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Sapporo-Stone Brewing Unveils Phase One of its $60 Million Expansion

ESCONDIDO, Calif., May 21, 2024 /PRNewswire/ -- Two years following the announcement of its acquisition by Sapporo U.S.A., San Diego-based Sapporo-Stone Brewing, unveils the near completion of phase one of its expansion project at its Escondido brewery. The $20 million investment in the Escondido, CA facility is one of two significant investments for growth with $40 million invested in the company's Richmond, VA operation. These investments will result in the doubling of the company's capacity to about 700,000 barrels a year across its bi-coastal breweries. The brewing of Sapporo beers in Escondido, CA and Richmond, VA is now underway.

Stone Brewing, Southern California's largest craft brewery was acquired by Sapporo U.S.A. in 2022. The goal was to transition from an importer to a U.S. brewer, ultimately brewing, selling, and marketing all of Sapporo's beers for the U.S. market locally. Richmond's expansion will be unveiled this fall. By late summer, all production of Sapporo beers will have moved from Canada and Asia to the U.S. Sapporo-Stone Brewing is now a combined team of nearly 850 employees, about 600 of whom are based in San Diego County. In support of its expansion project, the company added 125 jobs locally and another 75 outside of San Diego County. More than 150 team members have been promoted or moved into new or expanded roles since the acquisition. "Operationally, this acquisition looks a lot like a merger," stated Zach Keeling, Sapporo-Stone Brewing Interim CEO. "Our two companies are now fully integrated – Innovating, brewing, selling, marketing, and operating as a single, combined business. The Sapporo and Stone Brewing brands will maintain their individual identities, but we are Sapporo-Stone in name, operations, and culture." The Escondido expansion project includes additional tanks and packaging lines to increase capacity and efficiency. On the West Coast Sapporo-Stone now operates out of its two Escondido brewing and packaging buildings and a distribution warehouse with offices also in Escondido. It occupies additional warehouse space in San Marcos, CA and Downey, CA. The company operates two Stone Brewing World Bistro & Gardens and five Stone Brewing Tap Rooms. On the East Coast, Sapporo-Stone operates another brewery, an off-site warehouse, and a Stone Brewing Tap Room all in Richmond, VA.  Now the nation's 12th largest brewery by volume* Sapporo-Stone Brewing aims for a top 10 ranking. Finding growth in the beer market is challenging as craft consolidates and alcohol drinkers explore countless new innovations, but Sapporo-Stone's craft-meets-import portfolio sets the company apart. In both the Import and Craft categories, Sapporo and Stone are gaining share over the last year. Sapporo is the number one selling Asian beer brand in the U.S., with sales up +13.1%, nearly double the growth of the Import category, +6.7%.** Most of this growth is attributed to its flagship Sapporo Premium. Stone's best sellers include the Stone Delicious IPA family of beers, Stone IPA and Stone Buenaveza Salt & Lime Lager. These Stone core brands are also growing, up 13.2%*** At its Escondido Open House event on May 21, 2024, Hiro Kitaoka, Sapporo-Stone Brewing Chairman stated, "Stone Brewing is among the world's most recognizable and celebrated craft breweries. We admire the team's innovative spirit, passion, and world-class brewing expertise. We are proud to continue the legacy of Stone and honored to have this full team's commitment to the Sapporo brand. We are stronger together, and proud to be a growing San Diego business." Stone Brewing was among San Diego's pioneering craft brewers and is credited for bringing national and international attention to San Diego as a thriving craft beer city. In its early years, the team fostered collaboration through the formation of Stone Distributing Company to distribute small craft brands. It curated countless invitational beer festivals, served guest beers on tap, and played a founding role in the San Diego Brewers Guild. Stone Brewing continues to host local craft beer events and festivals and to offer creative craft innovations like its One Batch Dispatch beers alongside its year-round beers available nationwide and in 50+ countries. Locally-brewed Sapporo beers can be enjoyed and purchased at all Stone Brewing locations. For more information visit StoneBrewing.com and SapporoBeer.com and follow on socials @StoneBrewing and @sapporobeerusa. Sapporo-Stone Brewing is hiring! Find job postings at StoneBrewing.com/about/careers. *Rankings compiled by the Brewers Association ** NielsenIQ, Total US xAOC + Convenience, Last 52 Weeks Ending 4/27/24 ***NielsenIQ, Total US xAOC + Convenience, Last 52 Weeks Ending 4/27/24

Voodoo Ranger Wreaks Hardcharged Havoc on Teatime in NYC

Bold activation turns a posh New York City tea party on its head to prove that Voodoo Ranger Hardcharged Tea is unlike tea as you know it.

