Jason & Travis Kelce Join Forces for The First Time as Owners and Operators of Garage Beer

The Brothers Join Team as the Largest Investors in the Fast-Growing Independent Light Beer Brand

COLUMBUS, Ohio, June 12, 2024 /PRNewswire/ -- For the first time, Jason and Travis Kelce are teaming up as significant owners and operators of a business – and of course, it is with one of the fastest growing beer brands in the country, Garage Beer! The small batch brewed, classic light beer was founded in their home state of Ohio and has been growing rapidly across the country. The Kelce brothers are passionate about beer and business and have talked for years about partnering together in the category. With this passion, they wanted to be thoughtful and find the right opportunity with the highest quality brewery and brand that aligned with their values of how a business should be run. And most importantly, a company built to serve the customer. Jason and Travis believe that beer should be fun, and they want to partner with a brand that embodies the spirit of a neighborhood feel, a light beer all will enjoy. Serendipitously, through a prior relationship, the Kelces' learned about Garage Beer and for the past two years have been laying the groundwork to join forces with the company. The brothers join Garage as significant investors, partners, owners, and operators. Jason and Travis will be involved in every aspect of the business, including brewing, distribution, sales, marketing, and national expansion efforts. Retail displays will be in stores shortly along with social content, billboards, and other promotional activities. The Garage Beer recipe was originally created in Cincinnati, Ohio (where Jason and Travis both played college football for the Cincinnati Bearcats) and the business headquarters is now just north in Columbus, Ohio. The beer is currently sold in Ohio, Kentucky, Tennessee, Indiana, Pennsylvania, Wisconsin, Michigan, Illinois, Missouri, West Virginia, Idaho, Montana, and New Jersey… with planned expansion into dozens of new states this year. "People crave quality and simplicity, and Garage Beer nails both for me. We are light beer drinkers and Garage is the best light beer," said Jason Kelce. "For me, the brand fits my lifestyle, and having a few beers is a great excuse to get the neighbors together." "It comes down to quality for me. I think everyone knows I like to have a couple beers now and then, so being an owner of Garage Beer and heavily involved in making the best light beer is exciting, man! There is nothing better to bring people together than an ice-cold beer, and for Jason and me that is what beer is all about – friends, family and fun. I have worked with Andy for years and I really trust the team and their approach to running the business. We look forward to taking Garage Beer to the next level," added Travis Kelce. "We want a beer that tastes like beer and one that keeps the stories alive in the neighborhood. Garage prides ourselves on small batch brewing and a commitment to quality. Ever since our first conversation with Travis and Jason, it was clear we had similar opinions about beer, but they also had brilliant, and very funny, business sensibility. Our team better be on their toes now," quipped Garage Beer co-owner Andy Sauer. "The garage is a symbol for building stronger communities one beer at a time, and I think we can all use more time with friends, family, and neighbors to talk, smile, laugh, and enjoy that time together." Garage Beer is a 4% ABV, 95 Calories and 3g Carbohydrate light lager beer served in two varieties: classic regular and lime. Merchandise store and beer finder. Garage Instagram and Twitter. Jason Kelce and Travis Kelce team up as significant owners and operators of Garage Beer

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THC-SELTZER TRIPLE CONTINUES GROWTH WITH GOLD MEDAL TITLES AND EXPANDED DISTRIBUTION

