UTOPIAS 2023 CONTINUES THE SAMUEL ADAMS 20+ YEAR TRADITION AS ONE OF THE WORLD'S STRONGEST BEERS

With a price tag of $240 per bottle, and an alcohol level of 28% ABV, Utopias is banned in 15 states.

BOSTON, Oct. 31, 2023 /PRNewswire/ -- Since its introduction in 2001, Samuel Adams Utopias® has earned its reputation as one of the world's strongest, most mysterious, and sought-after beers. Its ruby black color and lack of carbonation suggest a vintage Port, while its high alcohol level begins to approach a fine Cognac. As Founder and Brewer Jim Koch explains, "We are delighted to announce the arrival of Utopias 2023, which continues our tradition of surprising beer lovers. It is brewed not distilled, and it is definitely beer!" "In the 1990s the big brewers were competing to make lighter and lighter beers, but I was drawn to the darker, richer end of the beer spectrum. We brewed Samuel Adams Double Bock in 1988, and then a Triple Bock in 1994. These beers are pioneers in the Extreme Beer movement. After the 1999 release of Millenium, we challenged ourselves to create an even stronger, more distinctive beer. Enter Utopias in 2001!" Utopias 2023 Brewing Now released every two years, Utopias is a blend of multiple batches of the brewery's earlier Extreme Beers which are further aged in multiple types of barrels. Utopias has always been aged in charred whiskey casks, and this year the Sam Adams brewers expanded the kinds of barrels for more complex flavors. In addition to American bourbon barrels, we use imported Scotch and peated whisky barrels. The peated Scotch barrels add a wisp of smoke to the flavor, while Ruby Port and Carcavelos casks from Portugal and Cognac barrels from France bring dark fruit notes. New to Utopias 2023 are the barrels from Pineau des Charentes – a rare, fortified French aperitif wine from western France. While Utopias 2023 has European roots, it's a distinctively American innovation. Brewed in Ohio, Aged in Pennsylvania, Blended in Massachusetts, Bottled in Delaware Samuel Adams has grown over the last 39 years, and to celebrate this – as well as the motto for Boston Beer "Together We Are Heavy" – each Utopias 2023 is brewed so that the teams of Boston Beer coworkers in all four states contribute to the final product. It is brewed and fermented at the Samuel Adams Cincinnati Brewery, moved to the beautiful cask room at the Samuel Adams Pennsylvania Brewery for aging, then sampled and blended with previous vintage Utopias in the Samuel Adams Bier Keller at the Boston Brewery. Finally, it is shipped to the Dogfish Head Brewery in Delaware to be bottled. Utopias is packaged in ceramic bottles fabricated by Brazilian artisans that look like a classic copper brew kettle. This extraordinary beer is a labor of love and true team effort. How to indulge in Utopias 2023 This extreme barrel-aged beer is recommended to be served in a two-ounce portion served at room temperature in a sniffer to capture all the aromas. Samuel Adams Utopias® 2023 can be found at select specialty beer and liquor stores starting October 30th for a suggested retail price of $240 per 24.5-ounce bottle. Illegal in 15 states – but perfectly legal in 35! Given it clocks in at 28% ABV, many states have laws regulating the maximum legal ABV for beer and is illegal in Alabama, Arkansas, Georgia, Idaho, Missouri, Mississippi, Montana, New Hampshire, North Carolina, Oklahoma, Oregon, South Carolina, Utah, Vermont, and West Virginia. Prices vary by market and availability is limited. ABOUT SAMUEL ADAMS: THE BEER  Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life and started sampling the beer in Boston with hopes drinkers would appreciate the complex, full flavor. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation's founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world's most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit www.SamuelAdams.com or follow @SamuelAdamsBeer. ABOUT BOSTON BEER COMPANY  The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. Our portfolio of brands also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider, Dogfish Head Brewery, and Hard Mountain Dew, as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing. For more information, please visit our investor relations website at www.bostonbeer.com, which includes links to all of our respective brand websites.

Wormtown Brewery Releases Hazy IPA, "Be Smooth"

The brewery's hazy IPA, Be Smooth, will be available year-round across their New England market starting November 1st, 2023.

