Michelob ULTRA Supports First-Time Women & Non-Binary TCS New York City Marathon Runners with "Run Fund" Inspired by Trailblazing Runner Kathrine Switzer

The beer brand's latest commitment to gender equality in sports honors Kathrine Switzer and other athletes who have broken barriers to increase representation in running and sports

NEW YORK, Nov. 2, 2022 /PRNewswire/ -- Michelob ULTRA, the beer brand that believes every athlete deserves to experience an equal level of joy in sports, is encouraging more women and non-binary athletes to run the TCS New York City marathon by introducing the Michelob ULTRA Run Fund.  In partnership with the New York Road Runners, the fund will offer a contest giving these runners a chance to win a bib to the 2023 TCS New York City Marathon and training programs for them to make their marathon debut. The Michelob ULTRA Run Fund is a multi-year program that will begin with the 2023 TCS New York City Marathon and expand to other races nationwide as the next chapter in the brand's commitment to equality and visibility in sports. As the TCS New York City Marathon celebrates the 50th anniversary of its Women's Division, Michelob ULTRA is acknowledging the barriers that have been broken and the strides still to be made in the race to equality in sports. Currently, women and non-binary runners are outnumbered by males, making up 46% of New York City marathon finishers.  To help bridge the gap, Michelob ULTRA will highlight the inspiring stories of gender equality advocates and provide resources and access to bring female and non-binary representation to 50% at the 2023 TCS New York City Marathon. Michelob ULTRA will bring the story of Kathrine Switzer to life in an inspiring new TVC, airing during the TCS New York City Marathon. Kathrine Switzer changed running forever when she became the first woman to officially complete the Boston Marathon in 1967, ultimately leading to the establishment of the women's division of marathons and paving the way for thousands of women to experience the joy of their first race. "Michelob ULTRA is committed to using our brand as a platform to increase gender representation and equal enjoyment for everyone who loves sports." said Ricardo Marques, Vice President of Marketing, Michelob ULTRA. "We believe in celebrating an active and balanced lifestyle and are proud to continue working with partners like New York Road Runners and the Women's Sports Foundation to bring our shared values to life.  Because it's only worth it, if we all enjoy it." The Michelob ULTRA Run Fund is an extension of the brand's $100 Million commitment to gender equality in sports.  Continuing its history as a longtime sponsor of the TCS New York City Marathon, Michelob ULTRA will celebrate this year's marathon with a range of initiatives to encourage involvement, inclusion, and representation, including: Bringing together gender equality advocates to share their honest experiences and address ways we can all impact positive change during a riveting panel discussion. Together with the Women's Sports Foundation, the panel will focus on "The Road to Inclusion: 50 Years of Breaking Barriers" and feature Cari Champion, a pioneer for women in sport broadcasting; Jake Fedorowski, a leader in creating non-binary running divisions; Alexi Pappas, Olympian, and marathoner; Jocelyn Rivas, the youngest Latina to run 100 marathons; and Kathrine Switzer, a trailblazer for women in sports. Closing remarks will be provided by Phaidra Knight, World Rugby Hall of Famer, MMA fighter, and Women's Sports Foundation Past President. Releasing an inspiring TVC highlighting Kathrine Switzer's courageous act 55 years ago, that will air during TCS New York City Marathon coverage on WABC. Introducing the Michelob ULTRA Run Fund which will provide training programs and resources for women and non-binary athletes making their marathon debut and a contest giving these runners a chance to win a bib for the 2023 TCS New York City Marathon.  As part of this effort, Michelob ULTRA will launch "Train Like a Pro Marathon Runner" where athletes will receive weekly training tips developed by Team ULTRA coaches. "In 1967, I set out to prove that women could run distances and deserved to be included in marathons. Since then, major strides have been made but there is still work to be done," said Kathrine Switzer.  "We're just getting started. Women have only been running competitively for the last 50 years, which is why it is so important for brands like Michelob ULTRA to continue to take action and advocate for equality in sports." To learn more about the Michelob ULTRA Run Fund and Michelob ULTRA's commitment to equality in sports, visit MichelobULTRA.com/RunFund and @MichelobULTRA #ULTRARunFund. Michelob ULTRA Run Fund Contest. No Purchase Necessary.  Begins 11/01/22 and ends 07/01/23. Open to US residents 21+ who have not previously completed a marathon. Void where prohibited. See Official Rules at www.michelobultra.com/contestrules for prize information and details. Msg & data rates may apply.  About Michelob ULTRA  Introduced in 2002, Michelob ULTRA is the No. 2 beer in the industry by volume. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA's choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch's commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly. About Anheuser-Busch  At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America's most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit  www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook, and Instagram.   About The Women's Sports Foundation  The Women's Sports Foundation exists to enable girls and women to reach their potential in sport and life. We are an ally, an advocate and a catalyst. Founded by Billie Jean King in 1974, we strengthen and expand participation and leadership opportunities through research, advocacy, community programming and a wide variety of collaborative partnerships. From its inception to Title IX's 50th anniversary in 2022, WSF has invested over $100 million in these impact efforts, helping to shape the lives of millions of youth, high school and collegiate student-athletes, elite athletes and coaches. We're building a future where every girl and woman can #KeepPlaying and unlock the lifelong benefits of sport participation. All girls. All women. All sports.® To learn more about the Women's Sports Foundation, please visit www.WomensSportsFoundation.org. About New York Road Runners (NYRR)  NYRR's mission is to help and inspire people through running. Since 1958, New York Road Runners has grown from a local running club to the world's premier community running organization. NYRR's commitment to New York City's five boroughs features races, virtual races, community events, free youth running initiatives and school programs, the NYRR RUNCENTER featuring the New Balance Run Hub, and training resources that provide hundreds of thousands of people each year with the motivation, know-how, and opportunity to Run for Life. NYRR's premier event is the TCS New York City Marathon. Held annually on the first Sunday in November, the race features a wide population of runners, from the world's top professional athletes to a vast range of competitive, recreational, and charity runners. To learn more, visit www.nyrr.org.

