J BALVIN WANTS TO PICK UP YOUR MILLER LITE TAB

Miller Lite and J Balvin are teaming up for the third year to give back to Latino communities.

CHICAGO, Feb. 22, 2023 /PRNewswire/ -- Miller Lite and J Balvin are back for another round and this time they are picking up the tab for fans and supporting Latino business owners through their continued work with Accion Opportunity Fund. Fans will be able to enter for the chance to have global superstar and entrepreneur, J Balvin and Miller Lite pick up their tab by visiting www.millerlite.com/jbalvin. Starting March 1st - April 30th, Miller Lite and J Balvin will be giving away up to 10,000 beers per week as well as the chance to win other prizes like signed merch." In addition to J Balvin's Tab, Miller Lite is bringing back the Balvin-inspired limited-edition pints as a continuation of their mission to support and empower the Latino community. Miller Lite will donate a portion of proceeds from the limited-edition pints purchased during the program, up to $150,000, to Accion Opportunity Fund. This donation can help provide funding for up to 50 Latino business owners across the country. The refreshed limited-edition pints will be available nationwide in the coming weeks and feature the same great taste Miller Lite fans know and love. "From the very beginning, we have shared J Balvin's love for real moments and creating a positive impact, whether that's with friends and family or the Latino community nationwide." said Elizabeth Hitch, Senior Director, Miller Lite. "In our latest collab, we have the same mission- making more moments taste like Miller Time while also giving back". This is the latest initiative that Miller Lite and J Balvin have collaborated on to support the Latino community. Last year, Miller Lite and J Balvin created a bodega-inspired merch collection, aptly named BodegaWear, and gave the proceeds to Accion Opportunity Fund to help support bodegas, corner stores, and other Latino businesses. In 2021, they announced their partnership with the release of a limited edition can. As a result of their partnerships, Miller Lite and J Balvin have donated a total of $275,000 to the Accion Opportunity Fund in support of Latino business owners. "I'm excited Miller Lite and I could collaborate again to not only bring some new cool can art to shelves but also make a real impact in the Latino community," said Balvin. "So many Latino businesses were devastated over the past few years, and I'm glad Miller Lite was excited to team up and give them a boost. So pick up some Miller Lite because the next round's on me!"    The limited-edition Balvin pints that will be sold nationally in 15 and 9-packs starting on March 20th. Fans can enter for their chance to win a beer on Balvin or other great prizes starting March 1 by visiting www.millerlite.com/jbalvin. For more updates on Miller Lite and J Balvin's partnership, fans should follow @MillerLite on Instagram, Twitter, and Facebook. About Miller Brewing Company Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter, YouTube.com/MillerLite) was introduced nationally in 1975 and is among the top-five selling beers in the United States. The brewery's oldest enduring beer is Miller High Life (MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife on Twitter). Known as the Champagne of Beers, it was introduced in 1903 and still is brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter), introduced in 1986, is the original cold-filtered, packaged draft beer. Miller Brewing Company is part of the North America business unit of Molson Coors Beverage Company. Learn more at MolsonCoors.com, at Facebook.com/Molsoncoors or Instagram and Twitter through @MolsonCoors. About Accion Opportunity Fund Accion Opportunity Fund works to create an inclusive, healthy financial system that supports the nation's small business owners by connecting entrepreneurs to affordable capital, educational resources, coaching, and networks. Through innovative partnerships and outreach strategies, we reach entrepreneurs of color, low-income entrepreneurs, and women, who often lack access to the financial services they need to build and grow their businesses. Miller Lite partners with J Balvin to support Latino business owners

Peroni Nastro Azzurro 0.0% brings superior Italian taste to the non-alcoholic category

Peroni Nastro Azzurro launches a new non-alcoholic lager offering the same crisp, refreshing taste and superior Italian quality as Peroni Nastro Azzurro.

