BLUE MOON BREWING COMPANY SWAPS ITS ICONIC ORANGE WHEEL GARNISH WITH A LINE OF MINIATURE PIES FOR THE HOLIDAY SEASON

Created in partnership with Melissa Ben-Ishay, Blue Moon Pie Pints are designed to garnish and perfectly pair with three of the brand's beloved beers.

CHICAGO, Nov. 7, 2022 /PRNewswire/ -- For the past 27 years, Blue Moon has been synonymous with its iconic orange wheel garnish as the beacon brightness that creates a one-of-a-kind drinking experience. But for a limited time this holiday season, Blue Moon Brewing Company is swapping its orange garnish and replacing it with the only thing sweet enough to take its place: pie. Enter Blue Moon Pie Pints; because the perfect holiday beverage deserves the perfect holiday treat. Blue Moon Brewing Co. has partnered with internet sensation and mini baked goods queen, Melissa Ben-Ishay to craft a truly unique culinary masterpiece for the holiday season, Blue Moon Pie Pints. Melissa worked with Blue Moon's team of brewmasters to craft three premium pie recipes created to perfectly pair with beloved members of Blue Moon Brewing Co.'s family of beers: The iconic Blue Moon, Blue Moon LightSky and Moon Haze. "Blue Moon's orange wheel garnish is so iconic it would take something special for us to even consider replacing it," said Leah Bowman, Associate Marketing Manager at Molson Coors Beverage Company. "Our ambition is to be the brighter brewing company, so we knew we needed to create something that was both fun and unexpected as well as perfectly paired to the flavors that make our beer special. As a leader in the mini baked goods space, Melissa Ben-Ishay was the perfect fit to create mini seasonal pie pints recipes that not only pair with each beer, but elevate the table and palate alike." Beer and pie are two holiday staples at any Friendsgiving and Thanksgiving table but with Blue Moon Pie Pints, you can have your pie…and sip with it too! Melissa created three delicious pint-sized pie recipes to complement and pair with the brewery's three core family of beers: Blue Moon - Spiced Citrus Pumpkin Pie: Blue Moon Belgian White Belgian-Style Wheat Ale, the beer brewed with Valencia orange peel and coriander is best paired with the most iconic of pies. The Spiced Citrus Pumpkin Pie is a classic pumpkin pie with an elevated twist. This pie incorporates dashes of coriander and orange zest that compliment the subtle sweetness and bright, citrus aroma of Belgian White. Blue Moon LightSky - Tropic Sky Pie: LightSky is a light wheat beer , brewed with real citrus peel for a lighter, exceptional taste. The Tropic Sky Pie is packed with a delicious mango and pineapple custard filling that compliments the surprising and refreshing flavors of LightSky Citrus Wheat and Tropical Wheat. Moon Haze - Coconut Citrus Pie: Moon Haze is a juicy hazy beer with bold tropical, coconut flavors and a heavy tropical citrus aroma. The sweet, bright citrus and tropical coconut of the Coconut Citrus Pie balances Moon Haze's hoppiness, while complementing the juicy flavor profile. A light coconut filling with juicy oranges are the perfect companion to this heartier Hazy Pale Ale. "Whenever I come up with a new cupcake flavor or write a new recipe, I'm focused on getting the perfect bite. With the Blue Moon Pie Pints, you get the perfect bite and sip!" said Melissa Ben-Ishay, CEO and co-founder of Baked by Melissa. "As a long-time fan of Blue Moon, I was thrilled to work alongside their brewmasters to create recipes that complemented some of my favorite beers. These Pie Pints add such fun and festive flair to any holiday table this season." Beginning today through Friday, November 11, consumers can purchase a limited quantity of Blue Moon Pie Pints three-packs per day at www.BlueMoonPiePints.com. Every Blue Moon Pie Pint is baked fresh by the bakers at Brooklyn-based bakery, Pie Corps. Keep checking back daily for your chance to get your hands on a pack of Pie Pints for any Friendsgiving or Thanksgiving celebration. Missed a chance to order a Blue Moon Pie Pint? Enter for a chance to win* Blue Moon Pie Pints shipped directly to your door at www.BlueMoonPiePints.com/enter. And for those who would rather craft Blue Moon's Pie Pints at home, recipes can be found online at www.BlueMoonPiePints.com/recipes. Full size recipes to feed the whole family are also available on the site. Follow @BlueMoon on Facebook and @BlueMoonBrewCo on Twitter and Instagram for updates on all the exciting news unfolding from Blue Moon. To learn more, visit www.bluemoonbrewingcompany.com. *NO PURCHASE NECESSARY. Sweepstakes begins at or about 8:00 AM CT on 11/7/22 and ends at 11:59:59 PM CT on 11/20/22. Open only to legal residents of the 50 US/DC, 21+ years of age. For Official Rules, including how to enter, odds, prize details, and restrictions, visit www.promorules.com/PL018349. Void where prohibited. Msg&data rates may apply. About Blue Moon Blue Moon Brewing Company takes pride in the quality and creativity of its beers and embraces the process it takes to get there. Our founder and head brewmaster dreamt up Blue Moon while living and learning in Belgium. The beer was first brewed at the Sandlot Brewery in Denver in 1995. Years later, we still pull inspiration from the people and places around us. Since our first creative twist in 1995 in Denver, we have continued to have fun experimenting and trying out new styles for our fans to enjoy. Beyond its signature Belgian White Belgian-Style Wheat Ale, the Blue Moon family of brands also includes Blue Moon LightSky, a flavorful, light beer, and Moon Haze, the brand's juicy take on a hazy pale ale. At Blue Moon Brewing Company, something's always brewing. More information is available at www.bluemoonbrewingcompany.com.

