Tom Holland's BERO Lands on Target Shelves Making Premium Non-Alcoholic Beer Even More Accessible

The Beer That Does Both Comes to Target Stores Across the U.S.

NEW YORK, Jan. 7, 2025 /PRNewswire/ -- BERO, the premium non-alcoholic beer founded by Tom Holland, is now available at most Target stores nationwide, bringing an elevated, high-quality offering to drinkers everywhere. The rollout marks a milestone in the brand's rapid rise and signals a continued shift in the category as non-alcoholic beer takes center stage next to its alcoholic counterpart in mainstream retail. BERO's partnership with Target represents more than an expanded retail footprint—it embodies an alignment of shared values. Known for curating products that resonate with its customers, Target provides the ideal platform to connect with consumers who prioritize exceptional taste and intentional choices. Together, BERO and Target are elevating the shopper experience, meeting drinkers where they are and providing greater access to an extraordinary beverage crafted for all occasions. "BERO's official release at Target is a defining moment for us," says Tom Holland. "From the beginning, one of our biggest goals has been to align with an iconic retailer like Target, who time and time again acts as an incredible launchpad for emerging brands. Our beer sitting on the shelves of a partner that understands our brand, leans into creativity, and shares our commitment to quality, feels like a massive step forward. I'm thrilled to see BERO continuing to grow and reach even more people with the great-tasting beer they deserve." Since its debut, consumers have shown a deep enthusiasm for BERO's authentic founding story and standout flavor. Inspired by Holland's UK roots and crafted by the finest brewers in America, BERO celebrates the best of beer culture while honoring a modern, balanced lifestyle. John Herman, CEO and co-founder of BERO, adds, "We have heard one loud and clear request from consumers since launch: When can we find BERO in retail? We could not be happier than to answer this call with an incredible team and partner like Target. Seeing the shared vision for the category and passion around our brand has been inspiring and we are so excited to see this dream partnership come to life." "Non-alcoholic beverage has been a growth category at Target for five years now and I can't wait for shoppers to try the newest addition to our assortment: Tom Holland's BERO," said John Conlin, Senior Vice President of Merchandising, Food and Beverage at Target. "This is an exciting brand, with amazing flavors, and great prices. Consumer preferences are changing and I'm incredibly proud of the way our team and the BERO team have worked together to give drinkers everywhere another option for enjoying time with friends or unwinding at the end of the day." As consumers' drinking repertoire becomes increasingly diverse and flexible, BERO's move into Target showcases a shared vision for category evolution and the tremendous void of a premium, aspirational offering in the existing set. Further, it highlights the need for those products to be easily accessible at everyday retail locations. BERO offers both single flavor 6-packs starting at $11.99 and a Target-exclusive variety 12-pack at $21.99. Recently recognized on The Lead's "Ones to Watch" List, BERO's growing presence across the U.S. and in major retail chains underscores its commitment to becoming the gold standard for beer. To learn more about BERO, visit BERObrewing.com, follow @berobrewing on Instagram and TikTok, and subscribe to the brand's email newsletter for updates and exclusive content. About BERO Born in London, crafted in America, and enjoyed worldwide, BERO is the most premium non-alcoholic beer on the market and is co-created by Tom Holland and John Herman for those who never settle. With supreme ingredients and remarkable taste, our beer makes sure nothing gets in the way of savoring every moment. Because you're already chasing a life enriched – we're simply here to make it exceptional. Expect Nothing Less.

Mash Gang Launches in Wisconsin

Brewed locally in Wisconsin, the award-winning brand encourages you to "Get Mashed, Not Smashed" this January with the debut of four bold new brews in the Badger State

