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Garage Beer Conjures "Garage Fear," a Halloween Horror Takeover with Legendary Illustrator Tim Jacobus

COLUMBUS, Ohio, Aug. 11, 2025 /PRNewswire/ -- Garage Beer — the crisp, uncomplicated small-batch light beer is taking over Halloween. We're teaming up with legendary horror-comic illustrator Tim Jacobus for a collaboration that can only be described as frightfully good (we thought of that ourselves) and unlike anything the beer world has seen before.

Introducing: Garage Fear. An animated/comic horror-verse takeover featuring limited-edition 12-packs of Garage Beer (original and lime) illustrated by Jacobus that depict Garage Beer co-owner Jason Kelce alongside a bloodied, masked companion. The campaign will leak out like a sawed off limb, fast and exciting at first (not for the bleeder) and then more meticulously. The fastest-growing light beer company continues to thrill fans, this time with an epic transformation of its instantly recognizable 12-packs. "It was a blast to take the classic, oozing, slimed cover formula and conjure up a nightmare where Jason Kelce is fighting for the last beer while defending the haunted garage!" says Jacobus. "Totally ridiculous concept… but, I can honestly say, I've been in worse places to get a beer!" An exclusive adult comic book – Garage Fear: The Cursed Can, will be available for purchase and online in mid to late August. Only 100 copies will be available with consumers able to purchase through Garage Beer's merch site. The adult comic tells the story of an eerie encounter in Jason's garage where the last beer is up for grabs, monsters are invading and all out chaos ensues. In addition to the LTO packaging and adult comic, Garage Beer will release a full adult animated short featuring both Kelce brothers sometime in September. And for the diehard freaks out there, they can keep chasing the thrill by purchasing 11x17 posters with Jacobus' original art. And it doesn't stop there, guests can go full freak mode by visiting the Garage Fear pop-up haunted house in St. Louis, MO at Field of Screams. If you're worried about having to ingest pumpkin beer this fall, don't worry, Garage Fear is just as horrifying, but actually tastes good... a taste that can only be described as beer. (Nothing's changed about the beer itself). Still 95 calories. Still 4%. So good, it's literally striking fear into the seltzer industry. Want to learn more about the collaboration or connect with the Garage Beer team? Just give us a shout @drinkgaragebeer or email jmasello@drinkgaragebeer.com. If we don't hear you, please give us a scream. If we still don't hear you, you're probably dead. Happy Halloween. About: Garage Beer is America's fastest-growing light beer, now available in all 50 states. Crisp, crushable, and brewed for good times, Garage Beer is a no-nonsense 4% ABV lager with just 95 calories and 3g of carbs. It comes in two crowd-favorite varieties: Classic and Lime. Beer finder locater here and follow the ride at www.drinkgaragebeer.com, Instagram, and X.

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Wicked Weed Brewing Announces Hurricane Hero as Winner of "You Deserve An Upgrade" Contest

$10,000-valued prize to help Asheville local rebuild art studio following Helene, with the official announcement taking place on National IPA Day

ASHEVILLE, N.C., Aug. 7, 2025 /PRNewswire/ -- Wicked Weed Brewing is excited to reveal that local artist Matthew Decker has been selected as the grand prize winner of its inaugural "You Deserve An Upgrade" Contest — a community-driven campaign to recognize and reward individuals who go above and beyond for others. Decker will receive an upgrade prize valued at $10,000 for equipment and supplies to him to rebuild his art studio post Hurricane Helene. Download photos here. The official announcement was made on August 7, National IPA Day, at Wicked Weed's Brewpub located at 91 Biltmore Ave. in Asheville, NC. The festivities continue on Saturday, August 9, with a full "Upgrade Your IPA" celebration at the same location featuring beer specials, live music from Payton Smith, vendors, and more. Selected from hundreds of nominations submitted from eighteen states, Decker's story reflects the kind of generosity and perseverance that inspired this campaign. His studio was located in Asheville's River Arts District, which was flooded and destroyed by Helene in late September 2024. He lost his studio, thousands of dollars of equipment and original art. With nearly a dozen entries highlighting his service to the community, one nominator wrote that he is "a talented young artist who lost his ability to generate revenue since his studio was destroyed. We would love to see him catch a break." Another testimonial noted, "His artistic touch brings so much joy to the world and people's lives. Since the storm, he has been working endlessly out of his home to continue his mission to bring joy into the world." Other nomination statements about Decker's commitment to his community included: "Matt and his neighbors worked tirelessly for weeks to clear roads after Helene then helped fellow artists in the River District to salvage anything usable from their studios." "After the flood, he was selling hats to raise money for local wildlife conservation efforts and helped people clean and find their missing belongings. He is an amazing artist who has a big heart for people and his community." "[Matt] has been raising money to donate to local groups cleaning rivers and saving the hellbenders [wildlife]. He is the leader of a community garden in downtown Asheville and has been tending it to produce flowers and food for the community." Ryan Guthy, co-founder of Wicked Weed Brewing, said, "We created this contest to celebrate the people who pour into others and rarely ask for anything in return. Our local community is still feeling the impacts of Helene, so we're incredibly proud to help Matthew on his individual journey to rebuild." The "You Deserve An Upgrade" Contest, inspired by Wicked Weed's flagship Pernicious IPA and its rallying cry to "Upgrade Your IPA," invited nominations for individuals in need of meaningful support, from rebuilding homes and businesses to personal goals and once-in-a-lifetime experiences. The contest is a reflection of Wicked Weed's ongoing mission to 'craft different to create experiences that unite people and enrich communities.' To follow Matthew's journey and see highlights from the Upgrade Your IPA event, follow @WickedWeedBrewing on social media. About Wicked Weed Brewing Wicked Weed Brewing is an award-winning brewery based in Asheville, North Carolina. Since opening in 2012, the brewery has grown into a regional powerhouse with a 50-barrel production facility, an innovative sour beer program, and three dynamic retail locations. Its Pernicious brand family remains the top-growing craft beer in the Southeast and is among the fastest-growing IPAs in the nation. Learn more at WickedWeedBrewing.com or follow along @wickedweedbrewing.

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