LAGUNITAS BREWING COMPANY LAUNCHES SEARCH FOR FIRST-EVER 'PARTY LEGEND' TO SAVE AMERICA'S PARTY CRISIS

With party culture at an all time low, Lagunitas wants to honor the ones still turning up with a namesake beer, a statue, and $5K to keep the party going.

PETALUMA, Calif., July 24, 2025 /PRNewswire/ -- Party culture is on the decline. Social events are down 35% since 2004*, and even birthdays are getting ghosted.** Lagunitas Brewing Company is calling it what it is: the Great American Party Crisis. And they're doing something about it. Starting today, Lagunitas is launching a nationwide search for its first-ever Party Legend: someone known for their great energy and everything-is-worth-celebrating mentality. The winner will receive: A statue in their honor, one sent to the winner, and another installed at The Lagunitas Loft—an iconic party space at their Petaluma Brewery A trip to Lagunitas' brewery in Petaluma, CA to celebrate and crash one of Lagunitas' legendary parties A beer named after them, on tap for the party A $5,000 Party Legend Grant to keep the vibes pouring wherever they go "Lagunitas has always been about more than just brewing great beer—we brew good times and moments to come together with friends and family," said Hannah Dray, Chief Marketing Officer at Lagunitas Brewing Company. "Right now, partying in America is at an all-time low, and we need a Party Legend to help bring it back. The Party Legend search is our way of celebrating the people who bring the party: the ones who gather their crew, celebrate what actually matters, and turn everyday moments into something memorable. It's not about throwing the biggest party; it's about keeping the spirit alive, one cold beer at a time." To enter, post a video showing why you're the Party Legend America needs by tagging @lagunitasbeer and using #partylegendcontest, or by visiting www.lagunitaspartylegend.com. Entries open July 24 at 9 a.m. PT and will close on August 7, also known as National IPA Day. As the brewery whose iconic IPA brand forged the way for others, it only makes sense to end the search for America's Party Legend on a day worth celebrating. Let's get this party re-started. For full terms and entry details updates and details, visit www.lagunitaspartylegend.com and follow us on Instagram (@lagunitasbeer). *As reported by The Atlantic in January 2025. Source: "Throw More Parties," written by Faith Hill. Published January 12, 2025. **Conducted by YouGov on behalf of YouGov America. Results were published in January 2024 in the article "How often do Americans attend social occasions?" on today.yougov.com. ABOUT LAGUNITAS BREWING COMPANY When The Lagunitas Brewing Company started on a kitchen stove in 1993, no one could have imagined that a small Northern California brewery would expand to more than 38 countries and become the #1 selling IPA worldwide. It has developed an iconic line of hop-forward beers throughout its creation of innovative craft brews, including Lagunitas' Flagship IPA, A Little Sumpin' Sumpin', and Maximus. Since its explosion in the craft scene, Lagunitas has expanded its innovative offerings to include non-alcoholic beers like IPNA and Hazy IPNA, and it has also brought the first sparkling hop water, Hoppy Refresher, to market. With a seat at the bar for everyone and a commitment to quality and innovation in craft brewing, Lagunitas is proud to keep the spirit of its roots alive through a continued passion for edgy brewing, fresh music, a strong sense of community, and of course, a deep love of dogs. To learn more about Lagunitas Brewing Company, visit: www.LAGUNITAS.com. NO PURCHASE NECESSARY. MAKING A PURCHASE WILL NOT IMPROVE CHANCES OF WINNING.  Open only legal residents of the 50 US/DC, 21 years of age and older. Void where prohibited. No alcoholic beverage is part of any prize award. Entry Period starts at 12:01 a.m. PT on 7/24/25 and ends at 11:59:59 p.m. PT on 8/7/25. Subject to Official Rules, including all Contest dates, how to enter, judging criteria, prize details, and restrictions, click here. Sponsor: The Lagunitas Brewing Company, 1280 N. McDowell Blvd., Petaluma, CA 94954

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FIRESTONE WALKER INTRODUCES 2025 MIXED PACK

 Four Award-Winning Beers Rooted in West Coast Heritage and Innovation

Paso Robles, CA – Firestone Walker introduces the new 2025 Firestone Mixed Pack as a special selection of hop-forward beers that go to the heart of West Coast California beer culture. 

