Jason & Travis Kelce Join Forces for The First Time as Owners and Operators of Garage Beer

The Brothers Join Team as the Largest Investors in the Fast-Growing Independent Light Beer Brand

COLUMBUS, Ohio, June 12, 2024 /PRNewswire/ -- For the first time, Jason and Travis Kelce are teaming up as significant owners and operators of a business – and of course, it is with one of the fastest growing beer brands in the country, Garage Beer! The small batch brewed, classic light beer was founded in their home state of Ohio and has been growing rapidly across the country.

The Kelce brothers are passionate about beer and business and have talked for years about partnering together in the category. With this passion, they wanted to be thoughtful and find the right opportunity with the highest quality brewery and brand that aligned with their values of how a business should be run. And most importantly, a company built to serve the customer. Jason and Travis believe that beer should be fun, and they want to partner with a brand that embodies the spirit of a neighborhood feel, a light beer all will enjoy. Serendipitously, through a prior relationship, the Kelces' learned about Garage Beer and for the past two years have been laying the groundwork to join forces with the company.

The brothers join Garage as significant investors, partners, owners, and operators. Jason and Travis will be involved in every aspect of the business, including brewing, distribution, sales, marketing, and national expansion efforts. Retail displays will be in stores shortly along with social content, billboards, and other promotional activities.

The Garage Beer recipe was originally created in Cincinnati, Ohio (where Jason and Travis both played college football for the Cincinnati Bearcats) and the business headquarters is now just north in Columbus, Ohio. The beer is currently sold in Ohio, Kentucky, Tennessee, Indiana, Pennsylvania, Wisconsin, Michigan, Illinois, Missouri, West Virginia, Idaho, Montana, and New Jersey… with planned expansion into dozens of new states this year.

"People crave quality and simplicity, and Garage Beer nails both for me. We are light beer drinkers and Garage is the best light beer," said Jason Kelce. "For me, the brand fits my lifestyle, and having a few beers is a great excuse to get the neighbors together."

"It comes down to quality for me. I think everyone knows I like to have a couple beers now and then, so being an owner of Garage Beer and heavily involved in making the best light beer is exciting, man! There is nothing better to bring people together than an ice-cold beer, and for Jason and me that is what beer is all about – friends, family and fun. I have worked with Andy for years and I really trust the team and their approach to running the business. We look forward to taking Garage Beer to the next level," added Travis Kelce.

"We want a beer that tastes like beer and one that keeps the stories alive in the neighborhood. Garage prides ourselves on small batch brewing and a commitment to quality. Ever since our first conversation with Travis and Jason, it was clear we had similar opinions about beer, but they also had brilliant, and very funny, business sensibility. Our team better be on their toes now," quipped Garage Beer co-owner Andy Sauer. "The garage is a symbol for building stronger communities one beer at a time, and I think we can all use more time with friends, family, and neighbors to talk, smile, laugh, and enjoy that time together."

Garage Beer is a 4% ABV, 95 Calories and 3g Carbohydrate light lager beer served in two varieties: classic regular and lime. Merchandise store and beer finder. Garage Instagram and Twitter.

 

Jason Kelce and Travis Kelce team up as significant owners and operators of Garage Beer

THC-SELTZER TRIPLE CONTINUES GROWTH WITH GOLD MEDAL TITLES AND EXPANDED DISTRIBUTION

The brand outperforms competitors as a they grow in distribution across the US

MIAMI, June 4, 2024 /PRNewswire/ -- Triple, a THC-infused seltzer that hit the market in January 2024, has continued to make waves in the industry receiving multiple top medal awards alongside its substantial sales growth throughout the country.

The popular brand recently received accolades from both the Denver International Spirits Awards and the Seltzer Nation Awards, two highly sought-after competitions in the beverage space. Both competitions showcase the best of best within the industry, utilizing expert panels to choose the medal winners.

The Denver International Spirits Awards select a prestigious panel of spirits experts who blind rank a wide variety of drinks, leading to unbiased winners chosen for the world-famous beverage competition. Seltzer Nation is the leading authority on seltzers, providing news, insight, and reviews to consumers for the finest seltzer options. In Denver, Triple earned gold medals for all three flavors offered by the brand – grapefruit, cherry lemon and lime. Even more impressive, Triple received the title of "Best THC Beverage Overall," as well as a double gold score, for all three flavors in the Seltzer Nation Awards.

The multiple titles showcase Triple's superior taste when compared to other brands in the market and highlight the brand's dedication to offering an exceptional user experience. Triple's proprietary THC is formulated to mimic the strength of a standard beer or seltzer, creating a delicious sessionable and social drink that allows consumers to control and build their buzz.

As Triple continues to collect recognition for their high-quality flavor profiles and commitment to health-conscious offerings, they've also grown substantially as a newcomer among THC beverage brands. Originally created in St. Louis, Missouri, the brand is not only available nationwide on their website, but also sold in bars, restaurants, liquor stores, and convenience stores through Missouri, Kansas, and Florida. In the coming weeks, Triple will continue to expand through additional states including Iowa, Kentucky, Georgia, Texas, Louisiana and Wisconsin. With a focus in popular cities and college towns, Triple has seen massive growth in distribution across the country in the short period since launch. The rapid growth is a testament to the demand among distributors and consumers alike, attributed to the superior taste as evidenced by recent awards and the overall lifestyle promoted by the brand. Led by younger generations, as alcohol consumption continues to lessen amongst the public, Triple offers a new social experience with their bubbly and refreshing seltzers.

"As we expand our offerings to consumers, it's exciting to see our hard work pay off with respected award recognition," said Will Spartin, Founder & COO. "We're just getting started, and we're eager to bring Triple to every state," said Lambo Perkins, Founder & CMO.

The brand previously was announced as a three-time winner in the esteemed L.A. High Spirits Awards, a competition that exclusively highlights the best brands in the THC-infused beverage industry. Triple took home a gold medal and two silvers.

About Triple

Triple is a bubbly, refreshing THC-infused seltzer that's as delicious as your favorite cocktail, but without the calories or the hangover. Triple gives you the buzz you're looking for in a social beverage, without the commonly associated side effects of traditional cannabis. With the perfect amount of THC, Triple is a drink you can consume all day or night to party with friends or unwind at home. For more information, go to www.drinktriple.com

Most Recent Post

Popular Posts