MILWAUKEE, Jan. 7, 2025 /PRNewswire/ -- Death to boring beer! Alcohol-free beer brand Mash Gang wants people to have more fun than ever during the first month of the year. Social circles are increasingly shifting towards alcohol-free choices, reflecting a seismic shift in drinking habits that don't need to come with compromises. Just in time, Mash Gang—the award-winning UK brewery making waves in the beer world—debuts in Wisconsin with trailblazing new releases: Chug, Glug, Journey Juice, and Lesser Evil. These exciting additions are set to complement Wisconsin's world-renowned beer scene, highlighting Mash Gang's signature blend of bold innovation and exceptional flavor. With head brewer Jordan Childs earning two nominations for UK Brewer of the Year in just four years, the brand continues to push the boundaries of what non-alcoholic beer can be. "Wisconsin, and Milwaukee in particular, has been the heart of Mash Gang's fast-paced growth in the United States. With its rich history of brewing excellence, it's an absolute privilege to spend time here and connect with so many amazing Midwesterners—many of whom I'm proud to call friends. I'm thrilled to finally bring our product to market and make it widely available right here in the state where it's brewed. This launch is all about our commitment to delivering a refreshing, high-quality beer that everyone can enjoy, no compromises." Mash Gang is proud to introduce: Chug: Bold Meets Smooth This juicy, hazy IPA brings all the flavor of a traditional craft beer but with just 0.5% ABV. Expect bold tropical hops, smooth bitterness, and a soft, fluffy mouthfeel. Brewed with premium hops like Galaxy, Citra, El Dorado, Amarillo, and Vic Secret, Chug is bursting with citrusy, tropical flavors in every sip. No wonder it's Mash Gang's best-selling pale ale. Glug: Tradition Meets Tropical Mash Gang reimagines the classic Cerveza. While some view light beers as simple or low on flavor, Mash Gang defies those expectations with a modern twist. Crafted with a blend of traditional and ultra-modern hops, Glug bursts with white grape and gooseberry notes that provide a refreshing, full-bodied drinking experience. Featuring a touch of corn for authentic Cerveza character, Glug blends tradition with innovation to create a beer that is not only crisp and refreshing but unapologetically bold. Your favorite Cerveza, amplified. Journey Juice: Sweet, Spicy, and Unforgettable For those looking for something adventurous, Journey Juice delivers. This sweet, sour, and spicy IPA highlights Mash Gang's mastery of mango-infused beers. Enhanced with a kick of chili, Journey Juice is perfect for all occasions—whether you're strolling through the city, hiking Colorado's scenic trails, or unwinding with friends at sunset. It's a beer that reflects Mash Gang's playful spirit while delivering bold, unforgettable flavors. Limited Edition Offering Launching in January // Lesser Evil: Decadent, Rich, and Guilt-Free For those seeking a luxurious winter treat, Lesser Evil delivers in style. This chocolate cherry stout showcases Mash Gang's artistry, blending decadent chocolate, creamy oats, and the bold tang of sweet and sour cherry juice. At just 0.5% alcohol, this surprisingly low-calorie indulgence is perfect for cozy evenings, holiday celebrations, or curling up by the fire. Completely dairy-free and vegan, its supernatural creaminess will enchant all palates. Lesser Evil isn't just a beer—it's a guilt-free celebration of richness and flavor for the coldest of nights. Disruptive brands like Mash Gang are rewriting the rules and setting new benchmarks in the non-alcoholic beer category. With U.S. demand for non-alcoholic beer surging 32% in 2023, according to NielsenIQ data, the thirst for flavor without compromise is at an all-time high. Mash Gang leads this charge, offering craft beer lovers a bold new alternative. "Mash Gang is about bringing people together—whether you're a beer lover cutting back on alcohol or just looking for something new and exciting," says Childs. "We're not here to replace tradition; we're here to expand it—and we're here to say, death to boring beer! What better time to "Get Mashed, Not Smashed?" Chug, Glug, and Journey Juice join the Mash Gang lineup in both on-premise and off-premise locations throughout Wisconsin. Lesser Evil is a limited-time offering. All are crafted with the same care and quality that have earned Mash Gang awards and a devoted following worldwide. To learn more about Mash Gang's mission and products, visit mashgang.com and follow @mash__gang on social media. About Mash Gang Mash Gang began as a homebrewing experiment during the pandemic and has grown into one of the most respected non-alcoholic breweries in the world. With a focus on bold flavors, premium ingredients, and a supportive community, Mash Gang has redefined the craft beer experience. Backed by DioniLife and Invus, Mash Gang is a key player in revolutionizing the adult beverage industry.

Appreciate Breweries When You Can Or They May Be Gone

This past weekend here in Cincinnati, we had the closing of another local brewery spot. This made me think about the importance of enjoying breweries when possible and being there to help show support. It is so easy nowadays for us to not do so and take things for granted.

