Yuengling Brings Back Bock as Seasonal Offering for 195th Anniversary

The Oldest Brewery in America to Release Yuengling Bock in Select Markets, the Pottsville Museum & Gift Shop, and at the Tampa Yuengling Draft Haus & Kitchen

POTTSVILLE, Pa., Feb. 20, 2024 /PRNewswire/ -- In honor of the 195 years of brewing great beers milestone, D.G. Yuengling & Son, Inc. is bringing back a late winter and spring favorite, Yuengling Bock. The limited release will be available to legal drinking age customers in PA, NJ, DE, MD, WV, OH, IN, KY, NY Yuengling Bock will be available in 12-pack (12 oz) cans, and on draft in ¼ barrels in select markets starting mid-February, until supplies last.  Yuengling Bock has a deep brown color and flavorful malt-forward taste, while balanced with European Noble hops. For inspiration, the brewery reached into its archives and based this all-new label and package design on the Yuengling Bock labels from the early 1940's. "Bock beer is a nod to our rich German heritage," said Jennifer Yuengling, 6th generation family member of D.G. Yuengling & Son, Inc. "As long ago as the 1400s, bock beer was brewed in the Northern German city of Einbeck. This rich, malty beer started gaining popularity and is now enjoyed broadly across the globe, especially during cooler months." Yuengling Bock was previously re-launched in 2008 as a draft-only seasonal offering. It was the first time a Bock beer was produced by Yuengling in nearly 40 years. It returned the following year in draft and package in 2009, in conjunction with Yuengling's 180th Anniversary. The brand was retired in 2014 and is now back after 10 years to be enjoyed for the brewery's 195th Anniversary. "Yuengling Bock is one of our most popular beer styles from our past, and we continue to receive requests to bring it back. We expect this limited time offering will surprise and delight our loyal Yuengling beer drinkers," said Jennifer Yuengling. PA and FL "First Pour" Tasting Events: Starting later this week, Yuengling Bock fans in Pennsylvania and Florida can attend "First Pour" tasting events and stock up on Yuengling Bock, just as this limited time item first becomes available. Yuengling Museum & Gift Shop, Pottsville PA On Fri. Feb. 23, join us from 5 – 7 p.m. to enjoy Yuengling Bock on the day it first becomes available for draft sale and for the purchase of cases of 12-pack (12 oz) cans. There will be live music, soft pretzels, and limited-edition Bock tee shirts for sale to celebrate this exclusive 195th Anniversary release with fellow Yuengling Bock fans. Check our website for hours of operation to take a free Brewery Tour of America's Oldest Brewery and explore our Yuengling Brewery Museum & Gift Shop. Yuengling Draft Haus & Kitchen, Tampa FL Newly opened in 2023, the Yuengling Draft Haus & Kitchen, located on the grounds of the Yuengling Tampa Brewery, will be the only location in Florida to purchase and enjoy Yuengling Bock. Join the fun on Thurs. Feb. 29, 4 – 9 p.m., for a special 'Leap Year" beer celebration. Guests are encouraged to make a reservation for dining and to join us for a draft at the bar. Visit the Draft Haus Gift Shop to purchase 12-pack (12 oz) cans to go and limited-edition Bock tee shirts. About D.G. Yuengling & Son, Inc. D.G. Yuengling & Son, Inc., the oldest brewery in America, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey's Chocolate Porter, FLIGHT by Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was recently established with Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 26 states. Experience Yuengling in Pottsville, PA by taking a free tour of America's Oldest Brewery and visiting our Museum & Gift Shop. Also dine, shop, and enjoy our year- round and seasonal-selection of beers at the Yuengling Draft Haus & Kitchen in Tampa, FL. For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com. Contact: Paul Capelli, 508-728-1271, pcapelli@yuengling.com,

Black Brewers Festival Recap Shows Why Diversity Matters

North Coast Brewing Company Announces the Release of its First Ever 19.2-Ounce Beer Cans

FORT BRAGG, Calif., Feb. 1, 2024 /PRNewswire/ -- Leaving "Damp January" behind, North Coast Brewing Company (NCBC) announces the release of its first-ever 19.2 beer cans. When a 12 or 16 ounce isn't enough, consumers have another choice. Scrimshaw and Old Rasputin are now available in 19.2-ounce cans. NCBC will also continue to offer these beers on draft and in bottles.