CHICAGO, Feb. 27, 2023 /PRNewswire/ -- Peroni Nastro Azzurro is bringing its superior Italian taste to a new category that helps fans live every moment. Introducing Peroni Nastro Azzurro 0.0%— a premium non-alcoholic lager. Created with moderation in mind, Peroni Nastro Azzurro 0.0% is for drinkers looking to supplement their night with a beverage that prioritizes balance in drinking without compromising on taste. Peroni Nastro Azzurro 0.0% is made with superior Italian ingredients including the same Nostrano dell'Isola maize grown exclusively for Peroni Nastro Azzurro in Northern Italy. Peroni Nastro Azzurro 0.0% has been developed with an innovative dealcoholization process to deliver the superior taste that customers expect from Peroni Nastro Azzurro. In fact, consumer testing revealed that 90% of tasters felt the flavor matched that of Peroni Nastro Azzurro (Concept Product Research MMR). The launch of Peroni Nastro Azzurro 0.0% marks the latest innovation in the non-alcoholic category for Molson Coors driven by consumer demand, with an increased market segment focused on moderation. According to a Nielsen study, the market for non-alcoholic beer, wine, and spirits grew more than 20% year-over-year from 2021 to 2022. Non-alcoholic beer accounted for the majority of sales at 85.3%. However, these consumers are not swearing off alcohol forever—82% of non-alcoholic drink buyers still purchase drinks that contain alcohol as well [1]. Peroni performance in the U.S. has been strong, ending 2022 with revenue up double digits according to IRI [2]. With Peroni Nastro Azzurro 0.0% showing strong early performance in Europe, the product is primed to expand into the United States. The recent high performance of the brand in Europe combined with growth in above premium non-alcoholic beer sector were key elements in the decision to introduce Peroni Nastro Azzurro 0.0% to the U.S. market. "We understand consumers are shifting lifestyle priorities, but they still want to enjoy the taste of a premium beer that captures all the same Italian passion and style of the original Peroni Nastro Azzurro," says Joy Ghosh, Vice President Marketing of Above Premium Beer at Molson Coors Beverage Company. "We also plan to support our newest innovation of Peroni Nastro Azzurro 0.0% by bringing the product to a new, dynamic global sports fan base through an existing global strategic partnership with the Aston Martin Aramco Cognizant Formula One™ Team. I can't think of another fan base that better matches Peroni's passion and flair." Aston Martin Formula One™ Team enthusiasts are fierce and passionate loyalists to the racing world and the definition of living every moment to the fullest. As part of its existing global partnership, Peroni Nastro Azzurro 0.0% and the Aston Martin Formula One™ Team aim to help fans and beer drinkers everywhere feel the passion inside and bring the fast-paced excitement from inside the garage to locations all over the world. Fans can look for Peroni Nastro Azzurro 0.0% and Aston Martin Formula One™ Team branded experiences at the Miami, Austin and Las Vegas races this year. Peroni Nastro Azzurro is proud to be applying its Italian values of quality and craftsmanship to a non-alcoholic beer that still offers its signature taste. Must be 21+ to purchase. For more information on where you can find Peroni Nastro Azzurro 0.0%, please visit www.peroniUSlocator.com. Follow along on Instagram, Facebook and Twitter @PeroniUSA. About Molson Coors Beverage Company For over two centuries Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White Belgian-Style Wheat Ale, Leinenkugel's Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more. Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company's commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

True Anomaly Brewing Named 2023 Brewery of the Year at Texas Craft Brewer's Cup

Houston-based brewery founded by former NASA employees takes home top brewery award in Texas.

HOUSTON, Feb. 21, 2023 /PRNewswire/ -- True Anomaly Brewing (True Anomaly), a Houston brewery founded by former NASA employees, is pleased to announce that it has been named 2023 Brewery of the Year at the Texas Craft Brewer's Cup, a prestigious national beer award competition by the Texas Craft Brewers Guild. True Anomaly also brought home three gold medals for their Small Giant, Aurora 7, and Sea of Waves brews; and two silver medals for their Sixteen Suns and Moonbow. The brewery, known for specializing in experimental, wild, sour, and funky beers, also received recognition for its sour and farmhouse ales. Michael Duckworth, CEO and co-founder of True Anomaly Brewing, said, "We started as a small business in 2019 with the hopes of creating unique and delicious beers that were inspired by our love of exploration. After five years and a lot of hard work, we are thrilled to be recognized as Brewery of the Year, especially within such a competitive industry, and see this as a testament to the quality and creativity of Houston beers." The Texas Craft Brewer's Cup is an annual statewide professional beer competition that showcases the outstanding quality and variety of Texas craft beer. The 2023 competition received over 852 entries from more than 147 Texas breweries, which makes the six awards True Anomaly received at this year's ceremony especially noteworthy. "Our unique backgrounds and passion for great beer have quickly made us a fan favorite among beer enthusiasts and space fans alike," said Duckworth. "We are extremely proud to bring this award home to Houston and take the craft beer scene to new heights." True Anomaly's beers are named after the founders' involvement in the space industry, showcasing their passion for both beer and space exploration. With these unique concepts and high-quality beer, the brewery has set itself apart as a leader in the craft beer industry. In addition to its success at the Texas Craft Brewer's Cup, True Anomaly is expanding its operations with the opening of a second Houston location in late 2023 at 4001 Navigation Blvd., which will serve as the brewery's production headquarters and feature a new taproom with a kitchen, coffee bar, and event space. About True Anomaly Brewing Founded in 2019 by former NASA employees, True Anomaly Brewing is a Houston-based brewery that specializes in developing craft beer inspired by their love of space exploration. For more information on True Anomaly Brewing and its award-winning beers, visit their website at www.trueanomalybrewing.com.