Federal Government's Fall Economic Statement 2022 Fails To Address Real Challenges of Canadians

 

TORONTO, Nov. 3, 2022 /CNW/ - The Federal government's Fall Economic Statement 2022 fails to address the strong consensus recommendation from brewers, hospitality, tourism, and labour unions to freeze beer taxes in recognition of today's challenges and the current unique business environment.

"It is extremely disappointing and frustrating that today's update has no measure to address next year's looming 6.3% federal tax increase on beer", said CJ Hélie, President of Beer Canada. "A further inflation-indexed tax hike on beer next year will impose unnecessary and willful harm on Canadian consumers, the hospitality sector and Canadian brewers of all sizes". First introduced in Budget 2017, Canadian federal alcohol excise duties increase automatically on April 1st each year by a CPI inflation-indexing formula determined the previous September. Without a legislative amendment to the Excise Act, beer excise duties will increase by 6.3% on April 1st, imposing a new annual $45 million beer tax on Canadian consumers and businesses. "Tying beer taxes directly to CPI inflation creates a vicious upward spiral. A 6.3% tax increase that is further magnified by provincial beer and sales taxes will place upward pressure on consumer beer prices already rising due to increased production costs, and these higher beer prices push inflation even higher", added Hélie. In the absence of a clear commitment by the Government that next year's scheduled federal beer tax increase will not proceed, Canadian brewers will likely now need to adjust their 2023 business plans to account for the largest single beer tax increase in the nation's history. According to Beer Canada's sales statistics, on-premise beer sales volumes in licensed hospitality venues remain 30% below pre-pandemic levels. Beer Canada estimates that the flow-through impact of next year's beer excise duty rate when added to increased beer production and operating costs, all magnified by cascading provincial commodity and sales taxes, including the federal GST may raise beer retail prices by 6% to 9%. At nearly 50% of the typical retail price, Canadian consumers already pay amongst the highest beer taxes in the world.  Public Accounts Canada report that federal Treasury beer excise duty revenues rose 17.1% between F2022 and F2017, while industry market reports indicate beer sales volumes declined by 7.5% over the same period.   ABOUT BEER CANADA Beer Canada is the sole national inclusive voice advocating on behalf of Canadian brewers of all sizes and regions and Canadian beer consumers. Beer Canada's member companies brew 90% of all beer consumed by Canadians annually. The production, distribution and sale of beer supports 149,000 Canadian jobs, generates $14 billion in Gross Domestic Product and $5.7 billion in government tax revenues. Beer Canada promotes moderate and responsible consumption by those of the legal age and is the authoritative source for data & information on the Canadian beer Industry.

