Yakima Chief Hops Unveils DynaBoost™, a Flowable Whirlpool Extract to Elevate Beer Aroma

YAKIMA, Wash., April 17, 2024 /CNW/ -- Yakima Chief Hops (YCH), a grower-owned global hop supplier, is proud to present DynaBoost™! Formerly known as YCH 702, DynaBoost™ sets itself apart as an exceptionally flowable variety-specific hop extract. Designed for whirlpool use, DynaBoost™ was created using a proprietary process, capturing true-to-type hop aroma attributes and delivering them to your beer in an easy-to-pour bottle.

"It's rewarding to introduce a product that encapsulates our research into a practical, innovative solution for brewers," says Tessa Schilaty, Technical Marketing Manager at YCH. "DynaBoost™ not only enhances the sensory palate with its high concentration of beer-soluble hop compounds but also addresses logistical and economic challenges modern breweries face." DynaBoost™'s key strength is its extreme pourability, flowing effortlessly at room temperature with no hot water bath required. Used as a hassle-free replacement for T-90 pellets in the whirlpool, this highly soluble product can increase hot-side yields by up to 5%. Just 1kg of DynaBoost™ can replace 10kg of T-90 pellets, saving costs on freight and space in your cooler. "We explored a name that would capture how dynamic this product is," says YCH Director of Marketing, Pascal Fritz. "Based on internal trials, and feedback from our brewing partners, we realized this extract was exceptional. Aside from its pourability, it can boost the hop profile of beer in ways that other products cannot." DynaBoost™ is currently available in Simcoe®, Citra®, Mosaic®, Sabro®, and Centennial, with more coming soon! This remarkable flowable extract is ready to ship in 1kg and 10kg graduated, recyclable HDPE bottles. Schilaty adds "This product is a testament to our commitment to quality and efficiency, providing brewers with a tool that elevates both the art and science of brewing. DynaBoost™ is a game-changer for brewing operations, large and small." Boost your brewing adventures to enchanted heights with DynaBoost™! Learn more about Dynaboost™ and its applications here. Yakima Chief Hops YCH is a 100% grower-owned global hop supplier with a mission to connect brewers with family hop farms. Operating for more than 30 years, we have become leaders in innovation, quality, and customer service. We are a resource for brewers, providing industry-leading research and products. We are advocates of sustainability and meaningful social causes, working to support the communities around us. https://www.yakimachief.com/.

2024 Craft Beer Marketing Awards' "Crushie" Winners Announced LIVE on Facebook

MELVILLE, N.Y., April 19, 2024 /PRNewswire/ -- The 2024 Craft Beer Marketing Awards (CBMAs) "Crushie" winners were announced recently in an online ceremony streamed on Facebook (https://www.facebook.com/TheCrushies). The winning entries can be viewed on the 2024 Winners Gallery.

This year, multiple craft beverage types were invited to enter across the 20+ categories: seltzer, ready-to-drink cocktails, non-alcoholic, cider, mead, and of course, beer. A total of 227 award wins were presented to brewers, designers, and marketing agencies from around the world. This year there are 90 Platinum Crushie wins, 96 Gold Crushie wins and 41 Global Crushie wins. The US states with the most wins this season was Pennsylvania with 23 winners, followed by California with 18, Florida with 16, Texas with 13, and Washington and New York with 12. In addition, there are significant wins in the United Kingdom, Canada, Australia, Brazil, Guatemala, Ecuador, Scotland, and the Ukraine. One notable win this year is for Celebrity Chef Guy Fieri and Two Roads Brewing Company in Stratford, CT who launched Flavortown Spiked Fruit Punch in 2023 won 3 Crushies! The CBMAs is the first awards program of its kind. It is a worldwide competition that focuses specifically on excellence in the artistic and creative marketing and packaging efforts of breweries, drink makers, designers, and agencies that continue to play an increasingly critical role in differentiating brands in a heavily-saturated beverage retail marketplace.  "After five years of fine tuning the CBMAS into a highly successful world-class awards program, we're excited to further commit to our inclusion of multiple craft beverage types by announcing a slight, but important, change in our name," said CBMAs Co-Founder, Jackie DiBella-Curry. "For our 2025 season, we'll officially be known as the Craft Beverage Marketing Awards, hoping to attract even more amazing work across the craft industry." DHL's BevPros returned as the returning sponsor again this year. Additional sponsors include Isuzu Commercial Truck of America, Steel City Taps, and EGC Group Craft Beverage Marketing. "DHL is proud to sponsor CBMAS for the fifth consecutive year and recognize those bringing great brands and marketing to life in the beverage industry," said Prabh Hans, DHL BevPros, Head of Kegs & Domestic Services. Early-Bird entries for the 2025 CBMAS awards season and judge recruitment will start being accepted in October. For additional information, visit craftbeveragemarketingawards.com.

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