Tom Holland's BERO Lands on Target Shelves Making Premium Non-Alcoholic Beer Even More Accessible

The Beer That Does Both Comes to Target Stores Across the U.S.

NEW YORK, Jan. 7, 2025 /PRNewswire/ -- BERO, the premium non-alcoholic beer founded by Tom Holland, is now available at most Target stores nationwide, bringing an elevated, high-quality offering to drinkers everywhere. The rollout marks a milestone in the brand's rapid rise and signals a continued shift in the category as non-alcoholic beer takes center stage next to its alcoholic counterpart in mainstream retail. BERO's partnership with Target represents more than an expanded retail footprint—it embodies an alignment of shared values. Known for curating products that resonate with its customers, Target provides the ideal platform to connect with consumers who prioritize exceptional taste and intentional choices. Together, BERO and Target are elevating the shopper experience, meeting drinkers where they are and providing greater access to an extraordinary beverage crafted for all occasions. "BERO's official release at Target is a defining moment for us," says Tom Holland. "From the beginning, one of our biggest goals has been to align with an iconic retailer like Target, who time and time again acts as an incredible launchpad for emerging brands. Our beer sitting on the shelves of a partner that understands our brand, leans into creativity, and shares our commitment to quality, feels like a massive step forward. I'm thrilled to see BERO continuing to grow and reach even more people with the great-tasting beer they deserve." Since its debut, consumers have shown a deep enthusiasm for BERO's authentic founding story and standout flavor. Inspired by Holland's UK roots and crafted by the finest brewers in America, BERO celebrates the best of beer culture while honoring a modern, balanced lifestyle. John Herman, CEO and co-founder of BERO, adds, "We have heard one loud and clear request from consumers since launch: When can we find BERO in retail? We could not be happier than to answer this call with an incredible team and partner like Target. Seeing the shared vision for the category and passion around our brand has been inspiring and we are so excited to see this dream partnership come to life." "Non-alcoholic beverage has been a growth category at Target for five years now and I can't wait for shoppers to try the newest addition to our assortment: Tom Holland's BERO," said John Conlin, Senior Vice President of Merchandising, Food and Beverage at Target. "This is an exciting brand, with amazing flavors, and great prices. Consumer preferences are changing and I'm incredibly proud of the way our team and the BERO team have worked together to give drinkers everywhere another option for enjoying time with friends or unwinding at the end of the day." As consumers' drinking repertoire becomes increasingly diverse and flexible, BERO's move into Target showcases a shared vision for category evolution and the tremendous void of a premium, aspirational offering in the existing set. Further, it highlights the need for those products to be easily accessible at everyday retail locations. BERO offers both single flavor 6-packs starting at $11.99 and a Target-exclusive variety 12-pack at $21.99. Recently recognized on The Lead's "Ones to Watch" List, BERO's growing presence across the U.S. and in major retail chains underscores its commitment to becoming the gold standard for beer. To learn more about BERO, visit BERObrewing.com, follow @berobrewing on Instagram and TikTok, and subscribe to the brand's email newsletter for updates and exclusive content. About BERO Born in London, crafted in America, and enjoyed worldwide, BERO is the most premium non-alcoholic beer on the market and is co-created by Tom Holland and John Herman for those who never settle. With supreme ingredients and remarkable taste, our beer makes sure nothing gets in the way of savoring every moment. Because you're already chasing a life enriched – we're simply here to make it exceptional. Expect Nothing Less.

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Mash Gang Launches in Wisconsin

Brewed locally in Wisconsin, the award-winning brand encourages you to "Get Mashed, Not Smashed" this January with the debut of four bold new brews in the Badger State