Catalina Identifies Holiday Bar Cart Trends: Low-Alcohol Wine, Ready-to-drink Cocktails Gain Momentum

ST. PETERSBURG, Fla., Nov. 8, 2022 /PRNewswire/ -- Anticipating the countless holiday toasts sure to be offered over the next several weeks, shopper intelligence leader Catalina has identified several adult beverage category trends that will likely impact the contents of both bar and shopping carts across the U.S. this holiday season.

In examining data pulled from its unrivaled Shopper Intelligence Platform, which provides a deep reservoir of purchase-based, anonymized buyer insights across virtually every U.S. household in real time, Catalina expects premixed cocktails and low-alcohol wine to top the list of adult beverages hosts serve this holiday season. Their rise in popularity has come at the expense of wine (both bottled and canned) and hard seltzer. CHEERS TO THE HOLIDAYS Low-alcohol/ better-for-you wine +35 % Premixed cocktails +29 % Craft beer + 6 % Flavored Malt Beverages + 4 % Domestic beer + 3 % Imported beer + 3 % Sherry/Vermouth/ Champagne -3 % Cider -4 % Wine -5 % Spirits -6 % Canned wine -17 % Hard seltzer -29 % *Source: Catalina Shopper Intelligence Platform, Dollars spent Q3 2021 vs. Q3 2022 Specifically, the dollars spent on low-alcohol and better-for-you wine purchases grew 35% during the third quarter of 2022 compared to the same period in 2021, while spending on pre-mixed cocktails increased by 29%.  Canned wine fell 17%, while bottled wine was down 5%. Domestic and imported beer purchases grew at 3%, while craft beer and flavored malt beverages (FMB) posted 6% and 4% sales gains, respectively. Other categories had modest sales dips, including sherry/vermouth/champagne (-3%), cider (-4%), and spirits (-6%). Hard seltzer took a tumble, falling 29%. Overall, Catalina's data shows that alcoholic beverage prices are rising at a rate lower than inflation, typically increasing at a range of 1% (canned wine and spirits) to 8% (FMB). "These sorts of deep dives into our Shopper Intelligence Platform can be invaluable to our customers. Knowing what shoppers are more likely to put into their baskets this holiday season allows us to identify and better segment 1,700-plus syndicated and custom audiences, which in turn helps our retail and CPG customers develop personalized messaging and incentives in real time that trigger incremental sales," said Sean Murphy, Chief Data & Analytics Officer at Catalina. About Catalina Catalina is a leader in shopper intelligence and highly targeted in-store, TV, radio, podcast and digital media that personalizes the shopper journey. Powered by the world's richest real-time shopper database, Catalina helps retailers, CPG brands and agencies optimize every stage of media planning, execution and measurement to deliver $6.1 billion in consumer value annually. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust. Catalina has operations in the United States, Costa Rica, Europe and Japan. To learn more, visit www.catalina.com or @Catalina on Twitter.

BLUE MOON BREWING COMPANY SWAPS ITS ICONIC ORANGE WHEEL GARNISH WITH A LINE OF MINIATURE PIES FOR THE HOLIDAY SEASON

Created in partnership with Melissa Ben-Ishay, Blue Moon Pie Pints are designed to garnish and perfectly pair with three of the brand's beloved beers.