Rally Beer Company joins Muskoka Brewery to bring functional beers to more Canadians

The acquisition brings together two businesses with a shared commitment to quality, innovation, and a love for the outdoors.

BRACEBRIDGE, ON, Nov 1, 2022 /CNW/ - Today, Muskoka Brewery announced they are acquiring Rally Beer Company to drive growth in their industry's most budding and dynamic beer segments. At the forefront of market trends is consumer wellness, something both companies have tapped into with their portfolio of products. The new partnership brings together complementary brands both rooted in an outdoors inspired lifestyle. Founder of Rally Beer, Alan Wood, will join Muskoka Brewery's team and continue to grow Rally by leveraging Muskoka's strength in operational efficiencies, widespread distribution, and expertise bringing brands to market with best-in-class execution. "Rally has pioneered the concept of functional beer in Canada, and we are so excited to be a part of what they have built," says Todd Lewin, President of Muskoka Brewery. "We are looking forward to bringing together two brands that have championed outdoors inspired beverages and make beer more approachable for all." Functional beer is born from the shift of consumer trends towards balance and making healthier choices while still consuming the products they love. Rally Beer offers a line-up of functional beers brewed to be rich in electrolytes for an adventure-based lifestyle, offering a perfect parallel to Muskoka Brewery's mantra of venturing off the beaten path and drinking in the moment. "This is certainly an exciting time for myself and Rally Beer. My mission was always to inspire as many people as possible to get outside, be active and grow the community through our brand," says Alan Wood, Founder of Rally Beer Company. "Joining Muskoka Brewery will be a catalyst to grow that community even further and encourage more people to connect in the great outdoors and toast all of life's epic adventures." As a trailblazer of the Ontario craft beer industry, Muskoka Brewery has been an innovator with a wide portfolio of unique and premium craft beers, while continuing to evolve with shifting markets, and staying relevant with the changing tastes of consumers. "It's a challenging time for all industries with inflation and changing consumer demand, but Muskoka Brewery is built to invest in growth and be proactive to the changes of the industry. We are staying ahead by going now where the consumers are going to be in the future," says Lewin. To ensure there is a beverage for everyone that comes to the table thirsty, Muskoka Brewery has continued to stay on top of trends in the industry by releasing new products such as their lineup of beyond beer beverages including Wandr Alcohol-Free Sparkling Tea Infusions, Muskoka Spirits Hard Sparkling Waters, and Squeeze the Day Juicy Hard Seltzers. The new partnership with Rally Beer continues to help diversify their consumer base and capture more occasions. "There has been a gap in the marketplace for a beer that appeals to an active lifestyle and an authentic brand that supports the active communities. That's what we've sought to create with Rally," says Wood. "By joining forces with Muskoka Brewery, Rally is looking forward to deepening our connection with consumers who want better-for-you options to kudos the occasion!" At the core of both company's values are being welcoming and encouraging everyone to reach for a beverage that fits their lifestyle. Muskoka Brewery has strived to craft iconic experiences for Canadians, one glass at a time, and Rally Beer holds the same values. From the ultra-athlete to the weekend warrior to the first-timer, Rally is designed to be enjoyed by all. Both companies are committed to playing an active role in fostering inclusive, accessible, and diverse communities that are centred around a balanced approach to toasting the occasion. "After all, beer is rooted in community and connecting with one another," adds Lewin. About Muskoka Brewery: Nestled in Bracebridge, Ontario, Muskoka Brewery kicked open its doors in the summer of 1996. Independently owned and operated by Todd Lewin and Bob MacDonald, the brewery employs a passionate team of individuals more than 100 strong and is proud to be Canada's first Living Wage Brewery. With an award-winning beer portfolio and the spirit of the Canadian outdoors, Muskoka Brewery handcrafts premium beers as unique and refreshing as the region they're from.  About Rally Beer Company: Rally Beer Company is an Ontario-based craft brewer that was founded by a passionate team of sweat enthusiasts who believe in the power of living a balanced, active lifestyle and sharing kudos with our community. Rally Beer Company proudly boasts a line up of functional beverages including Dry Run Non-Alcoholic Pale Ale, Backcountry Session Lager, Extra Mile Session IPA, and Trail Blazer Golden Ale, Canada's first ever functional beer purpose-brewed to be rich in electrolytes. Rally champions all walks of life and make it a priority to ensure diverse representation is front and center. We are committed to the common good and are a proud member of the 1% For the Planet initiative.

COORS LIGHT TAPS ITS ADVERTISING BUDGET TO REWARD BRAND FANS IN SMALL TOWNS ACROSS THE COUNTRY

Duplicate the brand's Chill Harder logo by carving it in a pumpkin, drawing it in the dirt or even mowing it in your cornfield for a chance to win $50,000 and be featured on a billboard in your hometown

