MadTree Celebrates the Art and Beauty of International Women’s Day

CINCINNATI (March, 2024) – Every year MadTree celebrates International Women’s Day by hosting their Ascending Women Event Series and by creating a specialty beer or Sway that pays homage to an iconic female trailblazer. This year, they’re doubling up on both. 

Frida, the limited edition Sway Tequila and Soda with Prickly Pear, Lime and Jalapeno, celebrates Frida Kahlo, Mexican surrealist painter and artist, activist and feminist icon, and is available in the taproom and local stores. Additionally, Flower Crown, a new IPA crafted in collaboration with Pink Boots, is also dedicated to Frida and available in the taproom. 

“From concept to liquid creation, this is a team effort by the women at MadTree,” said Brittany Frey, Production Manager. “Frida and Flower Crown are the newest editions in an International Women’s Day tradition that spans the last six years. We’re proud to serve customers products that taste great and tell the stories of women who’ve made their mark on the world.”

 

In addition, MadTree is hosting two large events celebrating women in art. The first, Ascending Women, will take place on March 7th from 5:00pm - 8:00pm and will include a panel discussion featuring local influential women in art, special exhibits and twenty-five booths featuring female makers and vendors. 

On Friday, March 8th from 5:00pm - 8:00pm there will be a Women in Art Showcase in MadTree’s Barrel Room. This event is free to the public and will feature an interactive art experience, over thirty female artists and vendors and additional art exhibits. 

 

“International Women’s Day is one of our favorite celebrations here at MadTree. The female-identifying employees come together to craft incredible beverages and bring to life amazing events,” said Rhiannon Hoeweler, VP of Experience and Impact. “For the second year in a row we’ve partnered with Power to Pursuecontinuing to focus on growing bigger and getting better, and finding new and exciting ways to celebrate all the amazing women in our community and beyond.” 

 

Rachel DesRochers, CEO & Founder of Power to Pursue expounded upon Hoeweler’s comments by adding “Power to Pursue is so proud to work with MadTree to bring this programming to life! To highlight so many women who are creating & building businesses in our backyard is a dream come true!”

 

Tickets to Ascending Women can be purchased at www.madtreebrewing.com/events (walk-up tickets are also welcome). Clothing donations will be accepted both evenings to support Dress for Success and Adventure Crew.

About MadTree Brewing Company

 

Founded in 2013, MadTree is an award-winning brewery that’s rooted in Cincinnati and planted in purpose. Driven to craft great beer - but more importantly - to build a business dedicated to doing good, MadTree protects and celebrates nature while reducing impact on the environment. MadTree is a B Corp certified company and proud member of 1% for the Planet with a commitment to donate 1% of sales to local, sustainable nonprofits. MadTree strives to create warm and welcoming experiences, exceed expectations, and most importantly, plant a better community. They put purpose in every pour, and raise a glass to doing things differently. Cheers.

 

About Power to Pursue

 

Power to Pursue is a movement for women, by women.  Our events foster safe spaces where women feel supported, celebrated and seen.  Through year-long programming and our annual empowerment summit, we bring together like-minded people on diverse paths.  When we share our journeys and truly listen, we can help each other uncover our own power to pursue.

Wicked Weed Brewing Earns Zero Waste Certification

Brewing facility is one of only three breweries in the United States to receive designation