"Our brew team continues the tradition of making quality craft beer the way our founder and original brewmaster Mark Ruedrich intended," said CEO/CFO Jennifer Owen, "With the addition of our 19.2 cans, our devoted and new fans alike will be able to hit the trails with a convenient size they can share with a friend or enjoy all by themselves." NCBC's Scrimshaw and Old Rasputin are the North Coast Brewery's best-selling beers, and fans come from all over the world to the coastal town of Fort Bragg, CA to try them on tap at the Pub at North Coast Brewing Company. Scrimshaw and Old Rasputin have been brewed and distributed as North Coast Brewing's core beer brands for years - Scrimshaw since 1988 and Old Rasputin since 1995. While they will soon be available across 47 U.S. states and internationally, the new cans are available now in California and Oregon. NCBC's website beer locator can be used to find specific locations. Scrimshaw was the first beer from NCBC to be made available in cans, Old Rasputin followed, and the company plans to release more styles in cans in the future.  Scrimshaw or as fans lovingly say, "Scrim" and Old Rasputin continue to have a cult-like following with consumers. The convenience of 19.2-ounce cans is something to celebrate. Scrimshaw details: 4.5% ABV, 22 IBUs; Old Rasputin details: 9% ABV, 75 IBUs About North Coast Brewing Company: Founded in 1988, NCBC, a certified B Corp, crafts a wide range of exceptional, award-winning beers, including Scrimshaw, Old Rasputin Russian Imperial Stout, PranQster, Le Merle, and Brother Thelonious. NCBC beers are available in 47 U.S. states and internationally. NCBC's mission: "Making the World a Better Place, One Pint at a Time." Follow North Coast Brewing Company on Instagram @NorthCoastBrewingCompany, Twitter @NoCoastBrewCo and Facebook @NorthCoastBrewingCompany

Good Time Brewing Company Expands with Direct-to-Consumer Shipping in Time for Dry January

–Storied West Village Bar Owner Embraces N/A Wave–

NEW YORK, Jan. 4, 2024 /PRNewswire/ -- Good Time Brewing Company, founded by bar industry luminary Michael "Mikey" McFerran, proudly announces the launch of direct-to-consumer sales for its non-alcoholic beer. The brand successfully debuted in New York City in Fall 2023 with a curated list of establishments such as Veselka and Attaboy, and is now available for at-home enjoyment. Nationwide shipping through goodtimebrewing.com is accessible just in time for Dry January. Mikey McFerran, creator of Good Time Brewing and founder of NYC's The Spaniard, was inspired to enter the fast-emerging non-alcoholic brewing market following the birth of his son with a congenital heart defect in 2020. This life-changing experience led him to create a versatile and enjoyable non-alcoholic alternative for all occasions. "We have no interest in creating a moral message about drinking or not. We're modernizing non-alcoholic beer's image, crafting appealing options for all, even seasoned drinkers," says McFerran. "There's no catch … you can commit to n/a beers for a while, dry January, or simply swap one out for your third drink of the night. It's meant to be an easy choice." In a growing market where U.S. non-alcoholic beer increased by 30% in 2022 and is projected to rise by 20% in 2024 (Nielsen IQ), Good Time Brewing provides an alternative to non-alcoholic brands targeting athletes or wellness enthusiasts. It caters to everyone who values the experience of savoring a cold beer, whether at a bar, concert, game, or simply relaxing at home. With direct-to-consumer shipping, Good Time Brewing ensures beer enthusiasts nationwide have access to their non-alcoholic brew. Emphasizing quality, Good Time Brewing ensures every can resembles a traditional (full-alcohol content) beer. Head Brewer Dylan Collins crafts the N/A IPA, delivering an intense yet approachable "West Coast Hazy" IPA with a balanced bitterness akin to West Coast styles and a softer, fuller body reminiscent of Hazy/New England styles. The hop profile combines citrus, resinous, and stone-fruit notes. This 'hybrid' style aims to entice beer enthusiasts and pave the way for more experimentation in the realm of non-alcoholic beer. For more information, please visit the website: goodtimebrewing.com Email: mikey@goodtimebrewing.com Social media: @goodtimebrewing ABOUT GOOD TIME BREWING COMPANY Good Time Brewing is free from stigmas and outdated ideals about non-alcoholic beer. We crafted a tasty brew for all, be it beer enthusiasts, bar hoppers, or casual sippers. Our mission? To enhance the good times — nights out, nights in, and the in-between moments with loved ones – with a good drink. Whether for a single night or a lifetime, we offer a choice. Cheers! Good Time Brewing's IPA beer is available for online purchase at www.goodtimebrewing.com, as well as in local bars and restaurants throughout New York City. ABOUT FOUNDER MICHAEL "MIKEY" MCFERRAN Mikey McFerran, founder of Good Time Brewing is a seasoned bar industry veteran who is redefining non-alcoholic beer to offer more options to the bar, beer and beverage industry. The idea for Good Time began in early 2020, following his son's diagnosis with a congenital heart defect. This spurred him to craft an alternative that complements any social occasion, for beer lovers, bar goers, and non-drinkers alike.  ABOUT HEAD BREWER DYLAN COLLINS Dylan Collins, a promising talent in the brewing industry, serves as the Head Brewer at Good Time Brewing. Collins, previously a dedicated homebrewer, beer tour guide and beertender, recently graduated from the prestigious Siebel Institute of Technology in Chicago and the Doemens World Brewing Academy Master Brewer Program in Munich, Germany. Through this program, he underwent rigorous brewery training, honing his skills to perfection, which he now brings to Good Time Brewing. Credit: Good Time Brewing N/A IPA

