classic "Lovely Day for a Guinness" ads of the 1950s, the aptly named limited-edition ice cream pays homage to that same legacy while offering a new way to enjoy the brand during the summertime. The flavor is packaged in a custom carton, drawing design cues from this summer's limited-edition Guinness Draught...

Talking Hops: Alpha Acid And Why It Matters

Ever wonder what alpha acid means and why the percentage matters as it relates to brewing? I have been asked about this from time to time and just thought that I would share a post from Wikipedia which gives a pretty good summary.

In essence though, the higher the alpha acid percentage then the higher the potential bittering effect as the new compound is created. This why hops like Simcoe and Amarillo have become key favorites for many pale ales and their variants.

Just a little beer knowledge to share and click the link here: Alpha Acid to go to the Wikipedia post for more details. Cheers!





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