Offici-ALE Weather Report: Dogfish Head Tracks Progression of Citrus Squall

MILTON, Del., Jan. 26, 2023 /PRNewswire/ -- Coming to you from Dogfish Head Craft Brewery in coastal Delaware. National weather reports confirm there's a squall (of the delicious kind!) brewing and it's set to touch down in cities from coast to coast. Our best advice? Grab your ponchos … er, pint glasses and get ready!

Dogfish Head proudly introduces Citrus Squall, the perfect storm of a double golden ale and a paloma cocktail brewed with grapefruit juice, blue agave nectar, lime peels and a touch of sea salt. At 8.0% ABV, Citrus Squall brings strong gusts of citrusy hop and grapefruit aromas, counterbalanced by a downpouring of bright and tart grapefruit flavor and a blue agave nectar sweetness. Starting on the East Coast, Citrus Squall will quickly billow out and roll its way to taps and shelves across the nation both on draft and in 6pk/12oz cans, expected to hit ground in early spring. Ahead of its arrival, Dogfish suggests the following preparation plan. How to Spot (& Enjoy) a Citrus Squall: Visit your favorite local store, beer distributor, bar or restaurant. Quickly make your way to the craft beer section of the location or menu. Calmly seek out Citrus Squall's bright magenta-pink packaging or tap handle. Get ready for a delicious storm of tequila-inspired grapefruit flavor! Using Dogfish Head's weather tracker, folks are encouraged to keep an eye on the weather conditions emerging at Citrus Squall's impetus point in coastal Delaware. From Feb. 1, through Apr. 1, upon detection of rainfall within the Milton city limits, Dogfish will unlock chances for fans to win daily giveaways, offers and experiences. When asked for comment, Dogfish Head Founder & Brewer, Sam Calagione, cited, "When it Rains, We Pour!" For more on Dogfish Head Craft Brewery, visit www.dogfish.com. To chase down the closest Citrus Squall, check out Dogfish Head's Fish Finder. Dogfish Head Craft Brewery: Dogfish Head has focused on brewing beers with culinary ingredients outside the Reinheitsgebot since the day it opened as one of the smallest American craft breweries more than 27 years ago. A Delaware-based brand and supporter of the Independent Craft Brewing Seal, Dogfish consists of Brewings & Eats®, an off-centered brewpub, Chesapeake & Maine®, a seafood and cocktail spot, Dogfish Inn®, a beer-themed hotel and Dogfish Head Craft Brewery®, a production brewery and distillery featuring the Tasting Room & Kitchen and Dogfish Head Distilling Co.® For more, visit www.dogfish.com. SOURCE Dogfish Head Craft Brewery

Dogfish Head Craft Brewery logo (PRNewsfoto/Dogfish Head Craft Brewery)

Iron Hill Brewery releases trio of big flavor IPAs

Autoplay, Kryptonic Haze and Peaches and Cream Milkshake IPA round out new offerings available in PA, NJ and DE

PHILADELPHIA, Feb. 1, 2023 /PRNewswire/ -- Iron Hill Brewery is reimagining its 2023 packaged beer offering with a focus on year-round IPAs with big flavor. New beers Autoplay, a Tropical American IPA, Kryptonic Haze, an Imperial Juicy IPA and Peaches and Cream, a Milkshake IPA are currently rolling out to store shelves in Pennsylvania, New Jersey and Delaware. Beer lovers can use Iron Hill's Beer Finder to locate the nearest convenient Iron Hill retailer. These beers will also be available at Iron Hill Brewery & Restaurant locations starting in February. "New beers can often take a brewery years to develop," says Mark Edelson, Iron Hill Brewery co-founder and certified beer geek. "So releasing three at the beginning of the year is no small task. With 20 brewery locations, our team of award-winning brewers can make test batches simultaneously and compare notes. By the time an Iron Hill beer hits the shelves at your local retailer, you know that it has the fingerprints of some of the most decorated brewers in the country." Refreshing and easy-to-drink, Autoplay Tropical American IPA's ripe guava, juicy peach and passion fruit flavors offer the perfect pairing for everything from casual dinners to music festivals to road trips and everything in between. At 5.6% ABV customers can hit play and keep them coming. Autoplay rounds out Iron Hill's core offering with a non-hazy option for those looking for a crisp, clean IPA. Kryptonic Haze Imperial Juicy IPA (9% ABV) is a big beer with out-of-this-world flavor. A massive addition of American hops gives this beer an intense, juicy tropical fruit aroma and unique tropical flavor profile. With rave reviews from customers who got to taste early trial versions at several Iron Hill brewery locations, this is a market-driven evolution of their offering that will sit comfortably in the full beer portfolio. Peaches and Cream Milkshake IPA (7% ABV) is the first beer available this year in Iron Hill's new Milkshake IPA series. Highlighting familiar seasonal flavors, customers can expect nostalgia, comfort and a little decadence in every sip. Peaches and Cream Milkshake IPA offers flavors of fresh peach, silky vanilla and warm graham cracker crust. For more information about Iron Hill Brewery and its beers, visit IronHillBrewery.com.

