Mash Gang Launches Wet January Celebration

Non-Alcoholic Brewer to Gift Free Beer to People who Commit to the Cause

DENVER, Jan. 6, 2026 /PRNewswire/ -- Mash Gang, the UK Born and U.S. beloved non-alcoholic beer is launching a campaign, New Beers Resolution, to encourage people to find new ways to combat loneliness this January. Having begun as a homebrewing experiment during the pandemic, Mash Gang was established as an antidote to lockdown loneliness and has since established a global supportive community while redefining the non-alcohol craft beer experience. "Every year, people enter January with a sense of doom, and with a real, often self-inflicted pressure, to give up all the pleasures in life. It is time people were encouraged to start a resolution that brings genuine joy to an otherwise bleak month," commented Jordan Childs, co-founder and chief product officer at Mash Gang. "We want to fuel moments of social connection, and in doing so promote mental health and wellbeing." As part of its playful New Beers Resolution campaign, the brand is asking people to ditch dry January and have a wet one instead by 'drinking more beer' this year, and to help, it's offering 100 lucky people free beer if they sign up. A recent study sponsored by Mash Gang, and conducted by Opinion Matters, found that January is one of the loneliest months of the year, with 60% of people claiming it to be the 'toughest' month. It's a time when well-meaning resolutions tend to unravel fast, with new data also revealing 59% of people find New Year's resolutions unrealistic or too demanding. When it comes to drinking habits specifically, the pressure ramps up even further. While 39% of people want to cut down on alcohol (rising to 61% among 25–34 year olds), 26% say a lack of motivation stops them sticking to drink-related resolutions. Social moments remain the biggest hurdle, with 25% finding a night out with friends the hardest situation to go alcohol-free. At the same time, according to Gallup, the percentage of U.S. adults who report currently having depression has exceeded 18% and stands at an estimated 47.8 million Americans. "Between the post-holiday blues, seasonal affective disorder (SAD), and increased online isolation, January presents a mental hurdle for many," continued Childs. "It is not a time to create more obstacles to gathering. Through our New Beers Resolution, we hope to encourage socialization and experimentation in a healthy way."  To bring the New Beers Resolution to life, Mash Gang is encouraging people to grab two free six packs of Mash Gang by heading to the sign-up page HERE and to share their resolutions with the Mash Gag community on Instagram and Tik Tok. To keep the momentum going, Mash Gang will launch in-store activations in HEB and Whole Foods with promotions, instore samplings, education evenings, and 'Meet the Producer' events. The Mash Gang community should stay tuned on all social media platforms for news on events and giveaways throughout Wet January. About Mash Gang Mash Gang began as a home-brewing experiment during the pandemic and has grown into one of the most respected non-alcoholic brewers in the world. Mash Gang is part of DioniLife's non-alcoholic platform and a key player in revolutionizing the adult beverage industry. Mash Gang brings its non-alcoholic beers to consumers at Total Wine & More, H-E-B, Whole Foods, Thrive Market and many more retailers across the U.S.

Voodoo Ranger Revs Up to Announce Sweet Ride Juicy IPA

An Endlessly Crushable, Bold Flavored Evolution of the Everyday IPA

FORT COLLINS, Colo., Jan. 6, 2026 /PRNewswire/ -- Today, Voodoo Ranger, America's #1 IPA, introduced Sweet Ride Juicy IPA, an endlessly crushable, flavor-packed beer crafted to be the perfect easier-drinking IPA. Layered with bright tropical aromas and bright, juicy flavors, Sweet Ride cruises in at 6.5% ABV, keeping pace with any occasion without compromising on taste. As the number one brand in bold-flavored, high-impact IPAs, Voodoo Ranger has created the next evolution of traditional IPAs. In a category that currently separates beers that are style-led from everyday drinkability, Sweet Ride Juicy IPA breaks with convention to deliver the full throttle flavors fans expect from a Voodoo Ranger in a lower ABV that goes the distance. "As the name suggests, Sweet Ride is a little sweet with just enough IPA bitterness to keep it balanced," said Kiron Chakraborty, Marketing Director of Voodoo Ranger. "It's hoppy enough for craft beer fans, and the tropical notes make it easy to enjoy even for those who don't usually reach for an IPA. It's a true crowd-pleaser that you can reach for at any occasion." This expansion of Voodoo Ranger's lineup, which includes the country's top-selling IPAs, Juice Force IPA and Imperial IPA, comes from the brand's category-breaking innovation and bold, high-quality releases that its loyal fanbase has come to expect. Available in six and twelve packs of 12oz cans nationwide, Sweet Ride is made for shoppers looking to stock up on a crushable, crisp IPA that's full of flavor, sip after sip. About Voodoo Ranger Crafted by New Belgium Brewing, Voodoo Ranger is the fastest growing craft beer brand in the country. Launched in 2017 with just three beers, Voodoo Ranger has since expanded its lineup to include over 20 distinct brews, including the flagship Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, and Voodoo Ranger Juicy Haze IPA, along with recent record-breaking releases like Juice Force IPA, Tropic Force IPA, and Hardcharged Tea. For a rangerously good time, follow @voodooranger on Instagram, learn more at voodooranger.com, and discover the official merch of epic beer at www.vootique.com.