CHICAGO, Nov. 7, 2022 /PRNewswire/ -- For the past 27 years, Blue Moon has been synonymous with its iconic orange wheel garnish as the beacon brightness that creates a one-of-a-kind drinking experience. But for a limited time this holiday season, Blue Moon Brewing Company is swapping its orange garnish and replacing it with the only thing sweet enough to take its place: pie. Enter Blue Moon Pie Pints; because the perfect holiday beverage deserves the perfect holiday treat. Blue Moon Brewing Co. has partnered with internet sensation and mini baked goods queen, Melissa Ben-Ishay to craft a truly unique culinary masterpiece for the holiday season, Blue Moon Pie Pints. Melissa worked with Blue Moon's team of brewmasters to craft three premium pie recipes created to perfectly pair with beloved members of Blue Moon Brewing Co.'s family of beers: The iconic Blue Moon, Blue Moon LightSky and Moon Haze. "Blue Moon's orange wheel garnish is so iconic it would take something special for us to even consider replacing it," said Leah Bowman, Associate Marketing Manager at Molson Coors Beverage Company. "Our ambition is to be the brighter brewing company, so we knew we needed to create something that was both fun and unexpected as well as perfectly paired to the flavors that make our beer special. As a leader in the mini baked goods space, Melissa Ben-Ishay was the perfect fit to create mini seasonal pie pints recipes that not only pair with each beer, but elevate the table and palate alike." Beer and pie are two holiday staples at any Friendsgiving and Thanksgiving table but with Blue Moon Pie Pints, you can have your pie…and sip with it too! Melissa created three delicious pint-sized pie recipes to complement and pair with the brewery's three core family of beers: Blue Moon - Spiced Citrus Pumpkin Pie: Blue Moon Belgian White Belgian-Style Wheat Ale, the beer brewed with Valencia orange peel and coriander is best paired with the most iconic of pies. The Spiced Citrus Pumpkin Pie is a classic pumpkin pie with an elevated twist. This pie incorporates dashes of coriander and orange zest that compliment the subtle sweetness and bright, citrus aroma of Belgian White. Blue Moon LightSky - Tropic Sky Pie: LightSky is a light wheat beer , brewed with real citrus peel for a lighter, exceptional taste. The Tropic Sky Pie is packed with a delicious mango and pineapple custard filling that compliments the surprising and refreshing flavors of LightSky Citrus Wheat and Tropical Wheat. Moon Haze - Coconut Citrus Pie: Moon Haze is a juicy hazy beer with bold tropical, coconut flavors and a heavy tropical citrus aroma. The sweet, bright citrus and tropical coconut of the Coconut Citrus Pie balances Moon Haze's hoppiness, while complementing the juicy flavor profile. A light coconut filling with juicy oranges are the perfect companion to this heartier Hazy Pale Ale. "Whenever I come up with a new cupcake flavor or write a new recipe, I'm focused on getting the perfect bite. With the Blue Moon Pie Pints, you get the perfect bite and sip!" said Melissa Ben-Ishay, CEO and co-founder of Baked by Melissa. "As a long-time fan of Blue Moon, I was thrilled to work alongside their brewmasters to create recipes that complemented some of my favorite beers. These Pie Pints add such fun and festive flair to any holiday table this season." Beginning today through Friday, November 11, consumers can purchase a limited quantity of Blue Moon Pie Pints three-packs per day at www.BlueMoonPiePints.com. Every Blue Moon Pie Pint is baked fresh by the bakers at Brooklyn-based bakery, Pie Corps. Keep checking back daily for your chance to get your hands on a pack of Pie Pints for any Friendsgiving or Thanksgiving celebration. Missed a chance to order a Blue Moon Pie Pint? Enter for a chance to win* Blue Moon Pie Pints shipped directly to your door at www.BlueMoonPiePints.com/enter. And for those who would rather craft Blue Moon's Pie Pints at home, recipes can be found online at www.BlueMoonPiePints.com/recipes. Full size recipes to feed the whole family are also available on the site. Follow @BlueMoon on Facebook and @BlueMoonBrewCo on Twitter and Instagram for updates on all the exciting news unfolding from Blue Moon. To learn more, visit www.bluemoonbrewingcompany.com. *NO PURCHASE NECESSARY. Sweepstakes begins at or about 8:00 AM CT on 11/7/22 and ends at 11:59:59 PM CT on 11/20/22. Open only to legal residents of the 50 US/DC, 21+ years of age. For Official Rules, including how to enter, odds, prize details, and restrictions, visit www.promorules.com/PL018349. Void where prohibited. Msg&data rates may apply. About Blue Moon Blue Moon Brewing Company takes pride in the quality and creativity of its beers and embraces the process it takes to get there. Our founder and head brewmaster dreamt up Blue Moon while living and learning in Belgium. The beer was first brewed at the Sandlot Brewery in Denver in 1995. Years later, we still pull inspiration from the people and places around us. Since our first creative twist in 1995 in Denver, we have continued to have fun experimenting and trying out new styles for our fans to enjoy. Beyond its signature Belgian White Belgian-Style Wheat Ale, the Blue Moon family of brands also includes Blue Moon LightSky, a flavorful, light beer, and Moon Haze, the brand's juicy take on a hazy pale ale. At Blue Moon Brewing Company, something's always brewing. More information is available at www.bluemoonbrewingcompany.com.

