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Historic Spoetzl Brewery Announces New Distillery

The Original Texas Brewery to Distill Craft Spirits

SHINER, Texas, May 9, 2023 /PRNewswire/ -- Today, the Spoetzl Brewery, the family-owned and independent craft brewer of the iconic Shiner Bock, announces the addition of a new onsite distillery, the K. Spoetzl Distilling Company, which will distill a line of Shiner Craft Spirits.

After over 114 years of crafting unique and innovative brews, Spoetzl is pushing the boundaries of its Shiner family of brands with the introduction of a new line of craft spirits. Now, the storied Texas brewery is opening a distillery to bring spirits fans expertly crafted spirits including Vodka, Gin and Moonshine—also known as "Shiner Shine"—with barrel-aged spirits to follow.

"The town of Shiner and surrounding areas have a colorful history of distilling that dates back to before Prohibition and ties into Shiner's rich brewing heritage," says Tom FiorenziDirector of Brewery and Distillery Operations. "We believe our brewing experience crafting award-winning beers uniquely positions us to similarly craft the highest quality spirits for the demanding spirits consumer. The entire process – from grain to glass – will all be done by our team right here in Shiner; after all, great beer is the basis for great spirits."

Nestled in one of the oldest cellars of the historic brewery, Shiner commissioned a world-class distillation system, including a copper pot still and copper rectifying columns hand-crafted in Scotland. As an ode to the past, each batch of spirits passes through the collection vessel copper grant designed by Shiner's legendary Brewmaster Kosmos Spoetzl in 1947. "The copper from Kosmos' grant refines the batch prior to its introduction to the still," says Jessica Michalec, Spoetzl Distillery Manager. "From there, each batch receives the same care and attention from our distillers that our brewers would apply to our craft beers."

Visitors are invited to tour the distillery and sample spirits seven days a week. The distillery also has a menu of craft cocktails, each tailored to incorporate the local heritage and flavors. Bottles of spirits are also available for purchase exclusively from the hospitality room for at-home enjoyment.

"The incredible support from Shiner Beer fans over the years led us to this point where Shiner begins a new chapter distilling unique craft spirits that deliver on quality while paying homage to the brewery's historic past," says Nick Weiland, Shiner's Director of Marketing.

About Shiner, the K. Spoetzl Brewery, and the K. Spoetzl Distillery: The K. Spoetzl Brewery was founded in Shiner, Texas (population 2,127), in 1909, by Czech and German immigrants brewing beer with old-world traditions and recipes for South Central Texas. Since then, the brewery has grown to be one of the largest independent craft brewers in the country with beers available in all 50 states, Puerto Rico, Mexico, and U.S. military bases around the world. In 2023, the Spoetzl Brewery expanded to include the K. Spoetzl Distillery with its line of Shiner Craft Spirits. To this day, every drop of the award-winning beer is brewed right in Shiner, TX, where it all started 114 years ago.

TeaPot™ Introduces Newest Style of Cannabis-Infused Iced Tea - Mango Green Tea

Boston Beer Company's cannabis-infused iced tea brand continues its expansion across Canada

BOSTON, May 15, 2023 /PRNewswire/ -- TeaPot, the cannabis-infused iced tea beverage brand from The Boston Beer Company, Inc. (NYSE: SAM), has announced the launch of its newest flavor, Mango Green Tea. After Teapot made its debut in Canada in late 2022, Lemon Black Tea garnered the esteemed title of Best New Product, as voted by Canadian consumers. TeaPot continues to showcase its expertise in pairing the perfect tea with the perfect strain, ensuring that every occasion is accompanied to elevate the tea-drinking experience.

TeaPot is made with real tea and infused with Pedro's Sweet Sativa, an award-winning cannabinoid-rich cultivar distributed exclusively by Entourage Health Corp. under the Color Cannabis adult-use brand. Each 355ml (12-ounce) can of TeaPot Mango Green Tea contains 5mg of THC, is non-carbonated, and is formulated to minimize any cannabis taste or aroma.