Blue Ox Malthouse Debuts Online Homebrew Shop

LISBON FALLS, ME– After launching the online Blue Ox Merch House earlier this year, Blue Ox Malthouse has expanded its ecommerce offerings to include malt for homebrewers. The new section of the shop went live on Black Friday with ten malt styles.

Homebrewers can now purchase five pound bags of Yankee Pilsner, Vyenna, Dark Munich, Caramel 60, Roasted Barley, Chit, Wheat, Chocolate Rye, Special Moxie, and Maplewood Smoked malts for delivery in Blue Ox Malthouse’s online shop.

"Blue Ox Malthouse was founded on the principle of supporting farmers and our food system at large,” says Senior Account Manager Joe Rinaldo. “By offering our award winning products to a wider audience, we further that mission and hope to connect to more of our community beyond professional brewers and distillers."

Homebrewers can order Blue Ox’s award–winning malt at blueoxmalthouse.com/merch-house. Professional brewers, distillers, and bakers interested in purchasing Blue Ox’s floor malted products can browse the Blue Ox portfolio at blueoxmalthouse.com or contact sales@blueoxmalthouse.com.

Media inquiring about Blue Ox Malthouse can contact Emily Hutto at hutto@radcraftbeer.com.

ABOUT BLUE OX MALTHOUSE

Launched in 2013 by homebrewer and community organizer-turned-maltster Joel Alex, Blue Ox Malthouse is Maine's first malting operation and now the largest dedicated floor maltster outside of Europe.. Blue Ox Malthouse seeks to push the possibilities of craft beer and spirits, and support Maine agriculture by connecting these two groups through world class quality Maine-made malt. Reinvigorating a centuries-old floor malting tradition, Blue Ox is committed to growing the connection between brewers and farmers while striving to grow more sustainable food systems and serve as a model for sustainable and rural economic development. Learn more at blueoxmalthouse.com.

Tripping Animals Brewing Continues to Grow Amid Industry Changes

MIAMI, Dec. 22, 2025 /PRNewswire/ -- While beer sales across the United States face a challenging downturn, Tripping Animals Brewing continues to chart a different path: one of growth, creativity, and community connection. Through strategic innovations spanning product development, packaging, hospitality, and alternative beverages, the brewery is strengthening its foundation and expanding its reach.

"Our industry is in a time of transition, but we've never been more confident in who we are and where we're going," said Juan Manuel Torres, Chief Operations Officer of Tripping Animals Brewing. "By listening to our community, adapting to evolving consumer lifestyles, and staying true to our spirit of creativity, we've built momentum in a period when many are slowing down." That momentum is reflected not only in sales and distribution gains, but also in the growing number of touch points where fans can experience the Tripping Animals brand, from grocery store shelves to destination taprooms and events. In 2025, the Florida-based independent craft brewer celebrated its seventh anniversary at its Doral (Miami) brewery and the first anniversary of its Fort Lauderdale taproom. Their craft beers are available at bars and retailers nationwide including Whole Foods Markets (Southeast) and New Moon Natural Foods (California). Over the past year, the brand reached more fans than ever by securing new shelf space at Fresh Market, Milam's, Sprouts Farmers Market, and Trader Joe's, while seasonal beers added a distinctive craft touch to Halloween festivities at Universal, Busch Gardens, and SeaWorld. "By planning ahead, working to be the best partner possible, and delivering top quality products, we have done well and strive to do even better," stated Torres. Tripping Animals is accelerating growth with a more accessible, innovation-forward portfolio. The brewery has refreshed core favorites like Ever Haze and No Mames in new 12 oz formats designed to strengthen everyday reach at retail and on-premise accounts. The breakout success of No Mames Light marks the brand's confident move into the light beer space. Behind the scenes, a state-of-the-art in-house laboratory is coming online to sharpen quality control and speed up research and development, paving the way for new offerings that extend the brand into the fast-growing wellness and alternative beverage category. "Our goal is to be more than a brewery—we're becoming a creative beverage company," Torres added. "From light beers to new offerings, we're pushing ourselves into new spaces without ever losing our identity." That evolving identity continues to be grounded in bold flavors, playful yet meticulously crafted design, and a commitment to building experiences that invite exploration, conversation, and community. At the same time, Tripping Animals is elevating its taproom and community experience with new ways for people to connect with the brand, its culture, and each other. Through the Trippy Kitchen program, the brewery now offers off-site catering. At its Doral location, new editions of Lilypad, the Tripping Animals magazine, are tied to the taproom gallery wall and spotlight regional artists. Guests at the Miami and Fort Lauderdale taprooms enjoy an expanded lineup of daily concepts and entertainment, from comedy nights to live concerts in the garden, alongside a new cocktail program. The leadership team also continues to deepen its philanthropic footprint, supporting organizations such as the Books & Books Literary Foundation, Buddy System, Center for Great Apes, Knuckleback Farms, Pink Boots Society, Pride, The Caring Place, and others. These past partnerships reflect the brewery's belief that success is measured not just in barrels or placements, but in the positive impact it can have on people and communities. Looking ahead to January 2026, the team will announce four non-profits selected to receive quarterly fundraising support generated through sales of its popular Ever Haze beer, creating an ongoing, built-in mechanism for giving back. "As much as we're focused on the beer itself, we're equally committed to the community experience around it," said Torres. "Our taprooms are not just a place to drink—they are a destination for art, entertainment, culture, and connection." About Tripping Animals Brewing Tripping Animals Brewing began in 2011 as a garage home brewing project in Caracas, Venezuela, where four friends turned a shared passion for experimental beer into a bold, community-driven vision. Relocating to Miami, they opened the Doral brewery in 2018, building a reputation for innovative beers, wild animal-inspired label art, and a welcoming, creative taproom culture. Now with a second taproom in Ft. Lauderdale, Tripping Animals pairs beer, art, food, and community in immersive spaces while distributing its beers across the U.S. and select international markets. trippinganimals.com

