Beverage Innovator Draft Top Launches Draft Top Pro Tool to Change the Way Consumers Enjoy Canned Beverages

Draft Top Pro Provides a Quick and Easy Way to Transform Canned Beverages Into Formal Cups, Designed with High Volumes and Ease of Use in Mind

NEW YORK, May 8, 2024 /PRNewswire/ -- Draft Top, the innovative lifestyle brand that is redefining the way consumers enjoy canned beverages, today announces the launch of Draft Top Pro, a commercial grade countertop tool that seamlessly transforms canned beverages into formal cups within seconds. The Draft Top Pro aims to elevate the sensory experience of canned beverages, providing the same rich sensory experience as drinking from a glass and is built for beverage brands, venues, bars & restaurants looking to provide their customers with a unique & sustainable drinking experience.

The Draft Top Pro tool works to safely and seamlessly lift and remove the lids of canned beverages with three simple steps, creating a more formal sensory experience by enhancing the aroma and flavor accessibility of the liquid:

  1. Insert can and lock the handle.
  2. Pull the top lever down.
  3. Remove the now Topless can!
    1. To open another can simply push the top lever back up and the DT PRO will eject the top for your next use.

"We've seen such sensational feedback from consumers since the launch of our original handheld tool in 2019," commented Armand Ferranti, President & Co-Founder of Draft Top. "We're excited to bring that level of excitement, innovation and opportunity to the masses with the launch of Draft Top Pro. The tool offers venues, hotels, restaurants and bars throughout the world the opportunity to not only enhance the customer's experience when drinking canned beverages, but level up their commitment towards a more sustainable world."

With a strong commitment to encouraging eco-friendly practices and a push towards a more sustainable future, the Draft Top Pro provides its customers with a sustainable serving solution, eliminating the need for plastic, single use cups while simultaneously offering an increased ROI as opposed to glassware maintenance and plastic purchasing. The Draft Top Pro allows venues and hospitality brands to save on investments of plastic cups, glassware, while simultaneously allowing beverage brands the opportunity to maintain branding & logo visibility in the hands of the consumer, a space where branding is typically lost when transferred into a plastic/glass unbranded cup.

Some of the largest beverage and hospitality brands worldwide have already begun integrating Draft Top Pro into their ongoing marketing and consumer facing initiatives and events, including international brewer Heineken. "We recently had the opportunity to incorporate the Draft Top Pro at our trade shows, which was an instant hit with our consumers," commented Peter Camps, Sr. Manager Quality & Education, Brewmaster – Draught Master at Heineken. "Consumers loved the fact that the tool allows you to drink a beer from a can, just like you would enjoy a draft beer in a pint glass. There's also no longer the need to pour the can into a plastic cup, which, in turn, creates increased visibility for the product itself."

Committed to quality, innovation, and the consumer experience, Draft Top is pioneering a new way to enjoy the world's best canned drinks, making every sip an opportunity to savor life to the fullest. The Draft Top Pro is available for purchase now online at drafttop.com, retailing for $849.99 USD with wholesale options available. For more information on the product and to view Draft Top's lineup of other beverage innovations, including their popular personal and handheld consumer tools such as the Draft Top Lift ($15 USD) and Can Clips ($4.99 USD), visit drafttop.com and follow us on Instagram at @drafttop.

About Draft Top:

Draft Top is an innovative lifestyle brand that is redefining the way consumers enjoy canned beverages. Founded on the belief that the experience of drinking from a can should be as rich and enjoyable as from a glass, Draft Top introduces a suite of tools designed to enhance the sensory experience of canned drinks. With products like the Draft Top Lift, Can Clips, and the DT Pro, the company transforms the simple act of consuming a beverage into an immersive moment of pleasure. These patented gadgets are engineered not just for functionality but to elevate the drinker's experience by removing the entire top of the can, thereby enhancing aroma and flavor accessibility. Ideal for beer aficionados, outdoor enthusiasts, and anyone looking to enrich their beverage experience, Draft Top's innovative solutions cater to a broad audience seeking to bring a touch of refinement and convenience to their casual drinking occasions. Committed to quality, innovation, and the consumer experience, Draft Top is pioneering a new way to enjoy the world's favorite canned drinks, making every sip an opportunity to savor life to the fullest. For more information, follow the brand online at drafttop.com and on Instagram at @drafttop.