Craft Beverage Expo Selected Pittsburgh for its 2023 Conference

CBX and VisitPITTSBURGH are Hosting a Weeklong Celebration of the Craft Beverage Industry

PITTSBURGH, Feb. 16, 2023 /PRNewswire/ -- The 2023 Craft Beverage Expo is being held in Pittsburgh for the first time and will feature a weeklong festival of events throughout Allegheny County, March 27-April 2, 2023. For small-batch brands, the Craft Beverage Expo provides attendees with access to an exciting lineup of industry experts. Educational classes teach how to create a strong brand from professionals in the industry. Last year, CBX was held in Louisville and was a tremendous success. The organizer chose Pittsburgh for its 2023 conference due to the area's fast-growing craft beverage scene. "Our region has been fighting for craft beverage since 1794, dating back to the infamous Whiskey Rebellion. In contemporary times, our craft beverage scene has continued to build in scope, reach, and momentum, making Pittsburgh the perfect destination for a major expo like CBX," said Jerad Bachar, President & CEO of VisitPITTSBURGH. Local brewers and distillers are encouraged to come and learn from industry experts, network with their peers, and discover new ways to grow their businesses. Sessions cover topics that include: empowering women in the industry, navigating markets, consumer experience insights, financing, inclusivity, modern sales strategies, sustainable packaging, and much, much more. "Those looking for new ways to streamline production will be able to speak with companies that offer turnkey solutions," said Kellie Shevlin, Executive Director of Craft Beverage Expo, and Distribution. "There are so many companies out there that cater specifically to independent producers and they would love your business." "You can learn about new technology that will help you source fresh ingredients, manage labels and shipping, and optimize your finances," added Shevlin. "Whether you operate as an on-premise, off-premise, or third-party organization, the expo is a great way to discover new turn-key solutions for branding, packaging, creative distribution, retail marketing, and other areas that are specific to production and distribution of craft beverages."  CBX 2023 highlights every element of craft beverage making, including beer, wine, spirits, cider, sake, mead, and more. CBX is a country-wide celebration, offering education and experiences exploring the craft beverage ecosystem through the Craft Beverage Expo, Craft Beverage Excellence, and Craft Beverage Experience. CBX will kick off with the industry/tradeshow component, Craft Beverage Expo, taking place at the David L. Lawrence Convention Center March 30-31. The Expo focuses on independent beverages and the issues that producers face, from finding the right technology and equipment for their operations to getting their beverages onto stores' shelves. The tradeshow features vendors looking to partner with craft beverage makers, and the conference features industry-leading speakers discussing topics that range from financing to packaging to distribution. CBX Experience is a consumer-tasting event inviting small-batch vendors from across Allegheny County to showcase their products to industry partners and the general public. The 2023 inaugural event will take place on March 31, and a limited number of tickets will be available for purchase. Ongoing throughout CBX, CBX Excellence will engage and activate Allegheny County businesses from hotels, restaurants, culture, and other attractions throughout the region to participate in CBX by offering specials, discounts, events, and more. About VisitPITTSBURGH: VisitPITTSBURGH is the official tourism marketing and promotion agency of the Pittsburgh region. The organization is dedicated to generating business events, sports events, and leisure travel. For more information, visit visitpittsburgh.com. About the Craft Beverage Expo (CBX) and Distribution Conference: CBX is the leading trade exposition and conference for the entire craft beverage industry, with the primary goal of bringing various vertical beverage markets together to exchange ideas and foster a community of collaboration based on common goals. Whether it is beer, wine, spirits, mead, or cider, Craft Beverage Expo and Distribution Conference focuses on small-batch beverages and the issues that producers face, from finding the right technology and equipment for their operations to getting their beverages onto stores' shelves. For more information, visit craftbeverageexpo.com.