Is the Rising Cost of Beer Changing How We Drink? The Data Says Yes.

There’s been a lot of conversation across the beer industry lately — brewers, distributors, bar owners, and even retailers — all asking the same question:

Are rising beer prices causing people to drink out less and buy less beer overall?

Based on multiple industry reports from the Brewers Association, IWSR, Beverage Information Group, Gallup, and retail sales data from top beer companies, the answer appears to be:

👉 Yes — rising costs are contributing to measurable shifts in consumer behavior.

Here’s what the data shows:

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🔺 Beer Prices Keep Rising

Ingredients, shipping, aluminum, labor — it’s all more expensive.
Industry analyses estimate that U.S. beer pricing has climbed 20%+ over the past 4–5 years, well ahead of historical averages.

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🔻 Beer Sales & Volume Keep Falling

• U.S. beer volume dropped 4.4% in 2023, hitting its lowest point in years.

• Craft beer saw its first net decline in brewery count in two decades, with closures outpacing openings.

• In 2024, U.S. beer production fell another 1.2%, showing ongoing softness.

• Premium beer (craft, imports, specialty) declined globally for the first time in four years.

• Major brands report consumers are buying fewer packs and making fewer trips.

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🧍‍♂️ Behavior Is Changing — Not Just Sales

Consumers aren’t only drinking less beer. They’re:

• Drinking less alcohol overall — with Gallup showing the lowest U.S. drinking rate in decades

• Choosing smaller formats (singles over six-packs)

• Trading down or switching to non-alcoholic options, which grew ~9% globally

• Cutting back on on-premise drinking as bar and restaurant pricing climbs

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🥽 What This Means for the Industry

This isn’t a “beer is dying” moment — but it is a pivot point.

Price sensitivity is reshaping the landscape:

• Breweries must justify premium pricing more than ever

• Bars and bottle shops may need to rethink value offerings

• NA and alternative beverages are becoming real competition

• Consumers are choosing intentional drinking occasions instead of routine consumption

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📊 The Big Picture: Prices Up, Volume Down

Below is an illustrative chart reflecting the overall trend seen across reported data from 2015–2024:

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💭 Final Thought

The question isn’t just “Why are beer sales down?”
The question is:

“How does the beer industry adapt when consumers become more selective, more price-sensitive, and more health-conscious — all at the same time?”

It’s a challenging moment, but also an opportunity for smarter innovation, better storytelling, and a renewed focus on value.