The post-Covid life has more people enjoying things from home and away from the hustle and bustle of the past social lifestyles to which we were acclimated. This is understandable, but when we don’t get out and about we do run the risk of losing these great spots from around our communities.

In this situation, we saw the closing down of Taft’s Brewing Brewpourium here in Cincinnati. Now granted this was my first time visiting this location, however, I had visited the one in the past that had been in the area we call OTR. That one had been closed previously which was also sad to hear at the time.

One thing to also note is that I am not sure of all of the reasons that may have led up to this, as we have just relocated back to Cincinnati after being gone for 3 years and being in Baltimore. But this is still something that has been seen in various areas across the country. Even here in Cincinnati, it makes me think of the old Blank Slate Brewery as just one other example.

We often forget the importance of showing up for these locations because we get so many of their beers now through retail outlets, but going to the source can go a long way. Something to think about: If you enjoy a brewery, make sure to visit from time to time to let them know as well. If enough folks do this, it can go a long way to keeping them going and keeping some great pillars of our communities going even further.

Cheers!

Anheuser-Busch Invests $10M in its Jacksonville Brewery to Drive Local Economic Growth

Leading Domestic Manufacturer and Brewer Continues Ongoing Investments in its Communities, Building on $2 Billion Spend Over Last 5 Years

JACKSONVILLE, Fla., Dec. 2, 2024 /PRNewswire/ -- Anheuser-Busch (NYSE:BUD), a leading domestic manufacturer and brewer of Michelob ULTRA, Busch Light, Budweiser, and Bud Light, today announced a new $10 million investment in its Jacksonville brewery. Over the last 5 years, Anheuser-Busch has invested nearly $2 billion in its facilities across the country to help create and sustain jobs and drive economic prosperity in the communities where it operates and its employees call home.  Brendan Whitworth, CEO of Anheuser-Busch, stated, "Investing in the communities where our people live and work is part of who we are. At Anheuser-Busch, we've been producing high quality, great tasting products for generations, and through continued investments in our facilities like our Jacksonville brewery, we're improving our capabilities and also contributing to the prosperity of the communities we serve."  Key Highlights of the Investment:  Facility upgrades to maintain industry-leading quality standards and maximize efficiency Updates to the critical manufacturing equipment that make beer production possible Upgrades to critical plant infrastructure at the brewery The Jacksonville brewery, a cornerstone of Anheuser-Busch's U.S. operations since 1969, has played a crucial role in the $490 million capital investments the brewer has made in Florida to date. Anheuser-Busch operates more than 120 facilities across the country and, with its distributor partners, employs 65,000 hardworking Americans. As the nation's leading brewer, Anheuser-Busch has the unique ability to create U.S. jobs and drive economic prosperity at this scale.  Craig Tomeo, Senior General Manager of the Anheuser-Busch Jacksonville Brewery, remarked, "We have been proud to brew in Jacksonville for the last 55 years, and this new $10 million investment will not only improve our local facility here but also provide a positive economic impact to our Duval County community. Anheuser-Busch's investments in its facilities, including our brewery here in Jacksonville, ensures that we are able to continue showing up locally as an employer and community partner while brewing at the highest quality and efficiency standards."  With almost 1,000 employees across four facilities in Florida, Anheuser-Busch remains dedicated to being a key economic driver in the state and maintaining its position as the leader in the American brewing industry.  For more on Anheuser-Busch's economic impact visit www.anheuser-busch.com/community/economic-impact or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.  ABOUT ANHEUSER-BUSCH  At Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.  Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life. We are home to several of America's most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Busch Light, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation's military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that's who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

Yuengling Continues Midwest Expansion with Highly Anticipated Distribution into Illinois

Fans across 28 states will now have access to The Oldest Brewery in America's iconic portfolio of beers

