COORS LIGHT TAPS ITS ADVERTISING BUDGET TO REWARD BRAND FANS IN SMALL TOWNS ACROSS THE COUNTRY

Duplicate the brand's Chill Harder logo by carving it in a pumpkin, drawing it in the dirt or even mowing it in your cornfield for a chance to win $50,000 and be featured on a billboard in your hometown

CHICAGO, Oct. 27, 2022 /PRNewswire/ -- In celebration of National American Beer Day, Coors Light, the beer made to chill, is announcing a nationwide Chill Harder Pays Harder program to give back to its strong rural fanbase. At a time when inflation is on the rise, Coors Light wants to put some of its advertising budget into the pockets of its fans who don't mind a little hard work. Instead of buying traditional ads, Coors Light will pay its biggest fans to create and showcase the brand's Chill Harder logo. How does it work? Coors Light will pay more than 5,000 drinkers to do its local advertising, so carve the Chill Harder logo into a pumpkin, draw it on the back of a coaster, or paint it on your beloved tractor and then post it on Instagram or Twitter tagging @CoorsLight with #ChillHarder and #Contest.* The bigger the logo, the bigger the potential payout. For small entries (6–30 inches) 5,000 people could earn $10. For medium entries (50–90 inches), 100 fans could get $500. To qualify for the title, billboard and $50,000, show your serious skills by crafting a logo that spans 100 inches to 20 feet. Visit www.coorslight.com/chillharderpaysharder, to learn more. Only one person will be paid $50,000 and named the first-ever Chill Harder Champ for creating the largest and most creative Chill Harder logo – with their work featured on a billboard in their hometown. "We know times are tough for everyone, we want to put our money into the hands of real Coors Light fans," said Marcelo Pascoa, Vice President of Marketing for the Coors Family of Brands. "Chill Harder is all about working for your chill, and we want to reward our fans who put in the work. The Chill Harder Champ will get a big payout and become a hometown hero with their work displayed on a billboard in their community." The bigger, bolder, and more creative, the better. Coors Light will invest in the winner's local community by featuring them on the local billboard. Chill Harder is a spin on the Made to Chill campaign that's built to connect with its passionate fans in small towns across America. Coors Light recognizes that the way some fans chill is by getting their hands dirty. They put in hard work for greater moments of chill. So, in celebration of National American Beer Day, Coors Light wants to invest in these fans who Chill Harder instead of using its marketing budget for traditional advertising. To show how the Chill Harder logo comes to life, Coors Light partnered with rural influencers, photographers, woodworkers, and outdoor enthusiasts to create examples of the Chill Harder logo. You can see their work featured on www.coorslight.com/chillharderpaysharder, and on @coorslight on Instagram & Twitter.     Entries can be submitted today, National American Beer Day, through 12/10/2022. The Chill Harder Champ will be chosen based on a variety of factors, such as size of their Chill Harder logo, creativity, permanence and relevance to the program. For more information and official rules, be sure to visit www.coorslight.com/chillharderpaysharder. *NO PURCHASE NECESSARY. Contest entry period begins at or about 12:00 PM CT on 10/27/22 and ends at 11:59:59 PM CT on 12/10/22. Open only to legal residents of the 50 US/DC who are 21 years or older. Click Here for Official Rules, including how to enter, judging criteria, prize details, and restrictions. Void where prohibited. Msg&data rates may apply. About Molson Coors Beverage Company For over two centuries Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel's Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more. Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company's commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

Harvest Hosts Seeking First Ever AleBlazer to Design North America's Ultimate Ale Trail

In honor of National American Beer Day on October 27, the new AleBlazer will be hired to visit all 500+ of the company's brewery and distillery Host locations