"We are excited to expand the TeaPot line with the introduction of Mango Green Tea," said Paul Weaver, Head of Cannabis for The Boston Beer Company. "Our team has worked hard to create an amazingly smooth, lightly sweetened green tea that complements the natural effects of Pedro's Sweet Sativa. We call it a Good Day Iced Tea and it pairs perfectly with a relaxing weekend by the lake."

TeaPot's Mango Green Tea will debut in Ontario, Manitoba and Saskatchewan throughout May and is available for purchase at select cannabis retail outlets and online.

TeaPot is produced at Peak Processing Solutions (Windsor, Ontario) and distributed by Entourage Health Corp. (Aylmer, Ontario).

For more information, visit www.drinkteapot.com or follow @DrinkTeaPot on Instagram and Twitter to receive the latest updates.

About The Boston Beer Company

The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. Our portfolio of brands also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider and Dogfish Head Brewery as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing. In 2021, the company established a Canadian-based subsidiary (BBCCC, Inc.) to serve as a dedicated research and innovation hub focused on non-alcoholic cannabis beverages. For more information, please visit our investor relations website at www.bostonbeer.com, which includes links to all our respective brand websites.

About TeaPot

TeaPot is the first cannabis-infused product line from BBCCC Inc., a direct subsidiary of The Boston Beer Company. The brand expertly pairs the right tea with the right pot for the right occasion, delivering a consistent and enjoyable experience for drinkers. Each style of TeaPot contains 5mg of THC per 355mL can, and is made with real tea and premium single-source cannabis strains. For more information, visit www.drinkteapot.com.

 

TeaPot Mango Green Tea pairs perfectly with a relaxing weekend by the lake in cottage country.


Dos Equis® Introduces New Products -- Its First Non-Alcoholic Beverage, A Classic Mexican Drink, & A Conveniently Canned Cocktail

A Next Step in Innovation, Satisfying Consumers' Demand for Spirit-Based Cocktails & Unique Beverage Options

WHITE PLAINS, N.Y., May 9, 2023 /PRNewswire/ -- Following its successful introduction to the popular ready-to-drink category last year, Dos Equis® is once again expanding its product portfolio with Dos Equis® Lime & Salt ZERO non-alcoholic, Dos Equis® Michelada and Dos Equis® Mango Margarita.

Just in time for summer celebrations, the brand is bringing exciting and unexpected options to shelves across the country. The new Dos Equis beverages are making it easy to enjoy your favorite bar and restaurant beverages at home and on the go this season, just by opening the fridge (or a cooler!).

  • Dos Equis Lime & Salt ZERO: With the growing interest in non-alcoholic beverages, Dos Equis is introducing its first product in the category. With the refreshing addition of lime and salt, this smooth-tasting non-alcoholic beverage gives people a choice during social occasions when they can't or don't want to drink alcohol. Available in a 6 pack, each 12 oz can contains less than 0.5% ABV.
  • Dos Equis Michelada: Offering the authentic savory taste of the classic Mexican drink, the Michelada combines flavors of tomato, lime, spice and a hint of salt, with the refreshment of crisp beer. The convenient single serve 24 oz can delivers a genuine Michelada experience, without having to mix all the ingredients. Additionally, Dos Equis Mango Chelada will be hitting shelves this fall. Available in a single serve 24 oz can, each serving contains 4.1% ABV.
  • Dos Equis Mango Margarita: Joining the Dos Equis Classic Lime Margarita, the ready-to-drink margarita blends Blanco Tequila from Jalisco, México with mango juice and high-quality ingredients, giving you the craft cocktail experience at the crack of a can. Available in a 4 pack, each 12 oz can contain 10% ABV.

"As we continue to grow the Dos Equis portfolio, we are taking a look at what our customers are choosing to drink and creating products inspired by those choices," said Ligia Patrocinio, Senior Brand Director, Dos Equis, HEINEKEN USA. "With the summer months approaching and more occasions to celebrate, we know that ready-to-drink products are what people are seeking to share with family and friends. We are also looking forward to introducing Dos Equis Lime & Salt ZERO to market, giving consumers another option for when they can't or don't want to drink."

