Alcoholic Beverages Industry to Reach USD 2.2T by 2030 as Premiumization and Policy Shifts Drive Growth

HYDERABAD, India, Oct. 2, 2025 /PRNewswire/ -- According to a new report by Mordor Intelligence, the global alcoholic beverages industry is set to grow from USD 1.83 trillion in 2025 to USD 2.2 trillion by 2030, at a CAGR of 3.57%, driven by premiumization, policy liberalization, and evolving consumption habits. A post-COVID rebound in international tourism, generating over USD 1.6 trillion in visitor receipts last year, has reignited on-premises demand in hotels, restaurants, and resorts globally. The alcoholic beverages market growth is driven by rising consumer preference for low- and no-alcohol products, growing tourism and hospitality activities, product differentiation in packaging and alcohol content, and an expanding social drinking culture. These factors are collectively shaping the market's evolution across both established and emerging regions.

Market Shifts and Emerging Narrative

Premiumization remains the central narrative shaping the alcoholic beverages market. Global players are pruning low-margin portfolios to focus on upscale products, while regional distillers scale craft offerings to capture rising middle-class spending. In Asia-Pacific, where a growing middle class drives consumption of spirits, beer, wine, and craft spirits, omnichannel distribution models are widening their reach. Online sales, subscription models, and grocery tie-ins have transformed purchasing behavior, blending convenience with lifestyle-driven discovery.

At the same time, sustainability is moving from a marketing add-on to a business imperative. Producers are investing in recyclable aluminum cans, eco-friendly closures, and water-positive distilleries to win environmentally conscious consumers. Innovations such as paper-based liquor bottles and smart packaging demonstrate how differentiation increasingly relies on both form and function.

Industry Landscape Breakdown

Tourism plays a powerful multiplier effect across the alcoholic beverages market. As destinations emphasize culinary and cultural experiences, demand for premium local labels has surged. Souvenir purchases, duty-free corridors, and collaborations with airlines and hotels are embedding regional identity into global consumption.

The rise of low- and non-alcoholic beverages highlights another structural shift. With the World Health Organization linking alcohol to millions of preventable deaths annually, public health concerns are driving consumer and regulatory momentum. From Ireland's mandatory cancer warning labels to the U.S. Surgeon General's warnings on cancer risks, stricter frameworks are reshaping product innovation. Leading companies like Constellation Brands and Diageo are investing heavily in non-alcoholic and low-ABV portfolios to tap into a broader base without cannibalizing traditional sales.

Digital influence is equally transformative. Platforms such as Douyin in China are reshaping drinking culture by merging lifestyle content with mixology trends, making alcoholic beverages more accessible to younger consumers. In the Middle East, policy changes in Saudi Arabia to permit licensed outlets reflect a dramatic departure from prohibition-era restrictions, creating new market frontiers in the Gulf.

Regional Insights and Growth Hotspots

The Middle East and Africa stand out as the most dynamic growth hotspots. Saudi Arabia's upcoming licensing framework is expected to approve 600 outlets by 2026, unlocking unprecedented opportunities for international producers and local joint ventures. The United Arab Emirates continues to serve as a re-export hub, funneling premium spirits across the GCC, while South African wineries leverage duty-free trade to offset domestic challenges.

North America and Europe maintain maturity but remain lucrative markets. Premiumization trends, craft provenance, and functional low-ABV variants drive incremental growth. Europe's tightening regulations, from health warnings to sustainability mandates, are pushing producers to balance compliance with innovation. Meanwhile, South America reflects mixed signals premium spirits market in Brazil holds steady, but inflationary headwinds in Argentina and Colombia challenge discretionary spending.

Companies Defining the Competitive Edge

The competitive landscape is defined by a blend of consolidation and innovation. Diageo's acquisition of Ritual Zero Proof in 2024 underscored a growing focus on non-alcoholic spirits, while Anheuser-Busch InBev and Heineken continue to scale omnichannel distribution and functional product innovations. Constellation Brands' stake in non-alcoholic start-up Hiyo signals how incumbents are proactively diversifying to align with consumer health trends.

Tech adoption is another driver. AccelPay's 2025 acquisition of Cask & Barrel Club reflects how digital platforms are transforming alcohol commerce. From subscription clubs to direct-to-consumer channels, technology is helping smaller producers bypass traditional distribution bottlenecks.

