Genesee Brewery Rolls Out NEW Mango Peach Kolsch, A New Summer Fling for Ruby Red Kolsch-Loving Beer Fans

ROCHESTER, N.Y., April 25, 2024 /PRNewswire/ -- The Genesee Brewery announced a brand-new summer fling for fans of its Specialty line of Kolsch beers - Mango Peach Kolsch! With its natural mango and peach flavors, this crisp blonde ale is the new perfect cooler companion to Genesee's fan favorite, Ruby Red Kolsch. Ruby Red Kolsch is currently available in 12-packs of 12-ounce cans and tall 24-ounce cans! Mango Peach Kolsch will set sail to retail shelves later this week in 12-packs of 12-ounce cans and will be on draft at select locations.

"Our Specialty line has quickly gained a cult following, specifically our Kolsch beers," said Tiffany Benning, brand manager for Genesee. "Our brewers love crafting new brews! We like to call Mango Peach Kolsch Ruby Red Kolsch's perfect summer match."

The Captain Brings A "Mango Peach Beach" to the Genesee Brew House Beer Garden!

This summer, Genesee is bringing the beach to you with the "Mango Peach Beach!" Located at the Genesee Brew House in Rochester, N.Y., Genny drinkers will be immersed in a beachy environment while enjoying a pint of Mango Peach Kolsch or Ruby Red Kolsch as the Brew House transforms its beer garden into the "Mango Peach Beach."

For dates and details, follow @geneseebrewhouse and @geneseebrewery on social media.

Last year, Genesee transformed the beer garden to a tropical oasis called the "Brew House Bungalow," that drew over 2,500 visitors throughout the summer months.

While visiting the Genesee Brew House, beer lovers can pick up new Genesee Kolsch swag featuring the quirky, boat-loving, pipe-smoking captain. Mango Peach Kolsch merchandise is also available for purchase.

About Mango Peach Kolsch

Inspired by the refreshing taste of Ruby Red Kolsch, Mango Peach Kolsch is the perfect complimentary beverage for the summer. This crisp, boldly flavored ale provides a subtly sweet combination of mango and peach that provides a balanced taste that everyone will love!

About Genesee Brewing Company

Established in 1878, the Genesee Brewery—New York state's oldest brewery—makes the classic Genesee line of beers, Cream Ale and the Original Honey Brown Lager, as well as Seagram's Escapes. For more information, visit www.geneseebeer.com. The Genesee Brewing Company is owned by FIFCO USA. For more information, please go to: https://www.fifcousa.com/

Always drink responsibly.



Jack's Abby Craft Lagers purchase Wormtown Brewing Co. and Launch new corporate name, Hendler Family Brewing Company

WORCESTER, Mass., April 26, 2024 /PRNewswire/ -- Brothers and owners of Framingham-based Jack's Abby Craft Lagers - Jack, Eric and Sam Hendler, have agreed to purchase Worcester-based brewery and local mainstay, Wormtown Brewery. The acquisition firmly establishes the company as one of the nation's ten largest family-owned craft breweries.

With the purchase, the corporate name will transition to the Hendler Family Brewing Company, which will operate the Jack's Abby Craft Lagers and Wormtown brands, as well as Jack's Beverage Co., the company's contract brewing arm. The corporate headquarters will remain in Framingham and the Hendler family is offering roles to the vast majority of current non-ownership Wormtown staff. This strategic move solidifies the company's position and underscores its dedication to fostering long-term growth and prosperity within the Massachusetts brewing landscape.

"The pandemic put unimaginable pressures onto Massachusetts breweries which have been compounded by the ensuing supply chain instability, record high inflation, employee shortages and a ton of other challenges for small to midsize brewers," said Sam Hendler, CEO and co-founder of Jack's Abby Craft Lagers. "Wormtown - headlined by Be Hoppy IPA, is a stalwart brand in Massachusetts and we are incredibly excited to secure the ongoing legacy of their craft and products."

Jack's Abby Craft Lagers, founded in 2011, currently employs 167 local residents. The purchase will increase its yearly production to 110,000 barrels and total number of employees to over 200, making Jack's Abby the largest craft brewing facility in the state of Massachusetts. The Wormtown taprooms will remain in Worcester and Foxborough, with additional resources, support and staff from the new ownership.

"Our brewery has been on one helluva ride over the past 14 years. From a former ice cream shop on Park Ave, to our home on Shrewsbury St, our team at Wormtown has been dedicated to making great beer and sharing our love for Worcester one pint at a time. At this stage of the breweries life, it is time for a new adventure. I could not be more proud of our team and the great beer they make. I am certain that in the Hendler Family we have found the perfect stewards for our beer, our people, and our commitment to the city of Worcester," said David Fields, on behalf of the Wormtown ownership group.