POTTSVILLE, Pa., Dec. 4, 2024 /PRNewswire/ -- Today, Yuengling announced the continuation of the brewery's Midwest expansion with distribution of its exceptional portfolio of beers into Illinois in early 2025. Fans across Illinois will be able to experience the brand's flagship beers —spanning the brewery's iconic Yuengling® Traditional LAGER, Light Lager, Golden Pilsner, Black and Tan, and FLIGHT by Yuengling, the Next Generation of Light Beer, in the coming months.   "For years we have seen an overwhelming desire for our portfolio from our most loyal fans in Illinois that have been eagerly awaiting the brand's arrival," said Wendy Yuengling, Chief Administrative Officer and 6th generation family member, D.G. Yuengling & Son, Inc. "We are incredibly proud to announce our expansion into a great beer market such as Illinois in the new year and, as the Oldest Brewery in America, we look forward to upholding our commitment of delivering high quality beer drinking experiences across the entire state." Yuengling's iconic portfolio will first be available on draft in Illinois at the end of January with more distribution and packaging rolling out in the weeks following. With this launch, fans of legal drinking age will be able to purchase Yuengling beers at their favorite restaurants, bars, and stores across the state. "With the success of our newest expansion into Kansas, Missouri, and Oklahoma in 2023, we knew there was more work to be done in the Midwest region," said Colin Callahan, General Manager, The Yuengling Company. "We look forward to continuing our work alongside our skilled partners to bring Illinois residents the rich tradition and quality that the Oldest Brewery in America is known for." Fans in Illinois can expect more details on Yuengling's newest expansion and updates on special events and activations across the state in the coming months. To keep up to date, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on X and Instagram, or visit www.Yuengling.com.    About D.G. Yuengling & Son, Inc.  D.G. Yuengling & Son, Inc., the oldest brewery in America, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Bock, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was established in 2020 with Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 26 states. You can experience Yuengling in Pottsville, PA, by taking a free tour of America's Oldest Brewery and visiting our Museum & Gift Shop. Also, dine, shop, and enjoy our year-round and seasonal-selection of beers at the Yuengling Draft Haus & Kitchen in Tampa, FL.  For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on X and Instagram, or visit www.Yuengling.com.

Pink Boots Hop Blend Raises Awareness and Support for Gender Diversity in Brewing

YAKIMA, Wash., Dec. 10, 2024 /PRNewswire/ -- Each year, Yakima Chief Hops (YCH) creates the community-driven blend to benefit the Pink Boots Society (PBS), a non-profit organization with a mission to assist, inspire, and encourage women and non-binary individuals in the fermented/alcoholic beverage industry to advance their careers through education. The PBS membership performed sensory evaluations on three different blends and selected the most irresistible to be produced for brewers across the industry. The unique blend features a harmony of Simcoe®, Mosaic®, Chinook, and Krush™.

YCH partnered with women-owned farms within its network of growers to assist in creating the blend. Jessica Riel of Double 'R' Farms, Reggie Brulotte of Brulotte Farms, and Erica Lorentz of Lakeside Ranches each hand-selected their favorite lots from this year's harvest, which the YCH sensory team used to craft three compelling blends for the Pink Boots Society membership to vote on. The selected blend boasts bright grapefruit notes layered with tropical citrus, supported by lush berries and dank, woody aromas. "Opportunities like this, becoming involved with the Pink Boots Society, really drives me," says Erica Lorentz, 5th generation hop farmer and owner of Lakeside Ranches. Lorentz's Simcoe® hops are featured in the blend. "Anything that can empower women to step into roles they may not necessarily view themselves in is important," she adds. "Incorporating women hop growers into this year's blend is inspiring. It opens new educational avenues and opportunities for additional learning experiences," says Blanca Quintero, PBS President and Highland Park Brewery General Manager. "There are many different facets within our industry, and getting more involved with the agricultural side is exciting," she adds. YCH will donate $1 from each pound sold to the Pink Boots Society, helping further its mission by providing educational resources and scholarship opportunities to its membership. The 8th Annual Pink Boots Blend is not available to ship to Canada, New Zealand, or Tawain. Brewers in these countries can reach out to their YCH sales team for more information and options on how to purchase Pink Boots Blend. For general inquiries about the blend, or YCH, please contact us at hops@yakimachief.com. Yakima Chief Hops   YCH is a 100% grower-owned global hop supplier with a mission to connect brewers with family hop farms. Operating for over 30 years, we have become leaders in innovation, quality, and customer service. We are a resource for brewers, providing industry-leading research and products. We are advocates of sustainability and meaningful social causes, working to support the communities around us.  https://www.yakimachief.com/