FORT COLLINS, Colo., May 21, 2024 /PRNewswire/ -- Voodoo Ranger, known for its cult-favorite IPAs, has just pulled off another unforgettable stunt in New York City. Yesterday, an unsuspecting group of guests were invited for a posh high tea experience in SoHo, which quickly turned to mayhem to celebrate the brand's national launch of its hard tea, Voodoo Ranger Hardcharged Tea. Guests were invited to experience a luxurious classic high tea at Chez Vaudou but things quickly took a turn when servers presented trays with safety goggles and smashing devices such as golf clubs, baseball bats and tire irons instead of tea and traditional finger sandwiches. Heavy metal music filled the room as a guitarist jumped on a table and shredded some power bars startling and accelerating the energy in the room. Voodoo Ranger Hardcharged Tea banners unfurled and tea drinkers were encouraged to let loose, smash some china, and stir things up with the new Hardcharged Tea. This event comes after other brand pranks like the Voodoo Ranger IPA Action Park in 2022 that tricked Napa Valley into thinking a beer amusement park would crash their vineyards. Known for its bold daring personality and unexpected approach, the Voodoo Ranger Hardcharged Tea party smashed traditional tea conventions with a little fun. "Just like Hardcharged Tea, this event was all about breaking expectations and bringing some edge to moments steeped in tradition," said Michelle Robertson, Voodoo Ranger Brand Manager. "Packed with refreshing flavors and a bold kick, we always say that Hardcharged Tea is a tea that parties, and we are thrilled to give tea lovers a taste of what it means to be Hardcharged." First introduced in 2023 in limited markets, Hardcharged Tea is made with real tea and beckons the bold with 7% ABV. Bringing the attitude to hard iced tea, Hardcharged Tea is now available nationally in four flavors, including Lemon, Peach, Half & Half and Razz Pop. To learn more about the Voodoo Ranger Hardcharged Tea and find it near you please visit https://www.voodooranger.com/beer/hardcharged-tea/.  About Voodoo Ranger Voodoo Ranger Hardcharged Tea, made by New Belgium Brewing, is the newest product line from the brewery and is currently the #1 hard tea launch in 2024 in the U.S. Initially launched regionally in 2023, Voodoo Ranger Hardcharged Tea is now available nationally in four flavors, including Lemon, Peach, Half & Half and Razz Pop. For more information and a follow @voodooranger on Instagram. To learn more about the Voodoo Ranger portfolio, visit https://www.voodooranger.com/beer/hardcharged-tea.  Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea. Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea. Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea. Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea. Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea. Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea. Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea. Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea.

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Good Time Brewing Non-Alcoholic Brewer Launches in New York City with Union Beer

Leading the Shift in Drinking Culture with Non-Alcoholic Brews

BROOKLYN, N.Y., May 15, 2024 /PRNewswire/ -- Good Time Brewing, New York City's fastest growing non-alcoholic brewer, is proud to announce it will be distributed by Union Beer Distributors throughout NYC and Long Island. Good Time Brewing is on a mission to bring more great-tasting non-alcoholic options to the bar and beer world, supporting a shift in drinking culture towards mindful consumption. "Our partnership with Union Beer Distributors is a significant step in our mission to change the cultural perception around alcohol and having a good time," said Mikey McFerran, Founder of Good Time Brewing. "We are thrilled to bring our IPA, Pilsner and Wheat beer styles to New York City and offer them to bars, restaurants, and events across the Northeast. With this partnership, our goal is to reach even more beer lovers in New York City and beyond." Good Time Brewing aims to challenge the invisible stigma associated with non-alcoholic beverages, such as being uncool or tasting bad. By offering an improved non-alcoholic beer, Good Time Brewing hopes to influence the culture at large and redefine what it means to have a "good time," for both drinkers and non-drinkers alike. Beer drinkers in New York City can find Good Time Brewing at their favorite bars and restaurants, stores and beer shops delivered by Union Beer. Look for Good Time Brewing on tap and in cans at top craft beer bars like The Irish Exit at Moynihan Station, entertainment venues including Brooklyn Paramount Theater, and many other destinations such as luxurious hotels, trendy rooftops, chic poolside settings, and some of the bars featured on the esteemed list of the 50 Best Bars in North America. For more information, please visit the website: goodtimebrewing.com List of bars and retailers: https://goodtimebrewing.com/pages/find-us Email: info@goodtimebrewing.com Social media: @goodtimebrewing ABOUT GOOD TIME BREWING COMPANY Good Time Brewing is free from stigmas and outdated ideals about non-alcoholic beer. We crafted a tasty brew for all, be it beer enthusiasts, bar hoppers, or casual sippers. Our mission? To enhance the good times — nights out, nights in, and the in-between moments with loved ones – with a good drink. Whether for a single night or a lifetime, we offer a choice. Cheers! Good Time Brewing's IPA beer is now available for online purchase via www.goodtimebrewing.com, as well as in local bars and restaurants throughout New York City. ABOUT FOUNDER MICHAEL "MIKEY" MCFERRAN Mikey McFerran, founder of Good Time Brewing is a seasoned bar industry veteran who is redefining non-alcoholic beer to offer more options to the bar, beer and beverage industry. The idea for Good Time began in early 2020, following his son's diagnosis with a congenital heart defect. This spurred him to craft an alternative that complements any social occasion, for beer lovers, bargoers, and non-drinkers alike.  ABOUT HEAD BREWER DYLAN COLLINS Dylan Collins, a promising talent in the brewing industry, is the Head Brewer at Good Time Brewing. Collins, previously a dedicated homebrewer, beer tour guide, and beertender recently graduated from the prestigious Siebel Institute of Technology in Chicago and the Doemens World Brewing Academy Master Brewer Program located in Munich, Germany. Through this program, he underwent rigorous brewery training, honing his skills to perfection, which he now brings to Good Time Brewing. ABOUT UNION BEER DISTRIBUTORS The Sheehan Family Companies acquired Union Beer Distributors in 1996, marking their entrance into one of the largest beer markets in the world, New York City (Manhattan, Brooklyn, Queens, Bronx, Staten Island) and Long Island (Nassau and Suffolk counties). Based in trendy Williamsburg, Union Beer services the area with an extensive portfolio of craft and specialty brands. Union Beer is committed to providing the highest level of service through industry-educated sales reps and to providing their customers with the most coveted brands available in New York City. We are the sole source for some of the best beers in the area.