 

The 2025 Firestone Mixed Pack is a hand-picked lineup of award-winning, style-defining beers, all brewed with Firestone Walker’s signature dedication to craftsmanship and flavor. No weak links—just four beers that stand shoulder-to-shoulder in a box built for true hop heads. The Firestone Mixed Pack is now rolling out to all Firestone Walker markets. 

 

“This pack tells the evolving story of the West Coast style through our eyes,” said Brewmaster Matt Brynildson. “It’s a celebration of where we started, what we’ve learned, and where we’re headed next as a California brewery.”

 

“The 2025 Firestone Mixed Pack is a reflection of who we are at our core,” said Hannah Barnett, Firestone Walker Brand Director. “It honors our legacy as a California craft brewery while showcasing the creativity and innovation that drive us forward. As we look ahead to our 30th anniversary year in 2026, we remain committed to the quality and character that have defined us since the beginning.”

Firestone IPA: West Coast IPA | 6.5% ABV

Firestone IPA is a future-forward beer born of West Coast roots and Firestone Walker flair. This is a beer that draws from the brewery’s nearly 20 years of experience with the ever-evolving West Coast IPA style. Various tricks learned from brewing Union Jack, Luponic Distortion and Hopnosis have been incorporated into a single beer that rings all of the bells of a modern West Coast IPA. Liberally dry-hopped with Mosaic and Strata hops, Firestone IPA is loaded with fresh passionfruit, pineapple and citrus flavors that keep you coming back for more. A Gold Medal winner at the 2024 European Beer Star Award and a Firestone Mixed Pack exclusive.

Luponic Distortion: Experimental IPA | 5.9% ABV

Luponic Distortion is the Firestone Walker trailblazer that continues to break the rules. The classic Luponic Distortion base recipe returns with an all-new hop blend to deliver a fresh blast from the past. Brewed with a secret blend of new-age hops, the 2025 edition of Luponic Distortion turns up the volume with mind-bending flavors of mango and peach. A Firestone Mixed Pack exclusive.

Union Jack: West Coast IPA | 7% ABV

Union Jack is the original Firestone West Coast IPA, brewed on the Central Coast since 2006. Union Jack is the IPA that helped blaze the trail for the revolutionary West Coast style. Named for the British Lion who co-founded the brewery, Union Jack is intensely hoppy yet eminently drinkable from start to finish. A fad-proof IPA for any hop head, and a Gold Medal winner at the 2025 World Beer Cup. 

Firestone XPA: Extra Pale Ale | 5% ABV

First introduced last year, Firestone XPA returns as a next-generation extra pale ale brewed with Southern Hemisphere hops and California style. “XPA is the number one craft beer style in Australia and it’s something we’re excited to champion it here in the U.S.," said Brewmaster Matt Brynildson. "It’s everything you want in a hoppy pale ale at a crushable ABV. We fell in love with the style during our travels to hop farms across Australia and New Zealand and we were inspired to make our own.” Firestone XPA took home a Bronze at GABF in 2023 and after a successful run as a seasonal in 2024 it returns as a Firestone Mixed Pack exclusive.

About Firestone Walker

Founded in 1996 by brothers-in-law Adam Firestone and David Walker, Firestone Walker is a family-led second-generation brewery based on California’s Central Coast. Helmed by Nick Firestone, and decorated Brewmaster Matt Brynildson, Firestone Walker's main brewery in Paso Robles produces a robust lineup of award-winning beers including 805, California's #1 craft beer brand established in 2012; Mind Haze, a top 5 national hazy IPA; and Cali Squeeze, one of the nation's fastest-growing beer brands. The Firestone brand family also includes iconic beers such as DBA, Union Jack, and Pivo Pils, as well as the storied Vintage Series of barrel-aged strong ales led by Parabola. As a California beer company, Firestone Walker also has two additional locations: the Barrelworks wild ale cellar in Santa Barbara County and the Propagator R&D brewhouse in Venice. Firestone Walker was recently named “Best American Brewery of the Decade” by Paste Magazine.

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