Packaging innovation also sets leaders apart. Diageo's paper-based Bailey's prototype and smart NFC-enabled closures illustrate how brands blend sustainability, authenticity, and customer engagement in a single bottle.

To read more about the trends driving the alcoholic beverages market growth, visit: https://www.mordorintelligence.com/industry-reports/alcoholic-beverages-market?utm_source=prnewswire

Alcoholic Beverages Industry Segmentation

By Product Type

  • Beer
    • Ale Beer
    • Lager
    • Non/Low-Alcohol Beer
    • Other Beer Types
  • Wine
    • Fortified Wine
    • Still Wine
    • Sparkling Wine
    • Other Wine Types
  • Spirits
    • Brandy and Cognac
    • Liqueur
    • Rum
    • Tequilla and Mezcel
    • Whiskies
    • White Spirits
    • Other Spirit Types

By End User

  • Male
  • Female

By Packaging Type

  • Bottles
  • Cans
  • Others

By Distribution Channel

  • On-Trade
  • Off-Trade
    • Specialty/Liquor Stores
    • Others Off-Trade Channels

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Ohio Craft Brewers Call for Reasonable Regulation of Hemp-Derived THC Beverages

COLUMBUS, Ohio — The Ohio Craft Brewers Association, representing the state’s more than 400 small and independent breweries, supports the continued ability of our member breweries to produce and sell Ohio Department of Agriculture compliant, low-dose, intoxicating hemp beverages. This innovative category offers a vital new revenue stream for our small businesses, meets evolving consumer demands and reinforces Ohio's position as a leader in craft beverage production.

Governor DeWine’s public health emergency declaration and ban of the sale of intoxicating hemp products, while well-intentioned, ignores the diligence and rigorousness of the manufacturing practices Ohio craft breweries follow to ensure the safety of all of their products. The Ohio Craft Brewers Association calls for the General Assembly to put forth reasonable regulation of these products, with input from responsible manufacturers and sellers of intoxicating hemp beverages, rather than enacting a total ban.

"Ohio's craft breweries have always been pioneers, exercising their creativity and innovating to meet the ever-evolving tastes of our consumers," said Mary MacDonald, executive director of the Ohio Craft Brewers Association. "The production and sale of intoxicating hemp beverages are a natural evolution for our industry. They allow local breweries to leverage their existing manufacturing expertise, safety protocols, equipment and distribution networks to tap into the fast-growing markets for alcohol alternatives."

The safe, responsible production of low-dose intoxicating hemp beverages by Ohio craft breweries is a response to clear market demand: 

  • Consumer Preference Shift: A growing number of consumers, particularly younger adults of legal drinking age, are seeking out mindful, low-calorie and non-alcoholic options for social occasions. Intoxicating hemp beverages manufactured by breweries provide a safe and appealing beverage selection.
  • Economic Opportunity for Local Businesses: Ohio's craft brewing industry currently contributes over $1.29 billion to the state's economy and supports thousands of jobs. Diversifying product lines and offering intoxicating hemp beverages provides a crucial new source of revenue, helping brewery taprooms weather economic fluctuations, and continue to invest in their communities.
  • A Natural Fit for Craft Production: Craft breweries possess the necessary infrastructure—from quality control and production to established distribution channels—to responsibly manufacture and deliver a safe, consistent, high-quality beverage product.
  • Responsible Beverage Service: Craft brewery taprooms already follow the procedures required for serving alcoholic beverages. All staff are properly trained to verify that patrons consuming these products are of legal age, and they observe responsible service practices to ensure the safety and well-being of all guests.

"Brands including Urban Artifact’s Coastalo, Fifty West Brewing Company’s Sunflower Seltzer and Seventh Son Brewing Co.’s Green Buddy are already proving the commercial viability of this segment," added MacDonald. "These products are crafted with the same commitment to quality and transparency that define Ohio craft beer. We are confident in our members’ ability to responsibly manage the manufacture and sale of this product category within all current and future regulatory framework."

The Ohio Craft Brewers Association urges policymakers to recognize this industry pivot as an opportunity to support local, job-creating manufacturers and to establish clear, robust regulations that ensure product safety, quality control and restricted access to adults aged 21 and over.