The brand outperforms competitors as a they grow in distribution across the US

MIAMI, June 4, 2024 /PRNewswire/ -- Triple, a THC-infused seltzer that hit the market in January 2024, has continued to make waves in the industry receiving multiple top medal awards alongside its substantial sales growth throughout the country. The popular brand recently received accolades from both the Denver International Spirits Awards and the Seltzer Nation Awards, two highly sought-after competitions in the beverage space. Both competitions showcase the best of best within the industry, utilizing expert panels to choose the medal winners. The Denver International Spirits Awards select a prestigious panel of spirits experts who blind rank a wide variety of drinks, leading to unbiased winners chosen for the world-famous beverage competition. Seltzer Nation is the leading authority on seltzers, providing news, insight, and reviews to consumers for the finest seltzer options. In Denver, Triple earned gold medals for all three flavors offered by the brand – grapefruit, cherry lemon and lime. Even more impressive, Triple received the title of "Best THC Beverage Overall," as well as a double gold score, for all three flavors in the Seltzer Nation Awards. The multiple titles showcase Triple's superior taste when compared to other brands in the market and highlight the brand's dedication to offering an exceptional user experience. Triple's proprietary THC is formulated to mimic the strength of a standard beer or seltzer, creating a delicious sessionable and social drink that allows consumers to control and build their buzz. As Triple continues to collect recognition for their high-quality flavor profiles and commitment to health-conscious offerings, they've also grown substantially as a newcomer among THC beverage brands. Originally created in St. Louis, Missouri, the brand is not only available nationwide on their website, but also sold in bars, restaurants, liquor stores, and convenience stores through Missouri, Kansas, and Florida. In the coming weeks, Triple will continue to expand through additional states including Iowa, Kentucky, Georgia, Texas, Louisiana and Wisconsin. With a focus in popular cities and college towns, Triple has seen massive growth in distribution across the country in the short period since launch. The rapid growth is a testament to the demand among distributors and consumers alike, attributed to the superior taste as evidenced by recent awards and the overall lifestyle promoted by the brand. Led by younger generations, as alcohol consumption continues to lessen amongst the public, Triple offers a new social experience with their bubbly and refreshing seltzers. "As we expand our offerings to consumers, it's exciting to see our hard work pay off with respected award recognition," said Will Spartin, Founder & COO. "We're just getting started, and we're eager to bring Triple to every state," said Lambo Perkins, Founder & CMO. The brand previously was announced as a three-time winner in the esteemed L.A. High Spirits Awards, a competition that exclusively highlights the best brands in the THC-infused beverage industry. Triple took home a gold medal and two silvers. About Triple Triple is a bubbly, refreshing THC-infused seltzer that's as delicious as your favorite cocktail, but without the calories or the hangover. Triple gives you the buzz you're looking for in a social beverage, without the commonly associated side effects of traditional cannabis. With the perfect amount of THC, Triple is a drink you can consume all day or night to party with friends or unwind at home. For more information, go to www.drinktriple.com

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Sapporo-Stone Brewing Unveils Phase One of its $60 Million Expansion

ESCONDIDO, Calif., May 21, 2024 /PRNewswire/ -- Two years following the announcement of its acquisition by Sapporo U.S.A., San Diego-based Sapporo-Stone Brewing, unveils the near completion of phase one of its expansion project at its Escondido brewery. The $20 million investment in the Escondido, CA facility is one of two significant investments for growth with $40 million invested in the company's Richmond, VA operation. These investments will result in the doubling of the company's capacity to about 700,000 barrels a year across its bi-coastal breweries. The brewing of Sapporo beers in Escondido, CA and Richmond, VA is now underway.

Stone Brewing, Southern California's largest craft brewery was acquired by Sapporo U.S.A. in 2022. The goal was to transition from an importer to a U.S. brewer, ultimately brewing, selling, and marketing all of Sapporo's beers for the U.S. market locally. Richmond's expansion will be unveiled this fall. By late summer, all production of Sapporo beers will have moved from Canada and Asia to the U.S. Sapporo-Stone Brewing is now a combined team of nearly 850 employees, about 600 of whom are based in San Diego County. In support of its expansion project, the company added 125 jobs locally and another 75 outside of San Diego County. More than 150 team members have been promoted or moved into new or expanded roles since the acquisition. "Operationally, this acquisition looks a lot like a merger," stated Zach Keeling, Sapporo-Stone Brewing Interim CEO. "Our two companies are now fully integrated – Innovating, brewing, selling, marketing, and operating as a single, combined business. The Sapporo and Stone Brewing brands will maintain their individual identities, but we are Sapporo-Stone in name, operations, and culture." The Escondido expansion project includes additional tanks and packaging lines to increase capacity and efficiency. On the West Coast Sapporo-Stone now operates out of its two Escondido brewing and packaging buildings and a distribution warehouse with offices also in Escondido. It occupies additional warehouse space in San Marcos, CA and Downey, CA. The company operates two Stone Brewing World Bistro & Gardens and five Stone Brewing Tap Rooms. On the East Coast, Sapporo-Stone operates another brewery, an off-site warehouse, and a Stone Brewing Tap Room all in Richmond, VA.  Now the nation's 12th largest brewery by volume* Sapporo-Stone Brewing aims for a top 10 ranking. Finding growth in the beer market is challenging as craft consolidates and alcohol drinkers explore countless new innovations, but Sapporo-Stone's craft-meets-import portfolio sets the company apart. In both the Import and Craft categories, Sapporo and Stone are gaining share over the last year. Sapporo is the number one selling Asian beer brand in the U.S., with sales up +13.1%, nearly double the growth of the Import category, +6.7%.** Most of this growth is attributed to its flagship Sapporo Premium. Stone's best sellers include the Stone Delicious IPA family of beers, Stone IPA and Stone Buenaveza Salt & Lime Lager. These Stone core brands are also growing, up 13.2%*** At its Escondido Open House event on May 21, 2024, Hiro Kitaoka, Sapporo-Stone Brewing Chairman stated, "Stone Brewing is among the world's most recognizable and celebrated craft breweries. We admire the team's innovative spirit, passion, and world-class brewing expertise. We are proud to continue the legacy of Stone and honored to have this full team's commitment to the Sapporo brand. We are stronger together, and proud to be a growing San Diego business." Stone Brewing was among San Diego's pioneering craft brewers and is credited for bringing national and international attention to San Diego as a thriving craft beer city. In its early years, the team fostered collaboration through the formation of Stone Distributing Company to distribute small craft brands. It curated countless invitational beer festivals, served guest beers on tap, and played a founding role in the San Diego Brewers Guild. Stone Brewing continues to host local craft beer events and festivals and to offer creative craft innovations like its One Batch Dispatch beers alongside its year-round beers available nationwide and in 50+ countries. Locally-brewed Sapporo beers can be enjoyed and purchased at all Stone Brewing locations. For more information visit StoneBrewing.com and SapporoBeer.com and follow on socials @StoneBrewing and @sapporobeerusa. Sapporo-Stone Brewing is hiring! Find job postings at StoneBrewing.com/about/careers. *Rankings compiled by the Brewers Association ** NielsenIQ, Total US xAOC + Convenience, Last 52 Weeks Ending 4/27/24 ***NielsenIQ, Total US xAOC + Convenience, Last 52 Weeks Ending 4/27/24

