PERONI NASTRO AZZURRO AND GIADA DE LAURENTIIS SERVE A TASTE OF ITALIAN SUMMER WITH NEW PERONI ITALIAN BEER ICE

Introducing the best way to cool off during the hottest days — Infused with Peroni and made to be enjoyed slowly, the Italian way.

CHICAGO, June 26, 2025 /PRNewswire/ -- Peroni Nastro Azzurro, the No. 1 Italian beer brand known for its crisp taste and effortless style, is kicking off summer with an unexpected twist on a classic Italian favorite: introducing Peroni Italian Beer Ice. Created in partnership with Emmy Award-winning chef, author, and TV personality Giada De Laurentiis and produced by Tipsy Scoop, this delicious collaboration brings la dolce vita to summer in frozen form, complete with up to 5% ABV and all the sophistication you'd expect from the Italian beer brand. Designed for those sweltering summer days when even the coldest beer can't keep up with the heat, Peroni Italian Beer Ice offers the perfect way to relish Italy's most beloved beer brand slowly, exactly as it's meant to be enjoyed. This traditional lemon Italian ice creation is light and refreshing, with hints of citrus and the classic taste of Peroni Nastro Azzurro—the perfect boozy treat to cool off on a hot summer afternoon. This collaboration captures the true Italian way of slowing down and savoring life's simple pleasures, one refreshing spoonful at a time. "Italian ice has always held a special place in my heart—it's my favorite summer treat, and when you add a Peroni to the mix, I feel like I'm back in Italy," said Giada De Laurentiis. "Peroni Italian Beer Ice is a fun, refreshing combination to bring crisp taste and Italian style to your summer occasions, and I'm so excited for you to try it." To celebrate the launch, a Peroni Italian Beer Ice truck will also appear in NYC on July 1 between 4:30-8:30 pm ET, located at Baby Luc's Pizzeria in Brooklyn, offering select fans the chance to enjoy it just in time for the Fourth of July weekend. Giada will be popping by the Peroni Italian Beer Ice truck between 5:30-7:30 pm ET, bringing her signature charm to the summer celebration. "As Italy's favorite beer brand, Peroni Nastro Azzurro brings undeniable Italian style and flair to the category and continues to find ways to celebrate life's simple pleasures," said Courtney Benedict, VP of Marketing, Above Premium Beer at Molson Coors Beverage Company. "No one brings the 'la dolce vita' spirit to life quite like Giada De Laurentiis, and we're thrilled to partner with her to serve up something truly refreshing for the summer." This frozen creation marks the latest chapter in the year-long collaboration between Peroni and Giada, which continues to celebrate the shared spirit of Italian living, featuring exclusive recipes, curated entertaining moments, and a series of premium culinary activations. Peroni Italian Beer Ice is available starting June 26. Fans 21+ can learn more about how to purchase a 6-pack of Peroni Italian Beer Ice by visiting www.PeroniItalianBeerIce.com. For more information on upcoming events and to access Giada's Peroni-infused recipes, follow Peroni (@peroniusa) and Giada (@giadadelaurentiis) on social media platforms. ABOUT MOLSON COORS BEVERAGE COMPANY For more than two centuries, Molson Coors has brewed beverages that unite people for all life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, Madrí Excepcional and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, ZOA Energy, Blue Run Spirits, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands in the beverage industry. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider, and more. To learn more about Molson Coors Beverage Company, visit molsoncoors.com. ABOUT GIADA DE LAURENTIIS Giada De Laurentiis is an Emmy award-winning television personality and NBC Today Show contributor, and the author of 11 New York Times bestselling cookbooks, including her latest cookbook, Super-Italian. Her growing restaurant empire includes GIADA and Pronto by Giada in Las Vegas, and Luna and Pronto by Giada in Scottsdale. She is also the founder of the lifestyle and e-commerce platform Giadzy.com, which offers recipes, travel, and entertaining content, and hand-selected Italian products. Follow along on social media @giadadelaurentiis and @thegiadzy. ABOUT TIPSY SCOOP Tipsy Scoop is a playful twist on the traditional ice cream experience—It's boozy, artisanal, cocktail-inspired ice cream and sorbet made for consumers 21 and older. Hand-crafted in small batches, every flavor is thoughtfully crafted with high-quality liquors and made using local, seasonal ingredients. Founded in New York City by Melissa Tavss in 2013, the brand started its journey in kitchens and evolved into a growing chain of "barlours" serving signature flavors like Dark Chocolate Whiskey Salted Caramel, Cake Batter Vodka Martini, and Raspberry Limoncello Sorbet—each echoing the taste of a classic or contemporary cocktail. To learn more, visit tipsyscoop.com and follow @tipsyscoop on all social media platforms.

