Troy Aikman's EIGHT Elite Light Beer Launches New Slim Can

DALLAS, May 14, 2025 /PRNewswire/ -- EIGHT Elite Light Beer, the super-premium light beer founded by Pro Football Hall of Famer Troy Aikman, announces the launch of its new slim can, offering a refined packaging update that aligns with the brand's commitment to quality, transparency, and clean living.

Available now, the new slim can offers a convenient, aesthetic format ideal for a variety of social occasions just in time for summer. This packaging innovation is a natural extension of the brand's commitment to quality and marks the next step in EIGHT's growth as it continues penetrating markets across Texas and Oklahoma. "The launch of our slim can comes at the perfect time- just ahead of summer gatherings where convenience and style matter," said David Reny, CEO of EIGHT Brewing Co. "Whether you're at the lake, the golf course, or a backyard cookout, the slim can is designed to go where our drinkers go. It's a sleek, elevated package for a beer that doesn't cut corners." In addition to this new look, the packaging spotlights what sets EIGHT apart- its additive free, low calorie, low carb, and simple ingredients messaging front and center on the packaging. This emphasis further highlights EIGHT's commitment to clean design and clean ingredients. Developed with just three ingredients—water, malt, and hops—and free from additives, sweeteners, and preservatives, EIGHT continues to stand apart in the light beer category. With 90 calories, 2.6 grams of carbohydrates, and 4.0% ABV, the product delivers a crisp, refreshing flavor without compromise. Unlike many mass-market light beers that are brewed with unnecessary additives and rely on corn, rice, and sweeteners to recreate lost flavor, EIGHT is brewed with purpose. Troy Aikman was actively involved in the development of EIGHT to shape and perfect a product that meets the needs of today's more informed, health-conscious adult consumer. The result was a light beer made right, where you can lose the additives and keep the taste. "We designed EIGHT to deliver what matters- real ingredients, great taste, and nothing unnecessary. It's a light beer that works as hard as the people who drink it," said founder Troy Aikman. "The new slim can adds to that quality, and is a badge of pride for those who expect more." The new slim can is available now wherever you can find EIGHT. EIGHT is pairing the launch of the slim can with a new ad campaign, set to launch mid-June. The campaign will feature Aikman and the new slim can to showcase the honesty and quality of EIGHT beer. For more information, visit eightbeer.com. About EIGHT: EIGHT Elite Light Beer is a light beer founded by Pro Football Hall of Famer Troy Aikman. Developed with the brewing program at Oregon State University, EIGHT is made with just three ingredients- water, malt, and hops- and contains no additives or sweeteners, unlike other mass market light beers. With just 90 calories and 2.6g of carbs, EIGHT is a light beer made right. Committed to transparency and quality, EIGHT is redefining light beer for the modern consumer. For more information, visit www.eightbeer.com or follow @drinkeightbeer on social media

KINGSFORD AND MILLER LITE REPRISE LAST SUMMER'S SOLD-OUT BEERCOAL

Kingsford charcoal briquets made with real beer are back – this time in stores – for a limited time only