ASHEVILLE, N.C., March 5, 2024 /PRNewswire/ -- Wicked Weed Brewing today announced that its main production brewery located in Candler, North Carolina, has been award GOLD certification under the TRUE (Total Resource Use and Efficiency) rating system. Administered by Green Business Certification Inc. (GBCI), TRUE helps facilities measure, improve and recognize zero waste performance by encouraging the adoption of sustainable waste management and reduction practices, which contribute to positive environmental, health and economic outcomes. "Since Wicked Weed was founded in 2012, sustainability has been a cornerstone of our ethos and we're honored that this certification recognizes our commitment to brewing our beer and operating our company with zero waste," said Andrew Dagnan, Director of Safety & Sustainability at Wicked Weed. "We remain more dedicated than ever to having a net positive impact on our people, communities and the environment." To reach this milestone, Wicked Weed diverted its waste to 99.3%, sending less than 0.7% of over 18 million lbs. of materials to landfills in 2023. Sent over 100 tons of material for recycle and over 11,000 lbs. of materials to compost in 2023. Sent over 6,000 tons of spent grain as cattle feed in 2023.  Switched to using reusable straps for shipping kegs locally to Wicked Weed locations, eliminating the use of plastic shrink wrap for securing local shipments. Changed to 100% recyclable packaging for shipping merchandise from the brewery's online shop. Switched from using sample collection cups covered with aluminum foil to collection cups with resuable lids, eliminating 2,825 square feet of aluminum foil waste per year. Implemented online systems accessible via QR codes to replace paper forms and inspection sheets. Completed four successful zero-waste audits in 2023. Audited and implemented improvements to recycle, waste, and compost collection areas with help from the "Green Freaks," the brewery's internal sustainability team and Waste Reduction Partners (WRP). Wicked Weed is working toward a goal to have standardized How2Recycle labeling on all of our consumer-facing products by 2025. This includes aluminum cans, glass bottles, and can cardboard wraps.  Wicked Weed is proud to be the first craft brewery to add standardized recycling labels to our products through the How2Recycle platform. Wicked Weed partnered with CIRT to help consumers understand how and where to recycle our products in their area. It's super easy – Click on this link, enter your location, and select the product to learn how to recycle it. In addition, Wicked Weed created a community recycling area to collect items that are traditionally difficult to recycle—such as Styrofoam™, natural corks, plastic bags, and PakTech can carriers—from both the public and employees. The company worked locally with Feed Me Foam, to host "Foam Fridays" and collected approximately 28 cubic yards of foam from the public to recycle and ensured that its packaged products were diverted from the landfill to better use by promote recycling of its products through partnerships with both How2Recycle and CIRT to ensure the recyclability of its products. "Waste impacts every part of our communities and effective waste management strategies are critical to ensuring both public and environmental health," said Peter Templeton, president and CEO, GBCI. "By pursuing TRUE certification, Wicked Weed demonstrates a commitment to sustainability and actions to reduce waste and resources throughout their system lifecycle." About Green Business Certification Inc. (GBCI) GBCI is the world's leading sustainability and health certification and credentialing body. Established in 2008, GBCI exclusively administers project certifications and professional credentials and certificates within the framework of the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) green building rating systems, as well as the PEER standard for power systems, the WELL Building Standard, the Sustainable SITES Initiative (SITES), EDGE (Excellence in Design for Greater Efficiencies), TRUE certification for zero waste and Investor Confidence Project (ICP) for energy efficiency retrofits. Visit gbci.org. About Wicked Weed Brewing Wicked Weed Brewing is an award-winning brewery based in Asheville, North Carolina. Founded in December 2012, Wicked Weed Brewing currently operates a 50-barrel production brewery, a sour beer production facility and four retail locations, including the original Brewpub in the heart of downtown Asheville, the southeast's first mixed-culture dedicated taproom, the Funkatorium, and the Wicked Weed West taproom. In 2019, Wicked Weed Brewing opened Cultura, a fine dining restaurant that was a 2020 semifinalist nominee for the James Beard Foundation Best New Restaurant award. Learn more at: WickedWeedBrewing.com.

Tröegs Nugget Nectar Beer Review

Kit NA Brewing, Inc. Unveils Refreshing New Packaging and New Flavor to Kick Off 2024

PORTLAND, Maine, Feb. 28, 2024 /PRNewswire/ -- Kit NA Brewing, a trailblazer in the non-alcoholic craft beer industry, is thrilled to announce the launch of its newest offering, Get Set Wheat. Get Set, originally an IPA, has undergone a transformation, now embracing the delicious and refreshing profile of a wheat beer. Get Set Wheat is bright and crushable with notes of orange peel and coriander, followed by a smooth, full-bodied finish.

Get Set Wheat is both approachable and crushable, perfectly reflecting the brand's ethos. This relaunch aims to enhance the diversity of Kit's portfolio, catering to a wider audience and meeting the growing demand for this craft beer style. Get Set Wheat is now being introduced by distribution partners along the East Coast, as well as available on Kit's website and Amazon Prime. Get Set Wheat is available in both a 6-pack option, as well an inclusion within Kit's Starter Variety 12-pack. Additionally, Kit NA Brewing is launching its refreshing new look and new packaging which spans its entire portfolio of cans, 6-pack cartons, and 12-pack cartons. The Kit NA Brewing styles of On Your Mark, Get Set, Here We Go and the Variety Pack now have a brighter, simpler look. Embodying vibrancy and approachability, the new packaging mirrors Kit NA Brewing's ethos of a bright and inviting culture while now prominently featuring the "non-alcoholic" call out on the rim to facilitate easier identification for consumers at any angle. The revamped graphics roll out in early 2024 and promise to set Kit NA Brewing apart on store shelves for consumers seeking premium non-alcoholic beverages. Kit NA Brewing understands the significance of engaging a diverse audience, acknowledging that the core customer base is radically diverse in age, identity, and interests. Kit's refreshed packaging includes a colorful mosaic backdrop to the cans and cartons that will help to draw in the core non-alcoholic beer consumer even more. Additionally, consumers can now find important attributes on the cans and cartons such as being vegan-friendly, and gluten-removed, as well as an increased presence of the non-alcoholic call out. The revamped packaging and Get Set Wheat launch underscores Kit NA Brewing's ongoing commitment to adapt to the ever-evolving preferences of the growing NA category and enhance the overall brand experience. For more information on Kit NA Brewing, please visit https://www.kitna.beer/. Follow Kit on Facebook and Instagram at @kitnabrewing, and join the newsletter to be the first to know about programs, future expansion, and updates! About Kit NA Brewing: Kit NA Brewing, founded in 2021 by co-founders Rob Barrett and Will Fisher, makes 5x award-winning, crushable, craft-brewed non-alcoholic beer for everyone and every occasion. Available in 3 different flavors: On Your Mark (Blonde), Get Set (Wheat) and Here We Go (Hazy), Kit NA Brewing's mission is to offer high-quality craft beer without the buzz, that does not compromise on taste or quality. #HaveAKit

