Mill Street Brewery Partners with Canadian Drag Queen, Lemon, to Release Tea Time Lemon Wheat in Support of Rainbow Railroad

In celebration of this launch and Pride month, the brand donated $20,000 to Rainbow Railroad and supporting its mission to help LGBTQI+ individuals access life, free from persecution

TORONTO, May 11, 2022 /CNW/ - For the second year in a row, Mill Street Brewery is partnering with Canadian Drag Queen, Lemon, to release its limited-edition beer Tea Time Lemon Wheat, in support of Pride month. In celebration of this launch and pride month, the brand donated $20,000 to Rainbow Railroad – an organization that helps LGBTQI+ individuals escape violence and persecution. "Working with Mill Street Brewery again to release not only a delicious beer, but one made with purpose that specifically supports such an important cause, is incredibly special to me," said Lemon, Canadian Drag Queen. "This year, I also had the honour of sitting down with two sisters who received support from Rainbow Railroad to seek safety in Canada, and their first-hand experience gave me a greater perspective on the profound impact that Rainbow Railroad provides to members of the LGBTQI+ community." Captured in an emotional and raw two-minute video, Lemon sat down with Kena and Sanchia, who share the retelling of their journey from the Caribbean to Canada, with support from Rainbow Railroad. The sisters' experience is just one of more than 8,400 personal stories of persecution that Rainbow Railroad received in 2021 as a global not-for-profit organization. "With Pride month around the corner, we're thrilled to be once again partnering with Mill Street Brewery and Toronto drag icon, Lemon, as their support for our organization extends beyond just a financial contribution," said Dane Bland, Rainbow Railroad Director of Development and Communications. "The added awareness our organization receives from brands and public figures – like Mill Street Brewery and Lemon – is instrumental in building new awareness and support of our organization, and its work. Together, it's also an exceptionally easy way for Ontario-based fans of great craft beer to support an amazing cause." Brewed in the heart of Toronto and inspired by Lemon's effervescent personality, Tea Time Lemon Wheat is a refreshing wheat beer with natural flavour – infused with a blend of decaffeinated Orange Pekoe and Earl Grey teas, and with natural lemon puree – making it the perfect addition to any drag brunch or day out in the sunshine. This limited-edition product is available for purchase at the LCBO, on the Mill Street Brewery e-commerce website, and will be served at the Mill Street Brewpubs in Ottawa and Toronto, while supplies last. Features of Mill Street Brewery's Tea Time Lemon Wheat include: A pour with a light amber colour that surprises the palate with its sweetness, sublime tea flavour and subtle lemon twist that fades into a tea aftertaste An ABV of 5% and IBU of 22 "Tea Time Lemon Wheat was limited to our Brewpubs last year, so for year two we're proud to be bringing this product to more consumers across Ontario, and in turn raise more awareness and support for Rainbow Railroad," said Emma Barrett, Head of Marketing Mill Street Brewery. "As a brand, we feel it's important to continue to learn how to be an effective ally for the LGBTQI+ community by working with dedicated organizations in this space, who act with purpose to help drive meaningful change." To celebrate the launch, Mill Street Brewery will be hosting two 'Tea Time Drag Brunch with Lemon' events at the Toronto Brewpub on Saturday, May 21st and Saturday, June 18th, which will feature performances from Lemon and two special guests. One hundred per cent of ticket sales will be donated to Rainbow Railroad and guests can cheers with a Tea Time Lemon Wheat beer while watching an energetic performance. Tickets are on sale now at www.millstreetdelivery.com/collections/events. For more information on how to support Rainbow Railroad, head to rainbowrailroad.org and be sure to follow along on social for more updates: Mill Street Brewery on Instagram and Twitter, Lemon on Instagram and Twitter, and Rainbow Railroad on Instagram and Twitter. About Mill Street Brewery Mill Street Brewery was founded in Toronto's historic Distillery District in December 2002. With brewpub locations in Toronto and Ottawa, Mill Street has a unique selection of craft beers available year-round at liquor stores, bars and restaurants across Canada, including: Original Organic Lager, Hazy Organic IPA, Belgian Organic White, Cobblestone Organic Stout, Organic Sangria-Style and the latest release, Blue Wave. About Rainbow Railroad Rainbow Railroad is an international charitable organization with headquarters in New York and Toronto that helps LGBTQI+ people seeking safe haven from state-enabled violence and persecution in countries where same-sex intimacy and diverse gender expressions and sex characteristics are criminalized. Rainbow Railroad is a registered Canadian charity and 501(c)3 organization in the USA. For more on Rainbow Railroad, visit www.rainbowrailroad.org.

