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Kit NA Brewing Launches 'Under Your Own Influence Sober October' Campaign

PORTLAND, Maine, Sept. 16, 2024 /PRNewswire/ -- Kit NA Brewing, a leading non-alcoholic craft beer brand, is excited to announce the launch of its 'Under Your Own Influence Sober October' program. A quarter of Americans participated in Dry January this year, and 'Under Your Own Influence Sober October' is the perfect opportunity to engage with that mindful audience. Kit invites consumers to engage in this dry month, take a break from alcohol, and embrace the idea of being under your own influence.

October is more than just a month—it's an opportunity to reset, recharge, and prepare for the approaching holiday season ahead. With Kit's 'Under Your Own Influence Sober October' campaign, Kit NA Brewing is encouraging individuals to engage in Sober October with a beer that is true to them, and without compromising on personal preferences. Whether it's for a night, a week, or the entire month, Kit's non-alcoholic beers are the perfect companion on this dry journey. "Our Sober October campaign is all about encouraging people to take a mindful break from alcohol and focus on personal growth in a way that's both enjoyable and rewarding. It is all about being under your own influence! Said Jayme Brown, Director of Marketing at Kit NA Brewing. The "Under Your Own Influence Sober October" campaign will live at retail via point of sale, as well as digitally. To add an extra layer of excitement, Kit NA Brewing is offering consumers the chance to win an awesome October giveaway. Consumers can enter to win a YETI Roadie 32 Wheeled Cooler, packed with Kit's award-winning and crushable non-alcoholic beers…empowering the winner to continue their dry month journey well past October. How to Enter: Visit the Kit Non-Alc Giveaway page: Under Your Own Influence Sober October Sweeps. Submit your name and email to secure entry. Earn bonus entries by referring friends, visiting Kit's website, and following Kit on Instagram. The giveaway sweepstakes ends on October 31, 2024. For more information about the 'Under Your Own Influence Sober October' campaign and to enter the giveaway, please visit kitna.beer. About Kit NA Brewing: Kit NA Brewing, founded in 2021 by co-founders Rob Barrett and Will Fisher, makes 6x award-winning, crushable, craft-brewed non-alcoholic beer for everyone and every occasion. Available in 3 different flavors: Blonde, Wheat, and Hazy IPA, Kit NA Brewing's mission is to offer high-quality craft beer without the buzz, that does not compromise on taste or quality. #HaveAKit

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Molson Coors to bring Naked Life, the No. 1 non-alc RTD cocktail brand in Australia, to the U.S.

The beverage company expands its commitment to the growing non-alc category in 2025

CHICAGO, Sept. 11, 2024 /PRNewswire/ -- Molson Coors continues to premiumize their portfolio across the beverage aisle, expanding their offerings in the non-alcoholic category. Today, the company announced a strategic partnership with Naked Life, the No.1 non-alc RTD cocktail company in Australia, to bring its products to the U.S. market in 2025. Naked Life provides a better-for-you non-alc cocktail option, transforming classic cocktails and mixed drinks into versions that deliver unmistakable taste without the alcohol. "Consumers want more than just an alternative," says Kevin Nitz, vice president of non-alc beverages for Molson Coors. "They want a sophisticated, great-tasting option that aligns with their lifestyle. Naked Life provides a high-quality non-alc cocktail, delivering an experience of the best alc based versions," said Nitz. "After you taste Naked Life, I dare you to believe it's not a full-strength cocktail."  Crafted with distilled botanicals, Naked Life is designed to deliver the same experience of traditional cocktails, with less than 10 calories per can and made with natural sweeteners.  Molson Coors will launch Naked Life in the U.S online and in select retail locations starting March 2025. The initial launch will include five of Naked Life's most loved RTD cocktail varieties: Mojito: Lightly sparkling, citrusy lime and fresh mint flavors complement the rich brown sugar and rum notes. Negroni Spritz: A sweet blend of cherry, lemon and orange extracts combined with the bitters of cinchona and bitter orange. Gin and Tonic: Distilled botanicals and extracts of lemon, bitter orange, and cinchona top noted with juniper berry. Cosmo: Refreshing cranberry paired with zesty lime and top noted with orange liquor notes. Margarita: A tart, citrusy and salty experience crafted with lime extract, unmistakable tequila notes and just the right amount of salt, subtly top noted with a pot-distilled botanical blend.  With growth in the non-alc RTD category, which is up nearly 70% in the U.S. over the past year, Naked Life highlights the unmet desire for drinks that offer the same premium experience as alcohol options. "The consumer market is shifting and is demanding more low and no-alc options, but the availability of truly great-tasting alternatives has been slow to catch up," Naked Life founder, David Andrew explains. Naked Life will join a portfolio of brands from Molson Coors that welcome all drinkers. From beers to hard seltzers, premium spirits and non-alc options, Naked Life further expands the roster of Molson Coors' portfolio of beverages that are perfect for any occasion. "This partnership aligns perfectly with both companies' goals to innovate and meet the evolving needs of today's consumers, allowing us to rethink the beverage landscape for the future," said Andrew. Learn more about Naked Life at https://www.nakedlifespirits.com.au. About Molson Coors Beverage Company For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madri Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions. Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com. About Naked Life Naked Life's is Australia's no.1 Non Alc RTD brand with a vision to be the world's leading no/low beverage brand. Naked Life focuses on creating a platform of products for the moderating consumer, enabling them to celebrate their way, whichever way that is.