A LOVELY DAY FOR A GUINNESS: Iconic Irish Brewer Gears Up for an Unforgettable St. Patrick's (Sun)Day

Sundays are for gathering with friends, family and community, and this St. Patrick's Day Season, Guinness is helping fuel celebrations nationwide each and every weekend leading up to the luckiest Sunday of them all, Mar. 17.

NEW YORK, Feb. 29, 2024 /PRNewswire/ -- The official countdown to Mar. 17 is on! While every day is a lovely day for a Guinness, there's no day quite like St. Patrick's Day. That's why this year, the iconic Irish brewer is getting ready for an unparalleled celebration, and guess what day it falls on? Sunday! There's nothing better than coming together with your people, so in the spirit of turning good things into great moments, Guinness is making every Sunday leading up to Mar. 17 your lucky day. Through its Lucky Sundays program, Guinness promises consumers nationwide the opportunity to experience the magic of the season firsthand, all while enjoying a few pints together along the way. Over the next month, the brand will be touching down in select cities across the country, including: Guinness Gives Back Service Event with Cincinnati Bengals' Joe Burrow in Cincinnati, Ohio (Sunday, Mar. 3) Lucky Sundays Brunch with celebrated Chef Dennis Prescott in Charleston, S.C. (Sunday, Mar. 3) Lucky Sundays Brunch with James Beard Award winner Chef Kwame Onwuachi in Brooklyn, N.Y. (Sunday, Mar. 10) "Guinness first unveiled its iconic tagline 'It's A Lovely Day for a Guinness' to the world in 1954 and in the years since we've consistently proved this declaration to be true," said Joyce He, Guinness Brand Director. "This St. Patrick's Day is no different and we're inviting everyone to join us at home, in the pub and elsewhere. Because that's what it's all about – bringing friends, families, and communities together, no matter how they choose to celebrate and enjoy a pint or two along the way. The truth is any day can be a lovely day for a Guinness, but if you ask us, St. Patrick's Day is the most magical time of year." On Sunday Feb. 18, Football Legend Joe Montana kicked off the festivities with the first Lucky Sundays + Guinness Gives Back Community Service Event at the Guinness Open Gate Brewery Baltimore. There, Guinness teamed up with longtime partner Montana and the Maryland Food Bank to get up to some good in support of our Baltimore community. This St. Patrick's Day, Guinness has big plans to bring our friends, families and communities together. Visit us.guinness.com/st-patricks-day for your ultimate guide to get in on the action, including a full directory of Lucky Sunday activations. Consumers can access exclusive perks and bring the celebration to any spot with our custom Guinness AR photo experience, bringing Guinness to every place they choose to celebrate. As a brand synonymous with St. Patrick's Day, Guinness will keep the magic alive every day this season by:  Returning as the official sponsor of the Chicago River dyeing and Chicago parade right in the backyard of Guinness Open Gate Brewery Chicago Mar. 16 Offering custom Guinness-inspired brunch recipes curated by celebrated Chefs Kwame Onwuachi and Dennis Prescott at Guinness Open Gate Breweries in Baltimore and Chicago and participating bars nationwide Hosting the Irish Village celebration at Guinness Open Gate Brewery Baltimore the weekend of Mar. 9 and of course the entire weekend of St. Patrick's Day Teaming up with artisanal alcoholic ice-cream maker Tipsy Scoop to bring fans a limited edition flavor to make their own Lucky Sundaes this St. Patrick's Day season available at Tipsy Scoop locations nationwide and on Goldbelly.com Showing up at celebrated parades and festivities across the nation in NYC, Boston, Chicago and Savannah Hosting weekly Lucky Sundays giveaways via @GuinnessUS social handles On Mar. 8, fans of the brand will soon be able to explore their connections to the famous Guinness Storehouse through digitized records made available by Ancestry®, the global leader in family history. No matter how you choose to celebrate, Guinness is making sure there's a way for everyone 21+ to enjoy its iconic brews with options for everyone with the world's most famous stout – Guinness Draught and nonalcoholic Guinness 0 in the mix! Tune in to @GuinnessUS on social to stay up to date on how Guinness plans to spread the magic this season and ensure every day is a lovely day for Guinness. No matter how you choose to celebrate, always remember to toast responsibly. Sláinte! About Guinness The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on St. James's Gate Brewery in Dublin.  Brewed using four main ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world's most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with almost 9 million glasses of Guinness enjoyed every day around the world.  The most GUINNESS is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. More information can be found at www.guinness.com.  About Diageo  Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA. Teaming up with artisanal alcoholic ice-cream maker Tipsy Scoop to bring fans a limited edition flavor to make their own Lucky Sundaes this St. Patrick’s Day season available at Tipsy Scoop locations nationwide and on Goldbelly.com. To kick things off for St. Patrick's Day, Guinness teamed up with Football Legend Joe Montana and the Maryland Food Bank to get up to some good in support of our Baltimore community. On Sunday Feb. 18, Football Legend Joe Montana kicked off the festivities with the first Lucky Sundays + Guinness Gives Back Community Service Event at the Guinness Open Gate Brewery Baltimore. (PRNewsfoto/Diageo Beer Company USA)

