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Thoughts On My First Time Attending CBC...Finally

This is a long overdue piece, but time and life always bring surprises, delays, and all kinds of unexpected curveballs. This being said, I am finally getting time to get caught up and share some of the great happenings over the last few months and the first half of the year. This piece is just that, and a big thanks to the Brewers Association for the recent Craft Brewers Conference that took place in Indianapolis from April 28-May 1st this year. Attending the event as a media presence was a great opportunity to get behind the scenes with the many companies that are bringing success to the craft brewing industry. From the breweries to the suppliers and marketers, and all that make it happen…it was a worthwhile experience. I had the honor to meet and talk with some legendary folks from the beer world, and here, just like many of the events that I have been a part of, the beer industry is one of the most welcoming and community-building ones that I have ever seen. It is something to see. ...
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MadTree Brewing & Lyft Ridesharing Partner To Provide Responsible Ride Home

Partnership provides a discounted ride home when beer drinkers visit the Taproom


CINCINNATI (October 5, 2018) – MadTree Brewing Company, one of Cincinnati’s most popular breweries and maker of the beer named Lift, has partnered with Lyft, the fastest growing rideshare company in the U.S., to make sure craft beer drinkers have a responsible way to get home after a night of drinking. From Thursday through Sunday during the month of October, customers at the MadTree Taproom who take a Lyft ride to there will receive a coupon code for 50% off their ride home (up to $5) when they show their Lyft receipt to a bartender.

“Visiting the Taproom for a fresh pint of Lift, or two, is always a great night out and we want to provide a responsible, easy, on-demand way to get home,” said Chris Stokley, MadTree Brewing Taproom GM. “Plus, we get some extra cars off the road and provide an opportunity for local drivers in the community to earn.”

“We are excited to partner with one of Cincinnati’s favorite breweries and help passengers get a reliable and affordable ride to and from MadTree Brewing Company,” said Demetrius Thomas, Lyft Cincinnati Market Manager. “With the partnership, people can enjoy a Lift and know that Lyft can provide a responsible ride home afterward.”

Lift, a light, crisp, and refreshing German Kölsch-style beer has long been one MadTree’s best-selling beers and is the beer for all occasions -- from hanging out with friends by the campfire to lounging by the pool. Beer drinkers have long considered the name Lift synonymous with using the ridesharing service Lyft.

About MadTree Brewing Company

Cincinnati’s MadTree Brewing made history when they opened in 2013 by becoming the first modern craft brewery to can its beer in Ohio. When it comes to brewing, they have carved their own path. They mix. They mash. They methodically bring quality beer to life and have fun doing it. Demand from the growing community keeps MadTree motivated and moving. In return, they make nothing but the best beer and opened their new production brewery and taproom in February 2017. They are founded and continue to grow on the notion that beer builds community builds and community builds beer. MadTree distributes its beers throughout Ohio, Kentucky, and Middle and Eastern Tennessee. For more information about the beers, brewery, and taproom, visit madtreebrewing.com or connect with them on Facebook, Twitter, Instagram, and Snapchat.

About Lyft

Lyft was founded in June 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation. Lyft is the fastest growing rideshare company in the U.S. and is available to 95 percent of the US population. Lyft is preferred by drivers and passengers for its safe and friendly experience and its commitment to effecting positive change for the future of our cities.
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