WORCESTER, Mass., Oct. 27, 2023 /PRNewswire/ -- Wormtown Brewery announces the launch of their newest year-round offering, Be Smooth. This hazy New England style IPA will be available across Massachusetts on November 1st, 2023, and will be distributed throughout Wormtown Brewery's New England footprint beginning January 2024. True to its name, Be Smooth is a juicy, hazy IPA full of exciting hop aromas while remaining smooth to taste. "We experimented with different brewing techniques to bring you the smoothest New England IPA we could" says Scott Drake, Head Brewer at Wormtown Brewery. "We are known for our traditional west and east coast IPAs and decided we needed a full New England IPA to include in our year-round portfolio. We can appeal to a wider range of hop lovers by bringing more IPA variety to what we offer." Wormtown Brewery is known for their flagship beer, Be Hoppy, a West Coast style IPA. Be Smooth was originally introduced as a part of the brewery's "Be You" Variety Pack, which was released for a limited time in May of 2023. Be Smooth was received well in the market and has been in high demand since. Adding this hazy New England style IPA to the brewery's year-round portfolio falls in line with the brewery's mission to celebrate the community through the love of beer. "We want to provide something that appeals to everyone - the silky, smooth, soft, fruity characteristics of Be Smooth will appeal to so many Wormtown drinkers" says Kim Golinski, President of Wormtown Brewery. Be Smooth will be available along with Be Hoppy at liquor stores, bars and restaurants across Massachusetts starting November 1st, 2023. You can also enjoy this new beer and many other offerings at their taprooms located in Worcester, Ma and Foxborough, Ma. Learn more about Be Smooth by visiting their website: www.wormtownbrewery.com/beers/be-smooth

Meet The Brewery: Left Hand Brewing Head Brewer Gary Class

Introducing Conor McGregor's Forged Irish Stout: Now Available in the USA

NEW YORK, Oct. 13, 2023 /PRNewswire/ -- Conor McGregor, known as one of the greatest fighters in UFC history, introduces his latest venture, Forged Irish Stout, to the United States. Crafted with precision and McGregor's signature commitment to quality and excellence, Forged is launching in the United States and promises an unparalleled drinking experience for beer enthusiasts and stout lovers as the world's creamiest Irish Stout.

McGregor has forged a groundbreaking path inside and outside of the ring as an athlete and entrepreneur. After purchasing his now award-winning pub in 2020, The Black Forge Inn, McGregor began to develop a unique beer offering that featured a custom stout developed in partnership with a local Irish brewery. McGregor and his team tirelessly honed the recipe to exceed even the highest expectations, refining the recipe 9 times over a 12-month period to land on the perfect formulation: a smooth, sessionable dry Irish stout. The beer's overwhelming positive feedback in the Black Forge Inn inspired McGregor and his team to expand the project; McGregor purchased the Dublin brewery in preparation to scale the company internationally. The team has now produced 1 million cans of Forged Irish Stout since launching in Ireland and the UK just over 8 weeks ago, proving the power of a beer crafted in a pub, not a boardroom. "I am excited to launch Forged Irish Stout in New York and the rest of the USA over the coming weeks," says owner Conor McGregor. "It's time the world got to experience a true Irish stout that is 100% Irish compared to the competition. My team and I have worked extremely hard to produce the world's creamiest stout here in my brewery in Dublin, Ireland and it is breaking all records in Ireland and the UK. Now it's time to take over the USA." Forged Irish Stout is made from 100% Irish ingredients and is produced in the heart of Dublin, Ireland, where rich brewing heritage meets modern innovation. Forged stands apart from the competition with its groundbreaking nitro can technology, featuring widget technology that creates its signature silky mouthfeel. This dark-roasted nitro stout is the result of a meticulous blend of malt, barley, and wheat, delivering a rich roasted aroma with notes of coffee and hints of milk chocolate and offering an unparalleled level of depth and complexity without being bitter. In addition to crafting extraordinary beer, McGregor and the Forged Irish Stout team have been unwavering supporters of the fighter community. They have sponsored fighters such as Katie Taylor, Anthony Joshua, Chris Eubank, Maisey Rose and "King" Callum Walsh, supporting those who share McGregor's passion for combat sports. Forged Irish Stout is not just a beverage; it's a symbol of the fighter's spirit, an embodiment of determination, and an ode to those who strive for greatness and seek to create a legacy. The brand plans to expand across the United States over 2023 and 2024, in addition to launches in Canada and Australia. Forged Irish Stout will be available in select locations throughout the Northeast in October. Conor McGregor has conquered the world of combat; now he's conquering the world of brewing. One thing for sure is that Forged Irish Stout is not here to take part… it's here to take over. For more information, please visit www.forgedstout.com/pressroom or contact our media relations team at media@forgedstout.com. Forged Irish Stout in a can featuring the innovative widget technology that creates the signature creamy mouthfeel. Forged Irish Stout

