TRUMER PILS AWARDED CHAMPION INTERNATIONAL BEER TROPHY AT THE AUSTRALIAN INTERNATIONAL BEER AWARDS

BERKELEY, Calif., May 20, 2025 /PRNewswire/ -- Trumer Brewery proudly announces that its flagship beer, Trumer Pils, has been named Champion International Beer at the 2025 Australian International Beer Awards (AIBA). This is the first time that Trumer Pils has been awarded the Champion Trophy. In the competition, Trumer Pils was first awarded a Gold Medal in the German-Style Pilsner category, then was named Best Pilsner of the Competition, and finally competed against all styles of beer from outside of Australia to be named Champion International Beer. The AIBA is one of the largest annual beer competitions, comprised of almost 2,300 entries from 391 breweries in 21 countries.

"We are extremely humbled and honored to receive the Champion International Beer and Best Pilsner Trophies at this year's competition," said Lars Larson, Brewmaster at the Trumer Brewery in Berkeley, California. "It's always an honor to be recognized in the Pilsner category; but this is our first win for Best Pilsner and Champion International Beer. This is a tremendous accomplishment for our brewery and for Trumer Pils," he added.

This most recent accolade brings Trumer Pils' gold medal count to 21 – all from the most prestigious international beer competitions – and serves to reaffirm Trumer Pils' position as the most awarded pilsner beer in the world. Trumer Pils has also been recognized by the European Beer Star, the World Beer Cup, and recently received a Bronze Medal at the 2024 Great American Beer Festival.

ABOUT TRUMER PILS

The Trumer Brewery was established in Berkeley, California in 2004 as a sister brewery to the over 400-year-old Trumer Brauerei in Salzburg, Austria. Since then, the flagship beer brewed in Berkeley—Trumer Pils—has been awarded nineteen Gold Medals in the most prestigious international beer competitions, making Trumer Pils the most awarded pilsner in the world. Characterized by a distinct hop aroma, brisk carbonation and light body, Trumer Pils is sessionable, refreshing, and truly best-in-class!

The Trumer Brewery is located at 1404 4th Street in Berkeley, California. Please visit www.trumerusa.com or follow @trumerusa on Instagram, Facebook, and Twitter for more information, availability and product details.

ANHEUSER-BUSCH ANNOUNCES NEW $300 MILLION INVESTMENT IN MANUFACTURING OPERATIONS ACROSS THE U.S.

Leading American manufacturer builds on longstanding commitment to creating jobs and driving economic prosperity through expanded investment in its breweries, technical skills training, and support for hiring veterans

ST. LOUIS, May 12, 2025 /PRNewswire/ -- Today, Anheuser-Busch (NYSE: BUD), a leading American manufacturer and maker of Michelob ULTRA, Busch Light, Budweiser and Bud Light, proudly expanded its commitment to creating and sustaining U.S. manufacturing jobs by announcing it will invest $300 million in its facilities across the United States.

Building on more than 165 years of continuous investment in its people, breweries and communities, Anheuser-Busch's Brewing Futures initiative supports American manufacturing through three key pillars:

  1. Creating and Sustaining Manufacturing Jobs by investing more than $300 million in local communities and facilities in 2025, adding to the nearly $2 billion invested over the past five years
  2. Building the Manufacturing Workforce for the Future by expanding its best-in-class Technical Excellence Center model beyond its hometown of St. Louis, starting with a new regional facility in Columbus, OH, and providing access to local trade schools
  3. Strengthening Manufacturing Career Opportunities for Veterans by leading the industry in adoption of a new digital credentialing system to support veterans in pursuing manufacturing careers

As part of the announcement, Anheuser-Busch debuted a new ad that shows how the company is brewing futures for the 65,000 Americans who help to bring its products to life every day and underscores how the company has been investing in American beers and careers since 1857. 

Brendan Whitworth, CEO, Anheuser Busch said: "This new $300 million investment in our manufacturing facilities across the U.S. is the latest example of Anheuser-Busch's commitment to strengthening our local communities by creating and sustaining jobs and driving economic prosperity.  Investing in our people and in new technologies and capabilities to drive industry and economic growth is core to who we are."

Lori Chavez-DeRemer, U.S. Secretary of Labor said: "Anheuser-Busch has been a shining example of what 'Made in America' means, and their latest investment of $300 million builds on their longtime commitment to grow our workforce and expand U.S. manufacturing. They are demonstrating exactly what it means to put American workers first, setting a standard for other companies to follow."   