Gruvi's Golden Lager Awarded Best Non-Alcoholic Beer in the World at 2022 World Beer Cup

DENVER, May 11, 2022 /PRNewswire/ -- Gruvi, a line of non-alcoholic social beverages led by a dynamic sister and brother duo, proudly announces that Gruvi's Golden Lager has been awarded the Gold Medal for the Non-Alcoholic category at the 2022 World Beer Cup Awards. Gruvi Golden is  officially the best non-alcoholic beer in the world.

Known as "the Olympics of Beer," the World Beer Cup is the most prestigious beer competition in the world, held in conjunction with the Craft Brewers Conference® & BrewExpo America®. Beating out 123 other non-alcoholic beer submissions, Gruvi's non-alcoholic Golden Lager was selected as the best non-alcoholic beer on the market by a panel of judges from around the world. Each judge on the panel is considered a leader in the craft beer industry and undergoes an intensive vetting process prior to the competition. "When industry professionals acknowledge the excellence in products from around the market, the beer drinker can be sure that those brands are the finest available," says Chris Swersey, World Beer Cup competition director. Light, crisp, and perfectly balanced in terms of flavor, the Golden Lager is vegan and gluten-reduced (less than 20 PPM) with a robust yet palatable flavor profile that's developed during a 8+ week fermentation process. The mildly complex flavor profile is made up of a combination of natural ingredients, including honey, citrus, and Mosaic hops, which lend a pleasant bitterness to the brew, while maintaining its clean finish. With less than 0.5% ABV, 0 grams of sugar and just 58 calories per serving, this American favorite is ideal for all day drinking. "What makes this beer so special is its lengthy and unique brewing process" says Niki Sawni, Co-Founder of Gruvi. "From grain to glass, this beer takes almost 8 weeks and is one of the only craft non-alcoholic beers that go through a full lagering. After the beer has finished lagering, the alcohol is gently removed and a final fermentation occurs to bring back all the great aroma and flavors." Gruvi launched in 2019 with funding from friends and family, and was one of the first non-alcoholic beverage brands to exist in the space. Gruvi continues to be a leader in the industry, and has seen an escalated growth of over 400% over the last 12 months. Gruvi is now sold in 2,000 retail locations across the U.S., Canada and Australia including Total Wine & More, Whole Foods, BevMo, Safeway, Target, Thrive Market, Fresh Thyme Market and more. Gruvi recently secured $2.0 million seed funding to scale their production and invest in product innovation. Founded with a mission to challenge the status quo of the alcohol-free space, Gruvi focuses on creating a wide variety of delicious alc-free social beverages that elevate all of life's moments from brunch with friends to BBQ's with the family. As a brand, Gruvi considers itself hyper-consumer-centric, inviting its community to participate in the development process through collaborative projects like the Discovery Series. "We're extremely proud of our brewing team and it's incredibly exciting to receive the highest recognition in beer." says Anika Sawni, Co-Founder of Gruvi and Forbes 30 Under 30 Winner. "Our goal with the Golden Lager was to showcase the quality of Gruvi's beer by creating something classic and familiar. This American lager is clean, refreshing and absolutely delicious." The Golden Lager is now available for purchase on getgruvi.com. For more information about Gruvi please visit www.getgruvi.com or follow Gruvi on Instagram at @getgruvi.

2022 Craft Beer Marketing Awards' "Crushie" Winners Announced

Breweries, Designers and Agencies from Around the Globe Recognized in Global Awards Program