Founded in 2007, the Ohio Craft Brewers Association is a nonprofit guild that exists to promote, preserve, diversify and unify Ohio’s craft brewing industry. We aspire to be recognized as the industry leader at both state and national levels for preserving the art of making high-quality, unique craft beer; to serve as the unified voice for craft brewers across the state; to advocate on behalf of the Ohio craft beer industry; to contribute to systemic, local community development by driving economic and job growth, while creating experiences that bring people together; to promote safe, responsible enjoyment of Ohio craft beer; and to serve as a beacon for local production and manufacturing through craft beer, resulting in diverse choices for consumers. 

Rod J BeerVentures Beer Tasting At River Roots Festival


A reminder for the upcoming River Roots event taking place this year from 10/8 through 10/12, that I will be leading one of the guided beer tastings on Sunday, 10/12, from 2pm to 3pm. If thinking of attending and wnat to come by and have some fun, tasting some great beer and hearing me discuss how I use social media in providing beer insights, c'mon by. 🍻


Tickets can be found online here: https://www.americasriverroots.com/brewmaster.

#RiverRoots #Cincinnati #beer #craftbeer #beertasting


Krispy King Lager Competition Returns To Barrels & Bottles Brewery During 2025 Great American Beer Festival

Krispy King Lager Competition in 2024

GOLDEN, CO— One of the, if not the, most sought-after lager competitions is back for the fourth year at Barrels & Bottles Brewery. The Krispy King Lager Competition is slated for October 8, the Wednesday before the 2025 Great American Beer Festival® (GABF) begins, from 2 to 8pm at 1055 Orchard Street.

This year’s Krispy King Lager Competition is bigger and better than ever before, with 45 breweries from across the country serving their best expressions of crispy, light-hued, quaffable lager. Returning judges Ashleigh Carter & Bill Eye from Bierstadt Lagerhaus will determine the best five beers, and declare the 2025 Krispy King (or Queen). Winners will be announced at 6pm.

The breweries pouring this year include Barrels & Bottles Brewery, Beachwood Brewing, Benchtop Brewing Company, Black Tooth Brewing Company, Bow & Arrow Brewing Co., Breakside Brewery, By All Means Brewing, Call to Arms Brewing Company, Cannonball Creek Brewing, Casey Brewing & Blending, Chuckanut Brewery, Cloudburst Brewing, Danico Brewing Company, Downhill Brewing, Dry Dock Brewing, Elevation Beer Company, Enegren Brewing, Firestone Walker Brewing Company, Formula Brewing, Fritz Family Brewers, Glenwood Canyon Brewing Company, Heater AllenBrewing Gold Dot Beer, Helper Beer, Hideaway Park Brewery, Jack's Abby Craft Lager, Joyride Brewing Company, Kansas City Bier Company, Launch Pad Brewery, Live Oak Brewing Company, Los Dos Potrillos Cevercería, New Terrain Brewing Co., Odell Brewing Five Points Brewhouse, pFriem Family Brewers, Russian River Brewing Company, Seedstock Brewery, Storm Peak Brewing, Strange Craft Beer Company, The Austin Beer Garden Brewing Co., The Empourium Brewing Company, Varietal Beer Co., Wayfinder Beer, Westbound & Down Brewing Company, Wibby Brewing, Wren House Brewing Company, and Zwei Brewing Co.

For the first time in 2025, Barrels & Bottles will feature a special lager made with ingredients from Krispy King’s generous sponsors: Briess Malt & Ingredients Co., Propagate Labs, and Hopsteiner. The beer will be available exclusively in the event’s VIP area. 

This regal GABF pre-game will also feature large format games; the Trinity Cigar Mobile Lounge; a make your own trucker hat setup with TATtered-N-Torn; lager donuts from Kneadful Rings; and oysters shucked on-site and lobster rolls from Shuck Brothers. The stage will feature live music from MC Andy Eppler from 2 to 3:30pm; the Jockey Box Band from 3:30 to 5pm; and Matt Wetherbee & the GnarBillys from 5:30 to 7:30pm.

Additionally, the Barrels & Bottles Brewery kitchen will be open with food specials, and there will also be wine and cocktails on tap.

