MEET ROXIE: THE ZERO-PROOF CANNED COCKTAIL SHAKING UP DRY JANUARY

With 100% attitude and 0% alcohol, Roxie is the perfect drink for every moment

CHICAGO, Jan. 10, 2023 /PRNewswire/ -- Has your Dry January started to feel like Drab January? Fear not. Just because you're taking a break from the booze doesn't mean you can't let loose. Molson Coors Beverage Company is serving up a new reason to join the party with the release of Roxie, a zero-proof canned cocktail jumping onto the scene and straight to your doorstep just in time for Dry January. Inspired by craft cocktails with a twist, Roxie is packed with flavor, a hint of intrigue, and a whole lot of attitude – without the booze. The launch of Roxie is Molson Coors' latest venture in the beyond beer space and marks their first-ever direct-to-consumer line of zero-proof cocktails. Roxie is right on trend with people who are craving satisfying sips they can take to the party sans spirits. Recent data from IWSR shows that the non-alcoholic beverage category is expected to grow by 27.6% among 21- to 25-year-olds [1]. Roxie is designed for consumers seeking non-alc beverages that make them feel good about their choice to participate in drinking occasions with or without the alcohol. "Roxie is the brand that empowers people to be a part of the moment, celebrating the choice to drink and not drink alcohol," says Jamie Wideman, Vice President of Innovation at Molson Coors Beverage Company. "That's where Roxie shines, it packs layers of flavorful complexity, delivering a line of zero-proof cocktails built for those who want to moderate their drinking, abstain or simply sip on something fantastic." Roxie comes in three premium crafted flavors meant to be enjoyed straight from the can, on the rocks, or if you want to be fancy, dressed up with your favorite garnish. With flavors as alluring as these, you won't believe they're zero-proof!  Ripe with Passionfruit: Bold, zesty, and so lush with passionfruit…it's almost indecent. Forbidden Pineapple: Juicy, tangy, and drenched in vibrant flavors that dare to go there. Lost in Mango: Rich and aromatic, with a full-bodied finish and a dash of intrigue. Now available straight to your doorstep, Roxie is available for purchase online at drinkroxie.com. You can try each flavor in a 12-pack variety pack or pick your favorite and go all-in on a single-flavor 4-pack. Roxie will join a portfolio of brands that welcome all drinkers to the table. From their favorite beers to their go-to hard seltzers, Roxie offers another route for Molson Coors to attract new consumers. Executed in partnership at LA Libations, Roxie is the only Molson Coors brand sold exclusively online. Roxie is designed for the next generation of drinkers who are redefining what it means to drink in social settings. To learn more about Roxie and how you can order a pack to try this Dry January, visit drinkroxie.com and follow the brand on social @letsdrinkRoxie. About Molson Coors Beverage Company For over two centuries Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White Belgian-Style Wheat Ale, Leinenkugel's Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more. Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company's commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

Warped Wing Launches Their New Look

The Ohio-based brewing company refreshes its brand in celebration of their

expanding offerings and timelessly balanced beer.

DAYTON, OH – Warped Wing Brewing Company, headquartered in the heart of downtown Dayton with additional

Taproom locations across Southwest Ohio, is excited to announce the launch of their new brand identity, refreshing their design across all products, Taprooms, content, and merchandise. The redesign is in service to the brewery's ongoing expansion and continued celebration of making timelessly balanced beer, seltzers, and sodas for every consumer and every occasion.

Warped Wing is proud to make beer for all the moments that become timeless experiences and to be the pint you

share amongst friends. This is more than just a sentiment championed by their leadership, it’s the blueprint for their brand. From beer-making to culinary offerings, Warped Wing is determined to invest in people and products that create inclusive atmospheres and authentic connection. This commitment served as the foundation of the brand’s new design and messaging.

“We’ve always wanted to honor this area’s rich history of invention because of the spirit it inspires in people and how it connects us,” said Nick Bowman, Co-owner and Vice President of Sales and Marketing for Warped Wing. “We wanted to refresh our brand for exactly this reason — to be more reflective of that spirit and really celebrate the classic and simple elements that feel authentic to who we are and that differentiates us from other breweries.”

The brand’s new design will be seen across cans and packaging of their full lineup of beers and sodas and the upcoming launch of canned hard seltzers. The design comes with a refreshed Warped Wing icon that honors the original wing design, but with subtle changes to ensure it stands the test of time and remains a signature staple to Warped Wing’s origins. This design intent matches the spirit of the company.