Rally Beer Company joins Muskoka Brewery to bring functional beers to more Canadians

The acquisition brings together two businesses with a shared commitment to quality, innovation, and a love for the outdoors.

BRACEBRIDGE, ON, Nov 1, 2022 /CNW/ - Today, Muskoka Brewery announced they are acquiring Rally Beer Company to drive growth in their industry's most budding and dynamic beer segments. At the forefront of market trends is consumer wellness, something both companies have tapped into with their portfolio of products. The new partnership brings together complementary brands both rooted in an outdoors inspired lifestyle. Founder of Rally Beer, Alan Wood, will join Muskoka Brewery's team and continue to grow Rally by leveraging Muskoka's strength in operational efficiencies, widespread distribution, and expertise bringing brands to market with best-in-class execution. "Rally has pioneered the concept of functional beer in Canada, and we are so excited to be a part of what they have built," says Todd Lewin, President of Muskoka Brewery. "We are looking forward to bringing together two brands that have championed outdoors inspired beverages and make beer more approachable for all." Functional beer is born from the shift of consumer trends towards balance and making healthier choices while still consuming the products they love. Rally Beer offers a line-up of functional beers brewed to be rich in electrolytes for an adventure-based lifestyle, offering a perfect parallel to Muskoka Brewery's mantra of venturing off the beaten path and drinking in the moment. "This is certainly an exciting time for myself and Rally Beer. My mission was always to inspire as many people as possible to get outside, be active and grow the community through our brand," says Alan Wood, Founder of Rally Beer Company. "Joining Muskoka Brewery will be a catalyst to grow that community even further and encourage more people to connect in the great outdoors and toast all of life's epic adventures." As a trailblazer of the Ontario craft beer industry, Muskoka Brewery has been an innovator with a wide portfolio of unique and premium craft beers, while continuing to evolve with shifting markets, and staying relevant with the changing tastes of consumers. "It's a challenging time for all industries with inflation and changing consumer demand, but Muskoka Brewery is built to invest in growth and be proactive to the changes of the industry. We are staying ahead by going now where the consumers are going to be in the future," says Lewin. To ensure there is a beverage for everyone that comes to the table thirsty, Muskoka Brewery has continued to stay on top of trends in the industry by releasing new products such as their lineup of beyond beer beverages including Wandr Alcohol-Free Sparkling Tea Infusions, Muskoka Spirits Hard Sparkling Waters, and Squeeze the Day Juicy Hard Seltzers. The new partnership with Rally Beer continues to help diversify their consumer base and capture more occasions. "There has been a gap in the marketplace for a beer that appeals to an active lifestyle and an authentic brand that supports the active communities. That's what we've sought to create with Rally," says Wood. "By joining forces with Muskoka Brewery, Rally is looking forward to deepening our connection with consumers who want better-for-you options to kudos the occasion!" At the core of both company's values are being welcoming and encouraging everyone to reach for a beverage that fits their lifestyle. Muskoka Brewery has strived to craft iconic experiences for Canadians, one glass at a time, and Rally Beer holds the same values. From the ultra-athlete to the weekend warrior to the first-timer, Rally is designed to be enjoyed by all. Both companies are committed to playing an active role in fostering inclusive, accessible, and diverse communities that are centred around a balanced approach to toasting the occasion. "After all, beer is rooted in community and connecting with one another," adds Lewin. About Muskoka Brewery: Nestled in Bracebridge, Ontario, Muskoka Brewery kicked open its doors in the summer of 1996. Independently owned and operated by Todd Lewin and Bob MacDonald, the brewery employs a passionate team of individuals more than 100 strong and is proud to be Canada's first Living Wage Brewery. With an award-winning beer portfolio and the spirit of the Canadian outdoors, Muskoka Brewery handcrafts premium beers as unique and refreshing as the region they're from.  About Rally Beer Company: Rally Beer Company is an Ontario-based craft brewer that was founded by a passionate team of sweat enthusiasts who believe in the power of living a balanced, active lifestyle and sharing kudos with our community. Rally Beer Company proudly boasts a line up of functional beverages including Dry Run Non-Alcoholic Pale Ale, Backcountry Session Lager, Extra Mile Session IPA, and Trail Blazer Golden Ale, Canada's first ever functional beer purpose-brewed to be rich in electrolytes. Rally champions all walks of life and make it a priority to ensure diverse representation is front and center. We are committed to the common good and are a proud member of the 1% For the Planet initiative.