Annual Pink Boots Hop Blend Raises Scholarship Funding for Women and Non-Binary Individuals in Beer and Alcohol Industry

YAKIMA, Wash., Oct. 17, 2023 /PRNewswire/ -- Yakima Chief Hops (YCH), a 100% farmer-owned global hop supplier, is pleased to announce the pre-order opening of their 7th Annual Pink Boots Blend in partnership with Pink Boots Society (PBS). Yakima Chief Hops creates the blend each year with a portion of the proceeds benefitting Pink Boots Society, the non-profit organization whose mission is to assist, inspire, and encourage women and non-binary individuals in the fermented/alcoholic beverage industry to advance their careers through education. YCH will donate $3 from each pound sold of the Pink Boots Blend directly to PBS, helping them to further their mission.

"The Pink Boots Society has evolved over time, adapting to its growing and changing membership. Donations from this blend have directly impacted our ability to broaden our scholarship offerings and provide needed resources for our membership" says Blanca Quintero, PBS President, and Highland Park Brewing Taproom & Education Program Manager. The hop varieties in the 7th Annual Pink Boots Blend were collaboratively selected by PBS members through a combination of mailed kits and in-person voting during the Great American Beer Festival. This year's distinctive combination features a harmonious melody of HBC 638, El Dorado®, Ahtanum®, and Idaho 7®. "We are anticipating strong berry, orange, and stone fruit notes accompanied by herbal undertones," says Yakima Chief Hops' Senior Sensory Manager, Tiffany Pitra. "We're all excited to see this complex blend expressed across a wide range of styles". The bespoke blend will be created in a limited quantity with pre-orders available from October 17th through December 15th. Over the years, the Pink Boots Blend has raised over $500,000 for the Pink Boots Society, driving impact to their already successful Pink Boots Collaboration Brew Day centered around International Women's Day on March 8th. Visit www.yakimachief.com/commercial/hop-wire/7th-annual-pink-boots-blend to learn more about this partnership and to pre-order the blend. Yakima Chief Hops   YCH is a 100% grower-owned global hop supplier with a mission to connect brewers with family hop farms. Operating for more than 30 years, we have become leaders in innovation, quality, and customer service. We are a resource for brewers, providing industry-leading research and products. We are advocates of sustainability and meaningful social causes, working to support the communities around us. https://www.yakimachief.com/

Genesee Announces the Winner of its FIRST EVER Specialty Beer Chosen by Fans!

Winning Beer Will Hit Shelves First Week of November

ROCHESTER, N.Y., Oct. 19, 2023 /PRNewswire/ -- The people have spoken! After an electrifying campaign and more than 10,500 Genesee fans flocking to the local polls, the moment we've all been waiting for has arrived. Genesee is thrilled to announce the winner of its first ever specialty beer chosen by fan votes! Drumroll, please… Your brand-new Genesee Specialty beer is Citrus Pils! Aptly named after the winning flavor profile, winter citrus, Citrus Pils is a pilsner-style ale that delivers bright flavors of tangerine and lime. Citrus Pils will be available in 12 packs of 12-ounce cans the first week of November. "We are so excited for the community to get their hands on the beer that they helped create," said Tiffany Benning, brand manager for Genesee. "As we head into winter, Citrus Pils will offer a bright and refreshing drinking experience during a frosty time of the year." Chosen by the People, for the People The "Genesee for '23" campaign, promoted a crowd-sourced approach to choosing the next Genesee Specialty beer. This was the first time Genesee lovers were able to cast their vote and influence Genesee brewers at work. Citrus Pils will sit on the Genesee Specialty line next to fan favorite, Ruby Red Kolsch. "Citrus Pils is kind of like the winter cousin of Ruby Red," said Benning. "Out of 10,500 votes, this flavor won by a land slide. Genny fans can't seem to get enough of our citrus beers!" In addition to the months long voting campaign, Genesee launched an interactive teaser activation across its social media channels. Sleuthing fans were led to a tricky cypher, allowing them to be a part of solving the mystery and figuring out the winning flavor. "We wanted this process to be as fun and engaging as possible," said Benning. "We cannot wait to see you enjoying YOUR beer! Be sure to raise your glass and tell us what you think!" Citrus Pils will be available across NY, PA, NC, VA, MA, FL, MD, NJ, VT and OH. About Genesee Brewing Company For more information, visit www.geneseebeer.com. Genesee Brewery is owned by FIFCO USA. For more information, please go to: https://www.fifcousa.com/  Always drink responsibly.