CHICAGO, Oct. 27, 2022 /PRNewswire/ -- In celebration of National American Beer Day, Coors Light, the beer made to chill, is announcing a nationwide Chill Harder Pays Harder program to give back to its strong rural fanbase. At a time when inflation is on the rise, Coors Light wants to put some of its advertising budget into the pockets of its fans who don't mind a little hard work. Instead of buying traditional ads, Coors Light will pay its biggest fans to create and showcase the brand's Chill Harder logo. How does it work? Coors Light will pay more than 5,000 drinkers to do its local advertising, so carve the Chill Harder logo into a pumpkin, draw it on the back of a coaster, or paint it on your beloved tractor and then post it on Instagram or Twitter tagging @CoorsLight with #ChillHarder and #Contest.* The bigger the logo, the bigger the potential payout. For small entries (6–30 inches) 5,000 people could earn $10. For medium entries (50–90 inches), 100 fans could get $500. To qualify for the title, billboard and $50,000, show your serious skills by crafting a logo that spans 100 inches to 20 feet. Visit www.coorslight.com/chillharderpaysharder, to learn more. Only one person will be paid $50,000 and named the first-ever Chill Harder Champ for creating the largest and most creative Chill Harder logo – with their work featured on a billboard in their hometown. "We know times are tough for everyone, we want to put our money into the hands of real Coors Light fans," said Marcelo Pascoa, Vice President of Marketing for the Coors Family of Brands. "Chill Harder is all about working for your chill, and we want to reward our fans who put in the work. The Chill Harder Champ will get a big payout and become a hometown hero with their work displayed on a billboard in their community." The bigger, bolder, and more creative, the better. Coors Light will invest in the winner's local community by featuring them on the local billboard. Chill Harder is a spin on the Made to Chill campaign that's built to connect with its passionate fans in small towns across America. Coors Light recognizes that the way some fans chill is by getting their hands dirty. They put in hard work for greater moments of chill. So, in celebration of National American Beer Day, Coors Light wants to invest in these fans who Chill Harder instead of using its marketing budget for traditional advertising. To show how the Chill Harder logo comes to life, Coors Light partnered with rural influencers, photographers, woodworkers, and outdoor enthusiasts to create examples of the Chill Harder logo. You can see their work featured on www.coorslight.com/chillharderpaysharder, and on @coorslight on Instagram & Twitter.     Entries can be submitted today, National American Beer Day, through 12/10/2022. The Chill Harder Champ will be chosen based on a variety of factors, such as size of their Chill Harder logo, creativity, permanence and relevance to the program. For more information and official rules, be sure to visit www.coorslight.com/chillharderpaysharder. *NO PURCHASE NECESSARY. Contest entry period begins at or about 12:00 PM CT on 10/27/22 and ends at 11:59:59 PM CT on 12/10/22. Open only to legal residents of the 50 US/DC who are 21 years or older. Click Here for Official Rules, including how to enter, judging criteria, prize details, and restrictions. Void where prohibited. Msg&data rates may apply. About Molson Coors Beverage Company For over two centuries Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel's Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more. Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company's commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

Harvest Hosts Seeking First Ever AleBlazer to Design North America's Ultimate Ale Trail

In honor of National American Beer Day on October 27, the new AleBlazer will be hired to visit all 500+ of the company's brewery and distillery Host locations