Asahi to Begin Brewing Beer in U.S. Through Acquisition of WI-Based Octopi Brewing

North American production will allow Asahi to grow sales in North America while reducing distribution-related emissions

PRAGUE and WAUNAKEE, Wis., Jan. 5, 2024 /CNW/ -- Asahi Europe & International (AEI), the international branch of Asahi Group Holdings, today announced the acquisition of Octopi Brewing, a leading contract beverage production and co-packing facility located in Waunakee, Wis. The investment represents a significant step forward in accelerating Asahi's growth journey along with its global ambitions for Asahi Super Dry, Japan's most popular beer, which will now be brewed in the U.S. for the first time.  The addition of a North American production facility will allow Asahi to grow sales in the U.S. and Canada, as well as offer significant sustainability benefits, including reducing emissions and supporting Asahi's ambition to become carbon neutral across its wider supply chain by 2050. "Local production in North America has been an ambition of ours for some time because of the benefits it will bring," said Paolo Lanzarotti, CEO, Asahi Europe & International. "With complementary strengths and a shared growth mindset, Asahi and Octopi maintain a commitment to creating meaningful connections with our partners, the communities in which we operate and the planet." Octopi Brewing's modern production facility was built from the ground up in 2014 to make a wide range of beverages, including beer and ready to drink products, using state-of-the-art packaging lines that can accommodate multiple styles and sizes of bottles and cans for maximum flexibility. Victoria Segebarth, Managing Director, EMEA & Americas at Asahi Europe & International said, "By making this investment we are taking a major step forward in accelerating the growth journey of our global brands, expanding awareness, reach and access across North America through existing and new on and off trade partners" Over the coming year, Octopi will be integrated into AEI's U.S. subsidiary, Asahi Beer USA, and will begin production of key global brands Asahi Super Dry and Kozel for the North American marketplace along with a wider portfolio of brands for distribution and sale in Canada. Octopi will continue its co-packing operations and its existing leadership team will remain in place under Isaac Showaki, President, Octopi Brewing Asahi will also invest additional capital to help meet the technical standards required to produce Asahi Super Dry, under the supervision of Japanese brew masters in the U.S. following the same exacting standards, recipe and brewing process used in Asahi's existing breweries. First introduced in 1987, Asahi Super Dry is Japan's #1 bestselling beer and has become a global icon of modern Japan. Brewed to authentic Japanese standards using only the finest ingredients and latest technology, Asahi Super Dry delivers a crisp, clean and quick finish that never lingers. Asahi Group Holdings, Ltd., is a global food and beverage production leader headquartered in Tokyo with a diverse portfolio of brands, including premium beers such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, and Grolsch. About Asahi Europe & International Asahi Europe & International is the international branch of Asahi Group Holdings, a global beverage and food company listed on the Tokyo Stock Exchange, Japan. It is the outcome of years of acquisitions, which allowed Asahi Group Holdings, a traditional Japanese producer of beer, whiskey and a wide range of food products, to establish and strengthen its business in Europe and around the globe. As of 2020, the business is established under the Asahi Europe & International organization. Building on centuries of European brewing heritage, the business runs 19 production facilities in 8 countries across Europe, and is the custodian of some of the best beer brands in the world, including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch and Kozel. Within the Asahi Group, the remit of Asahi Europe and International is also to develop and manage all export markets globally, outside of Japan and Oceania. Covering 90 markets and with over 10,000 passionate colleagues on board, through our shared purpose of creating meaningful connections, the business is well positioned to inspire people around the world to drink better. About Asahi Super Dry Asahi Super Dry was first created in 1987, redefining the beer category and introducing to the world a new taste in beer. Today, Asahi Super Dry is Japan's No.1 beer and we are proud that our innovative brand has become a global icon of progressive Japan. Asahi Super Dry is brewed with precision to the highest quality standards, under the supervision of Japanese master brewers. Our advanced brewing techniques deliver a dry, crisp taste and quick, clean finish. We're constantly innovating at our brewery to improve production technology and quality management. This commitment to progressive brewing will help us share Asahi Super Dry with the whole world. For more information, please visit: asahisuperdry.com. About Octopi Brewing Octopi Brewing is the premier contract beverage facility in the Midwest. Built to cater specifically to the needs of modern beverage clients, it is the fastest growing production brewery in the Midwest and the fourth largest production brewery in Wisconsin. Octopi Brewing sends products to 45 states and five countries in Europe. Asahi to Begin Brewing Beer in U.S. Through Acquisition of WI-Based Octopi Brewing. North American production will allow Asahi to grow sales in North America while reducing distribution-related emissions. The investment represents a significant step forward in accelerating Asahi’s growth journey along with its global ambitions for Asahi Super Dry, Japan’s most popular beer, which will now be brewed in the U.S. for the first time. Asahi to Begin Brewing Beer in U.S. Through Acquisition of WI-Based Octopi Brewing. North American production will allow Asahi to grow sales in North America while reducing distribution-related emissions. The investment represents a significant step forward in accelerating Asahi’s growth journey along with its global ambitions for Asahi Super Dry, Japan’s most popular beer, which will now be brewed in the U.S. for the first time.