MILWAUKEE, Jan. 7, 2025 /PRNewswire/ -- Death to boring beer! Alcohol-free beer brand Mash Gang wants people to have more fun than ever during the first month of the year. Social circles are increasingly shifting towards alcohol-free choices, reflecting a seismic shift in drinking habits that don't need to come with compromises. Just in time, Mash Gang—the award-winning UK brewery making waves in the beer world—debuts in Wisconsin with trailblazing new releases: Chug, Glug, Journey Juice, and Lesser Evil. These exciting additions are set to complement Wisconsin's world-renowned beer scene, highlighting Mash Gang's signature blend of bold innovation and exceptional flavor. With head brewer Jordan Childs earning two nominations for UK Brewer of the Year in just four years, the brand continues to push the boundaries of what non-alcoholic beer can be. "Wisconsin, and Milwaukee in particular, has been the heart of Mash Gang's fast-paced growth in the United States. With its rich history of brewing excellence, it's an absolute privilege to spend time here and connect with so many amazing Midwesterners—many of whom I'm proud to call friends. I'm thrilled to finally bring our product to market and make it widely available right here in the state where it's brewed. This launch is all about our commitment to delivering a refreshing, high-quality beer that everyone can enjoy, no compromises." Mash Gang is proud to introduce: Chug: Bold Meets Smooth This juicy, hazy IPA brings all the flavor of a traditional craft beer but with just 0.5% ABV. Expect bold tropical hops, smooth bitterness, and a soft, fluffy mouthfeel. Brewed with premium hops like Galaxy, Citra, El Dorado, Amarillo, and Vic Secret, Chug is bursting with citrusy, tropical flavors in every sip. No wonder it's Mash Gang's best-selling pale ale. Glug: Tradition Meets Tropical Mash Gang reimagines the classic Cerveza. While some view light beers as simple or low on flavor, Mash Gang defies those expectations with a modern twist. Crafted with a blend of traditional and ultra-modern hops, Glug bursts with white grape and gooseberry notes that provide a refreshing, full-bodied drinking experience. Featuring a touch of corn for authentic Cerveza character, Glug blends tradition with innovation to create a beer that is not only crisp and refreshing but unapologetically bold. Your favorite Cerveza, amplified. Journey Juice: Sweet, Spicy, and Unforgettable For those looking for something adventurous, Journey Juice delivers. This sweet, sour, and spicy IPA highlights Mash Gang's mastery of mango-infused beers. Enhanced with a kick of chili, Journey Juice is perfect for all occasions—whether you're strolling through the city, hiking Colorado's scenic trails, or unwinding with friends at sunset. It's a beer that reflects Mash Gang's playful spirit while delivering bold, unforgettable flavors. Limited Edition Offering Launching in January // Lesser Evil: Decadent, Rich, and Guilt-Free For those seeking a luxurious winter treat, Lesser Evil delivers in style. This chocolate cherry stout showcases Mash Gang's artistry, blending decadent chocolate, creamy oats, and the bold tang of sweet and sour cherry juice. At just 0.5% alcohol, this surprisingly low-calorie indulgence is perfect for cozy evenings, holiday celebrations, or curling up by the fire. Completely dairy-free and vegan, its supernatural creaminess will enchant all palates. Lesser Evil isn't just a beer—it's a guilt-free celebration of richness and flavor for the coldest of nights. Disruptive brands like Mash Gang are rewriting the rules and setting new benchmarks in the non-alcoholic beer category. With U.S. demand for non-alcoholic beer surging 32% in 2023, according to NielsenIQ data, the thirst for flavor without compromise is at an all-time high. Mash Gang leads this charge, offering craft beer lovers a bold new alternative. "Mash Gang is about bringing people together—whether you're a beer lover cutting back on alcohol or just looking for something new and exciting," says Childs. "We're not here to replace tradition; we're here to expand it—and we're here to say, death to boring beer! What better time to "Get Mashed, Not Smashed?" Chug, Glug, and Journey Juice join the Mash Gang lineup in both on-premise and off-premise locations throughout Wisconsin. Lesser Evil is a limited-time offering. All are crafted with the same care and quality that have earned Mash Gang awards and a devoted following worldwide. To learn more about Mash Gang's mission and products, visit mashgang.com and follow @mash__gang on social media. About Mash Gang Mash Gang began as a homebrewing experiment during the pandemic and has grown into one of the most respected non-alcoholic breweries in the world. With a focus on bold flavors, premium ingredients, and a supportive community, Mash Gang has redefined the craft beer experience. Backed by DioniLife and Invus, Mash Gang is a key player in revolutionizing the adult beverage industry.

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