VAIL, Colo., Oct. 27, 2022 /PRNewswire/ -- Harvest Hosts, a membership program offering RVers access to unique RV camping options, today announced it is hiring its first ever AleBlazer. The company will pay the new hire to drink beer and camp out in a decked out RV, while checking out some of the coolest microbrews across the country. Harvest Hosts recently exceeded 500 Hosts within its growing brewery and distillery category – joining a network of over 7,000 Harvest Hosts locations across North America spanning wineries, farms, museums and more. As part of the position, Harvest Hosts will pay one dedicated RVer to travel across the country, visiting all 500+ brewery and distillery Hosts and sharing their experience, while plotting the ultimate beer lover's road trip. Harvest Hosts will provide the RV (or expense stipend for anyone with their own), comped beverages, a daily stipend and of course a lifetime Harvest Hosts membership for this epic adventure. "Harvest Hosts' goal is to encourage people to live their best lives through travel – getting off the couch and onto the open road, while also discovering and supporting small businesses along the way," says Joel Holland, CEO of Harvest Hosts. "We're excited for our AleBlazer to discover unique experiences, meet our Hosts and curate a route our members throughout North America can get excited about, ultimately reaching a wider demographic of potential RVers." Over the last few years, breweries have had to find creative new ways to generate revenue as they face rising costs and continuing supply chain snarls related to everything from grain to cans to CO2. Hundreds of breweries and distilleries have joined Harvest Hosts' network of alternative camping solutions and are seeing the impact of being part of this unique program. Our AleBlazer will be expected to uphold Harvest Hosts' mission of uplifting small businesses across North America as they embark on this scenic journey. Jester King Brewery, a craft brewery located in the hill country outside of Austin, Texas, is one of network's most popular brewery host locations. They have built out a variety of outdoor activities and experiences for patrons, including an on-site inn, hiking trails, pasture land for goats, and a peaceful site for RVers with Harvest Hosts to stay the night.  "The Harvest Hosts Members are the best part of the program – they are low maintenance guests for us, and we have had great experiences hosting them and hearing about their travel adventures. The reviews we receive from Members are always about how much they have enjoyed learning about the different beers from our staff, exploring the grounds and of course the goats!" said Jennifer Harlan, Innkeeper at Jester King Brewery. All U.S. residents over the age of 21 with a valid driver's license and passion for road trips and beer are eligible to apply. To apply to be Harvest Hosts AleBlazer, applicants must share 2-3 photos or videos of their experience tasting beer and taking road trips and one paragraph detailing their road trip designing abilities. To apply, visit Harvest Hosts or LinkedIn. About Harvest Hosts Harvest Hosts is a membership club for RVers offering unique overnight stays at over 7,000 locations all over North America – including 4,000+ farms, wineries, breweries, distilleries, golf courses, museums, and other scenic small businesses in addition to over 3,200 Boondockers Welcome community host locations. The company is the largest private RV camping network in North America, and its mission is to help millions of people live happier lives through road travel while supporting small businesses and communities along the way.  Harvest Hosts is a 2022 Inc. 5000 honoree, ranking No. 70 among the most prestigious list of the fastest-growing private companies in America, also securing No. 1 in the Travel & Hospitality category and No. 1 in the state of Colorado. To learn more, visit: www.harvesthosts.com or download the Harvest Hosts app on iOS here and Android here.

