Genesee Brewery Introduces First Ever "Sum-all" Seasonal Beer: Black Cherry Vanilla Kellerbier!

Inspired by the Locals Hot Summer Days and Chilly Fall Nights, Genesee Invents New Season with Perfect Beer to Match

ROCHESTER, N.Y., Aug. 1, 2024 /PRNewswire/ -- Genesee Brewery recently announced that it has invented a new season, a New Yorker's perfect season, sum-all. Sum-all is the season between August and October where New Yorkers beg for sweater weather while savoring the last days of summer. And in true Genesee fashion, brewery officials announced the first official sum-all beer: Genesee Black Cherry Vanilla Kellerbier! Black Cherry Vanilla Kellerbier will be available later this week in 12-packs of 12-ounce cans and on draft at select locations. "Just when you thought summer couldn't get any hotter, Genesee is throwing on the flannel in August and kicking off sum-all with zero regrets. Our Black Cherry Vanilla Kellerbier bridges the seasons perfectly, that's why we've declared it our first ever sum-all beer," said Tiffany Benning, brand manager for Genesee. "It showcases the tart sweetness of black cherry and a hint of smooth vanilla, all balanced in a crisp, unfiltered kellerbier that's refreshing enough to drink in the heat."  Additionally, Genny fans can find limited-edition Black Cherry Vanilla Kellerbier sum-all merchandise at the Genesee Brew House in Rochester. It's Officially Sum-all Starting August 1 Genesee is leaning into its tradition of releasing seasonal beers before you can even flip your calendar by crafting the new, official sum-all season. "Sum-all is all about celebrating the best of both seasons and embracing the juxtaposition this time of year offers. Fall beer in August? Makes sense to Genesee! Flannel swim trunks? You got it. Maple hot dogs? Well, you decide… Genesee is all about giving the people what they want," said Benning. "And while we don't control the weather or the thermostat, Genesee can offer liquid relief, no matter the season!"  Follow Genesee on social media @GeneseeBrewery and share your sum-all moments with #GennySumAll to be part of redefining seasonal sips.

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Strong 1st Half Sets Paulaner USA Up for a Robust Oktoberfest Season in 2024

WHITE PLAINS, N.Y., July 18, 2024 /PRNewswire/ -- Paulaner USA, the importer of the iconic Paulaner and Hacker Pschorr brands, is reporting strong first half results and anticipates a record breaking 2024 Oktoberfest season.

Paced by strong chain store commitments and accelerating independent channel distribution gains, the importer reported 1st half depletion results of +16.0% for the Paulaner Brand Family. "Our spring resets in both chain grocery and big box retailers were instrumental in this result. What is particularly noteworthy however were our distribution gains in both chains and independent retailers which were up 7% for the brand family," stated Steve Hauser, President and CEO of Paulaner USA. Consumer pull through as measured by IRI indicates that PUSA's retail distribution progress bodes well for the Paulaner Family moving forward. "Our IRI totals are keeping pace with our depletion and distribution gains at +9.4% through June," continued Hause. "We now rank among the Top 10 European imports, and we posted the fastest growth rate among that group during the first 6 months of 2024." With Oktoberfest season already beginning at retail, the importer anticipates strong demand for its Paulaner Brand family, which is the leading seller of beer at the world-famous Munich Oktoberfest. "We already have a record number of orders and are almost sold out on our most popular sku's of this year's Oktoberfest products. While we hope to satisfy all our distributors and retailers demands, we certainly are pleased with our progress," concluded Hauser. More information about can be found at www.paulanerusa.com or follow us on: Paulaner USA Instagram: @Paulanerusa https://www.instagram.com/paulanerusa/ Paulaner USA Facebook: @Paulanerusa www.facebook.com/paulanerusa About Paulaner USA Paulaner USA is headquartered in White Plains, New York, and imports Paulaner, Hacker-Pschorr, Tsingtao and Fuller's. More information can be found at http://paulanerusa.com. About Paulaner The Paulaner Brewery is one of the largest breweries in Munich, Bavaria in Germany and is part of the Paulaner Brewery Group. The Paulaner Brewery Group unites the brands Paulaner, Hacker-Pschorr, Auer Bräu, Hopf and Thurn and Taxis. Since 1634, Paulaner has represented the finest brewing tradition for top quality crafted beer specialties in Germany and world-wide. Founded (and still being brewed) in Munich, Paulaner and Hacker-Pschorr are two of the six brands allowed to be served at the world-famous Oktoberfest.

Yakima Chief Hops Introduces Groundbreaking High Oil Hop Extract to Intensify Aroma Profile of Beer

YAKIMA, Wash., July 15, 2024 /PRNewswire/ -- Yakima Chief Hops (YCH), a grower-owned global hop supplier, proudly announces the launch of HyperBoost™! Previously known as YCH 701 Trial, HyperBoost™ is the latest innovation to come out of YCH's Research and Development Program. Designed to easily pour in the fermenter as a dry-hop addition, HyperBoost™ excels at amplifying hop aroma and increasing final beer yield. It can be used anywhere pellets are normally used, including cold-side applications.

Technical Marketing Manager Tessa Schilaty also runs FWD, a new program by YCH and Yakima Chief Ranches (YCR) that engages brewery partners in trialing innovative products. The inaugural cohort of 68 breweries located across 21 different countries received HyperBoost™ as their first trial product. "It's been thoroughly battle-tested by our brewing partners. The positive feedback confirms that we have achieved something exceptional," says Schilaty of her direct work with brewers trialing HyperBoost™ in different applications. She adds, "HyperBoost™ is one of the most exciting product launches that I've worked on. It fills such an important need in the industry right now – a product that can increase beer yield and improve flavor." Concentrated at 40-70% oil through an inventive supercritical CO2 extraction technique, HyperBoost™ delivers a high concentration of survivable compounds in variety-specific aroma attributes. Currently, HyperBoost™ is ready to ship in 100g and 1kg aluminum bottles in Citra®, Simcoe®, Mosaic®, and more. Dosing will vary by process, equipment, and desired outcome. Most brewers are using HyperBoost™ in the fermenter as an active or post-fermentation dry hop addition, but it can also be used in the whirlpool. Contact your YCH sales representative about HyperBoost™ and take the aroma and flavor profile of your beer (or hop water) to the next level! Reach out to us at brewinghelp@yakimachief.com with questions on utilization, storage, product specifications, or any other inquiries. Yakima Chief Hops   YCH is a 100% grower-owned global hop supplier with a mission to connect brewers with family hop farms. Operating for more than 30 years, we have become leaders in innovation, quality, and customer service. We are a resource for brewers, providing industry-leading research and products. We are advocates of sustainability and meaningful social causes, working to support the communities around us. https://www.yakimachief.com/