The K. Spoetzl Brewery Revives Texas Special, a Classic Crowd-Pleaser, and Introduces New Texas Special Light

This Quality, Accessible 'Good Drinkin' Beer' is Available Across Texas

SHINER, Texas, Feb. 24, 2025 /PRNewswire/ -- Today, the independent, family-owned K. Spoetzl Brewery is proud to announce the revival of the historic Texas Special beer brand. Rooted in tradition and Texan spirit, Texas Special was first brewed in 1933 to celebrate the repeal of Prohibition. It remained a local staple into the 1960s, when large-scale domestic brewers began using aggressive pricing and tactics, effectively making the small-scale production of beers like Texas Special unsustainable. Now back and better than ever, this smooth, easy-drinking beer honors nearly a century of brewing excellence—all at a fair price. Texans can enjoy the beloved brew on draft now, with cans and packs rolling out statewide on March 2, just in time for Texas Independence Day. Alongside the revival of Texas Special with a revamped recipe, the brand introduces Texas Special Light, a lighter take on the classic Texas brew. Both beers are proudly brewed in Shiner, TX and made with quality ingredients like artesian well water and premium grains. Texas Special (4.4 % ABV | 12 IBU): This American-style lager offers a crisp, refreshing taste with a smooth, easy finish. The aroma features subtle malt sweetness with hints of grain and fresh bread, complemented by a delicate floral hop note. On the palate, it delivers a clean, bright experience with a lighter body and moderate carbonation. The finish is smooth with a slight lingering sweetness. Texas Special pairs best with Texas-style smoked brisket, ribs and sausage. Texas Special Light (4.0% ABV | 8.6 IBU): A refined, lighter take on Texas Special, this American-style light lager offers a delicate aroma of sweet malt and subtle hops. On the palate, it delivers a clean, crisp profile with soft malt undertones and a hint of hop bitterness for a smooth finish. Just 98 calories and refreshingly light, it's the perfect choice for beer lovers who prefer a lighter brew. Texas Special Light pairs best with Texas-style BBQ chicken and Texas Gulf Seafood. "We're proud to bring back this iconic beer, along with its lighter counterpart, for a new generation," says Nick Weiland, Director of Marketing at the K. Spoetzl Brewery. "Texas Special and Texas Special Light perfectly embody the spirit of Texas pride and craftsmanship. These beers are ideal for those who appreciate life's simple joys and good, honest drinking." In addition to updating the recipe, the brand refreshed and elevated the original typography of the cans. Subtle adjustments highlight the word "Texas" more prominently, while a star on the badge now marks the brewery's home town. Texas Special and Texas Special Light are available for $13.99 per 12-pack of 12 oz. cans, exclusively on shelves across Texas.

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70% of concertgoers crave more non-alcoholic alternatives at live music events

MILFORD, Conn. and SAN DIEGO, Feb. 11, 2025 /PRNewswire/ -- Athletic Brewing Company, America's largest dedicated non-alcoholic brewer, is bringing its award-winning brews to the heart of the live music scene with an exciting new multi-year partnership. Athletic is now the official non-alcoholic beer partner for more than 100 Live Nation concert venues across the U.S., including renowned locations such as Brooklyn Paramount, Shoreline Amphitheatre, and The Gorge Amphitheatre. Responding to growing consumer demand for non-alcoholic beverage options, with 70% of live music fans saying they want more beverage options at concerts2, the partnership also extends to four major music festivals: Bonnaroo Music & Arts Festival, BottleRock Napa Valley, Festival La Onda, and Two Step Inn. This partnership marks a pivotal step in Athletic's mission to make moderation more accessible by not only reimagining how non-alcoholic beer is made but also by leveling up the live music experience. By offering fans more NA choices, Athletic is broadening how audiences enjoy unforgettable moments at concerts and festivals. Legal drinking age music fans can now enjoy Athletic's most popular brews like Run Wild IPA, Upside Dawn Golden, Free Wave Hazy IPA, and Athletic Lite, with selections varying by venue. "We're thrilled to partner with Live Nation venues and bring Athletic's great-tasting brews to center stage at some of the most iconic venues and festivals across the country," said Andrew Katz, Chief Marketing Officer of Athletic. "This partnership strikes a chord with concertgoers seeking non-alcoholic options that harmonize with their lifestyle. Now fans can enjoy the magic of live music and keep the beat without a buzz." Beyond event concessions, fans of legal drinking age can look forward to unique Athletic tasting experiences at venues and festivals. These experiences will include opportunities to sample the company's award-winning brews, participate in giveaways, snag limited-edition merch, and more. The partnership also brings Athletic backstage, where artists and their teams can savor brews in green rooms, expanding the hospitality experience. "We're constantly finding new ways to give fans the best experience at our shows, and we're excited to expand our offerings to match their evolving tastes," said Maureen Ford, Live Nation's President of National and Festival Sales. "With Athletic now at more than 100 venues and festivals, fans will have even more choices during their most memorable moments." Demand for non-alcoholic beer is surging, with sales growing by double-digits in each of the last five years. Athletic is the number one brand in the NA beer category, with over 19% market share and over 50% growth in 20243. The partnership will enable Athletic to reach millions of new consumers and get cans directly into the hands of thirsty live music goers. This latest venture into live music builds on the company's mission to revolutionize how modern adults drink by providing inclusive options for all lifestyles and occasions. Fans can follow Athletic Brewing's live music journey on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube for updates on new offerings and experiences. 🛑 👀 Looking to try Athletic? Check out my special Rod J BeerVentrues link here for all of my followers and subscribers: https://tr.ee/F3crM8.