Wormtown Brewery has been serving customers in Worcester and the surrounding areas since 2010. The acclaimed lineup of Wormtown's award-winning beers will remain readily accessible wherever Wormtown products are distributed and enjoyed. The sale is expected to close officially early summer 2024, pending licensing approvals.

About Jack's Abby Craft Lagers

Jack's Abby is a proudly independent and family-owned brewery based in Framingham Massachusetts.  The brewery was founded in 2011 by 3 brothers - Jack, Eric and Sam Hendler.  The brewery is the first lager-only craft brewery in the country.  Their mission is to create high-quality products that honor tradition and the spirit of inspired innovation. With an entrepreneurial heart and a passion for people, they take pride in learning from and contributing to their vibrant community.

About Wormtown Brewery:

Established in 2010 in a former ice cream shop on Park Ave in Worcester, Wormtown Brewery has been committed to brewing the finest quality beers featuring local ingredients. Promising 'A Piece of Mass in Every Glass', Wormtown has earned over 300 medals, including 4 World Beer Cup Medals, and the Grand National Championship.  Today the brewery is located on Shrewsbury St in Worcester and operates a second facility and taproom at Patriot Place in Foxboro, helping us spread a passion for beer one pint at a time.



Wormtown Brewery announces the release of their new summer offering, Beach Fix Kölsch

WORCESTER, Mass., April 30, 2024 /PRNewswire/ -- Wormtown Brewery is thrilled to announce the release of their new summer seasonal offering, Beach Fix. This refreshing Kölsch style summer ale is now available on draft and in 4 packs across Massachusetts, Connecticut, Rhode Island, and New Hampshire.

Beach Fix is a crisp, easy drinking Kölsch with a perfectly balanced flavor profile and golden hue. The inspiration behind this brew is the desire for your first beach day after a long New England winter. "We love to celebrate those little memorable moments in our lives through our beer names. We felt the term "beach fix" was a perfect way to convey that feeling of needing to be at the beach. That first breath of salty air and feeling the cold water hitting your toes," says Avanah Weix, Brand Strategist for Wormtown Brewery.

This beer was first released in Wormtown's taprooms under the name "Shadow of Dom" in 2022. It quickly became a favorite for customers and employees alike. Head Brewer, Scott Drake was inspired to create this recipe after visiting Germany where he drank some of his favorite beers near the Dom Cathedral in Cologne, Germany.  When the time came for the brewery to update their summer seasonal offering, they knew this beer was the perfect fit. Head Brewer, Scott Drake scaled up the recipe and made some slight adjustments so the beer would be best fit for distribution. To help fit in with the brewery's existing seasonal line up and branding, the name "Beach Fix" was given.

"I like a Kölsch because it's a little more flavorful than a typical German lager. It also has unique characteristics outside of the beer itself. In Germany it is only brewed and can only be brewed in one city - Cologne. There are also only a few Kölsch breweries in the city," says Scott. "It also has a unique fermentation process. The yeast used is fermented on the colder side of ale fermentation temperatures and goes through the same timeline of fermentation as an ale would. However, instead of only conditioning for a couple days and packaging like an ale, it is then lagered for 4-6 weeks."

Wormtown Brewery is known for their commitment to using high quality ingredients and traditional brewing techniques. You can be sure that each sip of Beach Fix Kölsch will deliver a taste of summer in every glass. Whether enjoyed on a sunny beach day, at a backyard barbecue, or simply while unwinding at home, this beer is sure to become a staple in the lineup of any craft beer enthusiast while also being appealing to the casual drinker.

Beach Fix Kölsch is now available on draft and in 4 packs at bars, restaurants and liquor stores in Massachusetts, Connecticut, Rhode Island, and New Hampshire. You can use the "Beer Finder" on their website to find Beach Fix near you:

https://wormtownbrewery.com/beer-finder

Paulaner USA Announces Its 'Big Cans For Big Heroes' Campaign

Paulaner USA Salutes Our Military Through A New Partnership With The Non-Profit Organization, Operation Homefront

NEW YORK, May 1, 2024 /PRNewswire/ -- Paulaner USA, the exclusive importer of the legendary Paulaner in the United States, is excited to announce its Big Cans for Big Heroes national campaign in support of Operation Homefront, a non-profit organization dedicated to building strong, stable and secure military families. From May 1st through June 30th, Paulaner USA will contribute a portion of its sales to the non-profit organization, while rallying its dedicated fanbase to join in supporting Operation Homefront's mission. This initiative coincides with the continuing roll-out of the Paulaner Münchner Lager 19.2 oz large can, a fan-favorite at concerts, sporting events, as well as at military bases nationwide.