Also, on shelves and ready to be enjoyed this summer, is Dos Equis Ranch Water Hard Seltzer, inspired by the flavors of the classic West Texas refreshment, Dos Equis Lager Especial, a golden pilsner-style beer, Dos Equis Ambar Especial, a Vienna-style lager, and Dos Equis Lime & Salt, the Dos Equis Lager beer with a touch of lime and salt, and the inspiration for Dos Equis Lime & Salt ZERO.

HEINEKEN USA, the nation's leading high-end beer importer, is continuing to focus on Dos Equis' innovation portfolio, which kicked off last year with the successful launch of the Dos Equis Classic Lime Margarita. As the brand introduces these new products and looks ahead, the goal is to create offerings that meet consumers' needs and provide a choice of alcoholic and non-alcoholic beverages.

To find Dos Equis® products near you visit https://dosequis.com/beer-finder/.

Link to media assets 

About Dos Equis® 

Wilhelm Haase founded Dos Equis® in 1897, when he brewed a beer called Siglo XX, the beer we now know as Dos Equis®. Today, Dos Equis® sees continued growth and expansion driven by a robust portfolio of offerings and new product innovations. In the past two years alone, Dos Equis® has more than doubled the size of its portfolio with several new brands leaning into top consumer trends.

The Dos Equis® portfolio includes Dos Equis® Lager, Dos Equis® Ambar, Dos Equis® Lager Lime & Salt, Dos Equis® Ranch Water Hard Seltzer, and Dos Equis® Margarita Classic Lime. Dos Equis® Lime & Salt is a take on the classic Lager but with a crisp, refreshing touch of lime and salt and is also available in pineapple, watermelon, and cucumber flavors. Dos Equis® Ranch Water Hard Seltzer is a hard seltzer with country soul and is inspired by the flavors of the classic West Texas refreshment. Dos Equis® Margarita Classic Lime, the brand's first spirits-based offering, is a ready-to-drink margarita cocktail that blends Blanco Tequila and high-quality ingredients to create the perfectly mixed cocktail. In 2023, Dos Equis expanded its product portfolio once again with Dos Equis® Mango Margarita, Dos Equis® Lime & Salt ZERO non-alcoholic, and Dos Equis® Michelada, making it easy to enjoy popular bar and restaurant cocktails at home and on the go.

Dos Equis® is imported into the US by HEINEKEN USA Inc., the nation's leading high-end beer importer, which is a subsidiary of Heineken International N.V., the world's most international brewer. For news and updates, follow us on Twitter & Instagram @DosEquis, or visit www.dosequis.com.




Yuengling Releases Limited-Edition Lager Camo Cans to Honor Veterans

Yuengling Unveils 2023 Team RWB Camo Cans and Donates $55,000 To Team Red, White & Blue as part of its Stars & Stripes Program

POTTSVILLE, Pa., May 8, 2023 /PRNewswire/ -- Today, D.G. Yuengling & Son, Inc., America's Oldest Brewery®, announced the return of their limited-edition Team RWB camo cans. The Traditional Lager camo cans support Yuengling's partnership with military veteran nonprofit Team Red, White & Blue (Team RWB) as part of Yuengling's Stars & Stripes program – the brewery's year-round initiative supporting our nation's heroes and military veterans.

The special cans, emblazoned with a unique desert camouflage print and Team Red, White & Blue logo, mark just one of the many ways Yuengling values and pays tribute to the service men and women in our country. Starting today, the limited-edition Yuengling Lager cans will be available until the end of this summer in 12-ounce 12-pack, 12-ounce 24-pack cans as well as single-serve 24-ounce cans. The camo cans are available for purchase at fans of legal drinking age's favorite stores, restaurants and bars across the brewery's current 26-state-footprint.

Each camo displays a QR code co-branded with American country music star and official Yuengling Traditional Lager and Stars & Stripes program Brand Ambassador, Lee Brice. When scanned, the QR code will immerse fans in a digital Stars & Stripes experience, inviting users to enter an exclusive giveaway to win a Lee Brice Party Pack; learn more about Team RWB and donate to the organization; listen to Lee Brice's new album called "Hey World"; and tour America's Oldest Brewery or shop online for Stars & Stripes merchandise.

