Genesee Brewery Celebrates 10th Anniversary of Iconic Keg Tree Lighting

ROCHESTER, N.Y., Nov. 13, 2024 /PRNewswire/ -- Genesee Brewery's Iconic Keg Tree will celebrate its 10th anniversary with a tree lighting party at the Genesee Brew House, 25 Cataract St., Rochester, NY 14605 on Friday, December 6 from 5 p.m. – 9 p.m. Thousands of spectators and Genesee enthusiasts are expected to join in festivities that will include the lighting of a three-story tree, constructed from 650 empty beer kegs wrapped in 25,000 twinkling lights. Holiday music, food trucks and plenty of ice-cold Genesee beer is available throughout the event. Admission is free, and everyone is welcome to attend. No pets allowed.

"We love our hometown of Rochester and people have shown their commitment to Genesee over our long history here," said Tiffany Bowman, Genesee brand manager. "We're gathering together to celebrate the 10th anniversary of the most iconic holiday tradition in New York state – Genesee's Keg Tree Lighting."  Dean Jones, Genesee Brew House brewmaster, will light the tree. "Genesee Keg Tree has been bringing people together for 10 years now. We will raise our glass to the 10th anniversary of our three-story tree and toast the generations of people, traditions and fun that happens when we gather in the cold with a Genesee beer in-hand," said Bowman. 10th Anniversary Genesee Keg Tree Lighting Event Highlights: Keg Tree Lighting: The countdown begins at 6:30 p.m. and the epic Keg Tree Lighting follows, which includes the lights twinkling to popular holiday favorites, animated on a lighted board. Music, Food and Entertainment: The event features eight food trucks, four beer trucks and the event's signature Keg Tree Ale, a cinnamon version of the iconic Genesee Cream Ale, as well as a classic, fan-favorite Genesee 12-Horse Ale, which is back in cans due to popular demand. Holiday music will play throughout the night. New 10th Anniversary Genesee Keg Tree Merchandise: Commemorative merchandise will be available throughout the event and include collectibles like Genesee branded mistletoe. Holiday Photography Opportunities: Guests can pose in an oversized red sleigh, hand crafted by Genesee's union carpenters or in front of a lighted 12-Horse Ale sign! There will also be plenty of other social moments throughout the event! Parking: Attendees are encouraged to use a ride share service. If parking, please use the High Falls Garage since there will be limited spots available around the brewery.   Situated next to the largest urban waterfall in the U.S., the Genesee Keg Tree will remain lit throughout the holiday season, making it a must-see attraction for locals and visitors alike. Attendees are encouraged to capture and share their experience by tagging @GeneseeBrewery on social media. About Genesee Brewing Company Established in 1878, the Genesee Brewery—New York state's oldest brewery—makes the classic Genesee line of beers, Cream Ale and the Original Honey Brown Lager, as well as Seagram's Escapes. The Genesee Brewing Company is owned by FIFCO USA. For more information, please go to: https://www.fifcousa.com/ For more information, visit www.geneseebeer.com Always drink responsibly.

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Holidaily Brewing Company Earns Coveted U.S. Chamber of Commerce CO--100 Award, Recognizing America's Top 100 Small Businesses

GOLDEN, Colo., Nov. 11, 2024 /PRNewswire/ -- Holidaily Brewing Company, the nation's leading dedicated gluten-free brewery, is proud to announce its inclusion in the prestigious U.S. Chamber of Commerce's CO—100 Award list for 2024. This exclusive list recognizes 100 of the best and brightest small and mid-sized businesses across America.