Draft Top Pro


Labatt Introduces NEW Blue Light Raspberry Lemon, Available for a Limited Time Only!

Blue Light Raspberry Lemon Swings into Summer as the "Unofficial Sponsor of the 19th Hole"

BUFFALO, N.Y., May 14, 2024 /PRNewswire/ -- Labatt recently introduced its new fruit flavored light pilsner, Blue Light Raspberry Lemon! Blue Light Raspberry Lemon is a premium light pilsner brewed with a blend of natural raspberry and lemon flavors. Labatt Blue Light Raspberry Lemon joins Labatt Blue Light's other popular summer seasonal beers, Blue Light Lime and Blue Light Grapefruit. All three are available for a limited time!

"Labatt Blue Light Raspberry Lemon truly feels like summer in a can: it's bright, refreshing, and easy to drink on a hot day," said Jason Folaron, brand manager for Labatt USA. "We had a lot of fun with this product, not only with its great flavor, but with its packaging. You'll see various scenes of golf, including a golf ball wrapped in lemon rind paired with a raspberry, really driving home the flavor profile of this beer."

Labatt Blue Light Raspberry Lemon Coined the "Unofficial Sponsor of the 19th Hole"

Released just in time for Memorial Day, Labatt Blue Light Raspberry Lemon sets its sights on becoming a summer staple for golfers and outdoor enthusiasts alike. Labatt has aptly coined the new product the "Unofficial Sponsor of the 19th Hole," inviting everyone to celebrate their hot summer days with a refreshing can of Blue Light Raspberry Lemon.

"Blue Light Raspberry Lemon is the perfect drinking buddy to enjoy with your crew this summer," said Jason Folaron, brand Manager for Labatt USA. "Whether it's after a day on the course or enjoying a back yard hang, we wanted to craft something that beer fans are excited to reach for after a day in the sun."

Labatt Blue Light Raspberry Lemon is available in stores across N.Y., O.H., M.I., P.A., and V.T., in 12 and 30-packs of 12-ounce cans while supplies last. Labatt fans are encouraged to participate in the summer rewards program while enjoying Labatt Blue Light this season! Scan the "Labatt Summer Rewards" QR code on 24 and 30-packs of Labatt Blue Light to create an account and learn more.

Connect with Labatt on Facebook, Twitter and Instagram.

Always enjoy responsibly.

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Tapster Redefines Bar Experience with Self-Pour Model, Launches Franchise Opportunity

Self-Pour Bar and Tasting Room Experience is Reshaping the Way Americans Socially Drink; Flourishes as Consumers Increasingly Prefer Self-Service Options 

SEATTLE, May 7, 2024 /PRNewswire/ -- Craft beer fans rejoice; an emerging self-pour tap concept is making waves as they tap into franchising. With self-service trends continuing to flourish, two out of three consumers prefer self-service rather than interacting with staff, according to Forbes. A revolutionary leader in the bar space, Tapster, is experiencing this growing trend first-hand with its self-pour model and easy-going atmosphere that puts guests in the driver's seat. With interest across the U.S. rising, Tapster announced today the launch of its franchise opportunity to bring passionate beer enthusiasts and entrepreneurs a viable and simplified entrance to bar ownership.  

Tapster's journey began with a passion for craft beer and a vision to reimagine how people experience it. "With Tapster cards in hand, our guests can be their own bartender and are free to sample at their own pace from over 40 beverages on tap – there's virtually no waiting, you're on your time at Tapster," said Tapster Founder and CEO Roman Maliszewski, who opened the first Tapster in 2017 in Chicago. "Our franchise opportunity represents more than a business venture; it's an invitation to join us in reshaping the future of how we socially drink, one pour at a time."