"As the Oldest Brewery in America, we are dedicated to supporting the U.S. military and are always seeking ways to further show our appreciation to those that protect our country's freedom," said Wendy Yuengling, Chief Administrative Officer and 6th generation family member. "We are grateful to partner with Team Red, White & Blue, an organization that shares our devotion to the men and women that have served as our nation's heroes."

To kick off the start to the limited-edition camo can season and this year's Stars & Stripes program, Wendy Yuengling, alongside Aaron Nola, Philadelphia Phillies Pitcher and Yuengling Brand Ambassador, presented $55,000 to Team Red, White & Blue's Executive Director Mike Erwin. The presentation took place at Nola's inaugural "Bowling for The Troops" charity event at Brooklyn Bowl Philadelphia.

"We're stoked for this year's Team RWB camo can launch and grateful for the generous support from Yuengling through the Stars & Stripes program," said Mike Erwin, Founder and Executive Director of Team RWB. "As the nation's leading health and wellness community for veterans, this support will enable us to deliver consistent events and programming for years to come." 

"I am thrilled to be part of Yuengling's efforts to support Team Red, White & Blue with these limited-edition cans," said Lee Brice. "I can't think of anything better than saluting our troops with a nice, cold Yuengling beer this summer."

For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com.

About D.G. Yuengling & Son, Inc.

D.G. Yuengling & Son, Inc., America's Oldest Brewery®, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey's Chocolate Porter, FLIGHT by Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was recently established with Molson Coors Beverage Company to expand production and distribution further west.  Yuengling beer is currently available in 26 states with recent expansion into Kansas, Missouri, and Oklahoma. Get news, updates, and access media images at https://www.yuengling.com/news. For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook Page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com

About Team RWB 

Team Red, White & Blue (Team RWB) is a nonprofit organization forging the nation's leading health and wellness community. Founded in 2010, Team RWB offers veterans real-life and virtual opportunities to build a healthier lifestyle. Team RWB believes that a strong focus on mental and physical health impacts every aspect of life and is essential for veterans to unlock their full potential. For more information about Team RWB and its 200,000 members visit teamrwb.org.

About Lee Brice

When Curb Records recording artist, Lee Brice, isn't selling out arenas, writing and recording songs, or building new brands like American Born whiskey, you'll find the family man with his wife Sara, two young boys, and daughter. Meanwhile, with over 3 billion on-demand streams, and over 3.6 billion spins on Pandora, Brice continues to enjoy massive success at country radio, digital streaming services, and on the road. He recently reached #1 at Country Radio with "Memory I Don't Mess With," which consecutively follows three prior #1s: ASCAP's 2021 Country Song of the Year "One of Them Girls," "I Hope You're Happy Now" with Carly Pearce, and "Rumor," which was nominated in the category Single of The Year at the 55th Annual ACM Awards. One of the most-played country artists of all time on Pandora, he was the second country artist behind Keith Urban to receive the Pandora Billionaire plaque. Lee is also a GRAMMY nominee, a CMA and ACM award winner, and he's taken nine radio singles to Number One: "A Woman Like You," "Hard to Love," "I Drive Your Truck," "I Don't Dance," "Drinking Class," "Rumor," "I Hope You're Happy Now," "One of Them Girls," and "Memory I Don't Mess With." Garth Brooks, Jason Aldean, Kenny Chesney and others have recorded his songs, and he's performed on numerous TV shows, including NBC's Today, ABC's The Bachelor, NBC's The Voice and FOX's Miss USA 2018. Lee performed as part of the Library of Congress Gershwin Prize for Popular Song honoring Garth Brooks, aired on PBS March of 2020. At the 54th Annual CMA Awards, Lee took home the prize for Musical Event of the Year for his song with Carly Pearce, "I Hope You're Happy Now." At the 56th ACM Awards, "I Hope You're Happy Now" won Single of the Year and Music Event of the Year, and Lee and Carly Pearce performed the song live. Lee's latest album, Hey World, features new radio single "Soul" and received a 2022 Billboard Music Award nomination for "Top Country Album."

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