Holidaily Brewing Company was selected from a pool of over 14,000 nominations submitted nationwide. Ten winners were named for ten different categories. Holidaily was granted an award within the Disruptor Category, sponsored by Dell, which "celebrates businesses that have boldly ventured into uncharted territory by introducing groundbreaking products or services, or by redefining traditional business structures." As noted on the Chamber's website, the businesses selected embody innovation and creativity, challenging the status quo and setting new industry benchmarks. From pioneering new markets to revolutionizing operational models, these businesses exemplify the spirit of disruption—by dreaming big and bringing those visions to life. "We are beyond thrilled to be recognized as one of the U.S. Chamber of Commerce's top 100 small businesses," said Karen Hertz, Founder and CEO of Holidaily Brewing Company. "This recognition affirms that we are indeed sparking a revolution, crafting a gluten-free product that everyone can enjoy without compromising on taste." Hertz and COO, Laura Ukowich, attended a two-day celebration and forum in Washington DC hosted by the U.S. Chamber of Commerce and featuring VIP guest and Olympic gold medalist Dominique Dawes, who shared her inspiring journey from champion gymnast to trailblazing entrepreneur. In addition to winning the Chamber's prestigious award, Holidaily Brewing Company is excited announced the launch of a crowdfunding campaign on StartEngine, aimed at expanding their production capabilities and distribution network. This campaign will allow beer enthusiasts and supporters of gluten-free products to invest in the future of Holidaily, helping the company to meet growing demand and continue innovating in the craft beer industry. "We're announcing our first ever opportunity for the Gluten-Free and Beer Communities to become a part of our business community," Founder, Karen Hertz shared. "We want to continue growing, innovating, and creating the best gluten-free beers out there, while building a family of investors who want to be ambassadors for Holidaily."  This initiative reflects the innovative and disruptive spirit celebrated by the U.S. Chamber of Commerce's CO—100 Award. Furthermore, Holidaily recently celebrated a significant victory at the Great American Beer Festival (GABF), where their Fat Randy's IPA was awarded a Gold Medal. This accolade is a testament to the brewery's commitment to quality and excellence in brewing, further solidifying their reputation as a leader in the gluten-free beer market. About the U.S. Chamber of Commerce CO—100 Award The CO—100 Award - Each year, the award committee selects 100 companies that reflect the spirit of American entrepreneurship and resilience, with particular attention to companies that are changing the game in their respective sectors. For more information on the CO-100, visit https://www.uschamber.com/co/co-100#the-2024-full-list. About Holidaily Brewing Company Founded in 2016, Holidaily Brewing Company is the largest dedicated gluten-free brewery in the United States. Located in Golden, Colorado, the brewery was created out of Karen Hertz's passion for quality craft beer and her personal experience surviving cancer (twice) and gluten intolerance. With a mission to provide safe, gluten-free beer without sacrificing flavor, Holidaily has grown to become a leader in the gluten-free beer market, offering award-winning brews that cater to both gluten-free and non-gluten-free beer enthusiasts alike. Holidaily's beers, including their popular Favorite Blonde and Buckwit Belgian ales, are brewed in a 100% gluten-free facility to ensure the highest level of safety for those with gluten sensitivities. With regional distribution and a thriving local taproom, Holidaily continues to make waves in the craft beer industry. For more information on Holidaily Brewing Company, visit www.holidailybrewing.com. To learn more about Holidaily Brewing and join their crowdfunding campaign, visit https://www.startengine.com/offering/holidaily-brewing.

Steve Hauser to Step Down as President and CEO of Paulaner USA at Year's End

Hauser leaves behind a legacy of growth, expanded portfolio, and record success-

WHITE PLAINS, N.J., Nov. 11, 2024 /PRNewswire/ -- Steve Hauser, President and CEO of Paulaner USA, will be leaving the company at the end of the year. Hauser has served as CEO since 2014 and has grown the importer from a two-brand, on-premise focused portfolio to a multi-brand, multi-channel business, including expansion into the grocery and convenience channels. "We would like to thank Steve Hauser for his work, dedication, loyalty and commitment to our brewery group. We wish him well for the future. We will continue to build on his legacy," says Jörg Biebernick, CEO of the Paulaner Brewery Group. Some of the major accomplishments during Steve Hauser's tenure to date include refining Paulaner USA's overall portfolio by growing the core group brands and adding significant business by securing the rights to Tsingtao, China's leading export beer. He took over Paulaner USA as an importer with significant draft volume and a focus on Oktoberfest sales. Today, the portfolio is almost equally split between on and off-trade, with the majority of business coming from year-round sales. To date, the Paulaner Group's brands are enjoying their best year yet, with impressive growth. "Of all the things I am most proud of during my tenure, it is the development of a clear route to market/sales strategy, the introduction/better use of data analytics to drive our sales presentations and the development of a corporate culture based on professionalism, trust and collaboration. I am confident that I am leaving behind a motivated and passionate team that will serve the brands well in the future," says Hauser.  About Paulaner USA Paulaner USA is headquartered in White Plains, New York, and imports Paulaner, Hacker-Pschorr, Tsingtao and Fuller's. More information can be found at http://paulanerusa.com. About Paulaner The Paulaner Brewery is one of the largest breweries in Munich, Bavaria in Germany and is part of the Paulaner Brewery Group. The Paulaner Brewery Group unites the brands Paulaner, Hacker-Pschorr, Auer Bräu, Hopf and Thurn and Taxis. Since 1634, Paulaner has represented the finest brewing tradition for top quality crafted beer specialties in Germany and world-wide. Founded (and still being brewed) in Munich, Paulaner and Hacker-Pschorr are two of the six brands allowed to be served at the world-famous Oktoberfest.

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