VAIL, Colo., Oct. 27, 2022 /PRNewswire/ -- Harvest Hosts, a membership program offering RVers access to unique RV camping options, today announced it is hiring its first ever AleBlazer. The company will pay the new hire to drink beer and camp out in a decked out RV, while checking out some of the coolest microbrews across the country. Harvest Hosts recently exceeded 500 Hosts within its growing brewery and distillery category – joining a network of over 7,000 Harvest Hosts locations across North America spanning wineries, farms, museums and more. As part of the position, Harvest Hosts will pay one dedicated RVer to travel across the country, visiting all 500+ brewery and distillery Hosts and sharing their experience, while plotting the ultimate beer lover's road trip. Harvest Hosts will provide the RV (or expense stipend for anyone with their own), comped beverages, a daily stipend and of course a lifetime Harvest Hosts membership for this epic adventure. "Harvest Hosts' goal is to encourage people to live their best lives through travel – getting off the couch and onto the open road, while also discovering and supporting small businesses along the way," says Joel Holland, CEO of Harvest Hosts. "We're excited for our AleBlazer to discover unique experiences, meet our Hosts and curate a route our members throughout North America can get excited about, ultimately reaching a wider demographic of potential RVers." Over the last few years, breweries have had to find creative new ways to generate revenue as they face rising costs and continuing supply chain snarls related to everything from grain to cans to CO2. Hundreds of breweries and distilleries have joined Harvest Hosts' network of alternative camping solutions and are seeing the impact of being part of this unique program. Our AleBlazer will be expected to uphold Harvest Hosts' mission of uplifting small businesses across North America as they embark on this scenic journey. Jester King Brewery, a craft brewery located in the hill country outside of Austin, Texas, is one of network's most popular brewery host locations. They have built out a variety of outdoor activities and experiences for patrons, including an on-site inn, hiking trails, pasture land for goats, and a peaceful site for RVers with Harvest Hosts to stay the night.  "The Harvest Hosts Members are the best part of the program – they are low maintenance guests for us, and we have had great experiences hosting them and hearing about their travel adventures. The reviews we receive from Members are always about how much they have enjoyed learning about the different beers from our staff, exploring the grounds and of course the goats!" said Jennifer Harlan, Innkeeper at Jester King Brewery. All U.S. residents over the age of 21 with a valid driver's license and passion for road trips and beer are eligible to apply. To apply to be Harvest Hosts AleBlazer, applicants must share 2-3 photos or videos of their experience tasting beer and taking road trips and one paragraph detailing their road trip designing abilities. To apply, visit Harvest Hosts or LinkedIn. About Harvest Hosts Harvest Hosts is a membership club for RVers offering unique overnight stays at over 7,000 locations all over North America – including 4,000+ farms, wineries, breweries, distilleries, golf courses, museums, and other scenic small businesses in addition to over 3,200 Boondockers Welcome community host locations. The company is the largest private RV camping network in North America, and its mission is to help millions of people live happier lives through road travel while supporting small businesses and communities along the way.  Harvest Hosts is a 2022 Inc. 5000 honoree, ranking No. 70 among the most prestigious list of the fastest-growing private companies in America, also securing No. 1 in the Travel & Hospitality category and No. 1 in the state of Colorado. To learn more, visit: www.harvesthosts.com or download the Harvest Hosts app on iOS here and Android here.