Two small buses will be looping from the Denver Convention Center to Barrels & Bottles Brewery during this event. Guests are encouraged to travel safely via RTD Train Rail Station, Uber or Lyft, or designated drivers. 

The Krispy King Lager Competition is open to the public and free to attend. 

Media inquiring about Krispy King can contact Emily Hutto at hutto@radcraftbeer.com.

ABOUT BARRELS & BOTTLES BREWERY

Barrels & Bottles Brewery was formed in Abby and Zach George’s mind many years before they opened their first location in 2013. They met overseas and both found a passion for great people, food and drinks. Nowadays you can find them at their Camp George West location, either pouring you a beer, serving you food and or enjoying a pint with friends and neighbors. Learn more at barrelsbottles.com.

Warped Wing Brewing Company, Dorothy Lane Market, and Cox Arboretum Collaborate on Midwest Roots Red IPA

DAYTON, OH - 9/17/25  Warped Wing Brewing Company, Dorothy Lane Market, and Cox Arboretum MetroPark are excited to announce the release of Midwest Roots Red IPA - a small-batch collaboration beer brewed with ingredients grown right here in Ohio. The beer debuts Thursday, September 25th at 4 pm at Warped Wing’s Downtown Dayton Taproom at 26 Wyandot Street.

“This collaboration really highlights what Dayton and Ohio has to offer in terms of local flavor and community spirit,” said Nick Bowman, Co-Founder & VP of Sales & Marketing at Warped Wing. At Warped Wing, we’ve always believed that the best beer is brewed with a deep sense of place and purpose. Collaborating with Dorothy Lane Market and Cox Arboretum was a natural fit bringing together local passion, ingredients, and craftsmanship. This project celebrates our shared commitment to community, sustainability, and the incredible natural resources right here in our backyard. We’re proud to raise a pint to the people and the land that make Dayton and Ohio such a special place.

Copy on the can reads: “Brewed in collaboration with Dorothy Lane Market & Cox Arboretum MetroPark, Midwest Roots Red IPA is a celebration of local flavor & community spirit. Made with heirloom Ohio-grown Turkey Red Wheat & Chinook hops grown at Cox Arboretum - this IPA is a true taste of homegrown harmony. Bold, balanced, & deeply rooted in our local landscape.”

“It has been a joy for us at DLM to watch our Local Grain Program expand throughout the years, we are excited to watch our local farmers venture down this new avenue with the very grains we use in our bread, and collaborate with two local institutions in creating something entirely unique,” said Greg Tyzzer from Dorothy Lane Market.

Midwest Roots Red IPA (6.0% ABV, 65 IBU) will be available in 6-packs of limited-edition cans for $12.99 and on draft at Warped Wing locations. Dorothy Lane Market will also host their own release party at a later date (details coming soon).

“We are so grateful to Warped Wing for their support of the Cox Arboretum Foundation and for helping raise awareness of the vital role our parks play in our community. Partnerships like this one, with businesses stepping up to celebrate local ingredients, champion sustainability and give back to our parks, make a tremendous difference. Together, we’re not only protecting our natural environment, but also creating opportunities for people across the region to connect with and be inspired by the beauty of nature,” said Kathy Sperry, President of the Cox Arboretum Foundation.

As part of Warped Wing’s “Share a Pint, Make a Difference” program, all draft and 6-pack can sales of Midwest Roots Red IPA will benefit The Cox Arboretum Foundation, supporting their mission to inspire, educate, and connect the Dayton community through nature.

“Collaborating with Greg Tyzzer from the DLM Bakery and Joe Morrison from the MetroParks was fantastic! Greg was very inspiring with his support of locally grown cereal grains and love of local farmers such as John Branstrator. The use of some of these uncommon ingredients created a couple of unique challenges but I think we, as a team, solved those and the beer turned out fantastic!” said John Haggerty, Co-Founder & Brewmaster at Warped Wing.

So grab a pint, support local, and join us in raising a glass to homegrown harmony with Midwest Roots Red IPA.

For more info, follow @WarpedWing on social media or visit www.warpedwing.com.

Warped Wing is a Dayton craft brewery inspired by Ohio’s rich history of innovation and invention. We are committed to carrying that spirit forward by brewing new proprietary beer styles along with original “warped” interpretations.



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