Rep. Mike Carey (R-Ohio) said: "Anheuser-Busch's renewed commitment to supporting workers with family-sustaining wages in Columbus is excellent news. By investing millions in comprehensive education programs right here in Ohio, Anheuser-Busch is creating pathways to success for Ohioans in our communities. I look forward to the continued growth and opportunities these investments will offer families in and around Columbus."

Continued Investments in American Manufacturing Careers

Over the past five years, Anheuser-Busch has invested nearly $2 billion in its 100 facilities across the country to enhance operations, advance technology, and meet evolving consumer demand. That commitment continues in 2025, with more than $300 million in planned investments in its facilities nationwide.

Expanded Technical Training

Anheuser-Busch is expanding its best-in-class Technical Excellence Center model – which has benefited more than 1,200 Anheuser-Busch employees since 2022 – across the country, starting with the launch of its new Columbus Regional Excellence Center, where it will upskill its entire regional technical workforce over the next three years.

Additionally, Anheuser-Busch is expanding access to its St. Louis, MO and Columbus, OH Technical Excellence Centers beyond its workforce. In partnership with the National Association of Manufacturers' Manufacturing Institute and with local trade schools, Anheuser-Busch will open the facility's doors to trade school students and educators to further grow and develop the talent pipeline for manufacturing careers across the country.

Strengthening Veteran Career Opportunities

Anheuser-Busch is partnering with the Manufacturing Institute's Heroes MAKE America program to become the first American manufacturer to adopt a new digital credentialing system that translates military experience into skills needed for careers in manufacturing. Additionally, the company will train its workforce on the credentialing system, ensuring that recruiters understand how the unique skillsets of service members translate to these manufacturing roles at Anheuser-Busch and enabling them to apply that knowledge to thousands of applications annually.  

Jay Timmons, President and CEO of the National Association of Manufacturers and Chairman of the Board of the Manufacturing Institute said: "Anheuser-Busch's $300 million investment is more than a commitment to manufacturing in America—it's a commitment to America's future. By expanding technical training and strengthening our industrial base in Columbus, and with their support of the Manufacturing Institute's Heroes MAKE America initiative, they are opening doors of opportunity for manufacturing workers across this country. This investment will help fuel our economy, lift up communities and secure the promise of manufacturing in America for generations to come."

Anheuser-Busch has a longstanding history of supporting those who serve, and today, more than 10 percent of the company's workforce is made up of veterans and active-duty military, with a nearly 100 percent retention rate and nearly 60 percent serving in manufacturing roles.

While investments in these areas are not new for Anheuser-Busch, the Brewing Futures initiatives represents the latest evolution in its longstanding efforts to drive economic prosperity in communities across the country and create opportunity in American manufacturing for generations to come.

For more information visit www.anheuser-busch.com and follow Anheuser-Busch on LinkedInTwitterFacebook, and Instagram.

About Anheuser-Busch

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. 99 percent of the products we sell in the U.S are made in the U.S. with more than $700 million in high-quality ingredients sourced from American farmers and more than $7 billion in goods and services purchased from U.S. suppliers, and we have invested nearly $2 billion in our 100 facilities across the country over the past five years. Through these investments, and as a leading American manufacturer and the nation's top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.

We are home to the nation's most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hard working Americans who bring our beer to life. That's who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.





Troy Aikman's EIGHT Elite Light Beer Launches New Slim Can

DALLAS, May 14, 2025 /PRNewswire/ -- EIGHT Elite Light Beer, the super-premium light beer founded by Pro Football Hall of Famer Troy Aikman, announces the launch of its new slim can, offering a refined packaging update that aligns with the brand's commitment to quality, transparency, and clean living.

Available now, the new slim can offers a convenient, aesthetic format ideal for a variety of social occasions just in time for summer. This packaging innovation is a natural extension of the brand's commitment to quality and marks the next step in EIGHT's growth as it continues penetrating markets across Texas and Oklahoma.

"The launch of our slim can comes at the perfect time- just ahead of summer gatherings where convenience and style matter," said David Reny, CEO of EIGHT Brewing Co. "Whether you're at the lake, the golf course, or a backyard cookout, the slim can is designed to go where our drinkers go. It's a sleek, elevated package for a beer that doesn't cut corners."

In addition to this new look, the packaging spotlights what sets EIGHT apart- its additive free, low calorie, low carb, and simple ingredients messaging front and center on the packaging. This emphasis further highlights EIGHT's commitment to clean design and clean ingredients.

Developed with just three ingredients—water, malt, and hops—and free from additives, sweeteners, and preservatives, EIGHT continues to stand apart in the light beer category. With 90 calories, 2.6 grams of carbohydrates, and 4.0% ABV, the product delivers a crisp, refreshing flavor without compromise.

