Exploring the Rise of THC Beverages with Kick Fizz Co-Founder Julie Rhodes
The beverage world is changing — and not just with new beer styles or RTD cocktails. In a recent episode of Rod J BeerVentures , I sat down with Julie Rhodes, co-founder of Kick Fizz , to dig into one of the fastest-growing and most talked-about categories in drinks right now: THC-infused beverages . For many consumers, THC beverages represent curiosity, moderation, and an alternative to alcohol. But behind the buzz is a complex landscape of formulation, education, regulation, and shifting consumer expectations. That’s exactly what this conversation set out to explore. Why THC Beverages Are Getting Attention During our discussion, Julie broke down why low-dose THC drinks are resonating with a wider audience — including people who don’t traditionally engage with cannabis. Much like craft beer once redefined flavor and experience, THC beverages are reframing how consumers think about social drinking, relaxation, and intentional consumption. We talked about: How THC beverages differ from ...