Samuel Adams Just Unlocked Beer Lovers' Phobia: Cenosillicaphobia

Brewery Introduces 'Beer Fest, Fear Fest' to Solve the Fear of An Empty Beer Glass This Spooky Season

BOSTON, Sept. 26, 2023 /PRNewswire/ --Fall is undoubtedly Beer Season. From tailgating to the latest fall brew flavors, the pint glass is definitely half full - never half empty - for beer lovers in autumn. So, it's understandable why 38% of American beer drinkers admit that Cenosillicaphobia - the fear of an empty beer glass - is a relatable fear, according to a new survey1 commissioned by Samuel Adams and conducted online by The Harris Poll. In fact, 20% of American beer drinkers say they'd rather run into an ex than have an empty beer glass. This spooky season, Samuel Adams introduces Beer Fest, Fear Fest - the ultimate beer season challenge that's no match for your favorite fall seasonal brew, OctoberFest. Starting Sunday, October 1, head to Beer Fest, Fear Fest in partnership with Bucket Listers, to face your biggest fear this spooky season - Cenosillicaphobia. Beer Fest, Fear Fest is an OctoberFest-themed haunted experience where drinkers are challenged to carry a full-to-the-brim pint glass of the #1 fall seasonal beer2 through a series of jump scares. Each week, one bold drinker that makes it through the scarescape with a full glass will be rewarded3 with a season's supply of chilled-to-the-bone OctoberFest, so their pint glass stays full all autumn long. "Beer Fest, Fear Fest is all about embracing beer season and facing your biggest fears," said Lauren Price, Head of Brand, Samuel Adams. "We know our drinkers are up to the challenge and there's no other way to celebrate than with (a full) pint of the #1 fall seasonal beer, OctoberFest." Beer Fest, Fear Fest Details: When: Available throughout October Where: The Summer Club at the Ravel Hotel in Long Island City (8-08 Queens Plaza S, Queens, NY 11101) Tickets: Visit Bucket Lister's website to book your tickets, in partnership with Bucket Lister's Cityside Pumpkin Patch Giveaway: For full details on the Beer Fest, Fear Fest contest, visit the event landing page. Beer Season Brews: And, if you can't experience the haunted hops for yourself, drinkers nationwide can head to their local store and pick up a pack of Samuel Adams or other seasonal offerings in their area by visiting samueladams.com/find-a-sam. OctoberFest: This #1 fall seasonal is our take on a century's old classic - a hearty Märzen with a toasty malt sweetness and a light hop character that's fit for a celebration. OctoberFest is smooth with a deep malt complexity, roasty sweetness and light hop character that is perfectly festive. ABV: 5.3% | Available in: 6pk 12oz Bottles: SRP $9.99 | 12pk 12oz Bottles: SRP $17.99 | 28-pack 12 oz bottles: SRP $29.99 | 12pk 12oz Cans: SRP $17.99 Beer Fest Variety Pack: This NEW seasonal assortment offers OctoberFest, Jack-O, and two exciting NEW innovations Hoppy Lager and Flannel Fest. Perfect for helping drinkers celebrating all beer season long. Flannel Fest: Flannel Fest is a new brew featuring robust notes of toasted bread and caramel, balanced by a light floral hop aroma. This classic German lager - Munich Dunkel - will keep you cozy during your coldest of beer season adventures. Hoppy Lager: A Beer Fest Variety Pack exclusive, Hoppy Lager brings flavorful crushability to the highest of hikes, craziest tailgates and most hard-core corn mazes. With a twist on a classic lager, this brew features big, juicy hop notes with crisp drinkability. Available in: Available in: 12pk 12oz Bottles: SRP $17.99 | 24pk 12oz Bottles: SRP $28.99 | 12pk 12oz Cans: SRP $17.99 The Greatest Party on Earth: In addition to Beer Fest, Fear Fest, Samuel Adams is continuing to own fall Beer Season through the introduction of Beereal, the world's first "cereal" made to be enjoyed with Samuel Adams OctoberFest. Complete with nothing but beer's favorite snack, Beereal features pretzels, instead of traditional cereal. There's even a mini-cornhole game on the back of the box! While the first Beereal drop has already come and gone, it may not be too late to get your hands on beer's favorite cereal. Head to @SamualAdamsBeer on Instagram on September 29 for more details. Lastly, get your steins ready - prost! Enter for a chance to win a Samuel Adams stein now through October 30. ABOUT SAMUEL ADAMS: THE BEER  Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation's founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world's most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit www.SamuelAdams.com or follow @SamuelAdamsBeer. ABOUT BOSTON BEER COMPANY  The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. Our portfolio of brands also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider, Dogfish Head Brewery, and Hard Mountain Dew, as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing. For more information, please visit our investor relations website at www.bostonbeer.com, which includes links to all of our respective brand websites.