Voodoo Ranger Wreaks Hardcharged Havoc on Teatime in NYC

Bold activation turns a posh New York City tea party on its head to prove that Voodoo Ranger Hardcharged Tea is unlike tea as you know it.

FORT COLLINS, Colo., May 21, 2024 /PRNewswire/ -- Voodoo Ranger, known for its cult-favorite IPAs, has just pulled off another unforgettable stunt in New York City. Yesterday, an unsuspecting group of guests were invited for a posh high tea experience in SoHo, which quickly turned to mayhem to celebrate the brand's national launch of its hard tea, Voodoo Ranger Hardcharged Tea. Guests were invited to experience a luxurious classic high tea at Chez Vaudou but things quickly took a turn when servers presented trays with safety goggles and smashing devices such as golf clubs, baseball bats and tire irons instead of tea and traditional finger sandwiches. Heavy metal music filled the room as a guitarist jumped on a table and shredded some power bars startling and accelerating the energy in the room. Voodoo Ranger Hardcharged Tea banners unfurled and tea drinkers were encouraged to let loose, smash some china, and stir things up with the new Hardcharged Tea. This event comes after other brand pranks like the Voodoo Ranger IPA Action Park in 2022 that tricked Napa Valley into thinking a beer amusement park would crash their vineyards. Known for its bold daring personality and unexpected approach, the Voodoo Ranger Hardcharged Tea party smashed traditional tea conventions with a little fun. "Just like Hardcharged Tea, this event was all about breaking expectations and bringing some edge to moments steeped in tradition," said Michelle Robertson, Voodoo Ranger Brand Manager. "Packed with refreshing flavors and a bold kick, we always say that Hardcharged Tea is a tea that parties, and we are thrilled to give tea lovers a taste of what it means to be Hardcharged." First introduced in 2023 in limited markets, Hardcharged Tea is made with real tea and beckons the bold with 7% ABV. Bringing the attitude to hard iced tea, Hardcharged Tea is now available nationally in four flavors, including Lemon, Peach, Half & Half and Razz Pop. To learn more about the Voodoo Ranger Hardcharged Tea and find it near you please visit https://www.voodooranger.com/beer/hardcharged-tea/.  About Voodoo Ranger Voodoo Ranger Hardcharged Tea, made by New Belgium Brewing, is the newest product line from the brewery and is currently the #1 hard tea launch in 2024 in the U.S. Initially launched regionally in 2023, Voodoo Ranger Hardcharged Tea is now available nationally in four flavors, including Lemon, Peach, Half & Half and Razz Pop. For more information and a follow @voodooranger on Instagram. To learn more about the Voodoo Ranger portfolio, visit https://www.voodooranger.com/beer/hardcharged-tea.  Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea. Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea. Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea. Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea. Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea. Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea. Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea. Voodoo Ranger wreaks havoc on teatime in New York City to celebrate the national launch of Voodoo Ranger Hardcharged Tea.