OAKLAND, Calif., May 15, 2025 /PRNewswire/ -- Kingsford®, the leader in charcoal grilling, and Miller Lite®, the Original Lite Beer, are heating summer up once again with the return of the highly anticipated Kingsford x Miller Lite Beercoal – that's right, charcoal briquets made with real beer. After selling out in record time on the Miller Lite Shop both in 2022 and 2023, Beercoal is back by popular demand and now available for the first time ever at retailers nationwide – but only for a limited time. Beercoal is crafted by infusing the legendary performance of Kingsford Original Charcoal with real Miller Lite, delivering a bold, smoky taste to every bite. It's a perfect pairing that doesn't just fire up your grill – it fires up the flavor. "This partnership was born from a shared love of flavor and bringing people together —and it's back because people couldn't get enough of it," said Mitchell O'Furey, head of marketing at Kingsford. "Together, Miller Lite and Kingsford turn everyday grilling into something legendary. It's about good times, bold taste, and making the most of summer."  Quick, reliable and flavorful, Beercoal is as easy to use and as dependable as any Kingsford charcoal. Like all Kingsford charcoal, Beercoal is designed with more edges and signature grooves to catch the flame faster, it lights quickly and is grill-ready in about fifteen minutes. Whether you're cooking for a backyard barbecue, tailgate or a summer evening with family and friends, Beercoal delivers consistent heat and unforgettable flavor. Kingsford x Miller Lite Beercoal is only available for a limited time at retailers nationwide, while supplies last. Grab yours while it's hot and before it sells out again! Visit Kingsford.com to find Beercoal at a store near you and follow along on Kingsford's social channels (Instagram: @kingsford, X:@Kingsford, TikTok: @Kingsford) to keep up with the latest in barbecue this summer. Your Griller Time is Miller Time. Grill responsibly. About Kingsford | An American-made company founded over 100 years ago to make better use of Henry Ford's wood waste, Kingsford remains America's favorite charcoal. Over a century later, it's still made in the USA with 100% natural ingredients. Whether you're a first-time griller, retired professional football player or the neighborhood's king of the grill – there's no contest on flavor or experience. From the Kingsford Original briquets you grew up with to premium varieties trusted by chefs and grilling professionals, Kingsford is synonymous with the unique experience and authentic, wood-fired flavor of charcoal grilling. About The Clorox Company | The Clorox Company (NYSE: CLX) champions people to be well and thrive every single day. Its trusted brands, which include Brita®, Burt's Bees®, Clorox®, Fresh Step®, Glad®, Hidden Valley®, Kingsford®, Liquid-Plumr® and Pine-Sol®, can be found in about nine of 10 U.S. homes and internationally with brands such as Clorinda®, Chux® and Poett®. Headquartered in Oakland, California, since 1913, Clorox was one of the first in the U.S. to integrate ESG into its business reporting. In 2025 the company was ranked No. 1 on Barron's 100 Most Sustainable Companies list for the third consecutive year. Visit thecloroxcompany.com to learn more.  About Molson Coors Beverage Company | For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions. Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

Ford Government Stands Up for Local Craft Beer; Lower Taxes will Help Sector Grow and Create More Jobs

Tax reform in 2025 Budget will reduce craft brewers' taxes by 50%

TORONTO, May 15, 2025 /CNW/ - As the voice of craft brewers in Ontario, the Ontario Craft Brewers (OCB) applauds the historic tax changes in today's 2025 Budget that will provide immediate relief for over 340 locally-owned breweries in every corner of this province while outlining a path for additional changes that will help these small businesses grow, hire more people, and ultimately deliver more choice and convenience for craft beer lovers. "Today's budget is a game changer for Ontario's craft beer sector and one of the biggest things to happen to the industry in a generation," said Scott Simmons, President, OCB. "We thank Premier Ford and Minister Bethlenfalvy for standing up for our sector in the face of U.S. tariffs and other headwinds. Today's changes will make Ontario one of the best places for craft beer manufacturers to make beer and grow their breweries." Ontario's craft beer sector represents more than 80 per cent of all brewing jobs in the province, a majority in rural and northern communities, and continues to grow in popularity. The growth of the sector, however, had long been held back by the highest taxes on craft beer in all of Canada. The Association launched the Save Local Craft Beer campaign last year to highlight high taxes were the biggest issue facing the sector, and coupled with the U.S. tariffs on aluminum, and cost increases on everything needed to make beer, put the future of this important manufacturing sector at risk. The OCB sincerely thanks the government for listening, and conducting its review of all alcohol taxes, mark-ups and fees. Today's changes will immediately reduce a craft brewers' taxes by 50% and it is great news that the government is committing to building a progressive tax structure. We look forward to continuing our strong partnership and working closely with the government to make that a reality and create a tax structure that further unleashes the growth in Ontario's craft beer sector.   "This is a great day for craft breweries, craft beer lovers, and communities across Ontario," concluded Simmons. "The Ford government has consistently had the craft beer sector's back, and today's tax changes have put it on a path to see breweries grow, create more jobs, invest in their communities, and have the ability to get more local beer on store shelves – I think that's something we can all Cheers!"

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