“We’re certainly responding to what people want so that we have products for every consumer, but we challenge ourselves to create new products that you’ll want to come back to time and time again,” said John Haggerty, Co-owner and Brewmaster for Warped Wing. “We’re always working to perfect that balance of curiosity and reliability people love from craft beer.”

Consumers will begin to see the new Warped Wing brand in the Taprooms and on store shelves in January of 2023 and as new and seasonal products are released throughout the year. The first new can launch of the year, Hop Chill Cold IPA, will take place on Thursday, January 5th at all Warped Wing locations. Anyone interested in finding additional Warped Wing products, merchandise, or Taproom information is encouraged to visit www.warpedwing.com. And as always, share a pint, make a friend — and stay warped.

* * *

Warped Wing Brewing Co. is a Dayton craft brewery inspired by Ohio’s rich history of innovation and invention. We are committed to carrying that spirit forward by brewing new proprietary beer styles along with our original “warped” interpretations. To find out more, visit www.warpedwing.com.

Labatt Adds Fruity Twist to Non-Alcoholic Beer Segment

Labatt Blue Light Introduces Non-Alcoholic Strawberry Acai Beer That Capitalizes on Fruit Trend in Beer

BUFFALO, N.Y., Dec. 28, 2022 /PRNewswire/ -- No time for a hangover? No problem! Labatt Blue Light recently introduced its refreshingly fruity take on non-alcoholic beer, Labatt Blue Light Non-Alc Strawberry Acai. With 75 calories, this year-round non-alcoholic* beer stands out with bright notes of strawberry and popular acai, a tasty mix for the holiday season and beyond. As the selection of non-alcoholic products expands, Labatt brings one of the first fruit-forward non-alcoholic beers to the segment. "The new Labatt Blue Light Non-Alc Strawberry Acai offers a unique opportunity to shake up the non-alcoholic beer segment," said Inga Grote-Ebbs, Labatt USA brand director. "Beer fans can enjoy a light and refreshing fruity non-alcoholic beer, the perfect alternative for holiday parties and entertaining." According to an online survey conducted by The Harris Poll on behalf of the Beer Institute, over 50% of drinkers ages 21-34 took breaks from drinking any alcohol versus 35% of all alcohol drinkers.1 "Millennials and 21+ Gen Z consumers are driving mainstream acceptance of non-alcoholic beer, as well as trends like Dry January," said Grote-Ebbs. "As conscious consumption continues, some people choose to abstain from alcohol all together while others swap out drinks over the course of a night. Whatever the reason, making refreshing, great tasting non-alcoholic beer keeps Labatt in the game." About Labatt Blue Light Non-Alc Strawberry Acai New Labatt Blue Light Non-Alc Strawberry Acai is a unique, refreshing, and flavorful alternative for those who want a flavored non-alcoholic beer! Labatt Blue Light Non-Alc Strawberry Acai is available all year in 6-packs of 12-ounce sleek cans. The product is currently available in NY and MI with a rollout to PA, OH and VT expected in 2023. *Contains less than 0.5% ABV 1 Online survey conducted within the US by The Harris Poll on behalf of Beer Institute from November 11-15, 2021 among 1,923 US adults aged 21 and older About Labatt USA Proudly headquartered in Buffalo, New York, Labatt USA has imported Labatt Blue and Labatt Blue Light from Canada since 1951. Today, Labatt Blue and Labatt Blue Light are America's top-selling Canadian beers. With a clean, refreshing taste, light color, slight hop aroma, good balance, fruity character and a slightly sweet taste, Labatt Blue has become the premier Canadian pilsener in the Great Lakes region. First brewed in Canada in 1847, Labatt continues to carry on the tradition and heritage of the great outdoors. Connect with Labatt on Facebook, Twitter and Instagram. Always enjoy responsibly.

