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Miller High Life Creates Beer-Infused Vinyl Record to Launch New Music Platform

The Champagne of Beers is bringing 'Soundtrack to the High Life' to fans through authentic, accessible music experiences throughout 2025

CHICAGO, April 7, 2025 /PRNewswire/ -- Miller High Life is launching The Soundtrack to the High Life, a new, year-long music platform honoring the authentic moments where great music and The Champagne of Beers come together. From the electrified hum of the neon sign to the familiar click of selecting songs on the jukebox, the sounds of everyday celebrations make up the Soundtrack to the High Life. To kick off the platform, Miller High Life is spotlighting where those authentic music moments happen - the dive bar. Every dive bar tells its story through sound - the welcome creak of the door, the familiar clink of High Life, and the low hum of conversations. Now, Miller High Life is bottling up its own Dive Bar Sounds, the first-ever beer-infused vinyl record made with The Champagne of Beers inside. No cover charge needed - just set the record spinning and let High Life bring the soundtrack of your favorite neighborhood spot to you. Dive Bar Sounds comes to life through original tracks that blend the authentic sounds of your favorite dive bar with The Champagne of Beers to tell the story of a night at the dive. Among the eight tracks featured on the vinyl are: Welcome to the Dive– an upbeat rhythm built from the percussive sounds of pool balls, with subtle notes of the classic High Life jingle woven throughout, capturing the energy of game night at your favorite bar. Regular's Remix – a laid-back track where the familiar murmur of regulars and clinking High Life bottles create the soundtrack to a perfect night at the bar. Champagne Nights – an ambient sound led by the signature hiss of The Champagne of Beers being opened and the effervescent dance of bubbles rising to the top. Last Call Symphony – a low-fi melody featuring the hum of High Life neon signs and closing time bell that feels like your final waltz out of the dive bar. Beginning April 10 at 12 p.m. ET, just in time for Record Store Day, fans who are 21+ can pre-order Dive Bar Sounds, the vinyl record made with The Champagne of Beers for $18, the price of a 24-pack of High Life, at millerhighlife.com/divebarsounds while supplies last. A limited quantity will be available for pre-order over multiple days (4/10, 4/11, 4/15, 4/16). Beyond the first-of-its-kind vinyl record, The Soundtrack to the High Life platform will continue throughout 2025 with a range of music experiences. Through sponsorship of Teddy Swims' 2025 North American tour and partnerships with TouchTunes and Fender, the platform will bring authentic live music moments to music lovers everywhere. Soundtrack to the High Life will give music fans access to exclusive tickets and VIP experiences throughout Teddy Swims' North American tour, a custom High Life-branded Fender® Telecaster® guitar giveaway, thousands of credits redeemable for free song plays on over 50,000 TouchTunes digital jukeboxes in bars nationwide, covetable items from a Junk Food merch collaboration and more. "We're thrilled to launch The Soundtrack to the High Life, bringing Miller High Life's celebratory spirit to music fans everywhere," said Frank Cirone, senior director of marketing for Miller High Life. "From our innovative beer-infused vinyl to the exciting sponsorship of Teddy Swims' North American Tour, and partnerships with TouchTunes and Fender, we're creating authentic music experiences that welcome fans to live the High Life through the universal language of music. It's about celebrating those everyday moments where great music and The Champagne of Beers naturally come together." Music fans can visit millerhighlife.com/soundtrack and follow Miller High Life on Instagram at @millerhighlife for more details and upcoming Soundtrack to the High Life announcements. ABOUT MOLSON COORS BEVERAGE COMPANY For more than two centuries, Molson Coors has brewed beverages that unite people for all life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, Madrí Excepcional and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, ZOA Energy, Blue Run Spirits, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands in the beverage industry. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider and more. To learn more about Molson Coors Beverage Company, visit molsoncoors.com. ABOUT TEDDY SWIMS Reigning from Atlanta, GA, Grammy-nominated vocal powerhouse Teddy Swims (born Jaten Dimsdale) has been putting in real work for years. A quiet, yet steady grind brought Swims to the forefront of the music scene with record-breaking songs, sold-out global tours, and iconic performances. With a voice that effortlessly blends genres, including R&B, soul, and pop, Teddy Swims has captivated listeners with his raw emotion. His voice, full of soulful resonance, carries the weight of lived experience and his lyrics delve into themes of love, loss, and self-discovery. 2024 was a record year for Swims, who celebrated the success of his multi-platinum chart-conquering hits "Lose Control" and "The Door" from his debut album, I've Tried Everything But Therapy (Part 1). Swims' breakout single "Lose Control" catapulted his success to new heights, claiming the #1 spot on the Billboard Hot 100 chart and becoming the second-longest running Hot 100 Top 10 song of all time. The track has amassed over 3.3 billion global streams, reached #1 on five radio formats (Top 40, Hot AC, AC, R&B, and Rhythm), and was inducted into Spotify's "Billions Club." With the release of his new album I've Tried Everything But Therapy (Part 2)—featuring his latest hit "Bad Dreams" and standout collaborations with Givēon, Muni Long, Coco Jones, and GloRilla—Swims continues to cement himself as a versatile global hitmaker. Last year's success earned him a 2025 Grammy Award nomination for Best New Artist, as well as a performance at the 2024 MTV VMAs, where he received three nominations, and the 2024 Billboard Music Awards, where he received eight nominations and won two awards: Top Hot 100 Song and Top Radio Song of 2024. His impact has soared across the globe—in 2024 we saw him perform at the MTV EMAs and NRJ Awards, as well as the Los40 Awards, where he took home two trophies: Best International Artist and Best International Album of the Year. With over 8.5 billion career streams to date and a sold-out global headline tour underway, Swims is on track for a record 2025. ABOUT TOUCHTUNES TouchTunes is North America's largest in-venue interactive music and entertainment platform, with its connected jukeboxes featured in more than 65,000 bars, restaurants, breweries, and other social venues across North America and Europe. Following its acquisition of Arachnid 360's preeminent soft-tip electronic darts business in 2024, TouchTunes' expanded network includes over 30,000 connected dart boards in bars and restaurants globally. TouchTunes' platform provides location-based digital solutions that inspire social interactions through shared experiences. TouchTunes supports a highly scalable digital out-of-home activation platform that provides targeted advertising and promotional opportunities for consumer brands and features a network of over 2,500 local operators who install equipment and take responsibility for maintenance, promotion, service, and support. TouchTunes is headquartered in New York City, with offices in Chicago, Montreal and London. For more information, visit https://www.touchtunes.com/ or follow TouchTunes on Facebook, Instagram, and LinkedIn for the latest company news. ABOUT FENDER MUSICAL INSTRUMENTS CORPORATION Since 1946, Fender has revolutionized music and culture as one of the world's leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC)–whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH®, Charvel®, Bigsby® and PreSonus® – follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender's digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends. In 2021, Fender celebrated 75 years of giving artists "wings to fly," carrying on the vision of its founder, Leo Fender, and connecting players through a shared love of music.

