The beer brand's latest commitment to gender equality in sports honors Kathrine Switzer and other athletes who have broken barriers to increase representation in running and sports NEW YORK, Nov. 2, 2022 /PRNewswire/ -- Michelob ULTRA, the beer brand that believes every athlete deserves to experience an equal level of joy in sports, is encouraging more women and non-binary athletes to run the TCS New York City marathon by introducing the  Michelob ULTRA Run Fund .  In partnership with the New York Road Runners, the fund will offer a contest giving these runners a chance to win a bib to the 2023 TCS New York City Marathon and training programs for them to make their marathon debut. The Michelob ULTRA Run Fund is a multi-year program that will begin with the 2023 TCS New York City Marathon and expand to other races nationwide as the next chapter in the brand's commitment to equality and visibility in sports. As the TCS New York City Marathon celebrates the 50...

  TORONTO, Nov. 3, 2022 /CNW/ - The Federal government's Fall Economic Statement 2022 fails to address the strong consensus recommendation from brewers, hospitality, tourism, and labour unions to freeze beer taxes in recognition of today's challenges and the current unique business environment.   "It is extremely disappointing and frustrating that today's update has no measure to address next year's looming 6.3% federal tax increase on beer", said CJ Hélie, President of Beer Canada. "A further inflation-indexed tax hike on beer next year will impose unnecessary and willful harm on Canadian consumers, the hospitality sector and Canadian brewers of all sizes". First introduced in Budget 2017, Canadian federal alcohol excise duties increase automatically on April 1 st  each year by a CPI inflation-indexing formula determined the previous September. Without a legislative amendment to the Excise Act, beer excise duties will increase by 6.3% on April 1 ...

ST. PETERSBURG, Fla., Nov. 8, 2022 /PRNewswire/ -- Anticipating the countless holiday toasts sure to be offered over the next several weeks, shopper intelligence leader Catalina has identified several  adult beverage category trends  that will likely impact the contents of both bar and shopping carts across the U.S. this holiday season. In examining data pulled from its unrivaled Shopper Intelligence Platform, which provides a deep reservoir of purchase-based, anonymized buyer insights across virtually every U.S. household in real time, Catalina expects premixed cocktails and low-alcohol wine to top the list of adult beverages hosts serve this holiday season. Their rise in popularity has come at the expense of wine (both bottled and canned) and hard seltzer. CHEERS TO THE HOLIDAYS Low-alcohol/ better-for-you wine +35 % Premixed cocktails +29 % Craft beer + 6 % Flavored Malt Beverages + 4 % Domestic beer + 3 % Imported beer + 3 % Sherry/V...

Created in partnership with Melissa Ben-Ishay, Blue Moon Pie Pints are designed to garnish and perfectly pair with three of the brand's beloved beers. CHICAGO, Nov. 7, 2022 /PRNewswire/ -- For the past 27 years, Blue Moon has been synonymous with its iconic orange wheel garnish as the beacon brightness that creates a one-of-a-kind drinking experience. But for a limited time this holiday season, Blue Moon Brewing Company is swapping its orange garnish and replacing it with the only thing sweet enough to take its place: pie. Enter Blue Moon Pie Pints; because the perfect holiday beverage deserves the perfect holiday treat. Blue Moon Brewing Co. has partnered with internet sensation and mini baked goods queen, Melissa Ben-Ishay to craft a truly unique culinary masterpiece for the holiday season, Blue Moon Pie Pints. Melissa worked with Blue Moon's team of brewmasters to craft three premium pie recipes created to perfectly pair with beloved members of Blue Moon Brew...

The acquisition brings together two businesses with a shared commitment to quality, innovation, and a love for the outdoors. BRACEBRIDGE, ON, Nov 1, 2022 /CNW/ - Today, Muskoka Brewery announced they are acquiring Rally Beer Company to drive growth in their industry's most budding and dynamic beer segments. At the forefront of market trends is consumer wellness, something both companies have tapped into with their portfolio of products. The new partnership brings together complementary brands both rooted in an outdoors inspired lifestyle. Founder of Rally Beer, Alan Wood, will join Muskoka Brewery's team and continue to grow Rally by leveraging Muskoka's strength in operational efficiencies, widespread distribution, and expertise bringing brands to market with best-in-class execution. "Rally has pioneered the concept of functional beer in Canada, and we are so excited to be a part of what they have built," says Todd Lewin, President of Muskoka Brewery. "We ar...

Duplicate the brand's Chill Harder logo by carving it in a pumpkin, drawing it in the dirt or even mowing it in your cornfield for a chance to win $50,000 and be featured on a billboard in your hometown CHICAGO, Oct. 27, 2022 /PRNewswire/ -- In celebration of National American Beer Day,  Coors Light , the beer made to chill, is announcing a nationwide Chill Harder Pays Harder program to give back to its strong rural fanbase. At a time when inflation is on the rise, Coors Light wants to put some of its advertising budget into the pockets of its fans who don't mind a little hard work. Instead of buying traditional ads, Coors Light will pay its biggest fans to create and showcase the brand's Chill Harder logo. How does it work?  Coors Light will pay more than 5,000 drinkers to do its local advertising, so carve the Chill Harder logo into a pumpkin, draw it on the back of a coaster, or paint it on your beloved tractor and then post it on Instagram or Twitt...