Exploring the Rise of THC Beverages with Kick Fizz Co-Founder Julie Rhodes

The beverage world is changing — and not just with new beer styles or RTD cocktails.

In a recent episode of Rod J BeerVentures, I sat down with Julie Rhodes, co-founder of Kick Fizz, to dig into one of the fastest-growing and most talked-about categories in drinks right now: THC-infused beverages.

For many consumers, THC beverages represent curiosity, moderation, and an alternative to alcohol. But behind the buzz is a complex landscape of formulation, education, regulation, and shifting consumer expectations. That’s exactly what this conversation set out to explore.

Why THC Beverages Are Getting Attention

During our discussion, Julie broke down why low-dose THC drinks are resonating with a wider audience — including people who don’t traditionally engage with cannabis. Much like craft beer once redefined flavor and experience, THC beverages are reframing how consumers think about social drinking, relaxation, and intentional consumption.

We talked about:

• How THC beverages differ from alcohol in effects and experience

• Why low-dose options are key to consumer trust and accessibility

• The importance of education for first-time buyers

• Regulatory hurdles brands like Kick Fizz must navigate

• What success really looks like in a still-developing category

Building a Responsible Beverage Brand

Julie also shared the Kick Fizz origin story and how responsibility, consistency, and transparency guide their approach. For anyone in the beverage industry — whether beer, spirits, NA, or cannabis-adjacent — there are valuable parallels here about building a brand in an emerging space.

What stood out most was how closely this category mirrors the early days of craft beer: experimentation, consumer skepticism, passionate founders, and a constant need to educate the market.

Why This Conversation Matters

THC beverages aren’t just a trend — they’re part of a broader shift in how people think about what they drink and why. Whether you’re cannabis-curious, a beverage professional, or simply trying to understand what’s showing up on store shelves, this conversation offers grounded insight without hype.

🎥 Watch the full YouTube replay here:
https://youtube.com/live/rFvb_OKcFLo?feature=share

If you want to be part of future conversations like this in real time, make sure you’re subscribed to Rod J BeerVentures on YouTube.

And as always — get your beer on 🍻 (or maybe your fizz).