Hop Butcher Coffee Bear Imperial Stout Beer Review

Whetstone Beer Co. innovates eco-friendly can label wrap with peel off sticker

BRATTLEBORO, Vt., Oct. 26, 2022 /PRNewswire/ -- A shared love of beer, travel, art, and the great outdoors united three partners – Tim Brady, Amy Brady, and David Hiler - to open Whetstone Station Brewery in Brattleboro in 2012. The spirit of exploration and discovery through rail travel underpinned the concept behind the establishment housed in a former train station building. A decade later, they've rebranded to Whetstone Beer Co. and reimagined packaging to celebrate their love of adventure and respect for the environment with fully recyclable cans and labels with a surprise inside: a keepsake peel-off sticker on every can. The custom labels, imagined by Whetstone Beer Co. co-owner Tim Brady, were developed over a year-long process with a USA label manufacturer. They are the first to incorporate a built-in, removable sticker within a fully recyclable beer can label. "We spend a lot on printing custom can labels, which nearly always just end up in a recycle bin," said Brady. "I thought, there has to be a way to make the label useful beyond simply showcasing the beer on the shelf. Now when you purchase any of our Whetstone Beer Co. cans, you get a unique sticker for free." Whetstone Beer Co. packaging got a slick new look for the company's 10th anniversary, thanks to a local Vermont artist. On shelves at retail locations, bars, and restaurants around New England, the new merchandising and packaging showcase a take on "travel by rail" posters popular during the early 1900's golden age of train travel. A miniature "travel poster" sticker adorns each can while the wrap portion includes hidden elements with scenes harkening back to owners' adventures.  The peel-off sticker concept embraces brew culture where beer and brewery stickers are collected, traded, and used as artwork on "sticker walls" at stores, restaurants, breweries, ski chalets, and construction shops, among others. For individuals, beer stickers cover coolers, water bottles, laptops, man caves, and she-sheds to represent favorites and themes.   "People reach out all the time requesting stickers," said Whetstone brewer Derek Hall. "We send ours, and they send some of their favorites in return." Collecting brewery stickers is so popular, that a Facebook group called "Brewery Stickers and Beer Stickers Collectors & Traders" has 1,100+ members swapping stickers across the country. Stickers are also hotly sought at "breweriana" events and conventions. As an added benefit, stickers remind restaurateurs and retailers to order Whetstone. According to Whetstone Director of Sales, Brayton Brown, "When I brought a sample to a new customer, the manager peeled off the sticker, pasted it in the middle of his beer cooler and said, 'It's official. I need to order something from you now.'" Whetstone Beer is available throughout the northeast, at their waterfront taproom, and online for home delivery. For more information see whetstonebeer.com or contact Maia Segura at maia@whetstonebrands.com.

The Boston Beer Company Introduces First Tequila-Based RTD Beverage, Loma Vista Tequila Soda

Regional-market introduction is part of company's test-and-learn approach to innovation and growth

BOSTON, Oct. 26, 2022 /PRNewswire/ -- The Boston Beer Company, makers of Samuel Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard and Dogfish Head, announces the launch of Loma Vista Tequila Soda (5.5% ABV), a spirits-based, ready-to drink (RTD) beverage made from premium tequila blanco, real lime juice, carbonated water and natural flavors. Debuting in 4pk/12oz cans in both lime and mango flavors, Loma Vista Tequila Soda will be introduced in Austin, Fort Collins, Kansas City and Wichita later this month. The product sits at the crux of two macro trends: the explosive growth of the RTD beverage segment, which is up +80% this year*, and the rise in popularity of tequila, which holds the third-largest share of the spirits category*. With the novelty of tequila-based RTDs, Loma Vista Tequila Soda offers Boston Beer an opportunity to stake its claim in the space.  Loma Vista Tequila Soda was inspired by the mind-soothing, body reinvigorating, deep purple and fiery orange sunsets that can be seen from the highest point on the multi-generational Yarborough family ranch in West Texas. This pristine peak, aptly named Loma Vista, is a place where gathering at dusk to revel in the view is not only a good idea, but a decades-old tradition. Steeped in natural beauty, it calls adventurers from all over to kick up their boots, let loose and rediscover their inner wild. "Because we know not everyone can trace the winding trails out to Loma Vista's remote, yet awe-inspiring view, we worked in collaboration with Justin Yarborough of the Yarborough ranching family to develop Loma Vista Tequila Soda, an authentic lifestyle brand rooted in a real place, a real story and real tequila," said Sammy Cohen, The Boston Beer Company's co-head of brand innovation. "As refreshing as the view that inspired it, this transportive beverage offers folks everywhere the chance to drink in the magic of an all-day, Loma Vista sunset, one sip at a time. It's an indescribable and totally immersive experience that we're so excited to share. When the sun sets, we drink!"  The Boston Beer Company aspires to be the most innovative consumer-oriented beverage company in the world. Its two-fold innovation strategy includes thoughtful expansion of existing product lines to meet consumer needs as well as purposeful development of new brands that capitalize on current and future industry trends. While some new products are launched nationally, others will be released in a limited number of markets to test and learn before being released to broader audiences.  "Our two-tiered approach to innovation allows us to be both 'big and small'," said Robert Vail, head of innovation at The Boston Beer Company. "Regional test-and-learns like Loma Vista enable us to jump on trends quickly while also giving us the space to gather direct consumer feedback and hone the brand before expanding. And when we introduce line extensions of larger brands, we also have the ability to activate our sales force and our wholesalers – both of which are the best in the industry – to scale up nationally. It's the best of both worlds."  For more about The Boston Beer Company and Loma Vista Tequila Soda, visit www.bostonbeer.com and www.drinklomavista.com, respectively. LOMA VISTA TEQUILA SODA: Inspired by the deep purple and fiery orange sunsets that can be seen from the highest point on the multi-generational Yarborough family ranch in West Texas, Loma Vista Tequila Soda is a spirits-based, ready-to drink beverage made from premium tequila blanco, real lime juice, carbonated water and natural flavors. Created in collaboration with Justin Yarborough of the Yarborough ranching family, Loma Vista Tequila Soda offers everyone the chance to drink in the refreshing magic of an all-day sunset, one sip at a time. From The Boston Beer Company, makers of Samuel Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard and Dogfish Head. For more, visit www.drinklomavista.com or follow @drinklomavista on Instagram, Facebook and Twitter. When the sun sets, we drink!