Building on Success: Tapster to Open Fifth Tasting Room

With increased growth in the craft beer and self-service industries, Tapster is set to open its fifth U.S. tasting room:

  • Tapster's newest location opens this May in the West Main Tower III Building at 193 106th Ave. NE in Bellevue, Washington.
  • The new self-pour bar is the brand's second location in the Seattle market, and among 10-plus tasting rooms, Tapster plans to open or have in development within the next 3-5 years.
  • Tapster first entered the Seattle market in 2021 with its tasting room in South Lake Union and has since built a solid following with year-over-year growth and double-digit sales increases.

Launches Franchise Model: Tapster to Tap into Neighborhoods Nationwide

In addition to Seattle, the tasting room franchise primarily focuses on building its current operational markets—including Chicago, Cleveland, and Philadelphia—and beyond to a presence in most major U.S. cities within the next 10 years.

"Our continued growth is a testament to the strength of the Tapster business model," Maliszewski added. "Over the past seven years, we've developed Tapster in very different markets across the U.S. – all seeing warm welcomes and becoming enveloped within the fabric of their local communities. Our goal is for our brand to be as recognizable as Starbucks, cultivating a welcoming environment for friends, families, and colleagues to hang out at their leisure."

Tapster is actively seeking hands-on, owner-operator franchisees who are passionate about their community and will be dedicated to providing outstanding guest service and upholding the brand's standards. Previous industry experience is not required. 

The Tapster franchise model is designed to streamline operations, ensuring ease and efficiency for franchisees. Unlike conventional bar and restaurant establishments burdened with complex staffing and food service requirements, Tapster's self-pour technology and proven operational systems minimize the need for extensive staffing, meanwhile allowing franchisees and their team members to focus on delivering exceptional guest experiences. The total investment to open a Tapster franchise is $400,000 - $1,200,000, including a $40,000 franchise fee.

To assist in developing the tasting room franchise opportunity and managing future growth, Maliszewski teamed with Community Franchise Group, which specializes in transforming emerging franchises into national brands. The group has a collective 100-plus years of experience scaling national franchise brands such as Orange Theory Fitness, Unity Rd., Maui Wowi, Cold Stone Creamery, Rocky Mountain Chocolate, Kahala Brands / MTY Food Group portfolio, Play It Again Sports, Plato's Closet, Once Upon A Child, Retro Fitness, Floyd's 99 Barbershop and Sears Hometown and Outlet Stores.  

No Waitstaff, No Waiting: Tapster is Reshaping How Americans Socially Drink

Tapster is a self-pour tasting room concept that offers a wide selection of beverages on tap, including craft cocktails, wine, cider, hard seltzer, kombucha, cold brew coffee, craft soda, and beer. With taps changing daily, guests pay by the ounce—and go at their own pace—to explore new flavors and try something different. The comfortable, neighborhood bar is a go-to weekly choice for locals to relax with friends, play board games, and enjoy a unique & interactive drinking experience. The brand also welcomes guests to Bring Your Own Food (BYOF) and hosts weekly events, creating opportunities for memorable get-togethers. All this, coupled with the welcoming and genuinely friendly environment, fosters a sense of community that keeps patrons coming back for more.  

To learn more about the Tapster franchise opportunity, visit https://tapsterfranchise.com.  

About Tapster:  

Tapster is a pioneering force, revolutionizing the social drinking experience. With its innovative, self-pour technology, unwavering commitment to quality and focus on delivering a welcoming & genuine environment, Tapster offers guests a unique and immersive journey through the world of craft beer that allows them to sample a wide variety, at their own pace. Founded on the principles of environment, empowerment, and education, Tapster opened its first tasting room in 2017 and has four locations across the United States. With a proven business model focused on simplicity, profitability, and community engagement, Tapster offers owner-operator franchisees the opportunity to be part of a dynamic brand that is poised to reshape the way people experience and enjoy their favorite brews and cocktails. For more information, visit https://tapstertastingroom.com/ or https://tapsterfranchise.com



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