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MOOSEHEAD BREWERIES PRESIDENTIAL PACKS ARE DELIVERED ACROSS CANADA

Limited-edition format from Canada's oldest and largest independent brewery includes one beer for every day of the American Presidential Term SAINT JOHN, NB, June 30, 2025 /CNW/ - In March, Moosehead Breweries introduced the Presidential Pack, a limited-edition crate that includes 1,461 cans of the brand's iconic Canadian Lager - just enough to get through the full presidential term. Response was overwhelming. The Presidential Pack captured international attention, selling out - at a retail price of $3,490 - in just days and attracting a waitlist of more than 450 names. Now, just in time for Canada Day, the completed packs are making their way to lucky purchasers across the country. "The single biggest question we heard when we launched the Presidential Pack was: is this for real?" says Karen Grigg, Director of Marketing at Moosehead Breweries. "So we're delighted to confirm today that not only are they real, but they're  here  - Presidential...
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Genesee Announces the Winner of its FIRST EVER Specialty Beer Chosen by Fans!

Winning Beer Will Hit Shelves First Week of November

ROCHESTER, N.Y., Oct. 19, 2023 /PRNewswire/ -- The people have spoken! After an electrifying campaign and more than 10,500 Genesee fans flocking to the local polls, the moment we've all been waiting for has arrived. Genesee is thrilled to announce the winner of its first ever specialty beer chosen by fan votes! Drumroll, please… Your brand-new Genesee Specialty beer is Citrus Pils!

Aptly named after the winning flavor profile, winter citrus, Citrus Pils is a pilsner-style ale that delivers bright flavors of tangerine and lime. Citrus Pils will be available in 12 packs of 12-ounce cans the first week of November.

"We are so excited for the community to get their hands on the beer that they helped create," said Tiffany Benning, brand manager for Genesee. "As we head into winter, Citrus Pils will offer a bright and refreshing drinking experience during a frosty time of the year."

Chosen by the People, for the People

The "Genesee for '23" campaign, promoted a crowd-sourced approach to choosing the next Genesee Specialty beer. This was the first time Genesee lovers were able to cast their vote and influence Genesee brewers at work. Citrus Pils will sit on the Genesee Specialty line next to fan favorite, Ruby Red Kolsch.

"Citrus Pils is kind of like the winter cousin of Ruby Red," said Benning. "Out of 10,500 votes, this flavor won by a land slide. Genny fans can't seem to get enough of our citrus beers!"

In addition to the months long voting campaign, Genesee launched an interactive teaser activation across its social media channels. Sleuthing fans were led to a tricky cypher, allowing them to be a part of solving the mystery and figuring out the winning flavor.

"We wanted this process to be as fun and engaging as possible," said Benning. "We cannot wait to see you enjoying YOUR beer! Be sure to raise your glass and tell us what you think!"

Citrus Pils will be available across NY, PA, NC, VA, MA, FL, MD, NJ, VT and OH.

About Genesee Brewing Company

For more information, visit www.geneseebeer.com. Genesee Brewery is owned by FIFCO USA. For more information, please go to: https://www.fifcousa.com/ 

Always drink responsibly.



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