Supporting the military and first responders is a longstanding tradition for Paulaner USA, with a proud history of honoring those who have served in the military or contributed to their local communities. Steve Hauser, CEO, and President of Paulaner USA, says, "As we approach Memorial Day, we feel it's important to recognize the overall significance of this holiday and honor our military men and women who serve our country, and not just celebrate the kickoff of summer."

Hauser continues, "Paulaner USA's support of Operation Homefront underscores our dedication to making a meaningful difference in the lives of military families across the nation. Our Big Cans for Big Heroes campaign was designed with this goal in mind and we are proud to partner with an incredible organization such as Operation Homefront, which provides vital assistance to those who have served their country selflessly."

"Operation Homefront is immensely grateful for this partnership with Paulaner USA. While the month of May is traditionally marked by celebrations honoring the dedication and sacrifice of our nation's military service members and their families, the support generated through the Big Cans for Big Heroes campaign will allow Operation Homefront to provide critical programming and other vital resources to this special and deserving group of our fellow citizens year-round, ensuring we are there for them in their time of need for all they have done for all of us in our nation's time of need," says Brig Gen Robert Thomas, USAF, Retired, President and COO of Operation Homefront. 

Operation Homefront has proudly served America's military families since 2002, offering relief and recurring family support programs to help these individuals overcome short-term difficulties so they don't become long-term hardships. Through an array of valuable and life-changing programs that address the specific immediate and ongoing support needs they experience, Operation Homefront is able to help military families successfully navigate many of the unique challenges inherent in military life.

The Paulaner Münchner Lager 19.2 oz cans made its official debut late last year and has since exploded in popularity, becoming a favorite at minor league baseball stadiums and sports arenas nationwide. The new, taller can offers the ultimate convenience factor for consumers looking for a great quality bier that they can grab, go, and enjoy. Plus, it is Paulaner's first ever 19.2 oz can.

On the topic of firsts, Paulaner Münchner Lager was among the first bier that German brewmasters brought to the city's Bavarian taps. It's a true classic, with its clear gold sparkling hue and crowned by a pure white head. A bier which always goes down well: mild, elegant malts, with a hint of sweetness and hops in the background. This Munich bier is ideal to accompany spareribs and spicy dishes.

Since 1634, Paulaner has been dedicated to the art of brewing and strictly follows the Reinheitsgebot, Germany's beer purity law. Today, Paulaner continues to offer a wide array of beer styles, including the Paulaner Münchner Lager, all created using a handful of select, high quality ingredients.

More information about can be found at www.paulanerusa.com or follow us on:

Paulaner USA Instagram: @Paulanerusa https://www.instagram.com/paulanerusa/

Paulaner USA Facebook: @Paulanerusa www.facebook.com/paulanerusa

For more information on how to get involved and support Operation Homefront, visit www.OperationHomefront.org.

About Paulaner USA

Paulaner USA is headquartered in White Plains, New York, and imports Paulaner, Hacker-Pschorr, Tsingtao and Fuller's. More information can be found at http://paulanerusa.com.

About Paulaner

The Paulaner Brewery is one of the largest breweries in Munich, Bavaria in Germany and is part of the Paulaner Brewery Group. The Paulaner Brewery Group unites the brands Paulaner, Hacker-Pschorr, Auer Bräu, Hopf and Thurn and Taxis. Since 1634, Paulaner has represented the finest brewing tradition for top quality crafted beer specialties in Germany and world-wide. Founded (and still being brewed) in Munich, Paulaner and Hacker-Pschorr are two of the six brands allowed to be served at the world-famous Oktoberfest.

About Operation Homefront:

Operation Homefront is a national nonprofit organization whose mission is to build strong, stable, and secure military families so that they can thrive – not simply struggle to get by – in the communities they have worked so hard to protect. Recognized for superior performance by leading independent charity oversight groups, 83 percent of Operation Homefront expenditures go directly to programs that support tens of thousands of military families each year. Operation Homefront provides critical financial assistance, transitional and permanent housing, and family support services to prevent short-term needs from turning into chronic, long-term struggles. Thanks to the generosity of our donors and the support from thousands of volunteers, Operation Homefront proudly serves America's military families. For more information, visit OperationHomefront.org

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