Shiner Beer Announces New Entry Into Non-Alcoholic Category With Rode0 line

SHINER, Texas, Nov. 20, 2023 /PRNewswire/ -- Today, the independent, family-owned makers of the iconic Shiner Bock introduce its first-ever non-alcoholic series, Shiner Rode0, beginning with the launch of Rode0 Golden Brew. Rode0 Golden Brew is hitting shelves just in time for Dry January, marking a historic new chapter for the brewery. The Rode0 line will expand in 2024 with additional non-alcoholic brews.

Shiner Rode0 Golden Brew has an ABV of less than 0.5 percent. Styled after a classic American lager, this light and refreshing brew offers crisp and malty notes that are perfectly balanced by delicate esters and a gentle hop profile. Despite the lack of alcohol, the taste and aroma Shiner is known for are not compromised. In 2023, sales of non-alcoholic beer increased by over seventeen percent in Texas and 23% percent in the U.S from the year prior (IRI: 7/16/2023). Noticing the increase in demand for non-alcoholic alternatives, Shiner became inspired to expand into the non-alcoholic space and develop a full line of craft-brewed styles. The Rode0 collection will expand next year first with the introduction of a red amber non-alcoholic beer. "Fans of Shiner have consistently requested non-alcoholic options to complement our more traditional beers," says Tom Fiorenzi, Director of Brewery & Distillery Operations. "We're proud to introduce the first of three non-alcoholic brews to our fans. Brewed using the same method as our iconic Shiner beers, the Shiner Rode0 line is authentically Shiner, just without the alcohol." The introduction of this new non-alcoholic line is the latest move from the ever-evolving Shiner brand. Other recent innovations include Shiner's TexHex IPA line brewed with cactus water, and a craft spirits distillery with tours and tastings now open to the public. Tours of the Spoetzl Brewery and Distillery are available seven days a week. For more information please visit https://tours.shiner.com. About Shiner, the K. Spoetzl Brewery, and the K. Spoetzl Distillery: The K. Spoetzl Brewery was founded in Shiner, Texas (population 2,127), in 1909, by Czech and German immigrants brewing beer with old-world traditions and recipes for South Central Texas. Since then, the brewery has grown to be one of the largest independent craft brewers in the country with beers available in all 50 states, Puerto Rico, Mexico, and U.S. military bases around the world. In 2023, the Spoetzl Brewery expanded to include the K. Spoetzl Distillery with its line of Shiner Craft Spirits. To this day, every drop of the award-winning beer is brewed right in Shiner, TX, where it all started 114 years ago.

Urban Artifact Takes a Bold Step into Non-Alcoholic Beverages with "Seedless"

 Cincinnati, OH – Urban Artifact, Cincinnati’s craft brewery specializing in brewing with real fruit, is excited to diversify with the introduction of Seedless, their first non-alcoholic Fruit Tart. This expansion into non-alcoholic beverages underscores Urban Artifact's commitment to providing real fruit experiences to a broader audience.

Urban Artifact is world-renowned for their Fruit Tarts, a style of craft beer they developed to highlight the real fruit used in each recipe. Seedless now brings that experience to folks without the alcohol. Two initial Seedless flavors are available at launch: Strawberry and Mango. Both are brewed, carbonated, and available in 6-pack, 12-oz cans. These will be available throughout the Urban Artifact distribution network at select retailers, bars, and restaurants. It will also be available on their online store and in their Northside, Cincinnati taproom. Seedless can be found in the non-alcoholic beer section of your local shop.

Scott Hand, Co-founder and Chief Brand Officer at Urban Artifact, expressed enthusiasm about this exciting product expansion, stating, "Our journey creating Fruit Tarts with real fruit always keeps us innovating. A delicious non-alcoholic option has been a goal for our team and our fans for a long time. Seedless embodies the dedication to quality and flavor that is synonymous with Urban Artifact."

Urban Artifact Seedless will be available for purchase at select retailers, online, and at Urban Artifact's Cincinnati location. To stay updated with the latest news, consumers are encouraged to follow Urban Artifact on social media and visit the company's website at www.artifactbeer.com.

Key Features of Seedless Non-Alcoholic Fruit Tart

1. Crafted with real fruit: Drawing from their extensive experience with real fruit, Urban Artifact has masterfully crafted Seedless using the finest natural fruit ingredients, ensuring an authentic and vibrant flavor profile.
   
   
2. Non-alcoholic excellence: Urban Artifact's dedication to fresh ingredients remains steadfast in Seedless, a beverage designed to cater to individuals of all lifestyles. It delivers exceptional taste, just like the rest of their fruit-specific portfolio, without any alcohol content.
   
   
3. Naturally invigorating: Seedless strikes a balance between sweetness and tart fruit flavor, delivering a refreshingly vibrant and palate-pleasing experience.
   