1950s Beer Can Sets Auction Record, Fetches $111,150 at Morean's

Chief Oshkosh Crowntainer Shatters Brewery Advertising Auction Record at $111,150

BRIMFIELD, Mass., April 2, 2025 /PRNewswire/ -- A rare Chief Oshkosh Crowntainer has made history, setting a new auction record at $111,150 at Morean Auctions. The white Chief Oshkosh is the only known example known to Morean and is in near-perfect condition. The item has become an instant icon for collectors of vintage beer cans, marking a major milestone in the world of brewery advertising. During the pre-bidding period, Morean Auctions' founder, Dan Morean, shared the provenance of the Chief Oshkosh on Facebook, revealing its journey through ownership since it was first produced in the early 1950s. The post, which detailed the can's fascinating history, played a significant role in drawing interest from potential buyers. The winning bidder, a Wisconsin native, expressed excitement about bringing the can back to its home state, mentioning that the Facebook post inspired him to pursue the item. When asked about the groundbreaking sale, Morean reflected, "It was both thrilling and validating to see the price surpass $100,000. These old beer cans were never meant to be collectibles. They were designed to be disposed of, which makes them incredibly rare. Collectors have had a deep passion for them since the 1970s, and it's gratifying to see them gain the recognition they truly deserve." Morean Auctions stands out as the only licensed auction house specializing in beer cans and alcohol advertising, carving out a niche for itself in the world of rare collectibles. While the company has been a leader in the retail space through Breweriana.com since 1997, it expanded into auctions in 2016, creating an invaluable platform for collectors of vintage beer cans, old signs, trays, bottles, and illuminated brewery advertising pieces. As interest in vintage beer cans continues to surge, Morean Auctions remains committed to offering exceptional service to collectors. The company's reputation for quality is demonstrated in every aspect of its operations from client engagement, to professional photography and design, bespoke in house shipping, reduced lead times both to get items into auction and to pay consignors. This has resulted in many of the leading collections in the breweriana hobby selling through Morean Auctions and in recent record-breaking sales, including the Chief Oshkosh Crowntainer. Morean Auctions: A Legacy of Expertise Morean Auctions LLC has become synonymous with rare and sought-after beer cans and brewery advertising. In addition to its growing online presence, the company offers a personalized, one-on-one approach to clients, ensuring that each item in the auction receives the attention it deserves. Recognized for its expertise and trusted by collectors worldwide, Morean Auctions continues to lead the way in this unique market. Looking ahead, Morean Auctions continues to focus on attracting the rarest beer cans and brewery advertising to its platform, including iconic old signs, trays, whiskey pieces, and illuminated signage. As the demand for these vintage items grows, Morean Auctions is poised to continue setting new records and providing unparalleled access to some of the most unique and valuable memorabilia in the world of beer collecting. About Morean Auctions Located in Brimfield, MA, Morean Auctions has been serving the beer can and brewery advertising community since 1997, offering an online retail platform through Breweriana.com and launching its auction services in 2016. With a focus on rare and collectible beer cans, the auction house has grown to become a leading name in the field, recognized for its expertise and dedication to preserving the history of brewery advertising.

Pabst Brewing Company Launches All-New Pabst Light Lager

SAN ANTONIO, April 3, 2025 /PRNewswire/ -- Pabst Brewing Company (Pabst) announced today the launch of its new light lager: Pabst Light. Rolling out nationwide this April, Pabst Light delivers the quality and affordability consumers have come to expect from the Pabst name.

With just 96 calories, 3.5g of carbs, and 4.2% ABV, Pabst Light offers everything you'd want in a light beer—without sacrificing flavor or personality. This new brew is crafted with premium hops and grains, resulting in a crisp, refreshing taste worthy of the Blue Ribbon. Pabst Light's packaging blends retro inspiration with a modern, clean design. It's made to appeal to today's light beer drinkers while still giving a nod to Pabst's iconic brewing history. Pabst Light offers something different from the mainstream, with the bold energy the blue ribbon badge represents. The brand will be widely available in 12 oz can and 16 oz can multipacks as well as individual 25 oz cans. Kim Oakley, Director of Pabst Light, said: "We developed Pabst Light for people who want a great tasting light beer without overthinking it - low calories, low carbs, and priced right, knowing value means so much to today's shopper. We're excited to get it in the hands of beer drinkers everywhere who are looking for something new to call their favorite light beer." John Kimes, Senior Vice President of Brewing at Pabst, added: "We developed a new, special recipe for Pabst Light using only premium ingredients. El Dorado hops are rarely used in American Light beer, and they create a smooth, crisp, and refreshing taste." About Pabst Brewing Company Pabst Brewing Company is American-owned and operated, as it has been since its founding in Milwaukee in 1844. Pabst is one of America's largest privately held brewers and brews many of the most iconic beer brands beer lovers enjoy today. For more information, please visit pabst.com.

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