GUINNESS AND VAN LEEUWEN CHURN OUT THE ULTIMATE LOVELY DAY ICE CREAM COLLAB

From scoop shops to surf shops, Guinness is bringing lovely days across the country all summer long!

NEW YORK, July 21, 2025 /PRNewswire/ -- Two icons. One delicious collaboration. Guinness and Van Leeuwen are serving up lovely days by the scoop! The brands have teamed up to churn out the ultimate ice cream collab of the summer and prove that Guinness was made for sunny days too. The launch of the "Lovely Day for a Guinness" ice cream combines Van Leeuwen's ultra-creamy ice cream with the unforgettable flavor of Guinness mixed with rich chocolate chunks. It's bold. It's unexpected. And it's everything a summer treat should be! Inspired by the classic "Lovely Day for a Guinness" ads of the 1950s, the aptly named limited-edition ice cream pays homage to that same legacy while offering a new way to enjoy the brand during the summertime. The flavor is packaged in a custom carton, drawing design cues from this summer's limited-edition Guinness Draught Stout 4-pack—available now on shelves nationwide—that reimagines the historic Guinness toucan art with a modern American twist. The "Lovely Day for a Guinness" ice cream 14 oz pint captures the same eye-catching, visual nod to the warmer months. "We're always looking for ways to bring the bold flavor of Guinness to life in new formats, offering a modern twist to a timeless classic," said Karissa Downer, Director, Guinness. "This collaboration with Van Leeuwen captures the simple summer joys that sit at the heart of our "A Lovely Day" campaign – like sharing a scoop of ice cream, a pint of Guinness, and time with the people who make those moments matter. It's one more way to come together over a Guinness and enjoy your lovely days this summer." Starting today, the "Lovely Day for a Guinness" ice cream will be available in 14 oz pints at Van Leeuwen Scoop Shops nationwide for $11.15 or online at vanleeuwenicecream.com with shipping nationwide for $12 while supplies last. Van Leeuwen is known nationally for creative seasonal flavors with a genuine focus on good ingredients and no unnecessary stuff, and for out-of-the-box limited-edition collaboration flavors such as Hidden Valley Ranch, Kraft Macaroni & Cheese, BIGFACE Coffee Affogato in partnership with NBA All-Star Jimmy Butler and Espresso ice cream in partnership with singer/songwriter Sabrina Carpenter. CEO and co-founder Ben Van Leeuwen said: "At Van Leeuwen, we're all about making good ice cream that makes you feel good – and what better way to do that than with Guinness? Their bold, smooth flavor is a perfect match for our rich French-style ice cream, and this collab felt like the kind of lovely-day indulgence that summer calls for. It's unexpected in the best way – and we think people are going to be surprised by how naturally Guinness and ice cream go together." No matter where your lovely days take you, summertime is Guinness time! Beyond the initial launch with Van Leeuwen, Guinness is showing up to celebrate the many ways people enjoy their lovely days under the sun: Scoop Shop & Sampling Events: Here's how to score free ice cream this summer! Guinness and Van Leeuwen are teaming up to make your August a little sweeter. On select days, the below locations will offer free samples of the Guinness x Van Leeuwen limited-edition "Lovely Day for a Guinness" flavor, served alongside tiny pours of Guinness Draught while supplies last! Guinness Open Gate Brewery in Chicago: 7/30-8/1 Van Leeuwen Williamsburg Store (204 Wythe Ave, Brooklyn, NY 11249): 8/12 from 5-7 pm Astor Place: 8/14 from 12-8 pm (a Van Leeuwen x Guinness branded ice cream truck will be parked curbside in the area serving ice cream only) Van Leeuwen The Gulch Store (335 11th Ave S, Nashville, TN 37203): 8/15 from 5-7 pm Van Leeuwen Dallas West Village Store (3699 McKinney Ave, Suite 1018, Dallas, TX 75204): 8/22 from 5-7 pm Follow the Pintmobile: Guinness is rolling out a fleet of custom-branded retro vans topped with iconic Guinness surfboards! These retro vans are popping up with treats, tiny pints, and photo-worthy moments so don't miss them when they roll into your neighborhood. Keep your eyes peeled in Miami, Philadelphia, Cincinnati, Columbus and San Diego - it could show up on your corner! Guinness Surf Shop Pop-Up (65 Pier Ave, Hermosa Beach, CA 90254): This August, Guinness is paying homage to the brand's iconic Surfer ad for a lovely day in Hermosa Beach! On 8/9 from 1-7 pm, adults (21+) can stop by SPYDER Surf Shop to taste the "Lovely Day for a Guinness" Van Leeuwen ice cream collab, enjoy tiny pints of Guinness Draught alongside tiny tacos from a local favorite joint and grab exclusive summer merch. As a thank you to the Hermosa Beach community for celebrating with us, Guinness is making a $20,000 donation to the Surfrider Foundation to help protect and preserve the coastline that's the backdrop to countless lovely days. Follow @GuinnessUS across social media to stay up to date on all the lovely days and local activities this summer has to offer. Remember, if you're taking a break or not drinking at all, try a Guinness 0 to keep the celebrations going. Whether you sip or scoop your Guinness, lovely days are ahead all summer long! About Van Leeuwen Ice Cream Van Leeuwen began as a yellow scoop truck on the streets of NYC in 2008 by Ben Van Leeuwen, Pete Van Leeuwen and Laura O'Neill, who were on a mission to make good ice cream from good ingredients that makes you feel good. Their French-style ice cream (made with more than double the amount of egg yolks as standard ice cream) quickly gained a loyal following. Van Leeuwen has since expanded and has scoop shops in New York, California, New Jersey, Pennsylvania, DC, Colorado, Connecticut, Massachusetts, Texas, Tennessee and Florida. Pints, ice cream bars and ice cream sandwiches are available in grocery stores across the country and to order for nationwide shipping from their website. To keep up with everything Van Leeuwen Ice Cream, follow the brand on Instagram @vanleeuwenicecream or visit www.vanleeuwenicecream.com. About Guinness The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on St. James's Gate Brewery in Dublin. Brewed using four main ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world's most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with almost 9 million glasses of Guinness enjoyed every day around the world. The most GUINNESS is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. More information can be found at www.guinness.com. About Diageo Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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LAGUNITAS BREWING COMPANY LAUNCHES SEARCH FOR FIRST-EVER 'PARTY LEGEND' TO SAVE AMERICA'S PARTY CRISIS