Holland America Line Launches 150th Anniversary Limited-Edition Pilsner Beer in Commemorative Can

HAL Pils made in partnership with Seattle-based Pike Brewing

SEATTLE, Oct. 25, 2022 /PRNewswire/ -- Holland America Line is saying cheers to its 150th Anniversary by introducing a limited-edition Pilsner beer – HAL Pils – made in partnership with Pike Brewing that will be served on board across the fleet. Holland America Line chose the Seattle-based brewing company to honor the location of its U.S. headquarters and position as Seattle's Hometown Cruise Line. A Pilsner was selected due to its classic European style and newfound popularity in the craft brewing world. A zesty, bright and refreshingly hoppy brew, HAL Pils is made with Mosaic Hops, an iconic hop from the Yakima Valley in Washington state, yielding floral and light melon flavors, big aroma and a dry finish. "A special-edition brew in a beautiful collector's can is the perfect way to mark our 150th anniversary," said Anthony Stice, vice president of dining and beverage operations for Holland America Line. "There's no better way to honor our past and celebrate our present than to choose a classic beer style like a Pilsner that's having a resurgence in the craft beer world. It's clean, refreshing, and crisp and our guests are really going to enjoy this exclusive production." The commemorative can is adorned with the iconic Jan van Beers poster of 1898 showing a woman in a nautical-blue dress and striped, white hat that mirrors the funnels of the Holland America Line steamship she's holding above her head. Holland America Line gave the label a twist with the company's modern logo and updated color scheme. HAL Pils will be available in all bars and lounges fleetwide starting in January 2023. Six-packs also will be available for purchase in the shipboard shops. For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com. Editors Note: Photos are available at https://www.cruiseimagelibrary.com/c/upq7dh4x. Find Holland America Line on Twitter, Facebook, Instagram and the Holland America Blog. You can also access all social media outlets via the home page at hollandamerica.com. About Holland America Line [a division of Carnival Corporation and plc (NYSE:  CCL and CUK)] Holland America Line has been exploring the world for 150 years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering an ideal mid-sized ship experience, its fleet visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for 75 years — longer than any other cruise line. Holland America Line's 11 vessels feature a diverse range of enriching activities and amenities focused on destination immersion and personalized travel. The best live music at sea fills each evening at Music Walk, and dining venues feature exclusive selections from a Culinary Council of world-famous chefs.