European Craft Beer Market Poised for Significant Growth, Forecasts Indicate a CAGR of 7.87% Through 2027

DUBLIN, March 4, 2024 /PRNewswire/ -- The "Craft Beer Market in Europe 2023-2027" report has been added to ResearchAndMarkets.com's offering. The craft beer scene in Europe is experiencing a resurgence, with the latest comprehensive market analysis revealing a projected growth of USD 13.06 billion between 2022-2027, marking an impressive CAGR of 7.87%. This analysis indicates that the European market is ripe with opportunities for both existing breweries and newcomers in the industry to expand their reach and product offerings. Key factors contributing to this growth include the increasing number of craft and microbreweries, innovative product launches, and the rising demand for craft beer among millennials. The shift in consumer preferences towards premium and artisanal beers with unique flavors has bolstered the market significantly. The report segments the European craft beer market into various categories to provide a detailed understanding: By Distribution Channel Off-trade On-trade By Product IPA-based craft beer Seasonal-based craft beer Pale ale-based craft beer Amber ale-based craft beer Others An exciting trend observed in this robust market is the surge in strategic partnerships and mergers and acquisitions, contributing to the dynamic landscape. Additionally, the escalation of online beer sales and a growing inclination towards low-alcohol craft beer variants are anticipated to generate significant demand in the craft beer sector. This insightful market analysis spotlights several key players in Europe that are set to influence the competitive dynamics, including notable breweries and beverage conglomerates. The emergent trends and challenges have been meticulously evaluated to provide businesses with a strategic vantage point for capitalizing on forthcoming growth opportunities. Industry Analysis – A Synthesis of Market Dynamics The study sheds light on various market dynamics by integrating a combination of primary and secondary research methodologies, capturing insights from influential participants within the industry. The report endeavors to present an exhaustive picture of the European craft beer market, emphasizing key parameters such as profitability, pricing strategies, competitive rivalry, and promotional tactics. It is constructed with the aim of offering a holistic view, underscored by reliable and extensive data research. This market research report will serve as an indispensable strategic resource for organizations aiming to understand the current market landscape and to align their business trajectories with the market's lucrative growth patterns. With detailed vendor analysis, strategic market segmentation, and keen observations on market influencers, the report guarantees to furnish stakeholders with an astute compilation of impactful market data and forecasts. Companies Profiled: Anheuser Busch InBev SA Asahi Group Holdings Ltd. Brasserie De La Senne BrewDog Buxton Brewery Co. Ltd. Carlsberg Breweries AS Cloudwater Brew Co. Diageo Plc Duvel Moortgat German Kraft Brewery Ltd Heineken Lervig Magic Rock Brewing Co. Ltd. Mikkeller APS Stone Brewing Co. LLC Swinkels Family Brewers The Boston Beer Co. Inc. VAN PUR S.A. Wild Beer Co. Thornbridge Brewery For more information about this report visit https://www.researchandmarkets.com/r/xx2lle About ResearchAndMarkets.com ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.