With party culture at an all time low, Lagunitas wants to honor the ones still turning up with a namesake beer, a statue, and $5K to keep the party going.

PETALUMA, Calif., July 24, 2025 /PRNewswire/ -- Party culture is on the decline. Social events are down 35% since 2004*, and even birthdays are getting ghosted.** Lagunitas Brewing Company is calling it what it is: the Great American Party Crisis. And they're doing something about it. Starting today, Lagunitas is launching a nationwide search for its first-ever Party Legend: someone known for their great energy and everything-is-worth-celebrating mentality. The winner will receive: A statue in their honor, one sent to the winner, and another installed at The Lagunitas Loft—an iconic party space at their Petaluma Brewery A trip to Lagunitas' brewery in Petaluma, CA to celebrate and crash one of Lagunitas' legendary parties A beer named after them, on tap for the party A $5,000 Party Legend Grant to keep the vibes pouring wherever they go "Lagunitas has always been about more than just brewing great beer—we brew good times and moments to come together with friends and family," said Hannah Dray, Chief Marketing Officer at Lagunitas Brewing Company. "Right now, partying in America is at an all-time low, and we need a Party Legend to help bring it back. The Party Legend search is our way of celebrating the people who bring the party: the ones who gather their crew, celebrate what actually matters, and turn everyday moments into something memorable. It's not about throwing the biggest party; it's about keeping the spirit alive, one cold beer at a time." To enter, post a video showing why you're the Party Legend America needs by tagging @lagunitasbeer and using #partylegendcontest, or by visiting www.lagunitaspartylegend.com. Entries open July 24 at 9 a.m. PT and will close on August 7, also known as National IPA Day. As the brewery whose iconic IPA brand forged the way for others, it only makes sense to end the search for America's Party Legend on a day worth celebrating. Let's get this party re-started. For full terms and entry details updates and details, visit www.lagunitaspartylegend.com and follow us on Instagram (@lagunitasbeer). *As reported by The Atlantic in January 2025. Source: "Throw More Parties," written by Faith Hill. Published January 12, 2025. **Conducted by YouGov on behalf of YouGov America. Results were published in January 2024 in the article "How often do Americans attend social occasions?" on today.yougov.com. ABOUT LAGUNITAS BREWING COMPANY When The Lagunitas Brewing Company started on a kitchen stove in 1993, no one could have imagined that a small Northern California brewery would expand to more than 38 countries and become the #1 selling IPA worldwide. It has developed an iconic line of hop-forward beers throughout its creation of innovative craft brews, including Lagunitas' Flagship IPA, A Little Sumpin' Sumpin', and Maximus. Since its explosion in the craft scene, Lagunitas has expanded its innovative offerings to include non-alcoholic beers like IPNA and Hazy IPNA, and it has also brought the first sparkling hop water, Hoppy Refresher, to market. With a seat at the bar for everyone and a commitment to quality and innovation in craft brewing, Lagunitas is proud to keep the spirit of its roots alive through a continued passion for edgy brewing, fresh music, a strong sense of community, and of course, a deep love of dogs. To learn more about Lagunitas Brewing Company, visit: www.LAGUNITAS.com. NO PURCHASE NECESSARY. MAKING A PURCHASE WILL NOT IMPROVE CHANCES OF WINNING.  Open only legal residents of the 50 US/DC, 21 years of age and older. Void where prohibited. No alcoholic beverage is part of any prize award. Entry Period starts at 12:01 a.m. PT on 7/24/25 and ends at 11:59:59 p.m. PT on 8/7/25. Subject to Official Rules, including all Contest dates, how to enter, judging criteria, prize details, and restrictions, click here. Sponsor: The Lagunitas Brewing Company, 1280 N. McDowell Blvd., Petaluma, CA 94954