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Survey Shows Better Health and Goal Setting as Top Reasons for Going Dry in January

Go Brewing helps beer lovers Go Dry with one of the first non-alcoholic taprooms and signature craft brews available nationwide

CHICAGO, Dec. 20, 2022 /PRNewswire/ -- Nearly 4 in 5 Americans who consume alcohol (79%) say they could be motivated to participate in Dry January in 2023, according to a new survey conducted online by The Harris Poll among over 1,200 Americans who consume alcohol, from Go Brewing, the Illinois-based company behind one of the country's first non-alcoholic and low-alcohol craft breweries. Top motivators for staying sober in January include a desire to be healthier (52%), losing weight (35%), and the ability to focus better on personal or work goals (33%). As Dry January grows in popularity each year, Go Brewing is making it easier to forego the alcohol with its Go Dry January Challenge, featuring a line-up of no- and low-alcohol craft beers, health and fitness events, special offers and more.  "Dry January is a perfect opportunity to reset, boost your wellness and challenge yourself to achieve your goals in the new year without the negative side effects of alcohol," says Joe Chura, president and founder of Go Brewing. "The survey results align with Go Brewing's mission to help people feel like their best selves. Using traditional craft brewing methods, we offer a line-up of beers that are better for you and deliver an authentic taste that makes it easier to moderate and have all the experiences with no regrets." Inside the Go Brewing Taproom Go Brewing opened in 2021 as the first non-alcoholic taproom in Illinois and has since grown into a nationwide online retailer and health and wellness community. The brewery, located in Naperville at 1665 Quincy Ave, Suite #155, is open to the public and offers lower-calorie, no- and low-alcohol craft beers on tap. For those outside the Chicagoland area, Go Brewing also has an online store with shipping available to 43 states. The online selection includes five of the brewer's most popular signature craft beers: Burn it Down IPA – A hoppy IPA with citrus and tropical notes (.48% abv | 56 cal) Prophets Hazy IPA – A smooth, hazy IPA with a fruity and creamy balance (.39% abv | 72 cal) Suspended in a Sunbeam Pilsner – A fresh, light pilsner with floral notes (.42% abv | 43 cal) Street Cred Nitro Bold – A smooth dark brew with espresso and cocoa (.35% abv | 60 cal) Head on Witbier – A clean and crisp witbier with orange and spice (.46% abv | 30 cal) "With more and more people declaring themselves 'sober curious,' non-alcoholic spaces like Go Brewing are quickly gaining traction," says Chura. "Much more than a tasting room, Go Brewing is a community hub where like-minded drinkers can gather in a social setting to enjoy great tasting beer without worrying about dealing with side effects the next day. Go Dry January Challenge at Go Brewing Beginning January 1, Go Brewing will be hosting a Go Dry January Challenge to encourage Americans to take a break from alcohol and feel their best in 2023. To join the challenge, anyone who texts "gobrewingdryjan" to +1 (331) 272-3577 will get daily texts with tips, exclusive access to virtual and in-person events, a discounted Go Brewing survival case featuring new brews, a downloadable "Go Dry Survival Kit," special offers and more. As part of the buzz-free challenge, Go Brewing will be presenting a wide range of health and wellness programming – both virtually and in-person – to help participants get through the month. For local residents, the Naperville taproom will be open six days a week with a full schedule of fitness events, cold plunges, breath training, live music and more. The taproom will also be available for remote workers looking for an alternative to working from home or a coffee shop. And, to start the year off right, the brewery will be offering a meal service as part of a partnership with Insainly Fit Meals. Out of towners can also join in the month-long festivities via virtual nutrition workshops, live streamed events, among others. "Maybe alcohol has always been 'one of those things' for you. Maybe you're sick of feeling foggy the morning after you go out. Maybe you're a parent and can't drink like you did in college. Whatever your motivation, we're excited to provide alternative options and helpful tools for people to continue enjoying the fun and flavor of beer while reaching their goals for the new year," concludes Chura.  For more information about Go Brewing and its Go Dry January Challenge, please visit https://gobrewing.com/pages/go-dry-january-challenge.  About the Survey The Dry January survey was conducted online between December 13-15, 2022, within the United States by The Harris Poll on behalf of Go Brewing among 1,963 U.S. adults ages 21 and older, of which 1,290 say they consume alcohol. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.8 percentage points using a 95% confidence level. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Claire Vartabedian at cvartabedian@lcwa.com. About Go Brewing Go Brewing is a non-alcoholic and low-alcohol craft beer brand that offers guilt-free drinking so that customers can achieve their dreams without the baggage of alcohol because Go Brewing knows that great stories come from realized goals. Every signature craft brew is handcrafted with traditional methods, with less calories, less alcohol and more productive tomorrows. For more information, visit https://gobrewing.com/.