Raccoon Lager Returns with 4 New Trash Can Troublemakers, More Partners & a Bigger Mission

TORONTO, June 23, 2025 /CNW/ - Last summer, Toronto fell hard for Raccoon Lager — a cheeky new charity brew with a big heart. This year, it's back and bigger than ever. After selling 15,000 cans and raising over $10,000 for the Daily Bread Food Bank, the city's favourite raccoons are ready to do even more good, one cold beer at a time.

Created by Toronto's indie media company Streets of Toronto in partnership with Tomorrow Brew Co., Raccoon Lager is more than just a crisp, refreshing beer. It's a local movement. And now, it's a full-blown collectible. Meet the New Crew Introducing four brand new trash can troublemakers Parker Dale – Thinks Queen Street peaked in 2013. Spotted weekly in line at Dufferin Grove Market and never tips under 25 per cent Rosie Dale – Spends her weekends between Barry's Bootcamp and brunch. Claims a cold plunge personal best time of two minutes Moe Skoka – Only shows up in the city to restock oat milk and flex cottage-core. Drives a beat-up truck with perfect Bluetooth Trinity Bell – DJs on weekends, thrifts on weekdays, has three roommates and a very strong POV on pizza slices They join last year's OGs — Kenny Sington, Lesley Ville, Lawrence Park and Danielle Forth — for a full raccoon roster of eight. Collect them all and rep your neighbourhood. Or start a friendly turf war: which raccoon will reign supreme? Where to Sip Raccoon Lager is now being poured at 20 O&B restaurants, alongside returning favourites like Gabby's, NBA Courtside Restaurant, 7 Numbers and Fat Pasha. And yes — it's back in 50+ LCBO locations across Toronto and beyond. If you don't see it on shelves, ask for BrewAid's Raccoon Lager by name. Why it Matters Since 1983, the Daily Bread Food Bank has been a lifeline for thousands in our city. Every Raccoon Lager sold helps provide meals to those in need. Last year's success proved that Torontonians are ready to drink for a cause — and even collect the cans. This summer, we're aiming higher. Join the Movement Follow along for pop-ups, contests and ways to show your neighbourhood pride. Because drinking beer never felt so good — or did so much good. Let's make this the summer of the raccoon. Cheers to that. About Streets of Toronto Streets of Toronto is a passionate independent media company with a vision to connect with the people of Toronto through daily original stories about the city and its neighbourhoods. Powered by the team at Post City, Streets of Toronto's collective reaches a community of nearly 1 million across their digital and social platforms. About Tomorrow Brew Co. Proudly Canadian, Tomorrow Brew Co. was founded in 2014 by mother-son team Pat and Ian Macdonald, who envisioned celebrating what's great about Canada through craft beer. Tomorrow Brew Co. aims to share stories unique to Canada through distinctive and delicious craft brews in an effort to build a better tomorrow

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Colin Jost Tapped as First-Ever Celebrity Partner of Blue Moon Family of Brands

Colin Jost co-creates and stars in Blue Moon's latest commercials showcasing how "Nothing Outshines a Blue Moon"