Unlike many mass-market light beers that are brewed with unnecessary additives and rely on corn, rice, and sweeteners to recreate lost flavor, EIGHT is brewed with purpose. Troy Aikman was actively involved in the development of EIGHT to shape and perfect a product that meets the needs of today's more informed, health-conscious adult consumer. The result was a light beer made right, where you can lose the additives and keep the taste.

"We designed EIGHT to deliver what matters- real ingredients, great taste, and nothing unnecessary. It's a light beer that works as hard as the people who drink it," said founder Troy Aikman. "The new slim can adds to that quality, and is a badge of pride for those who expect more."

The new slim can is available now wherever you can find EIGHT. EIGHT is pairing the launch of the slim can with a new ad campaign, set to launch mid-June. The campaign will feature Aikman and the new slim can to showcase the honesty and quality of EIGHT beer. For more information, visit eightbeer.com.

About EIGHT: EIGHT Elite Light Beer is a light beer founded by Pro Football Hall of Famer Troy Aikman. Developed with the brewing program at Oregon State University, EIGHT is made with just three ingredients- water, malt, and hops- and contains no additives or sweeteners, unlike other mass market light beers. With just 90 calories and 2.6g of carbs, EIGHT is a light beer made right. Committed to transparency and quality, EIGHT is redefining light beer for the modern consumer. For more information, visit www.eightbeer.com or follow @drinkeightbeer on social media



KINGSFORD AND MILLER LITE REPRISE LAST SUMMER'S SOLD-OUT BEERCOAL

Kingsford charcoal briquets made with real beer are back – this time in stores – for a limited time only 

OAKLAND, Calif., May 15, 2025 /PRNewswire/ -- Kingsford®, the leader in charcoal grilling, and Miller Lite®, the Original Lite Beer, are heating summer up once again with the return of the highly anticipated Kingsford x Miller Lite Beercoal – that's right, charcoal briquets made with real beer. After selling out in record time on the Miller Lite Shop both in 2022 and 2023, Beercoal is back by popular demand and now available for the first time ever at retailers nationwide – but only for a limited time.

Beercoal is crafted by infusing the legendary performance of Kingsford Original Charcoal with real Miller Lite, delivering a bold, smoky taste to every bite. It's a perfect pairing that doesn't just fire up your grill – it fires up the flavor.

"This partnership was born from a shared love of flavor and bringing people together —and it's back because people couldn't get enough of it," said Mitchell O'Furey, head of marketing at Kingsford. "Together, Miller Lite and Kingsford turn everyday grilling into something legendary. It's about good times, bold taste, and making the most of summer." 

Quick, reliable and flavorful, Beercoal is as easy to use and as dependable as any Kingsford charcoal. Like all Kingsford charcoal, Beercoal is designed with more edges and signature grooves to catch the flame faster, it lights quickly and is grill-ready in about fifteen minutes. Whether you're cooking for a backyard barbecue, tailgate or a summer evening with family and friends, Beercoal delivers consistent heat and unforgettable flavor.

Kingsford x Miller Lite Beercoal is only available for a limited time at retailers nationwide, while supplies last. Grab yours while it's hot and before it sells out again!

Visit Kingsford.com to find Beercoal at a store near you and follow along on Kingsford's social channels (Instagram: @kingsford, X:@Kingsford, TikTok: @Kingsford) to keep up with the latest in barbecue this summer.

Your Griller Time is Miller Time. Grill responsibly.

About Kingsford | An American-made company founded over 100 years ago to make better use of Henry Ford's wood waste, Kingsford remains America's favorite charcoal. Over a century later, it's still made in the USA with 100% natural ingredients. Whether you're a first-time griller, retired professional football player or the neighborhood's king of the grill – there's no contest on flavor or experience. From the Kingsford Original briquets you grew up with to premium varieties trusted by chefs and grilling professionals, Kingsford is synonymous with the unique experience and authentic, wood-fired flavor of charcoal grilling.

About The Clorox Company | The Clorox Company (NYSE: CLX) champions people to be well and thrive every single day. Its trusted brands, which include Brita®, Burt's Bees®, Clorox®, Fresh Step®, Glad®, Hidden Valley®, Kingsford®, Liquid-Plumr® and Pine-Sol®, can be found in about nine of 10 U.S. homes and internationally with brands such as Clorinda®, Chux® and Poett®. Headquartered in Oakland, California, since 1913, Clorox was one of the first in the U.S. to integrate ESG into its business reporting. In 2025 the company was ranked No. 1 on Barron's 100 Most Sustainable Companies list for the third consecutive year. Visit thecloroxcompany.com to learn more. 

About Molson Coors Beverage Company | For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.

Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.



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