   
4. No artificial additives: Urban Artifact maintains its dedication to natural ingredients. Aligning with their mission to offer healthier choices, Seedless is free from artificial flavors, colors, and preservatives. The color and flavor in the can is always real fruit.

Non-Alcoholic Trend Stats

Recent trends in the non-alcoholic beverage market highlight a growing demand for flavorful and healthier alternatives:

• According to a report by Global Market Insights, the global non-alcoholic beverage market is expected to experience significant growth, with a CAGR (Compound Annual Growth Rate) of over 5.5% from 2023 to 2032.
  
  
• In 2022, per Forbes the volume of sales for non-alcoholic and low-alcohol beverages experienced a growth of over 7% across ten significant global markets, exceeding a market value of $11 billion. These figures represent a notable increase from the $8 billion reported in 2018, as revealed by the IWSR Drinks Market Analysis.
  
  
• A survey conducted by Amplyfi revealed that 41% of respondents are actively seeking non-alcoholic alternatives, driven by health-conscious choices, productivity and public image.

About Urban Artifact

Urban Artifact is a Cincinnati, Ohio brewery dedicated to producing world class Fruit Tarts and Epicureans that celebrate creativity, imagination and the spirit of adventure. With a commitment to pushing boundaries and redefining the beer landscape, Urban Artifact offers a diverse portfolio of exceptional beers crafted with a fusion of traditional brewing techniques and inventive ingredients. Based in Cincinnati, OH, Urban Artifact has expanded its reach across 20 states, captivating beer enthusiasts with its unique flavor profiles and unparalleled craftsmanship.

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Athletic Brewing Company Partners with Viral Internet Granny to Help Hosts Hack the Holidays

Barbara "Babs" Costello from Brunch with Babs invites holiday hosts to put a new tradition on the table with Athletic Brewing's award-winning non-alcoholic beer

MILFORD, Conn. and SAN DIEGO, Nov. 8, 2023 /PRNewswire/ -- Athletic Brewing Company, the largest non-alcoholic brewery in America, is kicking off its 2023 holiday campaign by teaming up with the internet's favorite grandma, Barbara "Babs" Costello from Brunch with Babs, to bring fans her top tips for holiday hosting. Costello, a 74-year-old social media sensation with millions of followers, regularly shares motherly advice, recipes, and other life hacks. Together with Athletic Brewing, she will help party planners nationwide throw better get-togethers this holiday season. "I've planned my fair share of parties and know how stressful hosting can be — especially during the holidays," said Costello. "I'm thrilled to be working with Athletic Brewing to share some of my proven holiday hacks for pleasing all of your guests this season." Throughout November and December, Costello will offer her do's and don'ts for hosting success — a recipe that includes stocking the fridge with Athletic Brewing's great-tasting non-alcoholic beers. "Trying to figure out what to serve your guests during the holidays can feel like a bad hangover," said Rosalie Kennedy, Athletic Brewing's Director of Marketing. "But Athletic knows that great hosts have great taste, and keeping our award-winning brews on ice will help you win over even the toughest critics — from your crazy cousins to your awkward aunts." To make it even easier for entertainers, Athletic has also curated the perfect holiday playlist. Whether you're attending or hosting a party this season, set the mood and keep the vibes high with this soundtrack that is sure to satisfy. In the spirit of helping hosts elevate their game, Athletic will also launch a special Brew Time Bundle on November 8. The limited-edition bundle will cost $37.99 and include a 6-pack of Run Wild IPA, a set of four bamboo coasters emblazoned with the Athletic Brewing logo, and a custom candle featuring delicate scents of citrus and pine. The candle, which brings to mind a freshly cracked Run Wild IPA, appropriately sits in a stylish 5 oz. can glass donning Run Wild artwork. The launch of the campaign comes at a time when 22% of Americans over the age of 21 plan to drink less alcohol1 over the next year. At the same time, a record-high 39% of Americans now believe that consuming one to two drinks per day is bad for one's health2. To locate a U.S. retailer in your area, please visit the Athletic Brewing storefinder. Please follow Brunch with Babs on Instagram, and Athletic Brewing on Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube to stay up-to-date on all things Athletic. About Athletic Brewing Company Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is the 13th largest craft brewer in America and the leading producer of non-alcoholic craft beer. The company's brews are distributed in all 50 states and available at over 50,000 retail stores nationwide. In 2023, Athletic was ranked as the 4th fastest-growing company in the Americas by Financial Times. Athletic was also ranked as the fastest-growing U.S. beverage manufacturer by Inc. Magazine in 2022, and named one of TIME's "100 Most Influential Companies." The company has won over 75 prestigious brewing awards and has earned the title of North American Brewer of the Year in the last four International Beer Challenge competitions. Athletic has custom breweries in Milford, Connecticut, and San Diego, and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic Brewing is proudly a Certified B Corporation™. Its full-flavored near beers and hop-infused sparkling waters are available on www.athleticbrewing.com.