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FIRESTONE WALKER INTRODUCES 2025 MIXED PACK

 Four Award-Winning Beers Rooted in West Coast Heritage and Innovation

Paso Robles, CA – Firestone Walker introduces the new 2025 Firestone Mixed Pack as a special selection of hop-forward beers that go to the heart of West Coast California beer culture. 

 

The 2025 Firestone Mixed Pack is a hand-picked lineup of award-winning, style-defining beers, all brewed with Firestone Walker’s signature dedication to craftsmanship and flavor. No weak links—just four beers that stand shoulder-to-shoulder in a box built for true hop heads. The Firestone Mixed Pack is now rolling out to all Firestone Walker markets. 

 

“This pack tells the evolving story of the West Coast style through our eyes,” said Brewmaster Matt Brynildson. “It’s a celebration of where we started, what we’ve learned, and where we’re headed next as a California brewery.”

 

“The 2025 Firestone Mixed Pack is a reflection of who we are at our core,” said Hannah Barnett, Firestone Walker Brand Director. “It honors our legacy as a California craft brewery while showcasing the creativity and innovation that drive us forward. As we look ahead to our 30th anniversary year in 2026, we remain committed to the quality and character that have defined us since the beginning.”

Firestone IPA: West Coast IPA | 6.5% ABV

Firestone IPA is a future-forward beer born of West Coast roots and Firestone Walker flair. This is a beer that draws from the brewery’s nearly 20 years of experience with the ever-evolving West Coast IPA style. Various tricks learned from brewing Union Jack, Luponic Distortion and Hopnosis have been incorporated into a single beer that rings all of the bells of a modern West Coast IPA. Liberally dry-hopped with Mosaic and Strata hops, Firestone IPA is loaded with fresh passionfruit, pineapple and citrus flavors that keep you coming back for more. A Gold Medal winner at the 2024 European Beer Star Award and a Firestone Mixed Pack exclusive.

Luponic Distortion: Experimental IPA | 5.9% ABV

Luponic Distortion is the Firestone Walker trailblazer that continues to break the rules. The classic Luponic Distortion base recipe returns with an all-new hop blend to deliver a fresh blast from the past. Brewed with a secret blend of new-age hops, the 2025 edition of Luponic Distortion turns up the volume with mind-bending flavors of mango and peach. A Firestone Mixed Pack exclusive.

Union Jack: West Coast IPA | 7% ABV

Union Jack is the original Firestone West Coast IPA, brewed on the Central Coast since 2006. Union Jack is the IPA that helped blaze the trail for the revolutionary West Coast style. Named for the British Lion who co-founded the brewery, Union Jack is intensely hoppy yet eminently drinkable from start to finish. A fad-proof IPA for any hop head, and a Gold Medal winner at the 2025 World Beer Cup. 

Firestone XPA: Extra Pale Ale | 5% ABV

First introduced last year, Firestone XPA returns as a next-generation extra pale ale brewed with Southern Hemisphere hops and California style. “XPA is the number one craft beer style in Australia and it’s something we’re excited to champion it here in the U.S.," said Brewmaster Matt Brynildson. "It’s everything you want in a hoppy pale ale at a crushable ABV. We fell in love with the style during our travels to hop farms across Australia and New Zealand and we were inspired to make our own.” Firestone XPA took home a Bronze at GABF in 2023 and after a successful run as a seasonal in 2024 it returns as a Firestone Mixed Pack exclusive.

About Firestone Walker

Founded in 1996 by brothers-in-law Adam Firestone and David Walker, Firestone Walker is a family-led second-generation brewery based on California’s Central Coast. Helmed by Nick Firestone, and decorated Brewmaster Matt Brynildson, Firestone Walker's main brewery in Paso Robles produces a robust lineup of award-winning beers including 805, California's #1 craft beer brand established in 2012; Mind Haze, a top 5 national hazy IPA; and Cali Squeeze, one of the nation's fastest-growing beer brands. The Firestone brand family also includes iconic beers such as DBA, Union Jack, and Pivo Pils, as well as the storied Vintage Series of barrel-aged strong ales led by Parabola. As a California beer company, Firestone Walker also has two additional locations: the Barrelworks wild ale cellar in Santa Barbara County and the Propagator R&D brewhouse in Venice. Firestone Walker was recently named “Best American Brewery of the Decade” by Paste Magazine.

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