COORS LIGHT TAPS ITS ADVERTISING BUDGET TO REWARD BRAND FANS IN SMALL TOWNS ACROSS THE COUNTRY

Duplicate the brand's Chill Harder logo by carving it in a pumpkin, drawing it in the dirt or even mowing it in your cornfield for a chance to win $50,000 and be featured on a billboard in your hometown

CHICAGO, Oct. 27, 2022 /PRNewswire/ -- In celebration of National American Beer Day, Coors Light, the beer made to chill, is announcing a nationwide Chill Harder Pays Harder program to give back to its strong rural fanbase. At a time when inflation is on the rise, Coors Light wants to put some of its advertising budget into the pockets of its fans who don't mind a little hard work. Instead of buying traditional ads, Coors Light will pay its biggest fans to create and showcase the brand's Chill Harder logo. How does it work? Coors Light will pay more than 5,000 drinkers to do its local advertising, so carve the Chill Harder logo into a pumpkin, draw it on the back of a coaster, or paint it on your beloved tractor and then post it on Instagram or Twitter tagging @CoorsLight with #ChillHarder and #Contest.* The bigger the logo, the bigger the potential payout. For small entries (6–30 inches) 5,000 people could earn $10. For medium entries (50–90 inches), 100 fans could get $500. To qualify for the title, billboard and $50,000, show your serious skills by crafting a logo that spans 100 inches to 20 feet. Visit www.coorslight.com/chillharderpaysharder, to learn more. Only one person will be paid $50,000 and named the first-ever Chill Harder Champ for creating the largest and most creative Chill Harder logo – with their work featured on a billboard in their hometown. "We know times are tough for everyone, we want to put our money into the hands of real Coors Light fans," said Marcelo Pascoa, Vice President of Marketing for the Coors Family of Brands. "Chill Harder is all about working for your chill, and we want to reward our fans who put in the work. The Chill Harder Champ will get a big payout and become a hometown hero with their work displayed on a billboard in their community." The bigger, bolder, and more creative, the better. Coors Light will invest in the winner's local community by featuring them on the local billboard. Chill Harder is a spin on the Made to Chill campaign that's built to connect with its passionate fans in small towns across America. Coors Light recognizes that the way some fans chill is by getting their hands dirty. They put in hard work for greater moments of chill. So, in celebration of National American Beer Day, Coors Light wants to invest in these fans who Chill Harder instead of using its marketing budget for traditional advertising. To show how the Chill Harder logo comes to life, Coors Light partnered with rural influencers, photographers, woodworkers, and outdoor enthusiasts to create examples of the Chill Harder logo. You can see their work featured on www.coorslight.com/chillharderpaysharder, and on @coorslight on Instagram & Twitter.     Entries can be submitted today, National American Beer Day, through 12/10/2022. The Chill Harder Champ will be chosen based on a variety of factors, such as size of their Chill Harder logo, creativity, permanence and relevance to the program. For more information and official rules, be sure to visit www.coorslight.com/chillharderpaysharder. *NO PURCHASE NECESSARY. Contest entry period begins at or about 12:00 PM CT on 10/27/22 and ends at 11:59:59 PM CT on 12/10/22. Open only to legal residents of the 50 US/DC who are 21 years or older. Click Here for Official Rules, including how to enter, judging criteria, prize details, and restrictions. Void where prohibited. Msg&data rates may apply. About Molson Coors Beverage Company For over two centuries Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel's Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more. Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company's commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.