NEW YORK, May 12, 2022 /PRNewswire/ -- The 2022 Craft Beer Marketing Awards (CBMAs) "Crushie" winners were announced recently in two ceremonies. Most of the winners were announced in a virtual awards ceremony on Facebook LIVE and the final winners were announced on stage at the Craft Brewers Conference in Minneapolis, MN.   For the first time since its founding in 2019 and the pandemic restrictions canceling many events, CBMAS was able to present a live in person marketing panel discussion "Marketing 3.0: Newest Trends and Tactics" and announce some of the awards in person at the Craft Brewers Conference.   "After having to do virtual awards ceremonies for 2020 and 2021 because of the pandemic, it was really exciting for the CBMAS to take the stage to present the awards in the most popular categories," said CBMAS Co-Founder Jackie DiBella-Curry. "It was a wonderful experience to meet so many of our winners in person at the ceremony, everyone was so excited!" A wide range of entries were received from every region of the world. All winning entries can be viewed on the CBMAs websites' 2022 Winners Gallery. "We were so impressed by the sheer creativity, innovation, and caliber of marketing displayed in entries from around the world in every category," said CBMAs Co-Founder Jim McCune, "More than 500 Judges from around the world had their work cut out for them this year. Critiquing nearly 40 Categories for each of 5 Global Regions. The Judges had it tough, they really had to split hairs!" Most notable for the 2022 awards season is the expansion of judges panel from 300 last year to over 500 industry professional judges this year in 24 countries. The CBMAS' presenting sponsor for the third year in a row is Hillebrand-GORI. Other major sponsors include Arryved, Inx and the EGC Group. The CBMAs is the first awards program of its kind. It is a worldwide competition that focuses specifically on excellence in the artistic and creative marketing and packaging efforts of breweries, designers and agencies craft beer that play an increasingly critical role in differentiating brands in the retail marketplace.  A total of 250 awards were presented to winning brewers, designers, and marketing agencies from throughout the world. This year there are 89 Platinum Crushie winners, 135 Gold Crushie winners and 26 Global Crushie winners. Early-Bird entries for the 2023 CBMAS awards season and judge recruitment will start being accepted September 12th. For additional information, visit craftbeermarketingawards.com

BEERMKR: The Ultimate Gift for Dad This Father's Day

BOULDER, Colo. , May 12, 2022 /PRNewswire/ -- Looking for the perfect gift for Dad? BEERMKR has you covered; it is the gift that keeps on giving! BEERMKR is the first all-in-one craft beer making machine that is easy enough for anyone to use, but is also completely customizable. Whether Dad is already a brewer, or just loves his craft beer, BEERMKR is the ultimate gift for this Father's Day! BEERMKR was designed by Dads, for Dads. "Between kids and work, I just didn't have hours and hours to spend in the garage on a brew day, but I missed brewing beer!" says founder and CEO, Aaron Walls. "We created BEERMKR to take out all boring and tedious steps like cleaning, sanitizing, and watching wort boil, but leave in the fun steps like picking ingredients and customizing styles." BEERMKR takes just minutes to set up, and is easy enough for anyone to use. Its automatic temperature control system takes your beer through brewing and fermentation all on its own. When it's time to pitch yeast or add hops, the BEERMKR app sends a notification with precise and easy to follow instructions on what to do next. No matter the style, BEERMKR brews it! Whether the Dad in your life is a fan of IPAs, Stouts, Pale Ales, or Lagers, BEERMKR can brew it all. BEERMKR has MKRKITs in a variety of styles that include everything you need to make a delicious 12-pack of craft beer. Grains, hops, and yeast are all pre-measured and packed, so just follow the instructions, and Dad will be brewing in no time. What if Dad already knows how to brew? No problem! BEERMKR is fully customizable so brewers can use their own their recipes and ingredients or make tweaks to our MKRKITs to make them their own. How the BEERMKR Works 1. Set up Your Brew – Fill the machine with water, add your grains, and hit start! 2. Pitch Yeast and Add Hops – After getting a perfectly timed notification that the brew is complete, simply remove the grains then pitch your yeast and add hops! 3. Fermentation – BEERMKR precisely monitors and controls the fermentation temperature of your beer to eliminate all those weird "homebrew" flavors and give you commercial quality beer. 4. Carbonation – When BEERMKR detects your beer has finished fermentation, you simply move the entire BeerBag from the BEERMKR to the BEERTAP and screw in the included CO2 cartridge. 5. Enjoy! – After a day in the fridge, your beer is ready to drink. So grab a frosty glass, and enjoy fresh craft beer right from your fridge! The brewing system comes with a BEERTAP and one MKRKIT and has a suggested retail price of $649. It can be purchased on the BEERMKR website. BEERMKR is manufactured and marketed by BEERMKR Inc., a privately held company based in Boulder, CO. Founded in 2013, BEERMKR Inc. is a trusted manufacturer of tools and appliances used by home brewers, craft breweries, and brewing schools around the world. BEERMKR is the company's newest offering designed to bring home brewing out of the basement and into the kitchen.

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