RHINESTONE LAUNCHES ITS ALCOHOL-FREE BREWS

Arizona-Born NA Beer Brand Lands Retail Partnership in 47 Sprouts Stores Throughout Arizona

SCOTTSDALE, Ariz., Dec. 8, 2025 /PRNewswire/ -- Rhinestone, the new Arizona-born line of alcohol-free brews built for both drinkers and non-drinkers, today announced its retail partnership with Sprouts Farmers Market, rolling out its Mexican Lime six-pack across 47 Arizona stores starting January 2, 2026. The placement marks Rhinestone's first major entrance into off-premise retail and a milestone for the fast-growing NA beer brand. As Dry January continues to surge, with nearly 1 in 3 U.S. adults participating last year and non-alcohol beer leading category growth, Rhinestone will leverage its Sprouts partnership to deliver one of the lightest and most approachable options in the non-alcoholic category, making it uniquely approachable for the "sober-curious" consumer. Cold-crafted in Arizona, Rhinestone leans into Western grit, nightlife culture, and the social side of drinking with brews that are 0.0% ABV, 5 calories, zero carbs, gluten-free, and a flavor profile engineered for crushability. "Dry January gets bigger every year, but more importantly, drinking culture is evolving year-round," said Dustin Johnson, founder of Rhinestone. "Sprouts shares our Arizona roots and our mission to deliver a better-for-you alternative. From the sober-curious to longtime beer lovers, Rhinestone delivers the flavor, energy and swagger of a beer, without the alcohol, so it fits into any modern lifestyle." Throughout January, Rhinestone will activate an on-the-ground Arizona presence, including in-store sampling, surprise giveaways, and its signature Rhinestone Rambler RV rolling up to select Sprouts stores statewide. Rhinestone Mexican Lime six-packs will be available in the Beer & Wine section at participating Arizona Sprouts locations January 2 through the month, with opportunity for expansion based on performance. About Rhinestone Rhinestone is a bold new line of alcohol-free brews built to stand out as an alternative to traditional NA beers. Founded in Arizona in 2025, Rhinestone brings Western grit to a modern lifestyle with cold-crafted brews that allow you to 'drink all night and ride at dawn.' Crafted for people who like to drink, but want the freedom to pace themselves and still feel good the next day, Rhinestone delivers the flavor, energy and swagger of a beer – without the alcohol. Rhinestone is currently available in four styles – Original, Mexican Lime, Blood Orange, and Desert Grapefruit. The company, founded by entrepreneur and Arizona native Dustin Johnson, is expanding distribution locally and regionally, and building toward national growth. For more information, visit drinkrhinestone.com. About Sprouts Farmers Market, Inc. Sprouts Farmers Market is one of the largest and fastest growing specialty retailers of fresh, natural and organic food in the United States. Sprouts helps people live and eat better with fresh produce at the heart of the store and delicious discoveries for every dietary lifestyle. Always foraging for what's fresh and innovative, Sprouts offers a carefully curated assortment of products that inspire wellness naturally, including organic, gluten-free, plant-based and non-GMO favorites. Headquartered in Phoenix, AZ, Sprouts employs approximately 35,000 team members and operates more than 450 stores in 24 states nationwide. To learn more about Sprouts and the role it plays in its communities, visit sprouts.com/about.

Warped Wing To Launch Whiskey Rebellion this Saturday 12/6/25 at Dayton Taproom

DAYTON, OH, 12/3/2025 - Warped Wing Brewing Co. is excited to announce the launch of its 2025 Whiskey Rebellion Imperial Stout aged in Bourbon Barrels and its new lineup of flavored variants, with a special Bottle Release Event at the Dayton Taproom on Saturday, December 6th. Guests will have the first opportunity to purchase all bottle variants and enjoy draft pours of the new 2025 releases.

“Whiskey Rebellion has become the cornerstone of our barrel aged program and this year’s lineup is one of our most exciting yet,” said Nick Bowman, VP of Sales & Marketing and Managing Partner at Warped Wing. “From the classic Imperial Stout to bold flavored variants like German Chocolate Cake and Iced Gingerbread Cookie, this release is designed for fans to savor each unique sip. Hosting the launch in Dayton lets us share these limited bottles first at our OG taproom where it all began.”

Warped Wing fans are encouraged to attend the Dayton launch to guarantee their favorite variants, as flavored bottles may sell out quickly. All Whiskey Rebellion releases, including both regular and variant bottles, will make their way to the Springboro, Mason, and Huber Heights Taprooms the following weekend.

Event Details:

Date & Time: Saturday, December 6th, doors open at noon

Location: Warped Wing Dayton Taproom at 26 Wyandot Street - Dayton, Ohio

Bottle Line: Begins outside at the loading dock (draft only customers can come through the front entrance)

Draft Tapping Schedule:

12pm - Whiskey Rebellion Imperial Stout aged in Bourbon Barrels

1pm - Whiskey Rebellion Old-Fashioned Smoked Cherry & Orange

2pm - Whiskey Rebellion German Chocolate Cake

3pm - Whiskey Rebellion Bananas Foster

4pm - Whiskey Rebellion Iced Gingerbread Cookie

5pm - Whiskey Rebellion Freedom Reserve

Live Music:

Six String Hustle: 12:30pm-3:00pm

Nothing But Treble: 3:30pm-6:30pm