CNC x Heineken Silver Releases "Best Bubs Box" Featuring Limited- Edition Marvel Studios' "Deadpool & Wolverine" Collectibles

Fans and best bubs alike can enter the sweepstakes to win the kits through Aug. 4

LOS ANGELES, June 12, 2024 /PRNewswire/ -- Today, CNC Agency and Heineken Silver, introduces the exclusive "Best Bubs Box," brimming with special collectible items, in anticipation of the eagerly anticipated theatrical release of Marvel Studios' "Deadpool & Wolverine", in U.S. theaters July 26. As an extension of Heineken Silver's new summer campaign with the film, the kit is poised to become one of the season's most sought-after items, with consumers having the opportunity to enter for a chance to win through August 4.

This summer, Heineken Silver and Marvel Studios' "Deadpool & Wolverine" are teaming up to put bitter feuds aside over a crisp and refreshing Heineken Silver. The Best Bubs Box aims to cement this truce, designed to be shared with a Best Bub.

Quantities are limited, but each exclusive kit features an array of epic merchandise:

  • Deadpool & Wolverine Official Deadpool Funko Pop®
  • Deadpool & Wolverine-inspired Friendship Necklace
  • Deadpool-themed custom zip-up koozie
  • Deadpool & Wolverine-themed fanny pack
  • Heineken Silver bucket hat
  • Heineken Silver water bottle
  • Two pairs of socks (one themed Deadpool and one to Wolverine)
  • Two enamel pins (one themed Deadpool and one to Wolverine)

The Best Bubs Box was made in partnership with CNC Agency (Coffee 'n Clothes), an award-winning creative experience agency. The CNC Merch division specializes in crafting branded merchandise and promotional products that transform giveaways into immersive experiences. Renowned for their expertise, they are celebrated for their creation and execution of highly engaging influencer seeding kits across the globe.

"We're thrilled to team up with Heineken and Marvel Studios' 'Deadpool & Wolverine' to create something truly unique for their fans," said CEO and Founder of CNC Agency, Ryan Glick. "The 'Best Bubs Box' not only celebrates the fun and irreverence of 'Deadpool & Wolverine', but also offers our consumers a chance to own a piece of one of the most iconic Super Hero crossovers in movie history."

Consumers aged 21 and over can enter for the chance to win the limited-edition kit through the website starting June 11 through August 4.

CNC Agency is a new breed of marketing agency that creates physical-first experiences for brands that shift culture. They infuse strategy, creativity, in-house production and technology to develop physical connections with digital layers. The award-winning creative experience agency was born out of the Coffee 'n Clothes legacy which started as a hashtag on Instagram in 2014 (#coffeenclothes). CNC Agency, a full-service experiential collective, offers experiential and retail, mobile tours, live events, branded merchandise, partnerships and collaborations and more. For more information on the creative experience agency, please follow them on Instagram or LinkedIn.

About Heineken® USA

HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International N.V., the world's most international brewer. Key brands imported into the U.S. are Heineken® – the world's most international beer brand, Heineken® 0.0 – an alcohol-free beer innovation, Heineken® Silver – a new lower-carb, lower-cal world-class light beer, the Dos Equis Franchise, and the Tecate Franchise. HEINEKEN USA also imports Amstel Light, Red Stripe, Strongbow Hard Apple Ciders, Bohemia and more. For news and updates, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

About MARVEL STUDIOS' DEADPOOL & WOLVERINE

Marvel Studios' "Deadpool & Wolverine" delivers the ultimate, iconic, cinematic team-up throwdown in U.S. theaters July 26.

 

CNC Agency (Coffee 'n Clothes)

Jason & Travis Kelce Join Forces for The First Time as Owners and Operators of Garage Beer

The Brothers Join Team as the Largest Investors in the Fast-Growing Independent Light Beer Brand

COLUMBUS, Ohio, June 12, 2024 /PRNewswire/ -- For the first time, Jason and Travis Kelce are teaming up as significant owners and operators of a business – and of course, it is with one of the fastest growing beer brands in the country, Garage Beer! The small batch brewed, classic light beer was founded in their home state of Ohio and has been growing rapidly across the country.

The Kelce brothers are passionate about beer and business and have talked for years about partnering together in the category. With this passion, they wanted to be thoughtful and find the right opportunity with the highest quality brewery and brand that aligned with their values of how a business should be run. And most importantly, a company built to serve the customer. Jason and Travis believe that beer should be fun, and they want to partner with a brand that embodies the spirit of a neighborhood feel, a light beer all will enjoy. Serendipitously, through a prior relationship, the Kelces' learned about Garage Beer and for the past two years have been laying the groundwork to join forces with the company.

The brothers join Garage as significant investors, partners, owners, and operators. Jason and Travis will be involved in every aspect of the business, including brewing, distribution, sales, marketing, and national expansion efforts. Retail displays will be in stores shortly along with social content, billboards, and other promotional activities.

The Garage Beer recipe was originally created in Cincinnati, Ohio (where Jason and Travis both played college football for the Cincinnati Bearcats) and the business headquarters is now just north in Columbus, Ohio. The beer is currently sold in Ohio, Kentucky, Tennessee, Indiana, Pennsylvania, Wisconsin, Michigan, Illinois, Missouri, West Virginia, Idaho, Montana, and New Jersey… with planned expansion into dozens of new states this year.

"People crave quality and simplicity, and Garage Beer nails both for me. We are light beer drinkers and Garage is the best light beer," said Jason Kelce. "For me, the brand fits my lifestyle, and having a few beers is a great excuse to get the neighbors together."

"It comes down to quality for me. I think everyone knows I like to have a couple beers now and then, so being an owner of Garage Beer and heavily involved in making the best light beer is exciting, man! There is nothing better to bring people together than an ice-cold beer, and for Jason and me that is what beer is all about – friends, family and fun. I have worked with Andy for years and I really trust the team and their approach to running the business. We look forward to taking Garage Beer to the next level," added Travis Kelce.

"We want a beer that tastes like beer and one that keeps the stories alive in the neighborhood. Garage prides ourselves on small batch brewing and a commitment to quality. Ever since our first conversation with Travis and Jason, it was clear we had similar opinions about beer, but they also had brilliant, and very funny, business sensibility. Our team better be on their toes now," quipped Garage Beer co-owner Andy Sauer. "The garage is a symbol for building stronger communities one beer at a time, and I think we can all use more time with friends, family, and neighbors to talk, smile, laugh, and enjoy that time together."

Garage Beer is a 4% ABV, 95 Calories and 3g Carbohydrate light lager beer served in two varieties: classic regular and lime. Merchandise store and beer finder. Garage Instagram and Twitter.

 

Jason Kelce and Travis Kelce team up as significant owners and operators of Garage Beer

Most Recent Post

Popular Posts