CHICAGO, June 24, 2025 /PRNewswire/ -- Today, Blue Moon family of brands announces its first-ever celebrity partnership with Colin Jost in their new "Nothing Outshines a Blue Moon" commercials. As part of Blue Moon's "Made Brighter" platform, Jost garnishes the campaign with his signature wit, proving that nothing outshines a Blue Moon – not even the brand's own spokesperson. Beyond starring in the ads, Jost was also a co-creator of the campaign. Working in collaboration with his production company, No Notes, and adam&eveDDB, Colin combined his distinct comedic sensibilities with Blue Moon's long legacy of storytelling. The campaign leads with "Orange & Son," which brings to life, quite literally, Blue Moon's iconic orange garnish, as Colin encounters two talking oranges. Watch HERE. And although Colin also stars in the second spot, "Zoom In," it's no question that it is ultimately the beer that steals the show. Watch HERE. The "Nothing Outshines a Blue Moon" creative is an extension of Blue Moon's "Made Brighter" campaign, celebrating how the beer can brighten up any moment, whether that's with its iconic orange garnish and refreshing citrus flavor, or even a talking piece of fruit. The spots will be airing across national TV, as well as social and streaming services, in addition to high-impact social assets, featuring Blue Moon Belgian White Belgian-Style Wheat Ale and Blue Moon Light. "We are beyond excited to work with Colin, his signature wit and charm pair perfectly with Blue Moon," said Courtney Benedict, Vice President of Marketing for Above Premium Beer at Molson Coors Beverage Company. "As co-creator of the spots, Colin helped shape the creative, infusing them with his own unique comedic take to really make Blue Moon shine one perfectly garnished pour at a time." To celebrate, Colin and Blue Moon are picking up the tab* at some of his favorite Staten Island bars on June 24 starting at 6 p.m. ET, because no beer outshines a Blue Moon, especially on Colin's home turf. Plus, Colin's popping into one of his favorite local spots to enjoy some brews and maybe even add a little garnish of humor. To learn more, check out Blue Moon on Instagram at @BlueMoonBrewCo. *One complimentary Blue Moon offered on 6/24/25 at select locations on a limited, first come, first served basis. One serving per person, while supplies last, 21+ only. ABOUT MOLSON COORS BEVERAGE COMPANY For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions. Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

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American Hop Supplier Calls Brewing Community to Help Support Veterans

YAKIMA, Wash., June 23, 2025 /PRNewswire/ -- Yakima Chief Hops (YCH) is excited to launch the 8th Annual Veterans Blend, a collaboration that raises funds to support U.S. military Veterans. This year, YCH will donate $1 for every pound sold to Soldiers' Angels, a nonprofit organization providing aid, comfort, and resources to the U.S. military, Veterans, and their families.

The blend is curated and selected by Veterans working in the beer industry. This year, it will be composed of Krush®, Idaho 7®, Citra®, and HBC 1134. The YCH sensory team anticipates strong stone fruit and tropical flavors, with a subtle undertone of herbal, woody, and floral aromas. Beer industry Veterans nominate and vote for which charity YCH partners with. "Soldiers' Angels offers so many different avenues of support to our Veterans," says Jonathan Sikes, YCH Regional Sales Manager Southeast, and Marine Veteran. "I am honored to be working with them." Soldiers' Angels took shape when Patti Patton began sending care packages to her son in his deployment during Iraq's initial invasion. The website she created for people to "adopt" service members overseas became a comprehensive organization serving Veterans through food, care packages, transportation, housing, and holistic support. They work as a bridge to services and partner with other organizations. "We look to fill gaps that other agencies aren't filling," says Soldiers' Angels President and CEO Amy Palmer. "A lot of times, when Veterans have needs, they get sent all over the place. We try to navigate that for them and make sure that they're not stuck in that cycle, because it can add to the mental health challenges they may already have." Veterans Blend is available to pre-order through August 25th. Brewers are encouraged to secure their supply, as spot inventory will be limited. Purchase this year's Veteran's Blend at yakimachief.com, learn more about Soldiers' Angels, and raise a pint for our dedicated service members! Yakima Chief Hops YCH is a 100% grower-owned global hop supplier with a mission to connect the world's finest brewers with family hop farms. Operating for over 30 years, we have become leaders in innovation, quality, and customer service. We are a resource for brewers, providing industry-leading research and products. We are advocates of sustainability and meaningful social causes, working to support the communities around us. https://www.yakimachief.com/