Hop Butcher Coffee Bear Imperial Stout Beer Review

Whetstone Beer Co. innovates eco-friendly can label wrap with peel off sticker

BRATTLEBORO, Vt., Oct. 26, 2022 /PRNewswire/ -- A shared love of beer, travel, art, and the great outdoors united three partners – Tim Brady, Amy Brady, and David Hiler - to open Whetstone Station Brewery in Brattleboro in 2012. The spirit of exploration and discovery through rail travel underpinned the concept behind the establishment housed in a former train station building. A decade later, they've rebranded to Whetstone Beer Co. and reimagined packaging to celebrate their love of adventure and respect for the environment with fully recyclable cans and labels with a surprise inside: a keepsake peel-off sticker on every can. The custom labels, imagined by Whetstone Beer Co. co-owner Tim Brady, were developed over a year-long process with a USA label manufacturer. They are the first to incorporate a built-in, removable sticker within a fully recyclable beer can label. "We spend a lot on printing custom can labels, which nearly always just end up in a recycle bin," said Brady. "I thought, there has to be a way to make the label useful beyond simply showcasing the beer on the shelf. Now when you purchase any of our Whetstone Beer Co. cans, you get a unique sticker for free." Whetstone Beer Co. packaging got a slick new look for the company's 10th anniversary, thanks to a local Vermont artist. On shelves at retail locations, bars, and restaurants around New England, the new merchandising and packaging showcase a take on "travel by rail" posters popular during the early 1900's golden age of train travel. A miniature "travel poster" sticker adorns each can while the wrap portion includes hidden elements with scenes harkening back to owners' adventures.  The peel-off sticker concept embraces brew culture where beer and brewery stickers are collected, traded, and used as artwork on "sticker walls" at stores, restaurants, breweries, ski chalets, and construction shops, among others. For individuals, beer stickers cover coolers, water bottles, laptops, man caves, and she-sheds to represent favorites and themes.   "People reach out all the time requesting stickers," said Whetstone brewer Derek Hall. "We send ours, and they send some of their favorites in return." Collecting brewery stickers is so popular, that a Facebook group called "Brewery Stickers and Beer Stickers Collectors & Traders" has 1,100+ members swapping stickers across the country. Stickers are also hotly sought at "breweriana" events and conventions. As an added benefit, stickers remind restaurateurs and retailers to order Whetstone. According to Whetstone Director of Sales, Brayton Brown, "When I brought a sample to a new customer, the manager peeled off the sticker, pasted it in the middle of his beer cooler and said, 'It's official. I need to order something from you now.'" Whetstone Beer is available throughout the northeast, at their waterfront taproom, and online for home delivery. For more information see whetstonebeer.com or contact Maia Segura at maia@whetstonebrands.com.