MadTree Serves Up Something New in Oakley

The brewery is revitalizing its food offerings and kitchen previously occupied by Catch-A-Fire Pizza.

CINCINNATI (January 2, 2024) – MadTree Brewing is branching out again, this time within its flagship location in Oakley! They are excited to announce that they will be renovating and taking over operations of the Taproom kitchen, previously occupied by Catch-A-Fire Pizza, beginning January 1, 2024. 

 

Pizza will remain the mainstay of the kitchen, however, the team is excited to expand the menu to include a variety of sandwiches, appetizers, kid’s choices, and seasonal offerings. Advances to technology and built in efficiency within the kitchen will create a seamless consumer experience.  Construction will commence in January, and the kitchen will open in early spring of 2024. 

 

Customers will still have full-service food options via rotating food trucks while the kitchen remodel occurs, including award-winners Red Sesame and Sweets & Meats. Service will be available Monday to Sunday during normal Taproom operating hours.

 

MadTree is committed to creating an inviting space for those special moments with friends and family.  To enhance your experience, they are introducing new technology to enable mobile ordering from anywhere within the space.  They will also be streamlining their to-go ordering process.  As Kenny McNutt, MadTree co-founder, emphasizes, "Our focus is on providing a warm and welcoming customer experience, making your time here as enjoyable and effortless as possible." 

 

With this change and growth, also comes the opportunity to build more inclusivity into the space.

Countertops will be lowered at both point-of-sale counter and pick-up window, making both areas accessible to anyone. Along with the change in infrastructure, MadTree will provide accessibility training for all front-line staff. “This is just the beginning! We are only getting started in the inclusion space for individuals with developmental disabilities. This is just a first step for us.” said Rhiannon Hoeweler,V.P. Experience & Impact.

 

Look for MadTree’s new menu and kitchen reopening celebration this spring!

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About MadTree Brewing Company

Founded in 2013, MadTree is an award-winning brewery that’s rooted in Cincinnati and planted in purpose. Driven to craft great beer - but more importantly - to build a business dedicated to doing good, MadTree protects and celebrates nature while reducing impact on the environment. MadTree is a B Corp certified company and proud member of 1% for the Planet with a commitment to donate 1% of sales to local, sustainable nonprofits. MadTree strives to create warm and welcoming experiences, exceed expectations, and most importantly, plant a better community. They put purpose in every pour,and raise a glass to doing things differently. Cheers.