Ohio Pint Day Returns Tuesday, Sept. 24

 

Ohio Pint Day Returns for Fifth Year

More than 180 Ohio breweries offering collectible pint glasses to benefit the state's brewing industry advocates.

COLUMBUS, Ohio – Ohio's small and independent breweries are gearing up for the fifth annual Ohio Pint Day, to be held on Tuesday, Sept. 24, 2024. Starting that day, more than 180 breweries across the state will offer this year's limited edition, collectible pint glass in their taprooms as a fundraiser for the non-profit Ohio Craft Brewers Association.

Approximately 14,500 Ohio Pint Day glasses will be available exclusively at participating breweries. Demand for the collectible Ohio Pint Day glass has been consistently high year-over-year, with many breweries distributing all of their glassware within hours of making it available.

“Ohio Pint Day is still running strong after five years because everybody wins,” said Ohio Craft Brewers Association executive director Mary MacDonald. “Craft beer fans get to add a beautiful new glass to their collections, Ohio breweries get more customers through the door and the association raises funds to continue advocating for small and independent businesses."

The Ohio Craft Brewers Association commissioned artist Sam Baird of LemonGrenade Creative to design this year’s Ohio Pint Day glass. The Hamilton-based design group has also worked with the Ohio Craft Brewers Association on label art for the annual From the Heart statewide collaboration beer since 2021.

“Ohio is known for several things. It’s home to the Rock and Roll Hall of Fame, the NFL, and was the birthplace of aviation. For this year’s Ohio Pint Day glass, I wanted to highlight the latter," Baird explains in her artist’s statement. "Taking a lot of inspiration from early airplane designs, I wanted a fun, retro feeling with lots of movement. Now-a-days, we tend to focus a lot on the here and now, so it was nice to step back in time and appreciate the past achievements of our fellow Ohioans. But in short, planes are cool! I hope you enjoy the design as much as I enjoyed creating it.”

On Ohio Pint Day, craft beer fans can expect to find many different offers from participating breweries. Some breweries may sell the glass filled with the customer’s choice of beer, others may include the glass with a crowler or growler purchase to go, still others may sell the glass individually.

Breweries that are not typically open on Tuesdays will make their glassware available the next day they are scheduled to be open.

In partnership with the participating breweries and glass manufacturer Boelter Beverage, $1 from every glass will be donated to the Ohio Craft Brewers Association, the non-profit organization that represents and advocates for Ohio’s independently-owned craft breweries.

Users of the Ohio On Tap brewery passport app will be able to receive a bonus passport stamp by purchasing an Ohio Pint Day glass. Users will be able to submit selfies with their glass from Sept. 24-29 to receive the stamp.

A complete list and map of participating breweries can be found at https://ohiocraftbeer.org/ohiopintday/

 

Founded in 2007, the Ohio Craft Brewers Association is a nonprofit guild that exists to promote, preserve and unify Ohio’s craft brewing industry. We aspire to be recognized as the industry leader at both state and national levels for preserving the art of making high-quality, unique craft beer; to serve as the unified voice for craft brewers across the state; to advocate on behalf of the Ohio craft beer industry; to contribute to systemic, local community development by driving economic and job growth, while creating experiences that bring people together; to promote safe, responsible enjoyment of Ohio craft beer; and to serve as a beacon for local production and manufacturing through craft beer, resulting in diverse choices for consumers.