Morton Salt and Alter Brewing toast to 175 years of "Pure Joy" launching a limited-edition Morton Beer

CHICAGO, Oct. 2, 2023 /PRNewswire/ -- Morton Salt, Inc. and Alter Brewing are pleased to introduce Pure Joy, a limited-edition beer named in honor of Morton Salt's founder, Joy Morton. The beer is crafted by Alter Brewing and available at its locations in Downers Grove, Oak Brook and St. Charles beginning October 2, 2023.

Collaborations have played a significant role in the craft-beer industry allowing breweries and brands alike to expand their reach across new market segments and consumers. Alter Brewing's Head Brewer, Matt McCowan, shared, "I think the best way to showcase Morton Salt is to create a hazy IPA/Gose blend featuring a sweet and citrusy aroma, a smooth, flavorful, and juicy flavor profile, and a noticeable punch of salt that blends well with an overall sweet, smooth backbone. We think our customers, old and new, will truly enjoy our Morton-inspired Beer!" "We're very excited to collaborate with Alter Brewing to offer a delicious, refreshing one-of-a-kind beer to toast with our customers as we continue to celebrate Morton Salt's 175th anniversary," said Kristin Edstrom, Senior Brand Licensing Manager for Morton Salt. "Since 1848, Morton Salt has remained a trusted authority in salt in North America. Alter Brewing, known for its highly creative and tasteful craft brew selections, has done a great job honoring our rich heritage through their thoughtful creation and brewing of Pure Joy." Ken Henricks, President of Alter Brewing, shared, "We're honored to partner with such an iconic, global leader celebrating their 175th anniversary. Our collaboration with Morton celebrates finding joy in the small things that bring people together." The Morton-inspired beer will be available on draft and in four-packs to go at all three Alter Brewing locations, as well as in limited local distribution for everyone to enjoy. Visit AlterBrewing.com for location information. In addition, Pure Joy will be available at The Morton Arboretum's Ginkgo Restaurant and Café in Lisle. For more information, visit MortonArboretum.com. About Morton Salt, Inc. Morton Salt, Inc. is a trusted authority in salt in North America. The iconic Morton® brand, coupled with the broadest footprint in the industry, has made the company a leader since 1848. Morton produces salt for culinary, water softening, household, road deicing, food processing, chemical, pharmaceutical, and numerous other uses. Headquartered in Chicago, Morton Salt, with affiliates in the Bahamas and Canada, is committed to safety, quality, and service in the communities in which it operates. MortonSalt.com  About Alter Brewing Alter Brewing Company is a foundational brewery of the western Chicago suburban craft beer scene. Building on its commitments to quality and excellent hospitality, Alter seeks to create change by Altering the public's perception of beer's potential, as well as driving positive change in the community.  Alter operates a taproom in Downers Grove and full restaurants in. St. Charles and Oak Brook, IL. All locations are open 7 days a week. For hours, directions, and more information visit them online: AlterBrewing.com For more information, go to MortonSalt.com or visit us on Instagram or Facebook, and follow Alter Brewing at AlterBrewing.com and Alter Brewing on Instagram and Facebook.  Alter Brewing Morton Pure Joy Beer Collab Alter Brewing Morton Salt Brew Day